Jitsu
Jitsu is an open-source Customer Data Platform providing warehouse-first event collection and real-time streaming to data warehouses. It serves data engineering and product teams at companies from startups on free tiers to large enterprises like Investing.com processing 5 billion events monthly.
- Company typePrivate
- Founded2018
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Jitsu does
Jitsu is an open-source Customer Data Platform (CDP) founded in 2018 (formerly operating as EventNative) by Vladimir Klimontovich and headquartered in San Francisco as Jitsu Labs, Inc. The company provides a warehouse-first event collection and streaming platform that ingests event data from web, mobile, email, chatbot, and CRM sources and delivers it in real time into the customer's own data warehouse — BigQuery, Snowflake, Redshift, Postgres, MySQL, or the included ClickHouse. Notable technical components include sub-second event streaming with Kafka-backed no-data-loss guarantees, automatic identity stitching via a real-time identity graph, JavaScript-based transformation functions with npm package access, Segment analytics.js protocol compatibility, custom-domain deployment to mitigate ad-blocker data loss, and a 2026-launched Management API with full OpenAPI 3.0 specification.
The platform is offered in multiple deployment modes: a self-serve Jitsu Cloud (Free, Business at $99/month, custom Enterprise), a Jitsu Private Cloud single-tenant deployment, an On-Prem option, and a free MIT-licensed self-hosted open-source edition. Revenue mechanics combine recurring subscriptions with usage-based overages ($40 per additional 1M active events, $20 per additional monthly active connector sync), plus professional services for Enterprise customers. Go-to-market is product-led growth via self-serve signup at use.jitsu.com, with sales-assisted expansion for Enterprise accounts. Named customers include Investing.com (processing 5 billion events per month), PandaDoc, Rarible, Embeddables, and Census; certifications include SOC 2 Type II (via Vanta), GDPR compliance, and EU-U.S. Data Privacy Framework participation.
Total disclosed venture funding to date is a $2M seed round closed in December 2020 led by Costanoa Ventures, with the company operating with a headcount of 11–50 employees and no subsequent priced rounds in the available material.
Jitsu firmographics
Firmographics- Name
- Jitsu
- Legal name
- Jitsu Labs, Inc.
- Website
- https://jitsu.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jitsu is an open-source Customer Data Platform providing warehouse-first event collection and real-time streaming to data warehouses. It serves data engineering and product teams at companies from startups on free tiers to large enterprises like Investing.com processing 5 billion events monthly.
- Ownership category
- akta.pro rank
Jitsu industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industry
- Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD)
Keywords
Where Jitsu is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jitsu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (Cloud Plans): Monthly or annual subscription tiers (Free, Business at $99/mo, Enterprise custom) providing cloud-hosted CDP functionality with varying event volumes and feature access.
- Usage-based Overage Billing: Billing based on active events (events successfully delivered to at least one destination). Free tier includes 200k events/month; Business tier includes 2M events with $40 per additional 1M events. Captured events are always free.
- Connector Sync Overage: Business plan includes up to 5 monthly active syncs from connectors; additional syncs billed at $20 per additional monthly active sync.
- Open Source Self-Hosted: MIT-licensed self-hosting option with no usage limits and community support, provided free indefinitely.
- Professional Services: Additional professional services available for Enterprise customers requiring implementation support, training, or custom development assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with 200k active events/month, unlimited connectors, and ClickHouse access |
| Subscription | Monthly | Paid tier at $99/month with 2M active events and additional features |
| Subscription | Multi-year contract | Custom enterprise tier with unlimited scale and dedicated support |
| Freemium | Monthly | Open source version with MIT license and no usage limits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Jitsu product offering
Product offeringCore offering
Jitsu is an open-source Customer Data Platform (CDP) that captures event data from web, app, email, chatbot, and CRM sources and streams it in real-time to the customer's data warehouse. It offers warehouse-first architecture, automatic user identity stitching, JavaScript-based event transformation via Jitsu Functions, and Segment API compatibility, available as a managed cloud SaaS or self-hosted open-source deployment.
Product overview
Jitsu is a 100% open-source Customer Data Platform (CDP) designed for warehouse-first event data collection and streaming. The core platform collects event data from web, app, email, chatbot, and CRM sources, delivering it to data warehouses in real-time. Key modules include: Real-time Event Streaming for sub-second data delivery, User Identity Stitching for automatic identity resolution, Jitsu Functions for JavaScript-based event transformation, and Segment API Compatibility for migration/sidecar use cases. ClickHouse is included free with all cloud plans. Deployment options include Jitsu Cloud (with Free, Business, and Enterprise tiers), Jitsu Private Cloud (dedicated single-tenant), and self-hosted Open Source (MIT license).
Differentiator
Problem solved
Functional benefit
Products and services
- Jitsu Platform Open-source Customer Data Platform for collecting event data from web, app, email, chatbot, and CRM sources and streaming it in real-time to data warehouses (BigQuery, Snowflake, Redshift, Postgres, MySQL, or ClickHouse). Available as a managed cloud SaaS or self-hosted open-source deployment under MIT license, with features including real-time streaming, automatic identity stitching, and JavaScript-based event transformation.
- Jitsu Connectors Standalone product module for pulling data from SaaS applications, databases, and custom sources into the data warehouse. Supports connector sources such as Google Ads, Facebook Ads, and other marketing/data platforms, with scheduled sync capabilities for reverse ETL patterns.
