Yes Hearing
Yes Hearing is a New York-based direct-to-consumer hearing care provider selling premium-brand hearing aids at approximately 40% below retail, paired with in-home audiologist services delivered across all 50 U.S. states to adults with hearing loss.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Yes Hearing does
Yes Hearing is a New York-headquartered, direct-to-consumer hearing care company founded in 2020. The company sells premium-brand hearing aids (Oticon, Phonak, Widex, Signia, Starkey, Resound) to U.S. consumers at approximately 40% below traditional retail prices, and differentiates itself by bundling in-home audiologist services delivered by licensed specialists across all 50 states. Services include in-home hearing tests, ear wax examinations, device fitting, programming, and follow-up visits, supported by a 45-day money-back guarantee and a two-year manufacturer warranty.
The company's core technology asset is a proprietary home care platform that orchestrates the in-home audiology workflow, including scheduling, on-site testing using clinical-grade equipment (bone conduction headphones, iPad software), device programming, and remote adjustments. The technology stack is positioned as a workflow and logistics layer rather than a clinical-IP layer, and there is no disclosed AI/ML component. Yes Hearing has also developed tiered subscription service plans (Starter $39/month, Advanced $59/month, Premium $129/month) that bundle unlimited remote adjustments, technical support, accessories, and recurring in-home visits with hardware purchases, converting a traditionally one-time transaction into a recurring revenue relationship.
Revenue is generated through three streams: direct-to-consumer hardware sales via yeshearing.com, inside sales over the phone, and recurring subscription service plans. Customer acquisition relies on a multi-channel mix that includes earned media placements (Forbes, Healthline, AARP), a customer referral program, and a third-party affiliate program with an average order value of over $3,000. The company has raised approximately $13.2M in equity across two funding rounds, most recently a $10M Series A in November 2022 led by Blue Heron Capital. The customer base is exclusively individual consumers (primarily adults and seniors with hearing loss), with no disclosed enterprise or B2B segment.
Yes Hearing firmographics
Firmographics- Name
- Yes Hearing
- Legal name
- Yes Hearing
- Website
- https://yeshearing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yes Hearing is a New York-based direct-to-consumer hearing care provider selling premium-brand hearing aids at approximately 40% below retail, paired with in-home audiologist services delivered across all 50 U.S. states to adults with hearing loss.
- Ownership category
- akta.pro rank
Yes Hearing industry classification
Industry- Product category
- Hearing Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)
- akta.pro secondary industry
- Audiology & Hearing Diagnostic Centers (HLAFAKAH)
Keywords
Where Yes Hearing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yes Hearing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Hearing Aid Hardware Sales: Sale of hearing aids and accessories from leading brands including Oticon, Phonak, Widex, Signia, Starkey, and Resound. Products are sold directly to consumers at prices 40% below retail.
- Subscription Service Plans: Monthly subscription plans (Starter at $39/mo, Advanced at $59/mo, Premium at $129/mo) that include home visits, remote adjustments, technical support, and accessories like domes and wax filters.
- Professional Services: In-home audiologist services including hearing tests, ear wax examinations, device fitting, programming, and follow-up care visits included with purchase and additional service plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - For experienced hearing aid users familiar with technology |
| Subscription | Monthly | Advanced Plan - For people that need moderate level of on-going in-home help and support |
| Subscription | Monthly | Premium Plan - For people that want to be seen regularly in-home with specific service needs |
| One time/ perpetual license | Pay-as-you-go | Oticon ConnectClip Accessory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Yes Hearing product offering
Product offeringCore offering
Yes Hearing is a direct-to-consumer hearing healthcare provider that sells premium hearing aids from leading brands (Oticon, Phonak, Widex, Signia, Starkey, Resound) at prices approximately 40% below retail. The company pairs hardware sales with in-home audiologist services — including hearing tests, fitting, programming, and follow-up care — delivered by licensed audiologists and Hearing Instrument Specialists across all 50 U.S. states. Customers can purchase standalone hardware, bundle with one-time service, or subscribe to monthly care plans.
Product overview
Yes Hearing is a hearing technology and audiology care solutions provider offering a direct-to-consumer model for hearing aids. The company operates across 50 U.S. states with a network of audiologists who provide in-home services. The core offering includes premium hearing aids from leading brands (such as Oticon) sold alongside bundled service plans (Starter, Advanced, Premium tiers), with accessories like the Oticon ConnectClip available. Services include home fitting, hearing testing, follow-up care, and remote adjustments—all delivered at the patient's home rather than in a clinic setting.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Hearing Services Comprehensive hearing healthcare delivered at the patient's home by licensed audiologists and Hearing Instrument Specialists, including hearing tests, ear wax examinations, hearing aid fitting, device programming, and follow-up care visits. Uses portable clinic-grade equipment such as bone conduction headphones and iPad-based audiometry software. Available across all 50 U.S. states.
