LOKE

What LOKE does

LOKE is a private, Melbourne-founded (parent now UK-incorporated as LOKE Group Limited) data-driven SaaS company that builds an integrated hospitality platform combining online ordering, in-store payments, branded iOS/Android loyalty apps, a back-office marketing engine and a personalisation engine that turns digitised transaction data into tailored content, rewards and promotions. The platform supports order-and-pay at table, click-and-collect, delivery, room service and mobile payment terminals, with proprietary technology that allows a mobile payment terminal to run on any internet-connected device and is integrated with ten POS systems (Oracle, Micros, Kounta, ImPOS, Ordermate, H&L, SwiftPOS, Prima POS, DPos, AddictivePOS) and the major card schemes and wallets (Visa, Mastercard, Amex, PayPal, Apple Pay, Android Pay, Masterpass, DBS Bank). Two REST APIs (a Payment API and a Customer/Ordering API with webhooks, TLS and Bearer-token auth) expose the platform to developers and partners, and a venue-based Take to Table (TTT) solution extends the product surface into F&B concessions inside stadiums, arenas and hotels.

LOKE makes money through a hybrid model: a recurring Platform Use Fee billed annually in advance, per-transaction fees on sales processed via LOKE Payment Processing or Facilitated Payment Processing (including PayPal/Braintree), one-time Platform Setup and Customisation fees, Initial Training fees and optional End User Fees — all negotiated per-merchant and documented in a signed Term Sheet. Customers are primarily hospitality merchants (restaurants, hotels, stadiums, arenas) ranging from single-site SMBs to multi-location enterprises, supported by four country offices (Australia, UK, Singapore, USA) with dedicated partnership managers and a sales-led GTM augmented by channel co-sell with POS and payment partners and an API-first developer channel. The 99.9% platform availability SLA, PCI-DSS aligned TLS, GDPR and Australian Privacy Principles compliance, and ten-plus years of platform refinement underpin the commercial proposition.

Name

LOKE

Legal name

LOKE Group Limited

Website

https://loke.global

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LOKE is a private SaaS company that provides hospitality merchants with an integrated platform for online ordering, in-store payments, branded loyalty apps and a personalisation marketing engine, supported by POS and payment integrations across Australia, the UK, Singapore and the USA.

Ownership category

akta.pro rank

Product category

Hospitality Technology Platform

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

Keywords

• Hospitality marketing platform
• Mobile payment API
• Customer loyalty software
• POS integration solutions
• Online ordering platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Use Fee: Recurring subscription-style fee paid by merchants for use of the LOKE Platform, set per the Term Sheet and payable in advance per the agreed billing cadence; tied to the Initial Service Term with auto-renewal in successive 12-month Renewal Service Terms.
2. Transaction Fees: Variable per-transaction fees (including network, interchange, scheme, payment processing and related transaction fees) on each sale processed via LOKE Payment Processing or Facilitated Payment Processing through third-party gateways such as PayPal or Braintree; specified on the Term Sheet.
3. Platform Setup Fee / Customisation Fees: One-time upfront fees for Platform Setup Services and any Customisations / Statement of Work (configuration, integrations, custom development), payable within 7 days of invoice and non-refundable where pre-paid; additional custom development is billed under separate Order Forms.
4. Initial Platform Training Fee / Transition Services Fees: Training and onboarding fees for platform launch, plus optional post-termination Transition Services (data handover, knowledge transfer, disengagement support) charged at LOKE's standard hourly rate or as set out in an Order Form / Term Sheet.
5. End User Fees: Fees optionally charged to End Users of the Platform for use of the platform services, as defined on the APAC Term Sheet.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

LOKE provides an integrated hospitality platform that digitises transactions across order & pay at table, pick-up, delivery, room service and payment terminals, and converts that data into a personalised marketing engine that delivers tailored content, rewards and promotions per customer. The platform combines branded iOS/Android apps, a web-based back-office marketing dashboard, REST APIs (Customer & Ordering API plus a Payment API), and a Take to Table (TTT) venue-ordering solution, with integrations to major global POS systems and card/wallet schemes.

Product overview

LOKE offers a single integrated hospitality platform composed of the core LOKE Marketing & Personalisation Platform, the LOKE Mobile Applications (iOS/Android), the web-based LOKE Back Office Marketing Platform, and the LOKE Take to Table (TTT) Solution. Two API products expose this platform to developers and partners: the LOKE Payment API (mobile payments and POS integration) and the LOKE Customer & Ordering API (orders, customers, bills, webhooks). All modules share the same underlying transaction and customer data layer so online ordering, payments, loyalty, marketing, and reporting operate as one unified system.

