Sitter
Sitter is a Boulder-based care services platform offering a consumer mobile app for parents to find, book, and pay babysitters, and a B2B SaaS platform (Sitter Pro) for nanny agencies, pet sitters, home care agencies, and tutoring businesses. Now operates as a subsidiary of UrbanSitter, Inc. following a 2019 acquisition.
- Company typePrivate
- Founded2015
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Sitter does
Sitter operates a dual-market care services platform comprising a consumer-facing mobile app (Sitter Pro App, available on iOS and Android) and a B2B SaaS platform (Sitter Pro for Business). The consumer app enables parents to find, book, and pay babysitters via neighborhood-based discovery, in-app messaging, and integrated payment processing, with a freemium model that charges approximately 10% on in-app payments. For care businesses, Sitter Pro provides subscription-based management software covering job scheduling, payment processing (3.4% + $0.30 per transaction via Stripe), time tracking, automated messaging, and reporting, with pricing of $225-$250/month plus a $495 setup fee, plus optional add-ons including a branded white-label mobile app ($250/month + $1,500 setup) and the Sitter Pro Promote marketing network ($25/month). The platform serves multiple verticals: nanny agencies, pet sitting businesses, home care agencies, and tutoring businesses, each with dedicated sub-product pages. The company was founded in 2015 in Boulder, Colorado by Kristen Stiles (CEO) and Matt Stueve (CTO), raised approximately $1-2.4M in seed funding across 2015-2017, and was acquired by UrbanSitter, Inc. in May 2019, operating since as the Sitter Pro business software brand under UrbanSitter's Delaware corporate entity. The platform relies on Stripe for payment processing and Heap Analytics for user behavior tracking, with no disclosed AI/ML capabilities.
Sitter firmographics
Firmographics- Name
- Sitter
- Legal name
- UrbanSitter, Inc.
- Website
- https://sitter.app
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sitter is a Boulder-based care services platform offering a consumer mobile app for parents to find, book, and pay babysitters, and a B2B SaaS platform (Sitter Pro) for nanny agencies, pet sitters, home care agencies, and tutoring businesses. Now operates as a subsidiary of UrbanSitter, Inc. following a 2019 acquisition.
- Ownership category
- akta.pro rank
Sitter industry classification
Industry- Product category
- Care Services SaaS
- NAICS
- Child Care Services (624410), Pet Care (except Veterinary) Services (81291), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Child Day Care Services (8351), Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Overnight & Short-Shift Companion Sitter Services (HSABAAAJ)
- akta.pro secondary industry
- Multi-Pet / Multi-Household In-Home Sitting (HSANAEAL)
Keywords
Where Sitter is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sitter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Sitter Pro SaaS Subscription: Monthly subscription fees for business management software. Annual commitment: $225/month; month-to-month: $250/month. Includes scheduling, payment processing, time tracking, automated messaging, and reporting features.
- Setup and Professional Services: One-time setup fee of $495 for platform onboarding. Additional professional services for onboarding support, marketing assistance, and custom service add-ons. Branded app option costs $250/month + $1,500 one-time setup.
- Payment Processing Fees: Transaction fees of 3.4% + $0.30 per credit card payment processed through the platform (for business subscribers). Consumer app charges approximately 10% of babysitting cost for payment feature.
- Sitter Pro Promote: Monthly subscription of $25 for promotional network membership, listing businesses on Sitter Pro app and partner applications to drive customer acquisition.
- Consumer App Premium Features: Free mobile app for parents with basic booking features. Payment processing feature incurs approximately 10% fee on total babysitting cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Sitter Pro Business SaaS - Annual Plan |
| Subscription | Monthly | Sitter Pro Business SaaS - Month-to-Month |
| One time/ perpetual license | Multi-year contract | Sitter Pro Setup Fee |
| Subscription | Monthly | Branded Mobile App Add-On |
| Subscription | Monthly | Sitter Pro Promote Marketing Network |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing - Business |
| Transaction based/ take rate | Pay-as-you-go | Consumer App Payment Feature |
| Freemium | Monthly | Consumer App - Free Tier |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sitter product offering
Product offeringCore offering
Sitter Pro provides a SaaS business-management platform for care agencies (nanny, pet sitting, home care, tutoring) including job scheduling, Stripe-integrated payment processing, automated messaging, time tracking, branded white-label mobile apps, and a promotional network. The company also operates a consumer-facing mobile app (iOS and Android) that enables parents to find, book, and pay caregivers from participating Sitter Pro subscriber agencies across multiple care verticals.
Product overview
Sitter operates a dual-market platform consisting of a consumer-facing mobile app (Sitter Pro App) and a comprehensive business management software suite (Sitter Pro for Business). The Sitter Pro App, available on iOS and Android, enables families to find, book, and pay for care services including childcare, pet sitting, home care, and tutoring from participating agencies. The Sitter Pro for Business platform provides care industry businesses with core modules for scheduling (Job Scheduling), payment processing (Payment Processing), and business operations (Business Management), with optional add-ons including a Branded App, Corporate Backup Care Support, and Sitter Pro Promote marketing services. The platform serves specialized verticals including nanny agencies, pet sitting, home care agencies, and tutoring businesses through dedicated sub-products. Pricing includes a base platform at $225/month (annual) or $250/month (month-to-month), with additional fees for branded apps ($250/mo + $1,500 setup) and Sitter Promote ($25/mo).