- Yes Hearing Service Plans (Subscription Care Plans) Monthly subscription care plans (Starter at $39/mo, Advanced at $59/mo, Premium at $129/mo) that bundle home fitting, hearing exams, unlimited technical support, remote adjustments, accessories (domes, wax filters, hard-shell case), and varying numbers of complimentary in-home visits with extended warranty coverage. 20% savings available with annual billing.
- Oticon ConnectClip Accessory A Bluetooth accessory for Oticon hearing aids that enables hands-free phone calls and audio streaming directly to the hearing aids, with built-in microphones and noise reduction features. Sold as a standalone one-time purchase for $399.
Quantifiable outcome
- 40% lower prices compared to retail hearing aid brands
- +2 more outcomes
Companies that use Yes Hearing
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Yes Hearing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Yes Hearing partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights6 records
Yes Hearing competitors and assessment
Company assessmentDirect peers
- Lexie Hearing: DTC hearing aid brand selling directly to consumers with bundled audiology support and remote fittings — the closest direct competitor to Yes Hearing's online-plus-service model.
- Audicus: Online hearing aid retailer offering direct-to-consumer pricing on name-brand and private-label devices, with optional remote audiology support — comparable online-first go-to-market.
- Eargo: Public DTC hearing aid company (NASDAQ: EAR) selling direct-to-consumer hearing devices with remote support and a subscription-style model — directly comparable on channel and recurring-revenue mechanics.
- MDHearing: Affordable DTC hearing aid brand sold online and via retail — competes on price transparency and direct shipping, similar to Yes Hearing's online-first positioning.
- Jabra Enhance (GN Hearing): DTC hearing aids from GN Hearing (a major manufacturer) sold online with optional remote audiologist support — directly competes as an online channel with professional service add-ons.
Broad incumbents
- Costco Hearing Aid Centers: In-store hearing aid retail inside Costco warehouses, offering professional fitting at aggressive price points — a large incumbent that competes with Yes Hearing on price and convenience, though in a different channel.
- Miracle-Ear: Long-established franchised hearing aid retail chain with in-clinic fittings and lifetime service — competes with Yes Hearing for the same senior customer, but through a clinic-based model.
- Beltone: National hearing aid retailer owned by GN Hearing, operating franchise clinics with in-person fittings — an established competitor in the professionally-fitted hearing-aid segment.
Emerging players
- Nuheara: Direct-to-consumer smart-hearing earbuds targeting the entry-level/OTC segment — represents the emerging low-cost, self-fit competitive threat to Yes Hearing's professionally-fitted value proposition.
- Sony Electronics (OTC Hearing Aids): Entered the OTC hearing aid category in 2022 with FDA-cleared self-fit devices at sub-$1,000 price points — exemplifies the consumer-electronics disruption Yes Hearing must navigate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yes Hearing social profiles
Digital presenceYes Hearing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yes Hearing leadership team
Management profileNumber of profiles
Profiles3 records
Yes Hearing funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yes Hearing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yes Hearing
What does Yes Hearing do?
Yes Hearing is a direct-to-consumer hearing healthcare provider that sells premium hearing aids from leading brands (Oticon, Phonak, Widex, Signia, Starkey, Resound) at prices approximately 40% below retail. The company pairs hardware sales with in-home audiologist services — including hearing tests, fitting, programming, and follow-up care — delivered by licensed audiologists and Hearing Instrument Specialists across all 50 U.S. states. Customers can purchase standalone hardware, bundle with one-time service, or subscribe to monthly care plans.
Is Yes Hearing a public or private company?
Yes Hearing is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yes Hearing founded?
Yes Hearing was founded in 2020. It employs 11 to 50 people.
Where is Yes Hearing based?
Yes Hearing is headquartered in New York, United States, in the North America region.
How does Yes Hearing make money?
Three revenue lines are on record. Hearing Aid Hardware Sales are the primary driver. The others are subscription Service Plans and professional Services.
Who are Yes Hearing's main competitors?
Direct peers on record are Lexie Hearing, Audicus, Eargo, MDHearing and Jabra Enhance (GN Hearing). Broad incumbents are Costco Hearing Aid Centers, Miracle-Ear and Beltone. Emerging players are Nuheara and Sony Electronics (OTC Hearing Aids).
Does Yes Hearing have an API?
No public API is recorded for Yes Hearing.
What industry is Yes Hearing in?
Yes Hearing's product category is Hearing Healthcare Services. Its primary akta.pro industry code is CRACANAL, Hearing Enhancement / Assistive Listening Audio Devices, with a secondary code of HLAFAKAH, Audiology & Hearing Diagnostic Centers. Its NAICS code is 621340 and its SIC code is 3841.