Deale
Deale is a Barcelona-based digital M&A marketplace connecting Spanish SMEs seeking buyers or succession with individual investors, family offices, PE funds and M&A advisors, using AI-driven matching and due-diligence automation to compress SME transaction timelines.
- Company typePrivate
- Founded2020
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Deale does
Deale 2020, S.L. is a Barcelona-based digital M&A marketplace that connects Spanish SMEs seeking buyers, partners or succession with individual investors, family offices, private equity funds, industrial buyers and M&A advisors. The platform operates three audience-specific products (Deale Inversores, Deale Empresas and Deale Asesores) on a shared marketplace of more than 3,000 verified SMEs, supported by free tools such as an indicative company valuation (Valora tu Empresa) and an auto-generated blind Teaser profile. Reported scale metrics include 400+ new companies registered per month, 850 monthly buyer-seller connections, and 15 indicative offers signed per month, with an average time-to-close of approximately 120 days.
The platform is built on a proprietary AI stack developed under Spain's CDTI Neotec "Deep Tech" R&D project (SNEO-20231162, €325,000 grant). The stack combines an intelligent data ingestion layer with Masked Language Modeling on Vision Transformers, Querying Transformers, self-supervised models and an agentic AI layer that generates financial and quality summaries and automates end-to-end SME M&A decision-making. Confidentiality is enforced through random project codenames, mandatory NDA signing and Informa-verified company information, with an Outbound Service add-on enabling off-platform target search for Premium investors.
Deale monetizes through a freemium model: €250/month Premium subscriptions for both investors and advisors (with 10% and 20% discounts on semiannual and annual billing), a 1% commission on the total transaction value of investor-sourced deals, a 15% commission on advisor mandate fees, and a referral program. Cumulative funding stands at €2.5 million, including a January 2024 €1 million Andbank-led round that also brought Actyus into the shareholding. The company reported its strongest Q1 on record in 2026, facilitating 10 transactions worth over €41 million and capturing 4% of Spain's lower mid-market, and publicly targets scaling across Europe.
Deale firmographics
Firmographics- Name
- Deale
- Legal name
- DEALE 2020, S.L.
- Website
- https://deale.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Deale is a Barcelona-based digital M&A marketplace connecting Spanish SMEs seeking buyers or succession with individual investors, family offices, PE funds and M&A advisors, using AI-driven matching and due-diligence automation to compress SME transaction timelines.
- Ownership category
- akta.pro rank
Deale industry classification
Industry- Product category
- SME M&A Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512), Wholesale Trade Agents and Brokers (4251)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Sell-Side Business Brokerage (FSAEAIAC)
Keywords
Where Deale is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Deale business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Investor Premium subscription: Recurring monthly subscription of €250/month (semiannual 10% discount; annual 20% discount) for investors to access detailed company information, unlimited connections, weekly AI recommendations and an assigned Account Manager. Free registration tier also available.
- Transaction success commission (investors): 1% commission on the total Transaction Value (including initial payment and earn-outs) executed by an investor with a company sourced via Deale. Paid within 30 days of closing. Refunds 100% of subscription fees paid upon successful close.
- Advisor Premium subscription: Recurring €250/month subscription for M&A advisors to publish mandates, find buyers/sellers and accelerate deal closure (semiannual 10% discount; annual 20% discount).
- Advisor mandate commission (15% of advisor fee): 15% of the compensation received by an advisor when it signs a mandate with a company to execute a Transaction, or when it acts as intermediary registering a company on Deale. Paid within 30 days of receipt.
- Referral program: "Programa de referidos" offering users an additional channel to refer new companies, investors or advisors to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Investor Free tier |
| Subscription | Monthly | Investor Premium (monthly) |
| Subscription | Multi-year contract | Investor Premium (semiannual, -10%) |
| Subscription | Annual | Investor Premium (annual, -20%) |
| Transaction based/ take rate | Pay-as-you-go | Investor transaction commission |
| Freemium | Pay-as-you-go | Company seller registration |
| Subscription | Monthly | Advisor Premium subscription |
| Transaction based/ take rate | Pay-as-you-go | Advisor mandate commission |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Deale product offering
Product offeringCore offering
Deale operates a confidential digital marketplace that connects Spanish SMEs (sell-side, revenue €200k–€70M, EBITDA up to €15M) with qualified investors (individual investors, family offices, private equity funds and industrial buyers) and M&A advisors. The platform standardizes SME information, applies proprietary AI (masked language modeling on Vision Transformers, Querying Transformers and agentic AI) for counterparty matching, due-diligence summarization and investment decision support, and guides both sides from initial interest through LOI and closing, claiming an average deal-closure time of around 120 days.
Product overview
Deale operates a single unified digital M&A platform (Plataforma Digital de Compraventa de Empresas) organized around three audience-specific products — Deale Inversores, Deale Empresas and Deale Asesores — that share the same underlying marketplace of more than 3,000 verified Spanish SMEs for sale. Layered on top are supporting modules and tools including the free Valora tu Empresa valuation, the auto-generated Teaser company profile, and the Outbound Service for off-platform target search, complemented by content resources (Blog and Podcast) and AI-driven matching/automation that powers deal discovery, evaluation, and closure.
Differentiator
Problem solved
Functional benefit
Products and services
- Deale Marketplace (Plataforma Digital de Compraventa de Empresas)
Quantifiable outcome
- Facilitated 10 transactions worth €41M+ in Q1 2026 (400% YoY growth)
- +5 more outcomes
Companies that use Deale
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Deale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability12 records
Feature8 records
Deale partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Grant ThorntoncoreGrant Thornton is listed as one of Deale's collaborative partners contributing to Deale's growth and continuous improvement, leveraging its professional services and M&A advisory network.