Differentiator
Problem solved
Functional benefit
Products and services
- Sitter Pro App Consumer-facing mobile app (iOS and Android) that allows parents and families to find, book, and pay for care services from participating Sitter Pro subscriber businesses across child care, pet sitting, home care, and tutoring verticals.
- Sitter Pro for Business Comprehensive SaaS business management platform for care industry businesses (nanny agencies, pet sitting, home care, tutoring) with job scheduling, Stripe-integrated payment processing, automated messaging, time tracking, rate and policy management, reporting, and unlimited users, priced at $225–$250 per month.
- Branded Mobile App Optional white-label mobile app with agency branding that allows clients to book and pay directly with the care business, priced at $250/month plus a $1,500 one-time setup fee.
- Sitter Pro Promote Marketing and promotional network membership that lists businesses on the Sitter Pro app and partner applications so families can discover and connect with care businesses directly, priced at $25 per month.
- Sitter Pro Professional Services Fee-based supplemental services covering onboarding, marketing support, and service add-ons under a separate Professional Services Agreement, layered on top of the standard Sitter Pro subscription.
Quantifiable outcome
- 55% of parents stay home because they cannot find a babysitter (American Red Cross 2012 survey)
- +2 more outcomes
Companies that use Sitter
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Sitter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Sitter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecoreStripe is the payment processing provider for Sitter Pro's payment processing services. All credit card transactions for business subscribers are processed through Stripe's Connected Account Agreement. UrbanSitter uses Stripe to process payments between families and caregivers, with fees of 3.4% + $0.30 per transaction.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sitter competitors and assessment
Company assessmentDirect peers
- Wag: Wag is a pet care marketplace for dog walking, pet sitting, and boarding. It competes in the same pet-sitting vertical that Sitter Pro supports for businesses and addresses similar consumer needs.
- Rover: Rover is the largest marketplace for pet sitting and dog walking, directly competing with Sitter's pet-sitting business software vertical and offering consumer-facing booking for the same pet care services.
- Bambino: Bambino is a neighborhood-based babysitting app with a similar product-led growth model, social-network-driven trust, and in-app payment. It is one of the closest direct mobile-app peers to Sitter's consumer product.
- UrbanSitter: UrbanSitter is the parent company of Sitter Pro and the original babysitter marketplace competitor. Both target families seeking trusted babysitters via mobile apps and overlap on technology stack, payment rails, and target customer; UrbanSitter acquired Sitter Inc. in May 2019 to combine the two platforms.
- Papa: Papa is a platform connecting older adults with companion caregivers, overlapping with Sitter's in-home non-medical elder care vertical and serving similar families and care workers.
- Trusted Inc. Trusted is a tech-enabled home care agency platform serving families seeking nannies, sitters, and senior caregivers. It overlaps with Sitter's nanny-agency SaaS customer base and the consumer-facing care-discovery use case.
- Honor Technology: Honor operates a home care agency platform with software, caregiver matching, and care delivery — comparable to Sitter's home care agency software and serving the same in-home non-medical elder care market.
- Sittercity: Sittercity is a long-standing babysitter marketplace connecting parents with sitters and nannies. It competes directly with Sitter in the same sitter-discovery category but operates as a web-led platform rather than mobile-first.
Broad incumbents
- Thumbtack: Thumbtack is a broad local-services marketplace spanning many categories including childcare and tutoring. It is an incumbent adjacent peer with a comparable consumer-discovery and service-business-software model, though it does not specialize in care.
- Care.com: Care.com is the dominant marketplace for child care, senior care, pet care, and tutoring — covering essentially the same verticals Sitter serves. It operates at far greater scale and brand recognition, making it the principal broad incumbent Sitter competes against in the family care marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sitter social profiles
Digital presenceSitter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sitter leadership team
Management profileNumber of profiles
Profiles5 records
Sitter funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sitter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sitter
What does Sitter do?
Sitter Pro provides a SaaS business-management platform for care agencies (nanny, pet sitting, home care, tutoring) including job scheduling, Stripe-integrated payment processing, automated messaging, time tracking, branded white-label mobile apps, and a promotional network. The company also operates a consumer-facing mobile app (iOS and Android) that enables parents to find, book, and pay caregivers from participating Sitter Pro subscriber agencies across multiple care verticals.
Is Sitter a public or private company?
Sitter is a private company. It is classified as corporate owned and is currently operating.
When was Sitter founded?
Sitter was founded in 2015. It employs 1 to 10 people.
Where is Sitter based?
Sitter is headquartered in Boulder, United States, in the North America region.
How does Sitter make money?
Five revenue lines are on record. Sitter Pro SaaS Subscription is the primary driver. The others are setup and Professional Services, payment Processing Fees, sitter Pro Promote and consumer App Premium Features.
Who are Sitter's main competitors?
Direct peers on record are Wag, Rover, Bambino, UrbanSitter, Papa, Trusted Inc., Honor Technology and Sittercity. Broad incumbents are Thumbtack and Care.com.
Does Sitter have an API?
No public API is recorded for Sitter.
What industry is Sitter in?
Sitter's product category is Care Services SaaS. Its primary akta.pro industry code is HSABAAAJ, Overnight & Short-Shift Companion Sitter Services, with a secondary code of HSANAEAL, Multi-Pet / Multi-Household In-Home Sitting. Its NAICS code is 624410 and its SIC code is 8351.