- Jitsu Management API and CLI Public Management API with full OpenAPI 3.0 specification and jitsu-cli command-line interface for configuration management of Jitsu instances. Supports infrastructure-as-code workflows, CI/CD integration, git-based configuration management, and AI agent automation via llms.txt documentation. Covers workspaces, destinations, streams, services, connections, syncs, functions, and profile builders.
Quantifiable outcome
- Sub-second data delivery latency to data warehouse
- +3 more outcomes
Companies that use Jitsu
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Jitsu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature8 records
Jitsu partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google BigQuerycoreGoogle BigQuery is a primary data warehouse destination for Jitsu event streaming. Investing.com's infrastructure is built on BigQuery.
- SnowflakecoreSnowflake is supported as a data warehouse destination for Jitsu event streaming.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Jitsu competitors and assessment
Company assessmentDirect peers
- Segment (Twilio): Segment is the dominant CDP with full Segment analytics.js and protocol compatibility—Jitsu's primary compatibility target. Both collect event data from web/app/CRM sources and route to destinations; Jitsu explicitly positions as a Segment alternative, particularly for cost-conscious or data-sovereign buyers.
- RudderStack: RudderStack is a warehouse-native, open-source CDP that competes head-to-head with Jitsu on warehouse-first architecture and developer-led adoption. Both target companies seeking to avoid vendor lock-in and to own their event data in their own data warehouse.
- Snowplow Analytics: Snowplow is an open-source behavioral data platform with warehouse-first delivery. Jitsu and Snowplow both ship MIT/Apache-licensed event collection, target data engineers, and compete for the same Segment-displacement use case at large enterprises.
- mParticle: mParticle is a major enterprise CDP offering client-side and server-side event collection, identity resolution, and integrations to hundreds of destinations. It overlaps with Jitsu on core event collection and identity stitching, but skews to large enterprise with proprietary (rather than open-source) deployment.
- Tealium: Tealium is an established CDP and tag manager with real-time event streaming, identity resolution, and hundreds of vendor integrations. It competes with Jitsu in mid-market and enterprise CDP deals, especially where tag management is a consideration.
- Treasure Data: Treasure Data is an enterprise CDP with strong identity resolution and warehouse-native options. It competes with Jitsu for larger enterprise event-data deals but typically with a heavier services-led engagement model.
Broad incumbents
- Adobe Real-Time CDP: Adobe Real-Time CDP is part of Adobe Experience Platform and bundles identity, event collection, and activation within Adobe's broader marketing cloud. It competes for the same enterprise CDP budget as Jitsu but as part of a much wider, more expensive suite.
Emerging players
- PostHog: PostHog is an open-source product analytics platform that has expanded into session replay, feature flags, and event pipelines. It overlaps with Jitsu on developer-led event collection and warehouse-friendly deployment, but its primary use case is product analytics rather than data warehouse delivery.
- Hightouch: Hightouch is a leading reverse-ETL platform explicitly referenced as a partner in Jitsu's warehouse-first architecture documentation. While not a direct CDP competitor, it sits in the same warehouse-native data activation stack and shares buyer personas (data engineers).
- Census: Census is a reverse-ETL platform that Jitsu lists as a customer/partner. Both companies target data engineers building warehouse-native activation; Census covers the outbound reverse-ETL side while Jitsu covers inbound event collection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jitsu social profiles
Digital presenceJitsu compliance and trust
Trust signalCompliance3 records
Jitsu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jitsu leadership team
Management profileNumber of profiles
Profiles2 records
Jitsu funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jitsu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jitsu
What does Jitsu do?
Jitsu is an open-source Customer Data Platform (CDP) that captures event data from web, app, email, chatbot, and CRM sources and streams it in real-time to the customer's data warehouse. It offers warehouse-first architecture, automatic user identity stitching, JavaScript-based event transformation via Jitsu Functions, and Segment API compatibility, available as a managed cloud SaaS or self-hosted open-source deployment.
Is Jitsu a public or private company?
Jitsu is a private company. It is classified as venture growth investor backed and is currently operating.
When was Jitsu founded?
Jitsu was founded in 2018. It employs 11 to 50 people.
Where is Jitsu based?
Jitsu is headquartered in Berkeley, United States, in the North America region.
How does Jitsu make money?
Five revenue lines are on record. Subscription SaaS (Cloud Plans) is the primary driver. The others are usage-based Overage Billing, connector Sync Overage, open Source Self-Hosted and professional Services.
Who are Jitsu's main competitors?
Direct peers on record are Segment (Twilio), RudderStack, Snowplow Analytics, mParticle, Tealium and Treasure Data. Adobe Real-Time CDP is listed as a broad incumbent. Emerging players are PostHog, Hightouch and Census.
Does Jitsu have an API?
Yes. Jitsu offers a public Management API with a full OpenAPI 3.0 specification. The API covers configuration objects including workspaces, destinations, streams, services, connections, syncs, functions, and profile builders. It uses bearer-token authentication and returns structured JSON error messages with field paths. The API is designed for infrastructure-as-code workflows, CI/CD integration, and AI agent automation. Developer documentation is at docs.jitsu.com/api.
What industry is Jitsu in?
Jitsu's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of BPAMALAD, Data Management Platforms (DMP) & Customer Data Platforms (CDP). Its NAICS code is 5182 and its SIC code is 7374.