Canadian Mental Health Association

What Canadian Mental Health Association does

The Canadian Mental Health Association (CMHA) is a federally registered Canadian charity founded in 1918 and headquartered at 250 Dundas St. West, Toronto. It operates as a federation of 10 provincial divisions and the Yukon, plus wholly owned operating subsidiaries Peer Support Canada and the Centre for Suicide Prevention, providing direct mental health services through 330+ community locations across every province and Yukon. CMHA delivers a national program portfolio including BounceBack (free guided self-help), Peer Support (Peer Support 101, Peer Support Canada, Campus Peer Support), Recovery Colleges (free co-created courses at 30+ sites), Resilient Minds, and the 9-8-8 suicide prevention crisis line. It also operates the Not Myself Today workplace mental health social enterprise, with 400+ employer subscribers covering 300,000+ employees, alongside customized Workplace Mental Health Training and Psychological Health and Safety Training. Its revenue model is a hybrid of individual donations and legacy/bequest giving (Foster Legacy Society), government funding, and corporate partnerships/sponsorships (e.g., West Fraser for rural mental health research), with Not Myself Today generating nominal annual subscription revenue from organizational buyers. CMHA is governed by a National Board of Directors and advocates at the federal level—including an active campaign to renew the $5 billion mental health and addictions funding program—and publishes research such as The State of Mental Health in Canada 2024 and the May 2026 'Closing the Distance: Rural and Remote Mental Health in Canada' report.

Name

Canadian Mental Health Association

Legal name

Canadian Mental Health Association

Website

https://cmha.ca

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Canadian Mental Health Association (CMHA) is a federally registered charity founded in 1918 that operates Canada's most extensive community mental health federation, delivering peer support, recovery programs, crisis response, and workplace mental health training through 330+ community locations and programs like BounceBack, Not Myself Today, and Recovery Colleges.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Voluntary Health Organizations (813212), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Crisis Stabilization Units & Psychiatric Emergency Services (HLAFACAH), Behavioral Health Care Management & Case Management (HLAEAHAE)

Keywords

• Community mental health services
• Workplace mental health training
• Peer support programs
• Mental health recovery education
• Mental health advocacy

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Giving: CMHA receives donations from individuals through various giving programs including monthly donations, one-time gifts, securities transfers, and legacy bequests. The organization operates a Foster Legacy Society for planned giving.
2. Workplace Mental Health Subscriptions: Not Myself Today program generates revenue through nominal annual subscriptions paid by employer organizations for access to the member-only online portal and training materials.
3. Government Funding and Partnerships: CMHA receives federal mental health and addictions funding ($5 billion being advocated for renewal) and partners with provincial health systems, hospitals, and community organizations to deliver services.
4. Corporate Partnerships: CMHA partners with corporations for mental health initiatives and receives support from companies like West Fraser for specific research projects such as the rural mental health report.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

CMHA is a national charitable federation that provides free community-based mental health programs (including BounceBack guided self-help, Peer Support, Recovery Colleges, and Resilient Minds) to individual Canadians, while also delivering paid workplace mental health training and the Not Myself Today social-enterprise platform to employers. The organization complements direct services with public policy advocacy, research publications (State of Mental Health in Canada), and national awareness events such as Mental Health Week and Ride Don't Hide.

Product overview

The Canadian Mental Health Association (CMHA) operates as a federation of community-based mental health organizations offering a portfolio of programs, services, and events rather than a unified technology product. The core offerings include: national programs such as BounceBack (guided self-help), Peer Support (peer-based mental health support), Recovery Colleges (educational learning centers), and Resilient Minds (resilience-building); workplace mental health solutions including Not Myself Today (a platform with over 400 organizational subscribers) and customized Workplace Mental Health Training; and mental health assessment tools (Mental Health Meter, Stress Index, Work-Life Balance Quiz). CMHA also publishes research reports (The State of Mental Health in Canada 2024), hosts national events (Mental Health Week, Ride Don't Hide, Push-Up Challenge), and manages planned giving programs (Foster Legacy Society). The organization serves communities across Canada through provincial/territorial branches with presence in over 330 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Not Myself Today: A social enterprise and workplace mental health solution that helps organizations build awareness, reduce stigma, and foster supportive work cultures.
• BounceBack
• Peer Support Canada
• Recovery Colleges
• Resilient Minds
• Ride Don't Hide
• Mental Health Week
• Mental Illness Awareness Week (MIAW)
• The Push-Up Challenge

