StorHub Group
StorHub Group is APAC's largest multi-country self-storage owner-operator, providing secure recurring self-storage rentals and SME Business Hub services across 180+ properties and 80,000+ units in Singapore, Australia, Hong Kong SAR, Japan, Mainland China, Malaysia, and South Korea.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What StorHub Group does
StorHub Group is a Singapore-headquartered multi-country self-storage platform and the largest self-storage owner-operator in Asia Pacific, operating 180+ properties, 80,000+ storage units, and 7.2 million+ sq ft of gross floor area across seven markets: Singapore, Australia, Hong Kong SAR, Japan, Mainland China, Malaysia, and South Korea. The company is privately held under private equity sponsor Warburg Pincus, which launched the platform in 2019 through the acquisition of StorHub in Singapore and has since driven an eightfold increase in GFA through a buy-and-build roll-up of local operators in each market. Legal entity is StorHub Management Pte. Ltd., with headcount of 51-100 employees managing a regionally distributed operating footprint.
StorHub's core offering is recurring self-storage unit rental to two primary customer segments: residential households (moving, renovation, decluttering, seasonal/hobby storage) and small-to-medium enterprises (business inventory, records, equipment, last-mile logistics, and tradespeople tools). A differentiated SME offering called Business Hub adds co-working spaces, hot desks, meeting rooms, free Wi-Fi, and printing services at selected facilities. The technology layer comprises an integrated digital platform spanning online booking (deployed in Singapore, Australia, Japan, Malaysia, plus a WeChat Mini Program in Mainland China), Bluetooth-enabled smart keyless entry at select Australian facilities, and an IoT-enabled sustainability monitoring ecosystem built with UnaBiz using LoRaWAN sensors to track electrical, water, and indoor air-quality data across 13 LEED-certified properties. Pricing is quote-based, tailored to unit size, location, lease duration, and access requirements, with monthly billing on short-term flexible leases that enable frequent repricing.
Revenue is generated through subscription-style recurring rental income across the diversified tenant base, supported by capital backing from Warburg Pincus (USD 300M Australia commitment) and Asia's first sustainability-linked loan in the self-storage sector (S$180M from CIMB and UOB, 2023). Go-to-market combines enterprise field sales for SME/Business Hub accounts, a product-led online booking and self-serve customer journey for residential customers, and strategic acquisitions of local self-storage operators and portfolios to drive portfolio density in gateway cities. StorHub's leadership bench includes former executives of Public Storage (COO and Board member) and Kennards Self Storage (Australia CEO), alongside a Group CEO recruited from Ontario Teachers' Pension Plan Board APAC Private Capital in April 2024.
StorHub Group firmographics
Firmographics- Name
- StorHub Group
- Legal name
- StorHub Management Pte. Ltd.
- Website
- https://storhub.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StorHub Group is APAC's largest multi-country self-storage owner-operator, providing secure recurring self-storage rentals and SME Business Hub services across 180+ properties and 80,000+ units in Singapore, Australia, Hong Kong SAR, Japan, Mainland China, Malaysia, and South Korea.
- Ownership category
- akta.pro rank
StorHub Group industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM)
Keywords
Where StorHub Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices7 records
Markets served
StorHub Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Self-Storage Unit Rental: Recurring rental income from leasing self-storage units to residential and commercial customers. Short-term lease durations allow frequent repricing in response to market conditions and inflation. Revenue supported by diversified tenant base across multiple life-stage transitions and business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Customized unit pricing based on size, location, and requirements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
StorHub Group product offering
Product offeringCore offering
StorHub Group owns and operates self-storage facilities across seven Asia Pacific markets, renting secure storage units to residential and commercial customers on monthly recurring leases. The offering is supported by an integrated digital platform for online booking, smart keyless entry, and Business Hub amenities for SME customers including co-working spaces and meeting rooms.
Product overview
StorHub Group operates as a multi-country self-storage platform in Asia Pacific, offering secure storage solutions across seven markets. The core offering is the StorHub Self Storage service, supported by an integrated digital platform that includes online booking capabilities, smart keyless entry technology, and Business Hub services for SME customers. The platform spans over 180 properties with more than 80,000 storage units across Australia, Hong Kong SAR, Japan, Mainland China, Malaysia, Singapore, and South Korea. Digital features include online reservation systems, mobile-based keyless access at select facilities, and WeChat Mini Program integration for China market.
Differentiator
Problem solved
Functional benefit
Products and services
- StorHub Self Storage Core self-storage service providing secure, monthly recurring storage units for residential and commercial customers across seven Asia Pacific markets (Australia, Hong Kong SAR, Japan, Mainland China, Malaysia, Singapore, South Korea), with over 7.2 million sq ft of gross floor area and 80,000+ units.
- Business Hub Services Value-added co-working and business amenities for SME customers at select StorHub locations, including hot desks, meeting rooms, free Wi-Fi, printing and scanning facilities, and complimentary move-in support.
Quantifiable outcome
- 17% energy-use reduction per m² year-on-year
- +3 more outcomes
Companies that use StorHub Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
StorHub Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StorHub Group partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- RegisBuildminorConstruction partner for StorHub North Lakes facility in Queensland, enabling modern infrastructure, advanced security and conveniences for residential and commercial customers.
- Trumen and Norman Property PartnersminorDevelopers and owners of three Sydney self-storage facilities (Homebush, Forestville, and Revesby) sold to StorHub for over A$110 million. Facilities were developed and owned by Trumen and Norman Property Partners.
- Wilson StorageminorCurrently managing the three Sydney facilities being acquired by StorHub. Facilities will be transitioned to StorHub's management and branding.
- Four Leaves PropertyminorTransaction broker for the acquisition of three prime self-storage facilities in Sydney, valued at over A$110 million.
