What Mediatonic Games does

Mediatonic Games is a UK-based games developer founded in 2005 and headquartered in London, operating additional studios in Madrid, Brighton, and Leamington Spa with a workforce of 101–250. The studio has shipped two core products: Fall Guys: Ultimate Knockout, a free-to-play cross-platform massively multiplayer party royale game in which dozens of contestants compete through escalating rounds of obstacle courses; and Murder by Numbers, a premium-priced narrative puzzle mystery title. Both products are distributed through major digital storefronts—PlayStation Network, Xbox Store, Nintendo eShop, and Steam (the latter two also carry Murder by Numbers)—with cross-platform multiplayer supported on consoles and PC for Fall Guys.

The company's core technology centers on a cross-platform multiplayer game engine built to support massive concurrent player bases for party royale formats, complemented by a separate narrative-driven puzzle mystery system. Fall Guys monetizes via freemium in-game cosmetic purchases, season passes, and microtransactions; Murder by Numbers is sold as a premium one-off purchase. Go-to-market is product-led, relying on platform storefronts and organic word-of-mouth within gaming communities rather than direct sales motion.

Since 2021 Mediatonic has been a wholly-owned subsidiary of Epic Games, operating within the Epic family alongside Fortnite. The studio is led by co-founder and CEO David Bailey, with co-founder Paul Croft serving in a chief games officer capacity until his October 2025 departure to launch Skeleton Crew, taking teams from Payload, Mythwright, and Brightrock with him. Mediatonic has also been affected by Epic's broader 2024 layoff round, leaving the studio's near-term operational footprint somewhat uncertain despite continued live support for Fall Guys.

Name

Mediatonic Games

Legal name

Mediatonic Games

Website

https://mediatonicgames.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediatonic Games is a UK-based game developer, founded in 2005 and owned by Epic Games since 2021, known for the free-to-play cross-platform party royale Fall Guys and the premium puzzle title Murder by Numbers, distributed via PlayStation, Xbox, Nintendo Switch, and Steam.

Ownership category

akta.pro rank

Product category

Video Game Development

NAICS

Software Publishers (5132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industries

Casual/Hypercasual Game Studios (MPAFAAAG), Indie Game Studios (MPAFAAAC)

Keywords

• Video game development
• Multiplayer party games
• Free-to-play games
• Puzzle mystery games
• Cross-platform gaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Free-to-Play In-Game Purchases: Fall Guys operates as a free-to-play title with in-game cosmetic purchases, season passes, and microtransactions generating ongoing revenue from the massive player base. The game is available at no upfront cost across all platforms, monetizing through optional cosmetic items and battle pass-style seasonal content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mediatonic Games is a UK-based video game developer that designs, develops, and publishes games for digital platforms. Its flagship product, Fall Guys: Ultimate Knockout, is a free-to-play cross-platform massively multiplayer party royale game released on PlayStation, Xbox, Nintendo Switch, and Steam. The studio also publishes Murder by Numbers, a premium puzzle mystery game on Nintendo Switch and Steam.

Product overview

Mediatonic Games is an award-winning UK games developer that creates games designed to inspire joy and connect millions of players worldwide. Their portfolio consists of two main products: Fall Guys: Ultimate Knockout (a cross-platform, massively multiplayer party royale game featuring obstacle course competition) and Murder by Numbers (a puzzle mystery game with narrative-driven gameplay). Both products reflect the company's focus on accessible, positive gaming experiences that appeal to diverse audiences.

