Keepz

What Keepz does

Keepz is a Georgian fintech company founded in 2023 and headquartered in Tbilisi that operates a QR-based digital payment platform serving primarily small and medium-sized merchants in Georgia. Its core technology is a proprietary QR payment standard described as "widely adopted" across Georgia, which enables a single QR code to accept bank cards, Apple Pay, Google Pay, cryptocurrency, bank apps, e-wallets, and loyalty programs. The company has built what it characterizes as Georgia's first 24/7 instant bank-to-bank transfer service, providing round-the-clock settlement into recipient accounts at major Georgian banks, including weekends and holidays.

The product portfolio spans QR Terminal (contactless in-person acceptance), Link Payment (remote payment links), Ecommerce Payments (online gateway via a single integration), QR Receipt (receipt-embedded payment, tips, and ratings), and QR Payment for Restaurants (table-side ordering and payment). The platform supports ERP/POS system integration for automatic payment recording and offers split-payment installment plans with 0% interest promotional periods. The stated customer base exceeds 25,000 businesses across retail, beauty, hospitality, and ecommerce segments.

Keepz monetizes exclusively through transaction-based fees: 2.5% on bank card payments up to 10,000 GEL with custom pricing above; 1% on online bank and cryptocurrency transactions up to 10,000 GEL, dropping to 0.6% above that threshold with a 100 GEL cap; and 5.5-6% on split-payment installments. There are no fixed monthly fees and QR terminals are issued free of charge. Go-to-market is primarily product-led and self-serve through a mobile app and website request flow, supplemented by a direct sales team for enterprise merchants with ERP/POS integration requirements. As of October 2025, Keepz has raised approximately $3.49M across three funding rounds (including $2.67M from Credo Bank in November 2023 and $500,000 from CityPay in November 2024) and has secured a partnership with AEON to enable cryptocurrency payments settled in Georgian Lari via the Keepz QR standard.

Name

Keepz

Legal name

Keepz

Website

https://keepz.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Keepz is a Georgian QR-based digital payment platform founded in 2023 that enables small and medium merchants to accept cards, wallets, and cryptocurrency via a single QR code. It serves over 25,000 businesses in Georgia with 24/7 instant settlement, ERP/POS integrations, and installment split payments.

Ownership category

akta.pro rank

Product category

Digital Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI), In-App / Online Checkout Wallets (FSAMAEAH)

Keywords

• Digital payment platform
• QR code payments
• Contactless payments
• Payment processing
• Fintech solutions

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Bank Cards: Percentage-based fees on card transactions processed through the Keepz platform. Volume-based pricing with higher thresholds offering custom rates for larger merchants.
2. Transaction Fees - Online Bank: Lower fees for online banking transactions (1% up to 10,000 GEL, 0.6% above 10,000 GEL) with a maximum fee cap of 100 GEL.
3. Transaction Fees - Cryptocurrency: Identical pricing structure to online bank payments (1% up to 10,000 GEL, 0.6% above 10,000 GEL) with 100 GEL maximum, enabling crypto payment acceptance.
4. Split Payment Processing: Split payment functionality for installment purchases (5.5-6% fee) with 0% interest promotional options for 4, 6, or 8-month installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Keepz provides a QR-based digital payment platform that enables Georgian merchants to accept contactless payments via a single QR code supporting bank cards, Apple Pay, Google Pay, cryptocurrency, bank apps, eWallets, and loyalty programs. The platform includes a QR Terminal for in-person payments, Link Payment for remote transactions, Ecommerce Payments for online stores, and add-ons such as QR Receipt and QR Payment for Restaurants, with 24/7 instant income reflection into major Georgian banks.

Product overview

Keepz is a unified digital payment platform offering QR-based payment solutions for businesses in Georgia. The product portfolio centers on a single QR code system that supports multiple payment methods including bank cards, Apple Pay, Google Pay, cryptocurrency, and various bank/eWallet apps. The core offerings include QR Terminal for physical contactless payments, Link Payment for remote transactions, and Ecommerce Payments for online stores, with add-on modules for restaurants including QR Receipt and QR Payment for Restaurants. The platform operates 24/7 with instant income reflection in recipient accounts at major Georgian banks, and over 25,000 businesses utilize the service.

Differentiator

Problem solved

Functional benefit

Products and services

• QR Terminal A contactless QR-based payment terminal that enables businesses such as retail stores, beauty salons, and outdoor traders to receive payments without physical terminal hardware.
• Link Payment Remote payment solution that enables merchants to send payment links to customers for completing transactions from anywhere, with instant notification upon successful payment.
• Ecommerce Payments Online payment integration allowing merchants to accept bank cards, Apple Pay, Google Pay, and cryptocurrency through a single API integration for their online stores.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• AEONcoreTechnology or Integration · 17 October 2025AEON expanded its crypto payment solution AEON Pay to Georgia, leveraging the Keepz QR standard which is widely adopted in Georgia. This integration enables users to pay with digital assets at local merchants using QR codes, with settlements processed in Georgian Lari (GEL). Merchants receive payments directly in GEL while customers pay in cryptocurrency.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BitPay: Crypto payment gateway enabling merchants to accept digital assets. Comparable on the crypto-acceptance leg of Keepz's offering (delivered via AEON), though BitPay is gateway-only and does not compete on the QR/domestic-acquiring side.
• PhonePe: India's leading QR-based payment platform serving hundreds of millions of consumers and tens of millions of merchants. Directly comparable on QR-led merchant acquisition and unified multi-method acceptance, though at vastly larger scale.
• Paytm: Indian QR-based payment and merchant platform with similar SMB-led GTM and multi-method acceptance (cards, wallets, bank accounts). Useful comparable for the QR-led SMB thesis, though domestic-only and broader scope than Keepz.
• AEON: Crypto payment protocol whose AEON Pay product is integrated with Keepz for Georgian merchant settlement. Directly comparable on the crypto-acceptance layer and a strategic partner that could also expand to competing platforms.

Broad incumbents

• Block (Square): Global SMB payments and software company; comparable on merchant acquiring, hardware-light acceptance, and SMB-focused product breadth.
• Revolut: Global digital bank offering merchant and consumer payment products. Comparable on multi-method acceptance and instant transfers, with the strategic risk of expanding into Georgia and competing with Keepz end-to-end.
• SumUp: Global SMB payment acquirer offering card and mobile/QR acceptance. Comparable as a multi-country SMB payments platform that could plausibly enter Georgia with similar low-friction onboarding.
• Bank of Georgia (BOG) Pay: Payment and acquiring business of Bank of Georgia, the country's largest bank. Competes with Keepz on QR and merchant acceptance, with the structural advantage of being a regulated depository institution.

Direct peers

• TBC Pay: Payment arm of TBC Bank, one of Georgia's largest banks, offering merchant acquiring, QR, and in-app payments. Directly comparable as a domestic competitor leveraging bank-side distribution.
• CityPay: Georgian digital payment platform and a disclosed investor in Keepz, providing card and QR acceptance to merchants in the same market with overlapping SMB target customers and competing take rates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/keepz.me.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepz