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Luma

Full company profile

uuid0002bsr

Namestring
Luma
Websiteurl
getluma.com
Company typeenum
Private
Founded yearint
2014
Short descriptiontext

Luma is an AI-powered video generation platform that helps content teams and creators scale video production using generative AI technology, positioned alongside leading tools such as Runway, OpenAI Sora, and Google Veo.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
AI video generation, generative video tools, video creation platform, content automation software, AI media production
Industry1 code
1Model Hosting, Serving & Inference Platforms
CodeHDAAACABPrimaryYes
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
AI Video Generation
Social media profiles1 record
Cost components2 values
Technology or R&D, Personnel
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Luma is an AI-powered video generation platform that creates video content for content teams and organizations. The platform enables users to scale video production workflows through generative AI technology, competing alongside tools such as Runway, OpenAI Sora, Google Veo, and Adobe Firefly in the AI video creation market.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Luma
CategoryAI video generation platform
Description

An AI-powered video creation platform designed for scaling content production. Luma enables content teams and organizations to automate and accelerate video creation workflows using generative AI technology, positioned among leading AI video generation tools in the market.

No data
Peers10 records
1Runway
TypeDirect peer
Description

Runway is the most-cited independent AI video generation platform, offering text/image-to-video foundation models and creator tooling. It is the closest direct competitor named alongside Luma in comparative reviews of the category.

2Pika
TypeDirect peer
Description

Pika is an independent AI video generation startup focused on text-and-image-to-video creation for creators and marketers. Comparable on product scope (generative video), customer profile (creators/teams), and scale stage.

3Synthesia
TypeDirect peer
Description

Synthesia is an AI video platform specializing in avatar-based synthetic video for enterprise communications and localization. Directly comparable on AI video production for content teams but differentiated on avatar-centric output.

4HeyGen
TypeDirect peer
Description

HeyGen offers AI-powered video generation with avatars and text-to-video for marketing, sales, and enterprise training teams. Directly comparable on customer segment (content teams) and AI video production workflow.

5OpenAI
TypeBroad incumbent
Description

OpenAI develops Sora, a foundation model for AI video generation that competes head-on with Luma in generative video. As the parent of one of the named competitors, OpenAI sets the capability frontier and pricing baseline for the category.

6Google DeepMind
TypeBroad incumbent
Description

Google's Veo model is a foundation model for AI video generation, directly named as a competitor to Luma. As a hyperscaler, Google combines model capability with YouTube distribution and enterprise sales reach that independents cannot match.

7Adobe
TypeBroad incumbent
Description

Adobe's Firefly Video extends the Creative Cloud ecosystem into generative AI video, directly competing with Luma in content-team workflows. Comparable on customer base (creators, marketers, enterprise) and product category, but bundled into a much broader creative suite.

8Stability AI
TypeEmerging player
Description

Stability AI develops open-source and commercial foundation models across image and video generation. Comparable as an independent model builder entering the same generative video category, though broader across modalities.

9Descript
TypeEmerging player
Description

Descript is an AI-powered video and podcast editing platform with growing generative capabilities for content teams. Comparable on target customer (creators and content teams) and workflow layer (AI-assisted video production), though anchored in editing rather than pure generation.

10Kapwing
TypeEmerging player
Description

Kapwing is an AI-assisted online video creation platform serving creators, marketers, and social media teams. Comparable on customer segment (content teams) and use case (scaling video production) but positioned as a collaborative editing tool rather than a foundation-model provider.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability2 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors15 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Luma

AI Video Generationgetluma.com

Luma is an AI-powered video generation platform that helps content teams and creators scale video production using generative AI technology, positioned alongside leading tools such as Runway, OpenAI Sora, and Google Veo.

