Sellers Shield

What Sellers Shield does

Sellers Shield is an Austin, Texas-based InsurTech company that provides disclosure technology and post-sale legal protection products for residential real estate transactions. The company serves home sellers, real estate agents, brokers, and transaction coordinators with a two-sided offering anchored on a free interactive disclosure platform and a paid legal protection plan covering up to $75,000 in defense fees for post-sale disputes.

The core technology is the Gold Standard Disclosure Process™, a web-based disclosure platform that uses conditional logic, automatic addenda, expert tips, and expandable field definitions to guide sellers and agents through required property disclosures. The paid Home Sale Legal Protection™ product provides coverage against post-sale disputes, with internal claims data showing 94% of disputes resolved before escalation and average payouts equal to 6% of the initial demand letter amount. The platform integrates natively with seven major real estate transaction systems — SkySlope, Dotloop, zipForm Plus, Form Simplicity, HomeLight, Lone Wolf, and ZipLogix — embedding the product inside brokerage technology stacks.

Sellers Shield operates a freemium B2B2C model: the disclosure platform is free to drive adoption among agents and sellers, while the company monetizes through one-time fees on legal protection plans. Pricing ranges from $199 for the 1-year Smart Agent plan to $1,029 for the 4-year seller plan, with approximately 1 in 4 home sellers converting to paid protection. Distribution is augmented by endorsements from E&O insurance carriers (Pearl, The Hartford, Travelers, and Landy/Great American). The company has raised $15 million in a Series A round led by Elsewhere Partners in September 2021 and has since scaled operations nationwide from its Texas origins.

Name

Sellers Shield

Legal name

Sellers Shield, Inc.

Website

https://sellersshield.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sellers Shield provides disclosure technology and post-sale legal protection for U.S. residential real estate transactions. The Austin-based InsurTech sells through agents, brokers, and transaction coordinators via a freemium model with native integrations into major transaction platforms.

Ownership category

akta.pro rank

Product category

Real Estate Risk Management Software

NAICS

Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Real estate legal protection
• Home seller disclosure
• Property disclosure software
• Real estate risk management
• Seller legal defense

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Home Sale Legal Protection Plans: Home sellers purchase optional Home Sale Legal Protection plans (2-year or 4-year terms) as an add-on to the free disclosure platform. Approximately 1 in 4 home sellers purchase the optional protection. Agents and brokers can also purchase protection for their sellers. Revenue is generated through one-time plan fees with no ongoing subscription required.
2. Gold Standard Disclosure Process (Free Tier): The core disclosure platform is free for agents and home sellers to use. This freemium model drives adoption and creates a pipeline for protection plan upsells. The free disclosure tool differentiates Sellers Shield from competitors and serves as the primary customer acquisition channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sellers Shield provides two core offerings: the Gold Standard Disclosure Process™, a free interactive online platform that guides home sellers through state-specific property disclosure forms with expert tips, examples, definitions, expandable fields, and automated PDF generation; and Home Sale Legal Protection™, an optional paid plan that provides up to $75,000 in post-sale legal defense coverage by assigning an expert local real estate attorney within 24–48 hours of any buyer dispute. The platform includes dashboards for agents, transaction coordinators, and brokerages, plus integrations with major real estate transaction management systems.

Product overview

Sellers Shield offers two core products: the Gold Standard Disclosure Process™ (a free guided online platform that helps sellers complete disclosure forms accurately) and Home Sale Legal Protection™ (an optional paid add-on providing up to $75,000 in legal defense coverage for post-sale disputes). The platform includes dashboards for agents, transaction coordinators, and brokers to manage disclosures across multiple states. Protection plans are available in 2-year ($329) and 4-year ($1,029) terms, with agents able to purchase coverage for clients through the Smart Agent Program. The company provides state-specific forms including Texas Realtors® Seller's Disclosure Notice, California TDS, Florida Seller's Property Disclosure, and 15+ other state-specific disclosure forms.

Differentiator

Problem solved

Functional benefit

Brands

• Home Sale Legal Protection™: Legal protection service for home sellers covering up to $75,000 in legal fees and providing expert local real estate attorneys at the first sign of trouble.
• Gold Standard Disclosure Process™

Products and services

• Gold Standard Disclosure Process™ A free, web-based interactive SaaS platform that guides home sellers through completing state-specific property disclosure forms with expert tips, examples, definitions, expandable fields, automatic addenda (e.g., lead-based paint form, Texas TREC/TXR forms), and mandatory completion enforcement, generating a fully completed PDF that is emailed to agents and sellers. Targeted at real estate agents, transaction coordinators, brokerages, and home sellers nationwide.
• Home Sale Legal Protection™ A post-sale legal protection service for home sellers that assigns an expert local real estate attorney within 24–48 hours of any dispute, pays up to $75,000 in legal fees per claim, and provides direct support from start to finish with no retainers, no deductibles, and no out-of-pocket costs. Plans are available in 2-year and 4-year terms and can be purchased by sellers directly or by their agents through the Smart Agent Program.

