SBLI
SBLI is a 1907-founded mutual life insurance company offering term and whole life insurance to individuals and families across 49 states, with $3.4B in assets and $180B+ in force.
- Company typePrivate
- Founded1907
- HeadquartersWoburn, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SBLI does
SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) is a mutual life insurance company founded in 1907 by Supreme Court Justice Louis Brandeis, headquartered in Woburn, MA and licensed in 49 states plus DC (excluding NY). The company underwrites and distributes term life insurance (coverage $100K–$5M, terms 10–30 years) and whole life insurance (permanent coverage with cash value accumulation), serving over 1 million individual and family policyholders with $3.4B+ in assets and $180B+ of insurance in force per its 2024 Annual Statement. Distribution is tri-channel: licensed phone sales, self-serve online quoting and application (my.sbli.com), and an independent broker portal at sblibrokerage.com.
The underlying technology stack centers on a digital underwriting platform enhanced by AI and predictive data analytics, with EasyTrak (≈9-minute instant issue) and OmniTrak (three-pathway underwriting, 60% no-exam) built on Techficient's platform and Swiss Re's Underwriting Ease and CARE Decision Engine handling risk assessment and claims. The LegacyShield subsidiary, integrated with Estate Guru, provides a digital vault and estate planning (wills, trusts, power of attorney) bundled with every policy. Pricing follows a subscription model with monthly, quarterly, or annual premium cadences (sample: $21.71/month for a 35-year-old non-smoking female, $500K/20-year term). Recent strategic activity—2025 Swiss Re and Techficient partnerships, the 2025 portfolio restructuring adding $5M+ of annual investment income, and a $17.9M year-over-year reduction in death claims—signals an ongoing digital and balance-sheet modernization under President & CEO Jim Morgan.
SBLI firmographics
Firmographics- Name
- SBLI
- Legal name
- The Savings Bank Mutual Life Insurance Company of Massachusetts
- Website
- https://sbli.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SBLI is a 1907-founded mutual life insurance company offering term and whole life insurance to individuals and families across 49 states, with $3.4B in assets and $180B+ in force.
- Ownership category
- akta.pro rank
SBLI industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Convertible Term Life Insurance (FSAIAAAF)
- akta.pro secondary industries
- Whole Life Insurance (FSAIABAA), Participating (Dividend) Whole Life Insurance (FSAIABAI)
Keywords
Where SBLI is headquartered
LocationHeadquarters
- HQ city
- Woburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SBLI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Life Insurance Premiums: Recurring premium payments from term life and whole life insurance policies. Premiums can be paid monthly, quarterly, or annually. Monthly premiums available via Automatic Payment Plan.
- Whole Life Insurance with Cash Value: Permanent life insurance policies that build cash value over time. Policyholders can borrow against cash value. Premium payments build accumulated value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Term Life - Sample Rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
SBLI product offering
Product offeringCore offering
SBLI is a mutual life insurance company that underwrites and sells term life and whole life insurance policies directly to individuals and families across 49 U.S. states and DC. Core products include flexible term life (10-30 year terms, $100K-$5M coverage) and permanent whole life with cash value accumulation, complemented by digital instant-issue products EasyTrak and OmniTrak built with Techficient, and a LegacyShield digital estate planning offering.
Product overview
SBLI (The Savings Bank Mutual Life Insurance Company of Massachusetts) offers a portfolio of life insurance products centered around two core offerings: Term Life Insurance and Whole Life Insurance. Term Life provides flexible, affordable coverage with term lengths from 10-30 years, while Whole Life offers permanent protection with cash value accumulation. The portfolio includes digital insurance products EasyTrak and OmniTrak, launched in partnership with Techficient, enabling fully digital instant-issue underwriting without medical exams. Add-on modules include Accelerated Underwriting for fast approvals, Insurance Riders for customization, and LegacyShield—a digital vault and estate planning platform. SBLI also provides digital tools including Coverage Calculator and Affordability Calculator. The company is transitioning toward a new AI-enabled policy administration system and has partnered with Swiss Re for Underwriting Ease digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- LegacyShield: A digital vault platform for secure document storage, estate planning, and legacy management. Includes tools for creating wills, trusts, and organizing final wishes. A subsidiary of SBLI offering products in partnership with Estate Guru.
Products and services
- Term Life Insurance Affordable term life insurance for individuals and families, with flexible coverage amounts from $100,000 to $5 million and term lengths of 10 to 30 years. Includes accelerated underwriting for eligible applicants that can skip medical exams, and the ability to convert term to whole life without additional underwriting.
- Whole Life Insurance Permanent life insurance providing lifelong protection with guaranteed premiums, cash value growth over time, and potential dividends. Policyholders can borrow against accumulated cash value during their lifetime.
- LegacyShield Digital document vault and estate planning platform included with SBLI policies, enabling secure storage of important documents, financial account consolidation, and creation of estate planning documents (wills, trusts, power of attorney) through the Estate Guru partnership.
- EasyTrak Digital Term Life 100% instant issue digital term life insurance product built on Techficient's AI-powered platform, allowing fully online application and policy issuance without medical exams or APS records, completing in approximately nine minutes. Sold through agents and direct channels.
- OmniTrak Digital Term Life Digital term life insurance solution on Techficient's platform with an innovative field underwriting platform offering three underwriting pathways, enabling approximately 60% of applicants to obtain coverage without a medical exam, with higher placement and instant approval rates for agents.
