PURSUANT HEALTH
Pursuant Health operates 4,600+ FDA-cleared health screening kiosks in Walmart and CVS pharmacies, offering free biometric screenings and retinal imaging to consumers and population health management services to seven major national health plans (Medicare, Medicaid, DSNP).
- Company typePrivate
- Founded2007
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
PURSUANT HEALTH firmographics
Firmographics- Name
- PURSUANT HEALTH
- Legal name
- Pursuant Health, Inc.
- Website
- https://pursuanthealth.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pursuant Health operates 4,600+ FDA-cleared health screening kiosks in Walmart and CVS pharmacies, offering free biometric screenings and retinal imaging to consumers and population health management services to seven major national health plans (Medicare, Medicaid, DSNP).
- Ownership category
- akta.pro rank
PURSUANT HEALTH industry classification
Industry- Product category
- Population Health Management
- NAICS
- Medical and Diagnostic Laboratories (62151)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration) (HLACAPAI), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)
Keywords
Where PURSUANT HEALTH is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PURSUANT HEALTH business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Health Plan Population Health Services: Revenue from health plans (Medicare, Medicaid, DSNP) for engaging members, closing HEDIS quality gaps, capturing risk adjustment data, and completing new member enrollment and annual HRAs through kiosk screenings
- Consumer Advertising: Wellness brands and consumer brands advertise on kiosk fleet to reach health-minded shoppers in retail locations
- Retailer Kiosk Placement: Kiosks placed in Walmart and CVS retail locations, generating traffic for retailers while providing health screening access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free health screenings for consumers at kiosk locations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PURSUANT HEALTH product offering
Product offeringCore offering
Pursuant Health operates a network of over 4,600 FDA-Cleared Class II Medical Device health screening kiosks in Walmart and CVS retail pharmacy locations, providing free biometric screenings (blood pressure, pulse, weight, BMI) and retinal imaging to consumers. The company sells population health management solutions to health plans (Medicare, Medicaid, DSNP) to engage members, close HEDIS quality gaps, and capture risk adjustment data, and offers in-store advertising on its kiosk fleet to consumer and wellness brands.
Product overview
Pursuant Health operates a network of over 4,600 FDA-Cleared Class II Medical Device health kiosks in Walmart and CVS retail pharmacies nationwide. The core product is the Pursuant Health Kiosk, which provides biometric screenings (blood pressure, pulse rate, weight, BMI) and retinal imaging. Users can access their data through the My Pursuant Health web-based account, which stores metrics over time and provides access to retinal screening reports from affiliated ophthalmologists. For health plans, Pursuant Health offers a Population Health Platform with HEDIS gap closure and risk adjustment tools, including NCQA-Certified Health Risk Assessments (HRAs). The company also provides in-store advertising capabilities for consumer brands and a customer care portal for support.
Differentiator
Problem solved
Functional benefit
Products and services
- Pursuant Health Kiosk FDA-Cleared Class II Medical Device kiosk providing biometric health screenings (blood pressure, pulse rate, weight, BMI) and retinal imaging in retail pharmacy locations. Provides measurements and retinal images for users to share with healthcare providers; not a diagnostic device.
- My Pursuant Health User Account Free web-based user account that allows individuals to track personal health metrics, view progress over time, store and download retinal images, and access retinal screening reports from ophthalmologists.
- Retinal Imaging Services Digital retinal image capture at kiosk without mydriatic agents, with transmission to affiliated independent ophthalmologists for review. Results typically available within 1-2 business days. Available to users 22 years and older.
- Population Health Platform for Health Plans Population health management solution for health plans (Medicare, Medicaid, DSNP) to engage hard-to-reach members, close HEDIS quality gaps, capture risk adjustment data, and ensure timely completion of new member enrollment and annual HRAs. Includes engagement mechanisms, data collection channels, and incentive management capabilities.
- NCQA-Certified Health Risk Assessments NCQA-Certified Visual Health Age Assessment (vHRA) and Medicaid Health Risk Assessments enabling health plans to collect member health data and close gaps in care.
- Consumer Brand Advertising In-store advertising capabilities on the kiosk fleet enabling consumer brands and wellness companies to reach health-minded shoppers with targeted health-related advertising during kiosk sessions in Walmart and CVS locations.
Quantifiable outcome
- Over 368 million health screenings performed to date
- +4 more outcomes
Companies that use PURSUANT HEALTH
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
PURSUANT HEALTH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature3 records
PURSUANT HEALTH partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Cleveland Clinic WellnesscoreClinical partnership established in 2015 to develop health assessments and risk stratification tools. Cleveland Clinic Wellness provided guidance for the creation of the NCQA-Certified Visual Health Risk Assessment (vHRA).
- American Diabetes AssociationcoreClinical partnership established in 2015 to support development of health assessments focused on chronic condition management, particularly diabetes prevention and management.
- Intelligent Retinal Imaging Systems (IRIS)coreSub-processor providing retinal image screening reports. Processes PHI, account ID, name, retinal images, and retinal screening reports for users who opt into retinal imaging services.
- Amazon Web Services (AWS)coreCloud service provider for hosting and storage. Processes PHI and Personal Information.