Quantifiable outcome

• 94% of seller disputes resolved before escalation to mediation or lawsuit
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Pearl InsurancecoreGTM or Marketing PartnerPearl Insurance is a national E&O insurance carrier that has endorsed Sellers Shield in its E&O policies, offering brokers and agents deductible waivers on claims where Sellers Shield is used. This endorsement provides a distribution channel and credibility signal for Sellers Shield within the insurance ecosystem.
• The HartfordcoreGTM or Marketing PartnerThe Hartford is a national E&O insurance carrier that has endorsed Sellers Shield in its E&O policies, offering brokers and agents deductible waivers on claims where Sellers Shield is used. The endorsement incentivizes adoption among their policyholder brokerages.
• Travelers InsurancecoreGTM or Marketing PartnerTravelers Insurance is a national E&O insurance carrier that has endorsed Sellers Shield in its E&O policies, offering brokers and agents deductible waivers on claims where Sellers Shield is used. This partnership positions Sellers Shield as a risk management tool recognized by major insurance carriers.
• Landy Insurance / Great American Insurance GroupcoreGTM or Marketing PartnerLandy Insurance / Great American Insurance Group is a national E&O insurance carrier that has endorsed Sellers Shield in its E&O policies, offering brokers and agents deductible waivers on claims where Sellers Shield is used. These carriers believe Sellers Shield prevents claims and limits agent liability, leading to lower premiums and legal costs.
• SkySlopecoreTechnology or IntegrationSkySlope integration allows agents to send disclosures directly from their SkySlope DTM or SkySlope Forms account. If agents already have a Sellers Shield account, it automatically connects when email and license ID match. Available in most states including Iowa and Minnesota as of early 2026.
• DotloopcoreTechnology or IntegrationDotloop integration allows agents to connect their Sellers Shield account to their Dotloop account and send disclosures directly from the Dotloop platform.
• zipForm PluscoreTechnology or IntegrationzipForm Plus integration connects Sellers Shield accounts with zipForm, making it easier and faster to send disclosures. Completed disclosures are sent via email and stored in both the zipForm account and Sellers Shield account.
• Form SimplicitycoreTechnology or IntegrationForm Simplicity integration allows agents to send disclosures directly from their Form Simplicity account, streamlining the disclosure workflow within an existing real estate transaction management platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Kin Insurance: Digital home insurance company. While focused on homeowners insurance rather than transaction protection, Kin represents an emerging insurtech peer that could expand into home sale-related products.
• HomeLight: Real estate platform connecting buyers, sellers, and agents with transaction and title services. HomeLight is integrated with Sellers Shield and offers adjacent protection-like services in the home transaction space.

Direct peers

• SkySlope: Real estate transaction management platform used by agents and brokerages. SkySlope is a directly integrated partner of Sellers Shield and serves overlapping customer segments with disclosure and transaction workflow tools.
• Form Simplicity: Real estate forms and transaction management platform. Form Simplicity is integrated with Sellers Shield and serves brokerages and agents with disclosure and transaction tools.
• ZipLogix: Real estate forms and transaction platform serving agents and brokerages. ZipLogix is integrated with Sellers Shield and competes in the disclosure management category.
• Lone Wolf Technologies: Real estate software platform providing back-office, transaction, and MLS solutions. Lone Wolf is integrated with Sellers Shield and serves overlapping brokerage and agent customer base.
• zipForm Plus: Real estate forms platform provided by zipLogix. zipForm Plus is integrated with Sellers Shield and overlaps on disclosure form management for real estate professionals.
• Dotloop: Real estate transaction management platform now part of Zillow Group. Dotloop is integrated with Sellers Shield and competes in the agent-facing workflow and disclosure management space.

Broad incumbents

• Lemonade: Digital-first insurance company that has expanded into home and renters insurance. While not in real estate specifically, Lemonade represents a potential broader insurtech competitor that could expand into home sale protection.

Others

• Pearl Insurance: National E&O insurance carrier for real estate professionals. Pearl is a strategic distribution partner that has endorsed Sellers Shield in its policies, representing an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Sellers_Shield
• Facebookfacebook.com/SellersShield
• LinkedInlinkedin.com/company/sellers-shield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sellers Shield