Differentiator

Problem solved

Functional benefit

Products and services

• LOKE Marketing & Personalisation Platform An all-in-one hospitality platform that digitises transactions across order & pay at table, pick-up, delivery, room service and payment terminals, and converts the resulting customer data into a personalised marketing engine that delivers tailored content, rewards and promotions per customer. Sold to hospitality operators (restaurants, hotels, stadiums, arenas, venues) under a Term Sheet with a recurring Platform Use Fee, per-transaction fees and one-time setup/customisation fees.
• LOKE Mobile Application (iOS & Android) Per-merchant branded or co-branded native iOS and Android apps usable on phones, smartphones, tablets or widgets, providing End Users with splash page, home, points balance, in-store check-in pay, order ahead (order at table, click & collect, delivery), loyalty, rewards, promotions, customised content and account settings. Made available to End Users as part of the merchant's branded experience under the LOKE Platform.
• LOKE Payment API Developer-facing REST API that lets solution providers, mobile app developers and payment companies embed secure mobile payments into brick-and-mortar businesses, with native POS integration and support for global credit/debit cards (Visa, Mastercard, American Express), mobile wallets (Apple Pay, Android Pay, PayPal, Masterpass) and regional payment partners (e.g., DBS Bank). Built around a proprietary mobile payment terminal that runs on any internet-connected device.
• LOKE Customer & Ordering API REST API for partners and integrators covering Organizations, Customers, Customer Lists, Discounts, Points, Locations, Menu, Cart, Orders, Bills, Payments, and Webhooks (payment.completed, payment.refunded, bill.requested, bill.payment-completed), with Bearer-token authentication tied to an organization, TLS-secured connections meeting current PCI requirements, and documented rate limits and paging. Used to integrate ordering, customer and bill-payment flows into the LOKE Platform.
• LOKE Take to Table (TTT) Solution Venue-based ordering solution that lets End Users at a Venue Partner (stadiums, arenas, hotels, similar venues) order food, drinks and concessions from Food & Beverage Partners for delivery to the venue or pick-up from the F&B Partner, with branded apps powering the experience and an integrated billing and payment flow. Operated by LOKE Mobile Limited (UK) under the TTT Terms of Use, with Food & Beverage Partners required to maintain a minimum FSA hygiene rating of 2 (or pass an approved audit).

Quantifiable outcome

• Increase average spend per transaction by 30%
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature6 records

Partnerships

20 partnerships are on record, tiered core global card scheme integration for the loke payment api., core payment-processing and facilitated payment processing partner, also explicitly named in the merchant agreements as a third-party payment service., core mobile wallet supported by the loke payment api., regional (apac) payment partner., standard payment method integration., core enterprise pos integration., standard pos integration, particularly relevant for apac hospitality merchants., standard pos integration., minor — service provider for food & beverage partners that fall below fsa hygiene rating 2. and standard — regulatory data source used to vet food & beverage partners on the loke platform..

