What FANZO does

FANZO is a London-headquartered digital venue-discovery platform, founded in 2011, that connects sports fans with bars and restaurants showing live sports. Users can search by specific fixture, team, competition or broadcast channel rather than only by location, and the platform returns venue-level attributes including number of screens, sound quality, supporter club affiliations, outdoor screenings and early-opening hours for European kickoffs. Underlying the product is a centralised venue database that has been incrementally expanded across the UK, Ireland, Australia, France, Germany, New Zealand, the UAE and, since April 2026, the United States, where the platform now lists thousands of sports bars across NFL, NBA, MLB, NHL, MLS, Premier League, UFC and college football coverage. Technical features include fixture-based search, social gamification that issues real-world rewards (free drinks and fan experiences), and country-specific web and mobile (iOS/Android) properties.

FANZO operates a three-sided B2B/consumer hybrid model. The consumer surface is free-to-use, with fans accessing venue discovery through SEO-optimised sport/team/city pages and the mobile app. On the monetisation side, FANZO sells event-driven brand activations and bar-finder campaigns to consumer brands (Michelob Ultra for FIFA World Cup 2026, alongside Budweiser, Heineken, Guinness and Coca-Cola), operates B2B relationships with broadcasters (Foxtel, Canal+, TNT Sports) and sports rights holders (UEFA, World Rugby), and onboards sports bars and restaurants onto the venue network. No consumer pricing is disclosed; pricing is implicitly B2B, with revenue streams spanning brand partnerships and advertising, potential venue subscriptions or listing fees, and managed services for broadcasters and rights holders.

The company is privately held and venture-backed, with cumulative disclosed funding of roughly $6 million across six equity rounds between 2014 and 2025 and a stated $30 million total investment programme. Headcount is 11–50 employees. Leadership comprises founder/CEO Leo MacLehose, co-founder Dominic Collingwood and CFO Robert Stewart. The company has completed two acquisitions to date — Allomatch in May 2019 and The Rail Media, Inc. in July 2025 — and operates with regional offices in London (historical base) and New York (US headquarters opened April 2026).

Name

FANZO

Legal name

FANZO

Website

https://fanzo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

FANZO is a London-headquartered digital venue-discovery platform that helps sports fans locate sports bars and restaurants showing specific live games, and monetises the resulting audience through brand activations, broadcaster partnerships and rights-holder integrations across eight country markets.

Ownership category

akta.pro rank

Product category

Sports Venue Discovery Platform

NAICS

Spectator Sports (7112), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports venue discovery
• Live sports bar finder
• Sports bar directory
• Out-of-home sports viewing
• Sports venue platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Brand Partnerships & Activations: FANZO generates revenue through partnerships with brands (e.g., Michelob Ultra campaign for FIFA World Cup 2026) where sponsors pay for venue-finding campaigns and brand activations during sporting events.
2. Venue Subscriptions/Listing Fees: Bars and restaurants are listed on the platform, suggesting a potential B2B revenue stream from venues seeking to attract sports fans.
3. Broadcast/Rights Holder Services: Rights holders and broadcasters use the platform to reach fans at venues, suggesting potential partnership or service fees from these entities.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

FANZO operates a digital platform that helps sports fans discover bars, pubs, and restaurants showing specific live sports games. Users search by fixture, team, competition, or broadcast channel rather than by location, and access venue attributes such as screens, sound, supporter club affiliations, and amenities. The platform also serves as an advertising and activation channel for brands, broadcasters, and rights holders to reach sports fans at venues.

Product overview

FANZO is a digital venue-discovery platform designed to solve sports viewing fragmentation by matching fans with verified bars and restaurants showing live sports. The core offering consists of the FANZO Platform (web and mobile app) and a venue directory covering thousands of US sports bars. The platform enables fixture-based search — users can find venues by specific game, team, or competition rather than browsing by location. Key features include venue details (screens, sound, food), supporter club affiliations, and broadcast channel availability. A notable branded campaign is the Michelob Ultra FIFA World Cup 26 Bar Finder, created in partnership with Anheuser-Busch. The platform also incorporates social gamification with real-world rewards. FANZO has expanded from UK/Europe/Australasia operations into North America ahead of the 2026 FIFA World Cup.