Differentiator

Problem solved

Functional benefit

Brands

• Fall Guys: Cross-platform, massively multiplayer, party royale game featuring absurd obstacle course chaos.
• Murder by Numbers

Products and services

• Fall Guys: Ultimate Knockout A cross-platform, massively multiplayer party royale game where contestants compete through escalating rounds of absurd obstacle course chaos until one victor remains. Free-to-play on PlayStation, Xbox, Nintendo Switch, and Steam with optional in-game cosmetic and seasonal battle pass purchases.
• Murder by Numbers A puzzle mystery game featuring 90s themes, upbeat music, and drag queen characters, in which players investigate murders through puzzle gameplay. Available as a premium purchase on Nintendo Switch and Steam.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• Epic GamescoreOthers · 1 January 2021Mediatonic was acquired by Epic Games in 2021, becoming a member of the Epic Games family. The acquisition integrated Mediatonic's popular Fall Guys title into Epic's ecosystem alongside Fortnite. Mediatonic continues to operate with studios in London, Madrid, Brighton, and Leamington Spa while benefiting from Epic's resources and platform.
• PlayStation (Sony Interactive Entertainment)coreChannel Partner/ Reseller/ DistributorFall Guys is available on PlayStation 4 and PlayStation 5 through the PlayStation Store as a free-to-play title. The PlayStation version supports cross-platform play with other platforms.
• Microsoft XboxcoreChannel Partner/ Reseller/ DistributorFall Guys is available on Xbox One and Xbox Series X/S through the Microsoft Store as a free-to-play title, enabling cross-platform multiplayer with other platforms.
• Nintendo SwitchcoreChannel Partner/ Reseller/ DistributorFall Guys and Murder by Numbers are available on Nintendo Switch through the Nintendo eShop. The Switch version enables portable access to Mediatonic's game offerings.
• Steam (Valve)coreChannel Partner/ Reseller/ DistributorFall Guys and Murder by Numbers are available on Steam for PC users. Steam provides the primary PC distribution channel for Mediatonic's titles.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• People Can Fly: People Can Fly is a mid-sized independent game studio operating across multiple EU offices with a live-service multiplayer title in development. Comparable as a European multi-studio developer with cross-platform ambitions.
• Psyonix: Psyonix develops Rocket League, a cross-platform free-to-play multiplayer title owned by Epic Games. Highly comparable as a fellow Epic-owned studio running a seasonal, cross-platform live-service game with cosmetic monetization.
• InnerSloth: InnerSloth created Among Us, the breakout cross-platform social/party multiplayer hit. Directly comparable as a studio behind a single massive casual multiplayer title with cross-play and live seasonal content.
• Behaviour Interactive: Behaviour Interactive develops Dead by Daylight, a cross-platform live-service multiplayer title monetized via cosmetics and battle passes. Comparable as an independent studio operating a long-running F2P multiplayer game at scale.
• Kitka Games (Stumble Guys developer): Kitka Games develops Stumble Guys, a direct mobile/cross-platform competitor to Fall Guys in the party royale genre. Closest head-to-head competitive peer in casual multiplayer obstacle-course gameplay.

Broad incumbents

• Epic Games: Epic Games is the parent company of Mediatonic and the publisher of Fortnite. Relevant as the strategic acquirer and platform partner; Fortnite's party modes also compete with Fall Guys' audience.
• Respawn Entertainment: Respawn Entertainment is an EA-owned studio behind Apex Legends and Titanfall, both multiplayer live-service titles. Comparable as a major-publisher-owned studio running cross-platform live-service multiplayer games at scale.
• Mojang Studios: Mojang Studios develops Minecraft under Microsoft ownership. Comparable trajectory: independent studio behind a globally popular cross-platform title acquired by a platform-holder, now operating within a larger ecosystem.

Emerging players

• Scopely: Scopely operates cross-platform free-to-play titles such as Monopoly GO and Stumble Guys (acquired Kitka). Comparable as a publisher running F2P live-service games with cosmetic monetization at global scale.
• Thunderful Group: Thunderful is a Nordic indie publisher and developer of cross-platform family-friendly games. Comparable as a mid-sized European game developer/publisher with a casual, accessible game portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mediatonic
• YouTubeyoutube.com/channel/UCnUPHQ4Bgb8jXh9yQwgRkBA
• LinkedInlinkedin.com/company/mediatonic-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediatonic Games