• Visacore global card scheme integration for the loke payment api.Technology or IntegrationVisa is listed as a supported global credit/debit card payment network within LOKE's Payment API, alongside other card schemes and mobile wallets, enabling merchants to accept Visa through LOKE's mobile payment terminal technology.
• Mastercardcore global card scheme integration for the loke payment api.Technology or IntegrationMastercard is listed as a supported global credit/debit card payment network within LOKE's Payment API, also referenced via 'Masterpass' as a wallet/credential option.
• American Expresscore global card scheme integration for the loke payment api.Technology or IntegrationAmerican Express is listed as a supported global credit/debit card payment network within LOKE's Payment API, enabling Amex acceptance through LOKE's mobile payment terminal.
• PayPalcore payment-processing and facilitated payment processing partner, also explicitly named in the merchant agreements as a third-party payment service.Technology or IntegrationPayPal is listed as a supported payment method and is one of the named third-party services used by LOKE for Facilitated Payment Processing (alongside Braintree Payments).
• Apple Paycore mobile wallet supported by the loke payment api.Technology or IntegrationApple Pay is listed as a supported mobile wallet alongside Android Pay and PayPal in the LOKE Payment API documentation.
• Android Paycore mobile wallet supported by the loke payment api.Technology or IntegrationAndroid Pay is listed as a supported mobile wallet within the LOKE Payment API for global credit/debit cards and mobile payments.
• DBS Bankregional (apac) payment partner.Technology or IntegrationDBS Bank is listed as a 'Local payment partner' supported by the LOKE Payment API for region-specific payment methods.
• Masterpassstandard payment method integration.Technology or IntegrationMasterpass is listed as a supported digital wallet / payment credential within the LOKE Payment API feature list.
• Oracle (POS)core enterprise pos integration.Technology or IntegrationOracle is listed as an integrated Point-of-Sale system supported by the LOKE Payment API, enabling full POS integration for merchants.
• Micros (POS)core enterprise pos integration.Technology or IntegrationMicros is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• Kounta (POS)standard pos integration, particularly relevant for apac hospitality merchants.Technology or IntegrationKounta is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• ImPOS (POS)standard pos integration.Technology or IntegrationImPOS is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• Ordermate (POS)standard pos integration.Technology or IntegrationOrdermate is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• H&L (POS)standard pos integration.Technology or IntegrationH&L is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• SwiftPOS (POS)standard pos integration.Technology or IntegrationSwiftPOS is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• Prima POSstandard pos integration.Technology or IntegrationPrima POS is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• DPosstandard pos integration.Technology or IntegrationDPos is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• AddictivePOSstandard pos integration.Technology or IntegrationAddictivePOS is listed as an integrated Point-of-Sale system supported by the LOKE Payment API.
• SureFoot Solutionsminor — service provider for food & beverage partners that fall below fsa hygiene rating 2.OthersSureFoot Solutions is named on LOKE's Food Safety page as an example of an independent food safety auditor that Food & Beverage Partners can use for an onsite inspection if they fail to achieve the minimum FSA hygiene rating required to remain on the platform.
• UK Food Standards Agency (FSA)standard — regulatory data source used to vet food & beverage partners on the loke platform.OthersLOKE sources and maintains Food & Beverage Partner hygiene rating information directly from the UK Food Standards Agency and removes partners falling below a Rating of 2 from its platform unless an Exception applies.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lightspeed Restaurant: Lightspeed's restaurant POS and payments platform competes directly with LOKE for hospitality merchants, offering order, pay, loyalty and reporting with multi-location support. It is one of the most directly comparable enterprise-grade hospitality SaaS competitors.
• Toast: Toast is a leading restaurant POS and payments platform in North America with integrated online ordering, loyalty, and marketing — directly competing with LOKE's all-in-one hospitality value proposition, particularly for multi-location restaurant groups.
• Square for Restaurants: Square for Restaurants provides POS, integrated payments, online ordering, and loyalty/marketing tools targeting hospitality SMEs — closely matching LOKE's target customer profile and product breadth.
• TouchBistro: TouchBistro offers iPad-based POS with integrated payments, loyalty and ordering for restaurants and hospitality, and is a direct competitor in the SME-to-mid-market hospitality segment.
• Resy / OpenTable: Resy (owned by American Express) and OpenTable provide reservation, guest data and marketing tools for restaurants — overlapping with LOKE's personalisation and customer-data layer for hospitality merchants.
• SumUp: SumUp provides mobile card-reader payments and integrated POS to small hospitality merchants globally, competing with LOKE's soft-POS / mobile payment terminal capability and SME target market.

Broad incumbents

• Clover (Fiserv): Clover, owned by Fiserv, is a broad POS/payments platform used by many hospitality merchants; it overlaps with LOKE's order-pay-marketing stack but serves a much wider SMB portfolio beyond hospitality.
• Oracle Micros (Oracle Food and Beverage): Oracle's Micros is one of LOKE's stated POS integration partners but also a broad incumbent in hospitality technology, with POS, payments and back-office offerings that could bundle against LOKE.
• PayPal Zettle (formerly iZettle): PayPal Zettle is both a LOKE payment partner and a broader competitor in mobile card payments and integrated POS for hospitality SMEs, especially in Europe and Australia.

Emerging players

• SevenRooms: SevenRooms is a guest experience and marketing platform for hospitality that overlaps with LOKE's personalisation engine and CRM layer, focusing on restaurants, hotels and venues with data-driven guest engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights10 records

Customer concentration

• Xx.com/lokedigital
• Facebookfacebook.com/LOKEDigital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOKE