Deale

What Deale does

Deale 2020, S.L. is a Barcelona-based digital M&A marketplace that connects Spanish SMEs seeking buyers, partners or succession with individual investors, family offices, private equity funds, industrial buyers and M&A advisors. The platform operates three audience-specific products (Deale Inversores, Deale Empresas and Deale Asesores) on a shared marketplace of more than 3,000 verified SMEs, supported by free tools such as an indicative company valuation (Valora tu Empresa) and an auto-generated blind Teaser profile. Reported scale metrics include 400+ new companies registered per month, 850 monthly buyer-seller connections, and 15 indicative offers signed per month, with an average time-to-close of approximately 120 days.

The platform is built on a proprietary AI stack developed under Spain's CDTI Neotec "Deep Tech" R&D project (SNEO-20231162, €325,000 grant). The stack combines an intelligent data ingestion layer with Masked Language Modeling on Vision Transformers, Querying Transformers, self-supervised models and an agentic AI layer that generates financial and quality summaries and automates end-to-end SME M&A decision-making. Confidentiality is enforced through random project codenames, mandatory NDA signing and Informa-verified company information, with an Outbound Service add-on enabling off-platform target search for Premium investors.

Deale monetizes through a freemium model: €250/month Premium subscriptions for both investors and advisors (with 10% and 20% discounts on semiannual and annual billing), a 1% commission on the total transaction value of investor-sourced deals, a 15% commission on advisor mandate fees, and a referral program. Cumulative funding stands at €2.5 million, including a January 2024 €1 million Andbank-led round that also brought Actyus into the shareholding. The company reported its strongest Q1 on record in 2026, facilitating 10 transactions worth over €41 million and capturing 4% of Spain's lower mid-market, and publicly targets scaling across Europe.

Name

Deale

Legal name

DEALE 2020, S.L.

Website

https://deale.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Deale is a Barcelona-based digital M&A marketplace connecting Spanish SMEs seeking buyers or succession with individual investors, family offices, PE funds and M&A advisors, using AI-driven matching and due-diligence automation to compress SME transaction timelines.

Ownership category

akta.pro rank

Product category

SME M&A Marketplace

NAICS

Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (4251)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro industry

PRIMARYFSAEAIAC

Sell-Side Business Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Business Brokerage (Buying/Selling Private Businesses)

Keywords

• SME M&A marketplace
• Business acquisition platform
• AI deal matching
• SME brokerage services
• M&A advisory tools

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Investor Premium subscription: Recurring monthly subscription of €250/month (semiannual 10% discount; annual 20% discount) for investors to access detailed company information, unlimited connections, weekly AI recommendations and an assigned Account Manager. Free registration tier also available.
2. Transaction success commission (investors): 1% commission on the total Transaction Value (including initial payment and earn-outs) executed by an investor with a company sourced via Deale. Paid within 30 days of closing. Refunds 100% of subscription fees paid upon successful close.
3. Advisor Premium subscription: Recurring €250/month subscription for M&A advisors to publish mandates, find buyers/sellers and accelerate deal closure (semiannual 10% discount; annual 20% discount).
4. Advisor mandate commission (15% of advisor fee): 15% of the compensation received by an advisor when it signs a mandate with a company to execute a Transaction, or when it acts as intermediary registering a company on Deale. Paid within 30 days of receipt.
5. Referral program: "Programa de referidos" offering users an additional channel to refer new companies, investors or advisors to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Deale operates a confidential digital marketplace that connects Spanish SMEs (sell-side, revenue €200k–€70M, EBITDA up to €15M) with qualified investors (individual investors, family offices, private equity funds and industrial buyers) and M&A advisors. The platform standardizes SME information, applies proprietary AI (masked language modeling on Vision Transformers, Querying Transformers and agentic AI) for counterparty matching, due-diligence summarization and investment decision support, and guides both sides from initial interest through LOI and closing, claiming an average deal-closure time of around 120 days.

Product overview

Deale operates a single unified digital M&A platform (Plataforma Digital de Compraventa de Empresas) organized around three audience-specific products — Deale Inversores, Deale Empresas and Deale Asesores — that share the same underlying marketplace of more than 3,000 verified Spanish SMEs for sale. Layered on top are supporting modules and tools including the free Valora tu Empresa valuation, the auto-generated Teaser company profile, and the Outbound Service for off-platform target search, complemented by content resources (Blog and Podcast) and AI-driven matching/automation that powers deal discovery, evaluation, and closure.