Products and services

• BounceBack A free, guided self-help program that helps Canadian adults manage low mood, mild-to-moderate depression, stress, and anxiety through online modules and workbooks delivered with coaching support.
• Peer Support A national portfolio (Peer Support 101, Peer Support Canada, and Campus Peer Support) that connects people with lived experience of mental health challenges to provide mutual support, including training for peer supporters across Canada.
• Recovery Colleges Community-based learning centres offering free courses, webinars, workshops, and events focused on mental health recovery and well-being, co-created with people with lived experience and available across 30+ locations in-person and virtually.
• Resilient Minds A program designed to build resilience and mental health coping skills for individuals and communities, with tailored delivery for specific industries.
• Not Myself Today A workplace mental health social-enterprise platform providing resources, training, and tools to help employers build awareness, reduce stigma, and foster supportive work cultures; subscribed by 400+ organizations and over 300,000 employees including Canadian Tire, CIBC, Federal Express Canada, and UBC.
• Workplace Mental Health Training Customized evidence-based training solutions for organizations covering mental health awareness, psychologically safe leadership, resilience building, and psychological health and safety.
• Mental Health Meter An interactive online self-assessment tool that helps users evaluate their mental health across five dimensions: ability to enjoy life, resilience, balance, self-actualization, and flexibility.
• What's Your Stress Index? A 25-question interactive online questionnaire that assesses stress levels and identifies stress-related behaviors and patterns in users' daily lives.
• Work-Life Balance Quiz An online self-assessment tool that helps users evaluate their work-life balance and identify areas for improvement.
• Transitional Case Management Outreach A program delivered in partnership with hospitals (London Health Sciences Centre, St. Thomas Elgin General Hospital, Parkwood Institute, Woodstock General Hospital) and primary-care teams (Thames Valley Family Health Team) to support mental health patients transitioning from hospital to community care and reduce hospital readmissions.

Quantifiable outcome

• 41% of Canadians reported decline in mental health since pandemic began (research with UBC)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Centre for Addiction and Mental Health (CAMH)coreStrategic or Co-development Partner · 1 January 2025Co-created the National Recovery College Metrics Report through partnership between CMHA and CAMH, with collaboration from Recovery College staff, students, researchers, and evaluators across the country. Report published December 2025.
• London Health Sciences Centre (LHSC)coreStrategic or Co-development PartnerLHSC's Adult Mental Health and Addictions program collaborates with CMHA on the Transitional Case Management Outreach program to support mental health patients during transitions from hospital to community care, aiming to reduce hospital readmissions.
• St. Thomas Elgin General HospitalcoreStrategic or Co-development PartnerHospital partner in the Transitional Case Management Outreach program collaborating with CMHA to provide coordinated mental health support during patient transitions.
• Parkwood InstitutecoreStrategic or Co-development PartnerHealthcare partner collaborating with CMHA on transitional mental health case management and community care coordination.
• Thames Valley Family Health TeamcoreStrategic or Co-development PartnerPrimary care partner working with CMHA to connect patients with community mental health resources during hospital-to-community transitions.
• Woodstock General HospitalcoreStrategic or Co-development PartnerHospital partner in the Transitional Case Management Outreach program providing coordinated mental health support.
• Regional HIV/AIDS ConnectioncoreStrategic or Co-development PartnerCommunity organization partner collaborating with CMHA and other healthcare providers on transitional mental health case management and community support services.
• Centre for Suicide PreventionminorStrategic or Co-development PartnerCMHA Alberta and Centre for Suicide Prevention collaborated with CMHA National on development of men's mental health awareness materials and resources.
• Buddy Up CampaignminorStrategic or Co-development PartnerMen's suicide prevention campaign collaborating with CMHA National on promoting authentic conversations among men and encouraging help-seeking behavior.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital and research centre. Directly comparable as a fellow national Canadian mental health institution that co-created the National Recovery College Metrics Report with CMHA and serves overlapping patient and research populations.
• Mental Health America (MHA): The oldest US-based community mental health advocacy organization (founded 1909), operating a federation model with affiliates across states. Closely mirrors CMHA's community-based advocacy, screening tools (MHA Screening), and workplace programs structure.
• Mind (UK): Leading UK mental health charity with local Mind associations providing community-based services. Directly comparable as a federation-model mental health charity offering workplace training, peer support, advocacy, and crisis information, and an influence on CMHA's Recovery College design.
• Kids Help Phone: Canada's only 24/7 e-mental health service for young people, providing crisis support and counseling. Comparable as a fellow Canadian non-profit serving overlapping mental health and youth segments, including through similar digital and crisis-line delivery channels.
• Headspace Health: Global digital mental health platform combining Headspace (meditation/wellness) and Ginger (on-demand therapy). Directly comparable as a workplace mental health subscription provider serving enterprises, competing with CMHA's Not Myself Today for employer budgets.
• BetterHelp: Largest online therapy network, providing direct-to-consumer access to licensed therapists. Comparable as a digital-first mental health service provider competing for both individual subscribers and employer benefits budgets that CMHA also targets.
• Foundry (Providence Health Care): BC-based network of youth wellness centres offering integrated mental health, substance use, and social services to young people ages 12-24. CMHA Vernon and District is operating Foundry North Okanagan as a Core Partner, making this a deeply collaborative peer.

Emerging players

• Calm: Leading consumer mental wellness app with meditation, sleep, and workplace Calm Business offering. Comparable as a workplace mental health subscription competitor, though more focused on wellness/prevention than CMHA's clinical-grade community services.
• Wysa: AI-driven mental health chatbot and self-help platform with significant employer and health-plan distribution. Comparable as an emerging digital mental health player competing for the same employer mental health budgets as CMHA, with stronger technology and AI capabilities.

Broad incumbents

• TELUS Health (formerly Morneau Shepell): Canada's largest employee benefits and wellness provider, offering Employee and Family Assistance Programs (EFAPs) including mental health support. Directly competes with CMHA's Not Myself Today for employer mental health budgets as part of a much broader benefits portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CMHA_NTL
• YouTubeyoutube.com/user/cmhanational
• Facebookfacebook.com/CMHA.ACSM.National
• LinkedInlinkedin.com/company/canadian-mental-health-association
• Instagraminstagram.com/cmhanational

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries13 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Mental Health Association