Quantifiable outcome
- 60% of OmniTrak applicants obtain coverage without medical exam
- +2 more outcomes
Companies that use SBLI
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SBLI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
SBLI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TechficientcoreExtended partnership with launch of OmniTrak, SBLI's digital term life insurance product on Techficient's platform. Features innovative field underwriting platform with three pathways, with 60% of applicants obtaining coverage without medical exams. Agents benefit from higher placement and instant approval rates due to proprietary pre-underwriting features.
- TechficientcoreSBLI partnered with Techficient to launch EasyTrak Digital Term Life, a fully digital life insurance product. The Techficient platform uses AI and predictive data to enhance underwriting, streamline the purchasing journey, and detect fraud. The partnership aims to significantly grow placed business volume and improve operational effectiveness.
- Swiss RecoreSBLI partnered with Swiss Re to implement Underwriting Ease digital tool, improving underwriting efficiency and decision-making. The solution integrates into existing workflows enabling faster risk assessment and enhanced underwriting accuracy. Also includes CARE decision engine for faster, simpler claim payouts.
- LegacyShieldcoreLegacyShield is a subsidiary of SBLI providing digital document vault and estate planning services. Partnership enables secure document storage, estate plan creation (wills, trusts, power of attorney), and LegacyShield integrates seamlessly with SBLI life insurance offerings.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
SBLI competitors and assessment
Company assessmentDirect peers
- Haven Life: Haven Life (backed by MassMutual) is a digital-first term life carrier offering instant-issue online underwriting — directly competing with SBLI's EasyTrak and OmniTrak instant-issue products in the same no-medical-exam segment.
- Northwestern Mutual: Northwestern Mutual is a large mutual life insurer with a financial-advisor-led model selling term, whole, and universal life plus disability income — directly comparable to SBLI on mutual ownership, whole life cash value, and licensed-professional distribution.
- Banner Life Insurance: Banner Life (a Legal & General America company) is a direct competitor specializing in term life insurance with strong digital and broker distribution — directly comparable to SBLI's term life and broker-portal-led motion.
- Mutual of Omaha: Mutual of Omaha is a mutual insurance company offering term, whole, and universal life alongside supplemental health products — directly comparable to SBLI on mutual ownership, individual life focus, and multi-channel distribution.
Broad incumbents
- New York Life: New York Life is the largest US mutual life insurer, offering a broad portfolio of life, retirement, and investment products through a vast agent network — comparable to SBLI on mutual structure and whole life focus but materially larger and with broader product scope.
- Prudential Financial: Prudential is a major stock-company life insurer offering term, whole, universal, and group life plus annuities and retirement products — comparable to SBLI on individual life underwriting and product breadth but vastly larger and more diversified.
- Massachusetts Mutual Life Insurance (MassMutual): MassMutual is a large mutual life insurer offering term, whole, universal, disability income, and annuities — directly comparable to SBLI on mutual structure, Massachusetts domicile, and broad life product portfolio, and notably the parent of direct peer Haven Life.
Emerging players
- Ethos Life: Ethos is a digital life insurance carrier using predictive data and AI underwriting for instant online coverage decisions — competing head-to-head with SBLI's AI-driven EasyTrak and OmniTrak offering.
- Bestow: Bestow is a digital life insurance platform offering instant-issue term and whole life coverage online without medical exams — directly comparable to SBLI's accelerated underwriting and no-exam digital products.
- Ladder Financial: Ladder is an InsurTech offering fully online, instantly underwritten term life with adjustable coverage — a direct digital competitor to SBLI's Techficient-powered EasyTrak and OmniTrak products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
SBLI social profiles
Digital presenceSBLI compliance and trust
Trust signalCompliance3 records
SBLI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBLI leadership team
Management profileNumber of profiles
Profiles3 records
SBLI subsidiaries and ownership
Company hierarchySubsidiaries1 record
SBLI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBLI M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBLI
What does SBLI do?
SBLI is a mutual life insurance company that underwrites and sells term life and whole life insurance policies directly to individuals and families across 49 U.S. states and DC. Core products include flexible term life (10-30 year terms, $100K-$5M coverage) and permanent whole life with cash value accumulation, complemented by digital instant-issue products EasyTrak and OmniTrak built with Techficient, and a LegacyShield digital estate planning offering.
Is SBLI a public or private company?
SBLI is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SBLI founded?
SBLI was founded in 1907. It employs 101 to 250 people.
Where is SBLI based?
SBLI is headquartered in Woburn, United States, in the North America region.
How does SBLI make money?
Two revenue lines are on record. Life Insurance Premiums are the primary driver. The others are whole Life Insurance with Cash Value.
Who are SBLI's main competitors?
Direct peers on record are Haven Life, Northwestern Mutual, Banner Life Insurance and Mutual of Omaha. Broad incumbents are New York Life, Prudential Financial and Massachusetts Mutual Life Insurance (MassMutual). Emerging players are Ethos Life, Bestow and Ladder Financial.
Does SBLI have an API?
No public API is recorded for SBLI.
What industry is SBLI in?
SBLI's product category is Life Insurance. Its primary akta.pro industry code is FSAIAAAF, Convertible Term Life Insurance, with a secondary code of FSAIABAA, Whole Life Insurance. Its NAICS code is 524113 and its SIC code is 6311.