Geoforce
Geoforce is a Texas-based industrial asset tracking company that sells rugged GPS hardware and a cloud SaaS platform to monitor powered and non-powered equipment, vehicles, and rail assets across oil & gas, construction, equipment rental, defense, and other industrial verticals in more than 110 countries.
- Company typePrivate
- Founded2006
- HeadquartersCoppell, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Geoforce does
Geoforce Inc. is a Plano, Texas-based industrial asset tracking company founded in 2006 that sells a hardware-plus-software platform for monitoring powered equipment, non-powered industrial assets, vehicles, and rail assets in harsh and hazardous environments. The hardware portfolio spans the rugged GT series (GT1s, GT1c, GT2s, GT2h, GT2c) for non-powered equipment with satellite, cellular, and hybrid connectivity, the AT/AT4 series for cellular and powered-asset tracking, vehicle units (VT1, GO9, GO Rugged), and dash cams, all engineered for ATEX/IECEx Zone 0, IP69K, and HALT-tested durability. The cloud platform, branded Track and Trace, runs on AWS, ingests billions of transactions annually, and ships with add-on modules for rental management, compliance, service verification, driver scorecards, ELD/HOS, and a white-labeled Ascend OEM platform, with GraphQL developer APIs for third-party integration.
Geoforce monetizes through a combination of one-time hardware sales of rugged GPS devices and recurring annual SaaS subscriptions that bundle cellular (AT&T LTE-M) or satellite (Iridium) connectivity with unlimited use of the cloud software. Pricing is quote-based and tiered by asset count, connectivity type, and selected modules; professional services (installation, training, consulting) and an extended three-year warranty are upsold. The go-to-market combines direct enterprise field sales with a channel partner program that includes the AT&T Business collaboration and a Geotab integration for mixed equipment/vehicle fleets.
Geoforce serves more than 2,000 customers across oil & gas, construction, equipment rental, government/defense, rail, agriculture, mining, freight & logistics, aviation, waste management, forestry, and original-equipment manufacturers, with owned offices in the US, Brazil, Australia, and Canada plus distribution partners covering 110 countries. Named customers include Petrobras, Compact Compression, McAsphalt, Weeks Marine, Bejac, Black Diamond Equipment Rental, Intertank, Enviro Vat, Northern Mat & Bridge, Mine Bridges, ProPetro, Garner Environmental Services, Tiger Rentank do Brasil, ETS, and the U.S. Army Transportation Command. Following the January 2026 acquisition of AssetLink Global, the platform added satellite communications, multi-sensor integration, and defense-grade deployments.
Geoforce firmographics
Firmographics- Name
- Geoforce
- Legal name
- Geoforce Inc.
- Website
- https://geoforce.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Geoforce is a Texas-based industrial asset tracking company that sells rugged GPS hardware and a cloud SaaS platform to monitor powered and non-powered equipment, vehicles, and rail assets across oil & gas, construction, equipment rental, defense, and other industrial verticals in more than 110 countries.
- Ownership category
- akta.pro rank
Geoforce industry classification
Industry- Product category
- Industrial Asset Tracking & Telematics
- NAICS
- Satellite Telecommunications (517410)
- SIC
- Computer Peripheral Equipment, Nec (3577), Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- GPS Fleet Tracking & Mapping (TLABAJAA), Geofencing, Security & Theft Recovery (TLABAJAJ), Satellite/Off-Grid Tracking & Connectivity (Cellular/Sat) (TLABAJAN), Satellite Mobility Connectivity (Maritime, Aviation, Rail, Land Mobile) (HDAIAJAD), GIS & Spatial Data Management Platforms (BPAMANAK)
Keywords
Where Geoforce is headquartered
LocationHeadquarters
- HQ city
- Coppell
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Geoforce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Device Sales: Geoforce sells rugged GPS tracking devices (GT series, AT series, GO series, VT1, etc.) to industrial customers. Devices are battery-powered with multi-year operational lifespans and are sold as one-time hardware purchases alongside a subscription.
- SaaS Subscription / Cloud Services: Subscription to Geoforce's cloud-based software platform providing GPS location data, asset intelligence dashboards, reporting, alerts, and software modules (Compliance Manager, Rental Manager, etc.). The subscription includes satellite or cellular network access, connectivity, and unlimited access to the web-based cloud services application. Pricing is quote-based and tiered.
- Professional Services: Installation, deployment, training, and consulting services provided by Geoforce's field service technicians and customer success teams. Includes on-site installation, pre-deployment planning, engineering assessments, and ongoing configuration services.