Differentiator

Problem solved

Functional benefit

Products and services

• FANZO Platform Digital platform that connects sports fans with bars and restaurants showing live sports events. Users search by sport, team, competition, or broadcast channel to find verified venues screening specific games across multiple markets including the US, UK, Ireland, France, Germany, Australia, New Zealand, and the UAE.
• FANZO Mobile App Mobile application (iOS and Android) that enables users to find sports bars nearby, view schedules, check reviews, and access venue details on-the-go. Available on the Apple App Store and Google Play Store.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Michelob UltracoreGTM or Marketing Partner · 11 June 2026FANZO partnered with Michelob Ultra to power a dedicated out-of-home campaign during FIFA World Cup 2026. The partnership created the Michelob Ultra FIFA World Cup 26 Bar Finder, helping fans locate venues showing World Cup matches.
• FoxtelcoreGTM or Marketing PartnerBroadcast partner listed on FANZO's About page as a key partner in the sports media ecosystem.
• Canal+coreGTM or Marketing PartnerBroadcast partner listed on FANZO's About page as a key partner in the sports media ecosystem.
• TNT SportscoreGTM or Marketing PartnerBroadcast partner listed on FANZO's About page as a key partner in the sports media ecosystem.
• BudweisercoreGTM or Marketing PartnerBrand partner listed on FANZO's About page. Budweiser activates around sports content at venues.
• HeinekencoreGTM or Marketing PartnerBrand partner listed on FANZO's About page. Heineken activates around sports content at venues.
• GuinnesscoreGTM or Marketing PartnerBrand partner listed on FANZO's About page. Guinness activates around sports content at venues.
• Coca-ColacoreGTM or Marketing PartnerBrand partner listed on FANZO's About page. Coca-Cola activates around sports content at venues.
• World RugbycoreTechnology or IntegrationRights holder partner listed on FANZO's About page. World Rugby content is distributed through FANZO's venue network.
• UEFAcoreTechnology or IntegrationRights holder partner listed on FANZO's About page. UEFA content (Champions League, Europa League) is distributed through FANZO's venue network.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Yelp: Largest consumer venue-discovery platform. Yelp covers sports bars as a subcategory of its general directory; FANZO competes on depth of sports-specific metadata (broadcast channels, fixtures, supporter clubs) but Yelp dwarfs it on traffic, venue coverage, and SEO authority.
• Google Maps: Default destination for 'sports bar near me' searches. FANZO's fixture- and broadcast-channel-level search differentiates it, but Google could replicate sports-specific filtering easily and benefits from vastly larger user intent capture.
• Bleacher Report: Major sports media platform with team-focused content, app, and fan engagement features. While primarily a content destination rather than venue finder, Bleacher Report sits in the same 'where sports fans go online' category and could expand into venue discovery.
• The Sporting News: Established sports media brand with content, scores, and fan engagement. Comparable as a sports-fan destination; could plausibly expand into 'where to watch' discovery functionality adjacent to FANZO.
• Fanatics: Vertical commerce and content platform for sports fans spanning merchandise, betting, and media. While not a venue finder, Fanatics competes for the same sports-fan attention wallet and brand sponsorship dollars as FANZO.

Direct peers

• SportsBars.com: US-focused sports bar directory platform. Closest direct comparator to FANZO in the US market — similar niche focus on sports-venue discovery but smaller scale and less enterprise/sponsorship monetization layer.
• Matchpint: Historical predecessor to FANZO based on the Play Store package name (com.matchpint.fanzo). UK/Irish sports pub finder that was effectively rebranded/merged into FANZO; remains a recognizable sports-venue discovery brand in the British market.

Emerging players

• DraftKings: Sports betting and fantasy platform with a sportsbook-and-content flywheel. Adjacent in serving engaged sports fans and monetizing sports viewership, though DraftKings focuses on wagering rather than OOH venue discovery.
• Where to Watch (Live Sports) apps: Niche consumer apps and websites that aggregate broadcast/streaming availability for live sports across regions. Comparable as alternative sports-viewing discovery tools, though typically focused on at-home streaming rather than OOH venue finder.

Others

• StubHub: Ticketing marketplace owned by Viagogo. While focused on ticketed event access rather than OOH viewing, StubHub is a comparable sports-fan engagement and brand-activation surface.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FANZO_UK
• Facebookfacebook.com/fanzoapp
• LinkedInlinkedin.com/company/fanzouk
• Instagraminstagram.com/fanzoapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FANZO