- BDOcoreBDO is part of Deale's collaborative partner network supporting platform growth and continuous improvement.
- Russell BedfordcoreRussell Bedford is part of Deale's collaborative partner network, supporting growth and continuous improvement of the platform.
- ETL GlobalcoreETL Global is part of Deale's collaborative partner network contributing to growth and improvement of the SME M&A platform.
- Afianza AsesorescoreAfianza Asesores is listed as a collaborative partner supporting Deale's growth and continuous improvement.
- Ce ConsultingcoreCe Consulting is part of Deale's partner network, contributing to growth and continuous improvement.
- ICEX (España Exportación e Inversiones)coreICEX, Spain's national trade and investment agency, is part of Deale's partner network, supporting growth and international visibility of Spanish SMEs on the platform.
- CEPYME (Confederación Española de la Pequeña y Mediana Empresa)coreCEPYME, Spain's SME confederation, is part of Deale's partner network, supporting visibility and growth among Spanish SMEs.
- Cámara de OviedominorCámara de Oviedo (Oviedo Chamber of Commerce) is listed as one of Deale's regional collaborative partners.
- SidenorminorSidenor is part of Deale's collaborative partner network. As a major Spanish steelmaker, it provides industrial validation and potential deal-flow credibility.
- Praxya GroupminorPraxya Group is part of Deale's collaborative partner network supporting platform growth and improvement.
- Informa (DBT Informa)flagshipInforma, Spain's leading corporate information provider, verifies Deale-listed companies. Every Deale listing is described as "verified by Informa and by Deale's specialists."
- Amazon Web Services (AWS)coreAWS is the database services provider hosting Deale's Customer and User data storage and administration, as disclosed in the Privacy Policy.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Deale competitors and assessment
Company assessmentBroad incumbents
- Flippa: Online marketplace for buying and selling digital businesses, websites and SaaS. Broad incumbent peer covering the SME/business-for-sale marketplace category, though with a heavier weighting toward digital and online assets.
- BizBuySell: Largest US business-for-sale marketplace for SMBs across virtually every industry. Broad incumbent comparable to Deale's SME marketplace concept, although Deale is more curated, AI-driven and Europe-focused.
- Intralinks: Global M&A technology and virtual data room platform serving enterprise and mid-market deals. Broad incumbent with overlapping diligence and deal-collaboration capabilities, though targeted at larger transaction sizes than Deale's lower mid-market.
- Sourcescrub: Deal sourcing and target identification platform for PE and M&A professionals. Overlaps with Deale's AI-driven matching and Off-Market (Outbound Service) capabilities, but targets institutional PE deal teams rather than SMEs directly.
Direct peers
- MicroAcquire: Marketplace for buying and selling small online businesses (now consolidated with Acquire.com). Direct peer to Deale's marketplace concept for SME/online business transactions.
- Acquire.com: Two-sided marketplace for buying and selling small/startup companies with curated listings, escrow and AI-assisted matching. Closely comparable to Deale as a digital SME acquisition marketplace, though focused on tech-enabled startups rather than traditional SMEs.
- DealRoom: M&A lifecycle management platform combining pipeline, due diligence and data room workflows. Comparable to Deale's AI-driven matching and due-diligence summarization features, though targeted at larger mid-market deals.
- Axial: Network and deal-sourcing platform for lower mid-market M&A advisors and PE funds. Comparable to Deale's investor and advisor modules by serving sub-investment-bank deal flow with structured company profiles and matching.
- Empire Flippers: Curated marketplace for buying and selling established online businesses with vetted listings, valuation tools and broker support. Comparable in model (SME acquisition marketplace with valuation and verification features) though focused on digital businesses.
- Grata: AI-driven deal sourcing platform for SME and lower mid-market M&A. Comparable to Deale in automating target discovery for investors and advisors in the lower mid-market segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Deale social profiles
Digital presenceDeale compliance and trust
Trust signalCompliance4 records
Deale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deale leadership team
Management profileNumber of profiles
Profiles4 records
Deale funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deale
What does Deale do?
Deale operates a confidential digital marketplace that connects Spanish SMEs (sell-side, revenue €200k–€70M, EBITDA up to €15M) with qualified investors (individual investors, family offices, private equity funds and industrial buyers) and M&A advisors. The platform standardizes SME information, applies proprietary AI (masked language modeling on Vision Transformers, Querying Transformers and agentic AI) for counterparty matching, due-diligence summarization and investment decision support, and guides both sides from initial interest through LOI and closing, claiming an average deal-closure time of around 120 days.
Is Deale a public or private company?
Deale is a private company. It is classified as venture growth investor backed and is currently operating.
When was Deale founded?
Deale was founded in 2020. It employs 11 to 50 people.
Where is Deale based?
Deale is headquartered in Barcelona, Spain, in the Europe region.
How does Deale make money?
Five revenue lines are on record. Investor Premium subscription is the primary driver. The others are transaction success commission (investors), advisor Premium subscription, advisor mandate commission (15% of advisor fee) and referral program.
Who are Deale's main competitors?
Broad incumbents on record are Flippa, BizBuySell, Intralinks and Sourcescrub. Direct peers are MicroAcquire, Acquire.com, DealRoom, Axial, Empire Flippers and Grata.
Does Deale have an API?
No public API is recorded for Deale.
What industry is Deale in?
Deale's product category is SME M&A Marketplace. Its primary akta.pro industry code is FSAEAIAC, Sell-Side Business Brokerage. Its NAICS code is 42512 and its SIC code is 6211.