Afficiency
Afficiency is an API-first insurtech platform that enables U.S. life insurance carriers and distributors to launch 100% digital life insurance products with instant underwriting and no medical exams, serving carriers, agencies, embedded platforms, and financial advisors.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Afficiency does
Afficiency is a New York-based insurtech company founded in 2017 by Mark Scafaro and Ravi Arasan that operates a 100% digital, API-first life insurance platform. The platform enables life insurance carriers and digital distributors to deploy and distribute life insurance products end-to-end — from quote to underwriting to policy issue — through white-label portals, full API integration into partner ecosystems, or hybrid models. Core proprietary capabilities include a digital underwriting engine claimed to deliver approval calibrations 30% greater than traditional digital underwriting, real-time pre-application risk evaluation using minimal data inputs (name, date of birth, address), embedded fraud detection, and a distributor scorecard analytics tool. The product suite spans Level Term, Final Expense, Participating Whole Life, Indexed Universal Life, Annual Renewable Term, and a declining term income protection product (IncomeSense), with no medical exams required across offerings.\n\nThe company does not sell direct to consumers; distribution is exclusively B2B through select partners including life insurance agencies, brokerages, embedded insurance platforms (Bubble, ConsumerOptix), worksite benefit providers, affinity groups, property & casualty agencies, financial advisors, and DTC platforms. Named carrier partners include Foresters Financial (Foresters Live Well Plus, launched July 2025), Western & Southern Financial Group (IncomeSense), Continental General Insurance Company (NewBridge Final Expense, launched October 2025), and SBLI (Quility Level Term). Revenue is generated through platform/API licensing and transaction-based commissions or fees on policies issued; pricing is not publicly disclosed and contracts are multi-year. Cumulative disclosed throughput includes over 46,000 policies and $13 billion in live coverage on the Quility Level Term product alone since its September 2021 launch.
Afficiency firmographics
Firmographics- Name
- Afficiency
- Legal name
- Afficiency, Inc.
- Website
- https://afficiency.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Afficiency is an API-first insurtech platform that enables U.S. life insurance carriers and distributors to launch 100% digital life insurance products with instant underwriting and no medical exams, serving carriers, agencies, embedded platforms, and financial advisors.
- Ownership category
- akta.pro rank
Afficiency industry classification
Industry- Product category
- Digital Life Insurance Platform (Insurtech)
- NAICS
- Insurance Carriers and Related Activities (524)
- SIC
- Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Simplified Issue Whole Life / UL Insurance (FSAIABAH)
Keywords
Where Afficiency is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Afficiency business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform/API Licensing: Afficiency provides its digital life insurance platform-as-a-service via API to digital distributors, enabling them to offer life insurance products. Revenue is generated through partnerships with insurance carriers and distribution platforms who license the technology.
- Insurance Product Distribution: Afficiency earns revenue by developing and distributing digital life insurance products in partnership with carriers and reinsurers, earning commissions or transaction fees on policies issued through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers disclosed |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Afficiency product offering
Product offeringCore offering
Afficiency develops and operates a 100% digital, API-first life insurance platform that enables U.S. life carriers and distribution partners to deliver end-to-end life insurance products from quote to policy issue in a single session, with instant accelerated underwriting decisions and no medical exams required. The platform is offered to partners via full API integration, white-label agent portals, or hybrid deployment models, and underpins a product suite spanning Level Term, Final Expense, Participating Whole Life, Indexed Universal Life, Annual Renewable Term, and IncomeSense declining-term income protection.
Product overview
Afficiency is an insurtech platform offering a unified digital life insurance ecosystem. The core platform enables rapid deployment of life insurance products via proprietary API for distribution partners. The product portfolio includes Level Term, Final Expense, Participating Whole Life, Indexed Universal Life, and Annual Renewable Term products—all featuring 100% digital underwriting with instant decisions and no medical exams. Products are delivered through white-label portals, API integration into partners' ecosystems, or hybrid models. The platform bridges life insurance carriers with distribution networks including agencies, embedded insurance partners, affinity groups, and worksite benefit providers.
Differentiator
Problem solved
Functional benefit
Brands
- NewBridge: A digital-first life insurance brand under Afficiency, launching products such as NewBridge Final Expense.