Luma firmographics

Firmographics
Name
Luma
Website
https://getluma.com
Company type
Private
Founded year
2014
Headcount range
11–50 employees
Short description
Luma is an AI-powered video generation platform that helps content teams and creators scale video production using generative AI technology, positioned alongside leading tools such as Runway, OpenAI Sora, and Google Veo.
Ownership category
akta.pro rank

Luma industry classification

Industry
Product category
AI Video Generation
NAICS
Software Publishers (513210)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Model Hosting, Serving & Inference Platforms (HDAAACAB)

Keywords

  • AI video generation
  • Generative video tools
  • Video creation platform
  • Content automation software
  • AI media production

Where Luma is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Markets served

Luma business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel

Luma product offering

Product offering

Core offering

Luma is an AI-powered video generation platform that creates video content for content teams and organizations. The platform enables users to scale video production workflows through generative AI technology, competing alongside tools such as Runway, OpenAI Sora, Google Veo, and Adobe Firefly in the AI video creation market.

Differentiator

Problem solved

Functional benefit

Products and services

  • Luma An AI-powered video creation platform designed for scaling content production. Luma enables content teams and organizations to automate and accelerate video creation workflows using generative AI technology, positioned among leading AI video generation tools in the market.

Companies that use Luma

Customer profile

Segments1 record

Ideal customer profiles1 record

Luma technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability2 records

Luma competitors and assessment

Company assessment

Direct peers

  • Runway: Runway is the most-cited independent AI video generation platform, offering text/image-to-video foundation models and creator tooling. It is the closest direct competitor named alongside Luma in comparative reviews of the category.
  • Pika: Pika is an independent AI video generation startup focused on text-and-image-to-video creation for creators and marketers. Comparable on product scope (generative video), customer profile (creators/teams), and scale stage.
  • Synthesia: Synthesia is an AI video platform specializing in avatar-based synthetic video for enterprise communications and localization. Directly comparable on AI video production for content teams but differentiated on avatar-centric output.
  • HeyGen: HeyGen offers AI-powered video generation with avatars and text-to-video for marketing, sales, and enterprise training teams. Directly comparable on customer segment (content teams) and AI video production workflow.

Broad incumbents

  • OpenAI: OpenAI develops Sora, a foundation model for AI video generation that competes head-on with Luma in generative video. As the parent of one of the named competitors, OpenAI sets the capability frontier and pricing baseline for the category.
  • Google DeepMind: Google's Veo model is a foundation model for AI video generation, directly named as a competitor to Luma. As a hyperscaler, Google combines model capability with YouTube distribution and enterprise sales reach that independents cannot match.
  • Adobe: Adobe's Firefly Video extends the Creative Cloud ecosystem into generative AI video, directly competing with Luma in content-team workflows. Comparable on customer base (creators, marketers, enterprise) and product category, but bundled into a much broader creative suite.

Emerging players

  • Stability AI: Stability AI develops open-source and commercial foundation models across image and video generation. Comparable as an independent model builder entering the same generative video category, though broader across modalities.
  • Descript: Descript is an AI-powered video and podcast editing platform with growing generative capabilities for content teams. Comparable on target customer (creators and content teams) and workflow layer (AI-assisted video production), though anchored in editing rather than pure generation.
  • Kapwing: Kapwing is an AI-assisted online video creation platform serving creators, marketers, and social media teams. Comparable on customer segment (content teams) and use case (scaling video production) but positioned as a collaborative editing tool rather than a foundation-model provider.

Market position

Customer concentration

Luma social profiles

Digital presence

Luma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Luma leadership team

Management profile

Number of profiles

Luma funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Luma M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luma

What does Luma do?

Luma is an AI-powered video generation platform that creates video content for content teams and organizations. The platform enables users to scale video production workflows through generative AI technology, competing alongside tools such as Runway, OpenAI Sora, Google Veo, and Adobe Firefly in the AI video creation market.

When was Luma founded?

Luma was founded in 2014. It employs 11 to 50 people.

Where is Luma based?

Luma is headquartered in Atlanta, United States, in the North America region.

Who are Luma's main competitors?

Direct peers on record are Runway, Pika, Synthesia and HeyGen. Broad incumbents are OpenAI, Google DeepMind and Adobe. Emerging players are Stability AI, Descript and Kapwing.

Does Luma have an API?

No public API is recorded for Luma.

What industry is Luma in?