- Satellite and Cellular Connectivity: Network access fees for satellite (Iridium) and cellular (AT&T) connectivity are bundled into the subscription, providing global reporting capabilities across remote and hazardous environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom tiered pricing based on asset count, feature modules, and connectivity type |
| One time/ perpetual license | Pay-as-you-go | One-time hardware purchase of rugged GPS tracking devices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Geoforce product offering
Product offeringCore offering
Geoforce provides a rugged GPS asset tracking platform consisting of ultra-ruggedized hardware devices (GT, AT, GO, VT1 series and dash cams) supporting satellite, cellular, and hybrid connectivity, paired with a cloud-based SaaS platform that delivers real-time asset visibility, utilization monitoring, geofencing, compliance tracking, and rental billing verification for industrial customers in oil & gas, construction, equipment rental, rail, mining, defense, and other harsh-environment verticals.
Product overview
Geoforce is a rugged asset tracking and intelligence company offering a platform-plus-modules architecture consisting of GPS tracking hardware devices and cloud-based software. The hardware portfolio includes the GT Series (GT1s, GT1c, GT2s, GT2h, GT2c) for non-powered equipment with satellite, cellular, and hybrid connectivity options; the AT Series (AT1, AT2, AT3, AT4, AT4h) for cellular and powered equipment tracking; and vehicle products (VT1, GO9, GO Rugged, dash cams) for fleet management. The software platform provides Track and Trace as the core offering, with Rental Manager, Compliance Manager, Advanced Vehicle Tracking/ELD-HOS, Driver Scorecard, and Service Verification as add-on modules. The company also offers white-labeled OEM solutions (Ascend platform), developer APIs (GraphQL), and value-added services including installation, training, consulting, and 24/7 technical support. Recent additions include AssetLink Global capabilities for satellite communications and sensor integration following the January 2026 acquisition.
Differentiator
Problem solved
Functional benefit
Brands
- Ascend: White-labeled OEM telematics platform for industrial equipment management
- AssetLink Global
Products and services
- GT1c Cellular Asset Tracker Ultra-rugged cellular asset tracking device for non-powered industrial equipment, operating on AT&T's LTE-M network with up to 10-year battery life and intrinsic safety certification for explosive environments.
- GT1s Satellite Asset Tracker
Quantifiable outcome
- 26% expansion in tracked inventory (Black Diamond Equipment Rental pilot)
- +7 more outcomes
Companies that use Geoforce
Customer profileNamed customers15 records
Segments12 records
Ideal customer profiles4 records
Geoforce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature14 records
Geoforce partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and secondary.
- Reach SubseaminorGeoforce Technical Services (part of Venterra Group, not to be confused with Geoforce Inc.) was appointed by Reach Subsea to deliver geotechnical survey work for the Shetland HVDC Link 2 project. Note: This is GeoForce Technical Services under Venterra Group, a different entity from Geoforce Inc. listed here for completeness of partnership coverage in source material.
- AT&T BusinesscoreGeoforce announced a collaboration with AT&T Business in March 2026 to offer industrial asset tracking solutions on AT&T's global LTE-M network to AT&T Business customers. The partnership leverages AT&T's global IoT connectivity capabilities alongside Geoforce's 19 years of industrial deployment experience. The GT1c cellular tracker, launched in May 2026, represents the first product outcome of this collaboration, bringing carrier-supported industrial asset tracking to market at scale.
- AssetLink GlobalcoreGeoforce acquired AssetLink Global in January 2026 to strengthen capabilities in satellite communications, IoT sensor integration, and rugged asset tracking for demanding environments. AssetLink's sensor hardware monitors temperature, pressure, door activity, and fluid levels. The combined entity serves over 2,000 customers tracking more than 300,000 assets across 100+ countries. AssetLink Global CEO David Goldstein continues leading the company post-acquisition.
- GeotabsecondaryGeoforce partnered with Geotab in 2019 to integrate vehicle tracking capabilities, allowing combined equipment and vehicle tracking within a single platform for mixed fleet applications. The partnership enables Geoforce customers to access Geotab's ELD (Electronic Logging Device) and HOS (Hours of Service) compliance features alongside Geoforce's asset tracking capabilities.
- Iridium CommunicationssecondaryGeoforce leverages Iridium's 100% global satellite network to provide worldwide satellite connectivity for its tracking devices, enabling asset visibility in the most remote locations beyond cellular coverage. This partnership supports Geoforce's global reach across 110 countries.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Geoforce competitors and assessment
Company assessmentDirect peers
- Samsara: Samsara provides a unified IoT/fleet platform combining hardware sensors and cloud software for industrial and fleet operations. It is the most direct modern competitor to Geoforce, targeting similar mid-to-large enterprise customers across construction, logistics, oil & gas, and equipment rental with comparable GPS-based asset and vehicle visibility.