Products and services
- Level Term Life Insurance Digital term life insurance product providing coverage for a specified term period with level premiums; 100% digital underwriting with instant decision and no medical exam required; offered through Afficiency's platform to carrier and distribution partners.
- Final Expense Life Insurance Digital final expense life insurance product designed to cover end-of-life costs; features instant underwriting decisions and a simplified issue process without medical exams; offered through Afficiency's platform.
- Participating Whole Life Insurance Digital whole life insurance product that participates in the insurer's profits through dividends; features instant accelerated underwriting with coverage up to $2,000,000 and electronic policy delivery; offered via Afficiency's platform.
- Indexed Universal Life Insurance Digital universal life insurance product with cash value tied to a stock index; provides flexible premiums and death benefits with a 100% digital underwriting process; offered through Afficiency's platform.
- Annual Renewable Term Life Insurance Digital term life insurance product renewable annually, with coverage that can be extended without evidence of insurability; features instant underwriting and policy issuance; offered via Afficiency's platform.
- IncomeSense Declining Term Life Declining term life insurance solution that provides a monthly income stream to beneficiaries to help replace lost income upon a wage earner's death; no medical exam required, with instant digital decisions; offered through Afficiency's platform and embedded via API into partner customer journeys such as mortgage origination.
- Quility Level Term (QLT) Proprietary digital term life product co-developed with SBLI and Afficiency, distributed through Quility's Navigator platform with simplified issue underwriting, expanded age ranges, and larger available death benefits; over 46,000 policies sold since September 2021.
- NewBridge Final Expense Digital final expense life insurance product underwritten by Continental General Insurance Company, offered exclusively on the Afficiency platform under the NewBridge brand; 100% digital eApplication with instant underwriting decision in a single session, designed for agent-assisted sales with competitive commissions and next-day payment to qualified producers.
- Foresters Live Well Plus Participating whole life insurance product launched through collaboration between Foresters Financial and Afficiency; offers a single-session digital journey with instant accelerated underwriting decisions up to $2,000,000 and seamless e-signature and electronic policy delivery for immediate issuance.
- Afficiency Digital Platform (API + White-Label Platform) End-to-end cloud-based digital life insurance platform enabling U.S. life carriers and distributors to deliver 100% digital life insurance products from quote to policy issue to administration; offered via white-label agent portals, full API integration into partner ecosystems, or hybrid deployment, with proprietary digital underwriting, fraud detection, and distributor analytics.
Quantifiable outcome
- Policies can be issued in under 10 minutes from application submission
- +3 more outcomes
Companies that use Afficiency
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
Afficiency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Afficiency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Continental General Insurance CompanycoreLaunched NewBridge Final Expense, a fully digital life insurance product underwritten by Austin-based Continental General. This is the inaugural product under the NewBridge brand, featuring 100% digital eApplication with instant underwriting decision in a single session, designed for agent-assisted sales.
- Foresters FinancialflagshipStrategic collaboration to launch Foresters Live Well Plus, a participating whole life insurance product available through an innovative single-session digital journey. Afficiency developed the digital platform enabling instant accelerated underwriting decisions with coverage up to $2,000,000, integrating e-signature and electronic delivery for immediate policy issuance.
- QuilitycorePartnership to enhance Quility's Navigator platform with simplified issue term life products. Quility Level Term (QLT) developed in partnership with SBLI and Afficiency. Since September 2021, over 46,000 QLT policies have been sold with over $13 billion in coverage.
- Western & Southern Financial GroupcoreAfficiency partnered with Western & Southern Financial Group to develop IncomeSense, a declining term life insurance solution providing monthly income payouts to beneficiaries. Product is available 100% digitally with policy decisions in minutes, no medical tests required.
- BubblecoreBubble embedded IncomeSense (developed by Afficiency and Western & Southern) into its platform for California mortgage borrowers. Integration allows Bubble to offer income protection alongside the home and mortgage purchase process, eliminating friction in applying for coverage.
- SprouttminorSproutt is a startup distribution partner mentioned as part of Afficiency's plans to expand its partnership network and digital life insurance products.
- PendellaminorPendella is a startup distribution partner mentioned as part of Afficiency's plans to expand its partnership network and digital life insurance products.
- SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts)coreSBLI partnered with Quility and Afficiency to create Quility Level Term (QLT), a proprietary digital term life product. The collaboration enabled expanded age ranges and larger available death benefits through new 'Refer to Underwriter' enhancement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Afficiency competitors and assessment
Company assessmentDirect peers
- Ethos Life: Ethos is a digital life insurance platform offering term and whole life policies online with no medical exams, using proprietary accelerated underwriting. It competes directly with Afficiency for digital life distribution, though Ethos leans more DTC while Afficiency is partner/embedded.
- Ladder: Ladder provides fully digital term life insurance with instant decisions and adjustable coverage, partnered with Fidelity. It competes in the same digital term life category as Afficiency's term products.
- Bestow: Bestow offers term life insurance powered by its proprietary digital underwriting engine and partners with carriers (including North American Company for Life and Health). It is directly comparable to Afficiency in using accelerated underwriting to issue policies without medical exams.
- Haven Life: Haven Life, a MassMutual-owned insurtech, offers fully digital term life insurance with instant decisions. It is a direct competitor to Afficiency in the simplified-issue, no-medical-exam life insurance category.
- Policygenius: Policygenius is a digital life insurance marketplace comparing policies from multiple carriers. It is a competitor in digital life distribution, though it functions more as a comparison/lead-gen platform than an embedded API provider.
- iCover: iCover is a digital life insurance platform that delivers simplified-issue term and final expense products through agent and partner channels with accelerated underwriting. It overlaps with Afficiency's term and final expense offerings.
Emerging players
- Breeze: Breeze is an embedded insurance platform providing APIs for simplified-issue life and disability products. It competes with Afficiency on the embedded life insurance distribution layer, though it focuses more on disability and consumer finance partners.
- Sure (Sureapp): Sure provides embedded insurance infrastructure and APIs for digital distribution of multiple product lines including life insurance. It is comparable to Afficiency's API-first distribution platform approach.
- Boost Insurance: Boost Insurance is an embedded insurance infrastructure platform that enables digital distribution of multiple product lines via API. It is comparable to Afficiency as an insurtech enabler serving carriers and digital distributors.
Broad incumbents
- Lemonade: Lemonade is a publicly traded AI-driven insurer with a growing life insurance offering (Lemonade Life). It is a broader incumbent moving into digital life insurance with substantial capital and consumer brand recognition, competing for the same end consumer and embedded distribution opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Afficiency social profiles
Digital presenceAfficiency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Afficiency leadership team
Management profileNumber of profiles
Profiles10 records
Afficiency funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Afficiency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Afficiency
What does Afficiency do?
Afficiency develops and operates a 100% digital, API-first life insurance platform that enables U.S. life carriers and distribution partners to deliver end-to-end life insurance products from quote to policy issue in a single session, with instant accelerated underwriting decisions and no medical exams required. The platform is offered to partners via full API integration, white-label agent portals, or hybrid deployment models, and underpins a product suite spanning Level Term, Final Expense, Participating Whole Life, Indexed Universal Life, Annual Renewable Term, and IncomeSense declining-term income protection.
Is Afficiency a public or private company?
Afficiency is a private company. It is classified as venture growth investor backed and is currently operating.
When was Afficiency founded?
Afficiency was founded in 2017. It employs 11 to 50 people.
Where is Afficiency based?
Afficiency is headquartered in New York, United States, in the North America region.
How does Afficiency make money?
Two revenue lines are on record. Platform/API Licensing is the primary driver. The others are insurance Product Distribution.
Who are Afficiency's main competitors?
Direct peers on record are Ethos Life, Ladder, Bestow, Haven Life, Policygenius and iCover. Emerging players are Breeze, Sure (Sureapp) and Boost Insurance. Lemonade is listed as a broad incumbent.
Does Afficiency have an API?
Yes. Afficiency provides a proprietary API platform for delivering life insurance products via API to digital distributors. The platform enables white-label and customizable distribution of life insurance products through API integration directly into partners' branded ecosystems. Products are delivered 100% digitally from quote to policy issue, with real-time underwriting decisions and instant policy issuance. The API supports end-to-end quote to policy issue experience and is available via API Login portal at affigee-test.whitetac.com. Developer documentation is at affigee-test.whitetac.com.
What industry is Afficiency in?
Afficiency's product category is Digital Life Insurance Platform (Insurtech). Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAIABAH, Simplified Issue Whole Life / UL Insurance. Its NAICS code is 524 and its SIC code is 6311.