What Churned does

Churned is an Amsterdam-based SaaS company, founded in 2020, that builds an AI-driven churn prediction and retention automation platform for high-volume subscription businesses. Its core product, the Churned Platform, unifies customer data from CRMs, data warehouses (Google BigQuery), and marketing automation tools, then applies proprietary predictive models (gradient boosting, random forests, and deep neural networks) trained per-customer on the client's own behavioral data to score churn risk. A prescriptive Co-Pilot engine layers next-best-action recommendations on top of the predictions and triggers automated retention campaigns (email, SMS, CRM tasks) without manual intervention. Supporting components include a Workflow Builder for visual lifecycle automation, an Audiences engine for dynamic risk-and-value segmentation, and an AI Health Score (1–10) that combines churn risk, value, engagement, and behavioral signals. The platform is delivered as a subscription SaaS, and three verticalized solutions (Gyms & Fitness, Telecommunications, Subscription Boxes) extend the same underlying AI engine into industry-specific workflows.

The company serves a mix of SMB and enterprise customers across B2C subscription, B2B SaaS, telecommunications, energy/utilities, publishing, fitness, and nonprofit verticals. Documented customers include War Child, FD (Financieel Dagblad), BudgetThuis, Mega Energy, Uptrends (ITRS Group), ThePhoneLab, BOB Autowas, PLNKTN, Just Russel, Surfe, and Thuysvers, with reported outcomes ranging from 11% to 25% churn reduction and one validated 92% prediction accuracy. Churned uses an enterprise field-sales GTM motion anchored on a "Book a demo" CTA, supported by content marketing, webinars, and published case studies, with quote-based pricing (not publicly disclosed). The platform holds ISO 27001, SOC 2 Type 2, and HIPAA certifications, integrates natively with HubSpot, Google BigQuery, and Active Campaign, and employs 11–50 people. The company has raised approximately €2.5 million in disclosed funding, anchored by a September 2024 seed round led by Newion and Volta Ventures with existing investor Goldfish participating, with stated use of funds for AI capability enhancement and global expansion.

Name

Churned

Legal name

Churned

Website

https://churned.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Churned is an Amsterdam-based SaaS company that uses proprietary predictive and prescriptive AI to identify at-risk subscribers and automate retention campaigns for high-volume subscription businesses across B2C, SaaS, telco, energy, fitness, publishing, and nonprofit verticals.

Ownership category

akta.pro rank

Product category

Customer Success & Retention Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Customer churn prediction
• Subscription retention software
• Predictive customer analytics
• Customer success automation
• AI retention platform

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Platform: AI-powered churn prediction and retention platform delivered as a subscription service to subscription-based businesses

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Churned provides an AI-powered SaaS platform that predicts subscriber churn and automatically triggers retention actions for high-volume subscription businesses. The platform combines a Predictive AI engine and a Prescriptive Co-Pilot that score churn risk, recommend next-best-actions, and push those actions into existing CRM, email, and SMS tools. It is sold via demo-based enterprise sales to subscription-based companies across B2C, B2B SaaS, telecom, energy, media, fitness, and nonprofit verticals.

Product overview

Churned offers a unified AI-powered subscription retention platform designed to help businesses prevent customer churn and maximize lifetime value. The core product consists of the Churned Platform with its integrated Co-Pilot Predictive & Prescriptive AI Engine, which delivers AI Health Scores, churn predictions, Next-Best-Action recommendations, and automated campaign triggering. The platform includes supporting features such as a Workflow Builder for visual campaign automation, Audiences for dynamic segmentation, and comprehensive performance dashboards. Churned also provides vertical-specific solutions for gyms and fitness clubs, telecommunications providers, and subscription box businesses, each leveraging the same underlying AI technology tailored to industry-specific retention challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Churned Platform Unified AI-powered SaaS platform for subscriber retention and churn prevention that consolidates customer data from multiple sources, generates predictive churn models, surfaces AI Health Scores and dynamic risk-based segmentation, and automates targeted retention campaigns triggered into existing CRM, email, and SMS tools. Designed for subscription-based businesses managing tens of thousands of subscribers.
• Co-Pilot (Predictive & Prescriptive AI Engine) AI engine that predicts which subscribers are about to leave and recommends the exact next step (discount, upgrade, communication) needed to retain, reactivate, or upsell them, automatically triggering that action through the customer's existing tools. Combines predictive analytics with prescriptive analytics and continuously learns from behavioral changes.
• Churned for Gyms & Fitness Clubs
• Churned for Telco
• Churned for Subscription Boxes

Quantifiable outcome

• Reduced churn by over 25% on specific cohorts (War Child)
• +9 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCRM integration partner. Churned's workflow builder syncs actions directly into HubSpot, allowing users to assign tasks, update contacts, or sync custom fields.
• Google BigQuerycoreTechnology or IntegrationData warehouse integration partner used by customers like BOB Autowas for seamless execution of targeted retention efforts and data analysis.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClientSuccess: Customer success management platform focused on subscription SaaS businesses with health scoring, churn risk detection, and renewal workflows — comparable to Churned's core platform.
• Planhat: Customer success platform with health scoring, churn prediction, and lifecycle automation; European-headquartered, making it a particularly close geographic and functional peer to Churned.
• ChurnZero: Real-time customer success platform purpose-built for SaaS subscription businesses, with churn prediction and in-app engagement — closely comparable target market and feature set to Churned.
• Gainsight: Leading enterprise customer success platform offering churn prediction, health scoring, and renewal management — directly competes with Churned across the same core use case, though at much larger enterprise customers.
• Totango: Customer success and retention platform with predictive health scoring and segmentation for subscription businesses — closest direct competitor to Churned's core offering.
• Catalyst Software: Customer success software for SaaS and subscription businesses with predictive churn analytics and workflow automation — directly overlapping feature set and ICP with Churned.
• Vitally: Customer success platform for SaaS companies offering health scores, segmentation, and churn analytics — comparable target customer (B2B SaaS subscription businesses) and feature scope.

Broad incumbents

• Salesforce Service Cloud: Broad CRM/customer 360 incumbent increasingly bundling churn prediction, Einstein-based health scoring, and customer success workflows that overlap with Churned's functionality as part of a much wider portfolio.
• HubSpot Service Hub: HubSpot's customer service and success suite already integrates with Churned, but is also introducing native health-scoring and retention automation features that compete with Churned at the broader customer base.

Emerging players

• Amplitude: Product analytics platform with cohort retention analysis and predictive features; partial overlap as an alternative way to detect churn risk, especially for B2C subscription and digital media customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@churned

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Churned