- Orbcomm: Orbcomm delivers satellite and cellular IoT connectivity plus rugged industrial asset tracking devices for transportation, heavy equipment, oil & gas, and maritime. Its mix of low-orbit satellite connectivity and rugged M2M hardware closely parallels Geoforce's GT-series satellite trackers and AssetLink Global's defense and rail deployments.
- CalAmp (iMETRIK / M2M Group): CalAmp and related iMETRIK/M2M offerings build telematics hardware and SaaS for fleet and industrial asset tracking. Their combined hardware-plus-software stack competes with Geoforce's GT/AT/VT product lines for industrial and equipment-rental customers.
- Fleet Complete: Fleet Complete provides GPS asset and fleet tracking hardware and software targeted at industrial, construction, and field-service markets. Its solution set is comparable in scope to Geoforce's Track and Trace platform and its hardware lineup.
Broad incumbents
- Geotab: Geotab is a leading fleet telematics incumbent offering GPS vehicle tracking, ELD compliance, and broader fleet analytics at enterprise scale. Geotab is also a Geoforce technology partner, validating Geoforce's complementary positioning in industrial asset tracking alongside Geotab's vehicle-centric platform.
- Verizon Connect: Verizon Connect is a large, established fleet and asset management platform tied to Verizon's wireless network. It overlaps with Geoforce in fleet tracking for industrial customers but competes from a carrier-tied, broad-platform standpoint rather than rugged industrial specialization.
- Trimble Transportation: Trimble's transportation and asset tracking solutions serve construction, rail, and logistics with telematics and mapping. As a broad industrial technology incumbent, it overlaps with Geoforce's rail, construction, and equipment-rental use cases, though it carries a much wider product portfolio.
Emerging players
- Tive: Tive offers rugged GPS trackers and supply-chain visibility software for in-transit visibility of shipments and high-value assets. Its single-purpose trackers for cold-chain and logistics are comparable to Geoforce's rugged cellular/satellite GT-series devices and similar supply-chain visibility use cases.
- Fleetio: Fleetio is a fleet maintenance and operations management SaaS for industrial and field operations fleets. While Fleetio is a software-only fleet player rather than a hardware provider, it competes for adjacent software budgets against Geoforce's Track and Trace platform modules.
Others
- AT&T (Internet of Things): AT&T Business is Geoforce's carrier partner for the GT1c and broader LTE-M IoT connectivity, providing the underlying network that Geoforce's cellular devices operate on. It is included here as a strategic enabler and channel rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geoforce social profiles
Digital presenceGeoforce compliance and trust
Trust signalCompliance3 records
Geoforce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geoforce leadership team
Management profileNumber of profiles
Profiles5 records
Geoforce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Geoforce funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geoforce M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geoforce
What does Geoforce do?
Geoforce provides a rugged GPS asset tracking platform consisting of ultra-ruggedized hardware devices (GT, AT, GO, VT1 series and dash cams) supporting satellite, cellular, and hybrid connectivity, paired with a cloud-based SaaS platform that delivers real-time asset visibility, utilization monitoring, geofencing, compliance tracking, and rental billing verification for industrial customers in oil & gas, construction, equipment rental, rail, mining, defense, and other harsh-environment verticals.
Is Geoforce a public or private company?
Geoforce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Geoforce founded?
Geoforce was founded in 2006. It employs 51 to 100 people.
Where is Geoforce based?
Geoforce is headquartered in Coppell, United States, in the North America region.
How does Geoforce make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are saaS Subscription / Cloud Services, professional Services and satellite and Cellular Connectivity.
Who are Geoforce's main competitors?
Direct peers on record are Samsara, Orbcomm, CalAmp (iMETRIK / M2M Group) and Fleet Complete. Broad incumbents are Geotab, Verizon Connect and Trimble Transportation. Emerging players are Tive and Fleetio. AT&T (Internet of Things) is listed as an others.
Does Geoforce have an API?
Yes. Geoforce offers GraphQL APIs called the Geoforce Platform that allow customers to pull data relating to devices, assets, and supporting data points into their own applications or reports. The APIs handle billions of transactions annually and are hosted on AWS. The platform includes an integrated Altair instance for online query and testing. Geoforce's library of APIs is regularly expanded to include additional data points, calculated values, and historical data. Developer documentation is at developers.geoforce.com.
What industry is Geoforce in?
Geoforce's product category is Industrial Asset Tracking & Telematics. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAA, GPS Fleet Tracking & Mapping. Its NAICS code is 517410 and its SIC code is 3577.