Luma's product category is AI Video Generation. Its primary akta.pro industry code is HDAAACAB, Model Hosting, Serving & Inference Platforms. Its NAICS code is 513210 and its SIC code is 7370.

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TechCrunchLuma launches a home tech support service for $5 a monthLuma, a startup that makes WiFi mesh networking hardware, has launched Luma Guardian, a subscription service priced at $5 per month that bundles VPN, antivirus, internet speed monitoring, and tech support. The antivirus component is provided through a partnership with Webroot, and the service targets users who want home tech support without the technical expertise. The company has engaged former Dos Equis pitchman Jonathan Goldsmith as a spokesperson to appeal to older demographics, a key target market for the service.TechCrunchLuma’s WiFi system gets Alexa integrationWiFi startup Luma has added Alexa integration to its WiFi range extenders, enabling users to pause internet access or prioritize specific devices via voice commands through Amazon's Echo. Amazon is among Luma's largest investors and serves as a distributor for the company's products. The feature, rolling out today, allows commands such as pausing specific devices or directing Alexa to prioritize certain connections on the network.TechCrunchLuma nabs another $7 million in funding from Andreessen Horowitz and GVLuma, an Atlanta-based WiFi router company, has secured $7 million in additional funding from Andreessen Horowitz and GV, following a $12.5 million Series A round in April. The company sells glossy WiFi routers in three-packs for $399 and has expanded to 700 Best Buy locations, with plans to reach at least 2,000 brick-and-mortar stores by year-end. Luma faces competition from Eero and Google's OnHub router as it seeks to establish itself in the growing smart home router market.TechCrunchLuma’s home WiFi boosting system goes up for sale, will hit Best Buy stores in JulyLuma, a home WiFi hardware startup, has begun shipping its mesh network routers to customers and expanded retail availability through a Best Buy partnership, with in-store sales launching in July at $149 per unit or $399 for a three-pack. The company recently acquired Nodal Industries to enhance product security and raised $12.5 million in Series A funding led by Accel Partners and Amazon. Luma is also expanding its Amazon Echo compatibility to include an over-the-air update this fall that will allow users to pause internet access through Alexa.VC News DailyLuma Raises $12.5MLuma, an Atlanta-based home WiFi company providing Surround WiFi technology, announced the close of a $12.5 million Series A funding round led by venture capital firm Accel with participation from the Amazon Alexa Fund. The company, co-founded by Dr. Paul Judge and Mike Van Bruinisse, will use the proceeds to fulfill demand for its flagship product, expand global operations, and continue research and development, having secured over 30,000 pre-orders ahead of June shipping. Additional investors in the round include David Dorman, former CEO of AT&T, and 500 Startups, alongside reinvestments from existing backers Felicis Ventures, Base Ventures, BIP Capital, Relay Ventures, and Webb Investment Network.TechCrunchSolving The Persistent Security Threats For The Internet Of ThingsThe rapid expansion of the Internet of Things has created widespread security vulnerabilities, with surveys showing that over 90 percent of developers and more than 50 percent of consumers are skeptical about IoT device security, threatening the substantial investment flowing into connected devices. Tech companies of all sizes are responding with a range of solutions including network threat mitigation, on-device encryption, and device isolation technologies, with firms such as F-Secure, Luma, and GENBAND launching or developing dedicated IoT security products. Significant challenges remain unaddressed, including the absence of secure firmware update mechanisms in many devices and the growing risk posed by large-scale data stored on cloud servers, which continue to expose both consumers and manufacturers to security breaches.TechCrunchLuma, Quite Improbably, Makes Wi-Fi Setup FunLuma, a mesh networking Wi-Fi device created by Dr. Paul Judge and Mike Van Bruinisse, has launched with pricing at $99 for a single unit or $249 for a three-pack, offering coverage, parental controls, content filtering, and cybersecurity features. The startup has raised $3.5 million in seed funding led by Felicis Ventures, with participation from Base Ventures, BIP Capital, Relay Ventures, and other investors. The product ships in 2016 and is currently available for pre-order at a 50% discount.