Differentiator

Problem solved

Functional benefit

Products and services

• Deale Marketplace (Plataforma Digital de Compraventa de Empresas)

Quantifiable outcome

• Facilitated 10 transactions worth €41M+ in Q1 2026 (400% YoY growth)
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability12 records

Feature8 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Grant ThorntoncoreImplementation/ SI/ Consulting PartnerGrant Thornton is listed as one of Deale's collaborative partners contributing to Deale's growth and continuous improvement, leveraging its professional services and M&A advisory network.
• BDOcoreImplementation/ SI/ Consulting PartnerBDO is part of Deale's collaborative partner network supporting platform growth and continuous improvement.
• Russell BedfordcoreImplementation/ SI/ Consulting PartnerRussell Bedford is part of Deale's collaborative partner network, supporting growth and continuous improvement of the platform.
• ETL GlobalcoreImplementation/ SI/ Consulting PartnerETL Global is part of Deale's collaborative partner network contributing to growth and improvement of the SME M&A platform.
• Afianza AsesorescoreImplementation/ SI/ Consulting PartnerAfianza Asesores is listed as a collaborative partner supporting Deale's growth and continuous improvement.
• Ce ConsultingcoreImplementation/ SI/ Consulting PartnerCe Consulting is part of Deale's partner network, contributing to growth and continuous improvement.
• ICEX (España Exportación e Inversiones)coreGTM or Marketing PartnerICEX, Spain's national trade and investment agency, is part of Deale's partner network, supporting growth and international visibility of Spanish SMEs on the platform.
• CEPYME (Confederación Española de la Pequeña y Mediana Empresa)coreGTM or Marketing PartnerCEPYME, Spain's SME confederation, is part of Deale's partner network, supporting visibility and growth among Spanish SMEs.
• Cámara de OviedominorGTM or Marketing PartnerCámara de Oviedo (Oviedo Chamber of Commerce) is listed as one of Deale's regional collaborative partners.
• SidenorminorStrategic or Co-development PartnerSidenor is part of Deale's collaborative partner network. As a major Spanish steelmaker, it provides industrial validation and potential deal-flow credibility.
• Praxya GroupminorImplementation/ SI/ Consulting PartnerPraxya Group is part of Deale's collaborative partner network supporting platform growth and improvement.
• Informa (DBT Informa)flagshipTechnology or IntegrationInforma, Spain's leading corporate information provider, verifies Deale-listed companies. Every Deale listing is described as "verified by Informa and by Deale's specialists."
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is the database services provider hosting Deale's Customer and User data storage and administration, as disclosed in the Privacy Policy.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flippa: Online marketplace for buying and selling digital businesses, websites and SaaS. Broad incumbent peer covering the SME/business-for-sale marketplace category, though with a heavier weighting toward digital and online assets.
• BizBuySell: Largest US business-for-sale marketplace for SMBs across virtually every industry. Broad incumbent comparable to Deale's SME marketplace concept, although Deale is more curated, AI-driven and Europe-focused.
• Intralinks: Global M&A technology and virtual data room platform serving enterprise and mid-market deals. Broad incumbent with overlapping diligence and deal-collaboration capabilities, though targeted at larger transaction sizes than Deale's lower mid-market.
• Sourcescrub: Deal sourcing and target identification platform for PE and M&A professionals. Overlaps with Deale's AI-driven matching and Off-Market (Outbound Service) capabilities, but targets institutional PE deal teams rather than SMEs directly.

Direct peers

• MicroAcquire: Marketplace for buying and selling small online businesses (now consolidated with Acquire.com). Direct peer to Deale's marketplace concept for SME/online business transactions.
• Acquire.com: Two-sided marketplace for buying and selling small/startup companies with curated listings, escrow and AI-assisted matching. Closely comparable to Deale as a digital SME acquisition marketplace, though focused on tech-enabled startups rather than traditional SMEs.
• DealRoom: M&A lifecycle management platform combining pipeline, due diligence and data room workflows. Comparable to Deale's AI-driven matching and due-diligence summarization features, though targeted at larger mid-market deals.
• Axial: Network and deal-sourcing platform for lower mid-market M&A advisors and PE funds. Comparable to Deale's investor and advisor modules by serving sub-investment-bank deal flow with structured company profiles and matching.
• Empire Flippers: Curated marketplace for buying and selling established online businesses with vetted listings, valuation tools and broker support. Comparable in model (SME acquisition marketplace with valuation and verification features) though focused on digital businesses.
• Grata: AI-driven deal sourcing platform for SME and lower mid-market M&A. Comparable to Deale in automating target discovery for investors and advisors in the lower mid-market segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/deale_app
• YouTubeyoutube.com/@dealeapp
• LinkedInlinkedin.com/company/dealeapp/mycompany
• Instagraminstagram.com/deale_app

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deale