- WalmartcorePrimary retail partner hosting kiosks in Walmart pharmacy locations across the country. Full rollout completed February 2019.
- CVSmajorRetail pharmacy partner hosting kiosks in select CVS locations throughout the country.
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
PURSUANT HEALTH competitors and assessment
Company assessmentDirect peers
- Higi: Higi (formerly Stayhealthy) historically operated free in-retail health screening kiosks in US grocery and pharmacy chains, making it the closest analog to Pursuant Health's retail biometric kiosk model before being acquired and wound down. Comparable on physical kiosk footprint, biometric screening scope, and consumer/retailer GTM.
- Health Catalyst: Health Catalyst provides population health management and analytics to health plans and providers, including HEDIS quality measurement and risk-adjustment workflows. Comparable on the health plan population health platform and B2B GTM that Pursuant Health uses for its subscription revenue.
- Arcadia: Arcadia offers population health management and value-based care analytics to health plans and provider groups, including HEDIS, risk adjustment, and care gap closure. Comparable to Pursuant Health's Population Health Platform used by Medicare, Medicaid, and DSNP plans.
Emerging players
- Withings: Withings builds connected blood pressure monitors, smart scales, and health-tracking devices that overlap with Pursuant Health's biometric measurement offerings, though delivered as consumer home devices rather than retail kiosks. Comparable on the biometric data capture category and chronic condition monitoring use case.
- iHealth Labs: iHealth Labs sells connected blood pressure monitors, glucose meters, and other home diagnostics to consumers, overlapping with the biometric screening category that Pursuant Health addresses at retail. Comparable on device category and chronic condition management consumer use case.
- AliveCor: AliveCor produces FDA-cleared, consumer-facing ECG and cardiac screening devices (KardiaMobile) sold direct and through health plan partnerships. Comparable on the FDA-cleared connected device category, biometric capture, and health plan distribution motion.
Broad incumbents
- Omron Healthcare: Omron is a global incumbent in clinical-grade blood pressure monitors and other biometric devices sold through retail and clinical channels, with a much broader product portfolio than Pursuant Health's kiosks. Comparable on the core biometric screening modality and retail distribution.
- CVS Health (including CVS Caremark and MinuteClinic): CVS is both a retail pharmacy partner hosting Pursuant Health kiosks and a broad incumbent in pharmacy, health insurance (Aetna), and in-store health services (MinuteClinic). Comparable as a retail-health platform competing for health plan population health budgets.
- Walgreens Boots Alliance: Walgreens operates VillageMD and a large US pharmacy footprint that competes for retail health engagement and health plan population health business. Comparable on the retail pharmacy + clinical services category that defines Pursuant Health's distribution channel and downstream economics.
Others
- Alto Pharmacy (and other retail-integrated telehealth players): Retail media networks like Alphonso (now part of Viant) operate in-store digital advertising networks at retail scale, with comparable GTM to Pursuant Health's consumer brand advertising revenue stream. Adjacent rather than direct: similar in-store advertising monetization rather than biometric screening.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PURSUANT HEALTH social profiles
Digital presencePURSUANT HEALTH compliance and trust
Trust signalCompliance4 records
PURSUANT HEALTH financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURSUANT HEALTH leadership team
Management profileNumber of profiles
Profiles2 records
PURSUANT HEALTH funding detail
Funding detailFunding overview
Funding rounds14 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURSUANT HEALTH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURSUANT HEALTH
What does PURSUANT HEALTH do?
Pursuant Health operates a network of over 4,600 FDA-Cleared Class II Medical Device health screening kiosks in Walmart and CVS retail pharmacy locations, providing free biometric screenings (blood pressure, pulse, weight, BMI) and retinal imaging to consumers. The company sells population health management solutions to health plans (Medicare, Medicaid, DSNP) to engage members, close HEDIS quality gaps, and capture risk adjustment data, and offers in-store advertising on its kiosk fleet to consumer and wellness brands.
Is PURSUANT HEALTH a public or private company?
PURSUANT HEALTH is a private company. It is classified as venture growth investor backed and is currently operating.
When was PURSUANT HEALTH founded?
PURSUANT HEALTH was founded in 2007. It employs 51 to 100 people.
Where is PURSUANT HEALTH based?
PURSUANT HEALTH is headquartered in Atlanta, United States, in the North America region.
How does PURSUANT HEALTH make money?
Three revenue lines are on record. Health Plan Population Health Services are the primary driver. The others are consumer Advertising and retailer Kiosk Placement.
Who are PURSUANT HEALTH's main competitors?
Direct peers on record are Higi, Health Catalyst and Arcadia. Emerging players are Withings, iHealth Labs and AliveCor. Broad incumbents are Omron Healthcare, CVS Health (including CVS Caremark and MinuteClinic) and Walgreens Boots Alliance. Alto Pharmacy (and other retail-integrated telehealth players) is listed as an others.
Does PURSUANT HEALTH have an API?
No public API is recorded for PURSUANT HEALTH.
What industry is PURSUANT HEALTH in?
PURSUANT HEALTH's product category is Population Health Management. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of HLACAPAI, Clinical-Grade Vital Signs Monitoring (ECG, SpO2, BP, Temp, Respiration). Its NAICS code is 62151 and its SIC code is 3841.