- Simon DeGariscoreSimon DeGaris, a 17-year veteran in Australia's self-storage industry with nearly 20 years of experience including roles at Kennards Self Storage, appointed as CEO of StorHub Australia to lead market expansion.
- Shawn WeidmanminorShawn Weidman, former Chief Operating Officer of Public Storage, sits on the Board of StorHub, bringing deep industry expertise from the world's largest self-storage company.
- GreenA ConsultantscoreGreen building consultant partnered with StorHub to achieve LEED certification for the largest collection of self-storage facilities in Singapore. GreenA Consultants looked at multiple energy strategies, reduction, and digital-led smart enabling solutions to push energy optimization.
- UnaBizcoreIoT and digitalization expert partnered with StorHub to create a connected ecosystem collecting precise electrical and water consumption data and indoor air quality metrics via LoRaWAN sensors. This enabled LEED certification and sustainability reporting across 18 properties in Singapore.
- Singapore Kindness MovementminorCommunity partner for CSR initiatives in Singapore, part of StorHub's active engagement with local communities across Asia Pacific.
- Make-A-Wish FoundationminorCharity partner receiving support from StorHub's community engagement initiatives across Asia Pacific markets.
- Tung Wah HospitalminorHong Kong community partner, with StorHub participating in the Caring Company Scheme for three consecutive years.
- Patrick VanderpoolcorePatrick Vanderpool, former Public Storage executive, appointed as Chief Operating Officer of StorHub Group in 2023, bringing extensive experience from the industry's largest players.
Scale indicators12 records
Recent moves9 records
Expansion highlights8 records
StorHub Group competitors and assessment
Company assessmentBroad incumbents
- Public Storage: Public Storage is the world's largest self-storage REIT with thousands of facilities primarily in the US. It is the source of StorHub's COO (Patrick Vanderpool) and board advisor (Shawn Weidman), making it the institutional benchmark that StorHub's operating DNA is modeled on and a strategic model for future scaling.
- Shurgard Self Storage: Shurgard Self Storage is Europe's largest self-storage platform operating more than 250 facilities across the Netherlands, Belgium, France, Germany, the UK, and other European markets. It is the European analog to StorHub's multi-country APAC platform in scale, real-estate-led model, and recurring rental revenue.
- Safestore Holdings: Safestore is the UK's largest self-storage company with facilities across the UK, Paris, and other European markets. It is comparable to StorHub as a multi-country institutional self-storage platform serving European urban consumers and SMEs with a recurring rental model.
- CubeSmart: CubeSmart is a major US self-storage REIT with hundreds of facilities across more than 30 states and a significant third-party management business. Comparable to StorHub as a multi-region owner-operator with a diversified residential/SME customer base and recurring rental revenue model.
- Extra Space Storage: Extra Space Storage is one of the largest US self-storage REITs, operating thousands of facilities and a leading third-party management platform. It is broadly comparable to StorHub as a multi-market institutional self-storage owner-operator with technology-led customer experience (online reservations, mobile access) that mirrors StorHub's own digital journey.
Direct peers
- Storefriendly: Storefriendly operates self-storage facilities across Singapore and Hong Kong, directly overlapping with two of StorHub's core markets. It is the closest direct competitor to StorHub's residential and SME storage business in the city-state, where StorHub has 18 facilities and Storefriendly is among its top domestic peers.
- Kennards Self Storage: Kennards Self Storage is one of Australia's largest self-storage operators and the company where StorHub Australia CEO Simon DeGaris spent nearly two decades. StorHub is now a direct competitor in StorHub's newest Australian market, with Kennards as the established incumbent against which StorHub is differentiating through technology and ESG.
- Big Yellow Group: Big Yellow Group is the UK's leading branded self-storage operator with ~110 facilities, primarily serving London and Southeast England. Comparable to StorHub as a city-focused institutional self-storage operator with technology-enabled customer access and ESG-led facility design.
- National Storage Holdings: National Storage Holdings is an ASX-listed self-storage platform operating across Australia and New Zealand with hundreds of centers. It is a direct regional peer to StorHub's Australian portfolio build-out, with a comparable multi-state, technology-enabled operating model targeting both consumer and SME storage demand.
- Lock+Store: Lock+Store is a Singapore-based self-storage operator with multiple facilities across the city-state. It is a direct domestic peer to StorHub in its most established market, competing for the same residential and SME storage customers in Singapore.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
StorHub Group social profiles
Digital presenceStorHub Group compliance and trust
Trust signalCompliance2 records
StorHub Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorHub Group leadership team
Management profileNumber of profiles
Profiles5 records
StorHub Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
StorHub Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorHub Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorHub Group
What does StorHub Group do?
StorHub Group owns and operates self-storage facilities across seven Asia Pacific markets, renting secure storage units to residential and commercial customers on monthly recurring leases. The offering is supported by an integrated digital platform for online booking, smart keyless entry, and Business Hub amenities for SME customers including co-working spaces and meeting rooms.
Is StorHub Group a public or private company?
StorHub Group is a private company. It is classified as private equity controlled and is currently operating.
When was StorHub Group founded?
StorHub Group was founded in 2019. It employs 51 to 100 people.
Where is StorHub Group based?
StorHub Group is headquartered in Singapore, Singapore, in the Asia region.
How does StorHub Group make money?
One revenue line is on record: self-Storage Unit Rental.
Who are StorHub Group's main competitors?
Broad incumbents on record are Public Storage, Shurgard Self Storage, Safestore Holdings, CubeSmart and Extra Space Storage. Direct peers are Storefriendly, Kennards Self Storage, Big Yellow Group, National Storage Holdings and Lock+Store.
Does StorHub Group have an API?
No public API is recorded for StorHub Group.
What industry is StorHub Group in?
StorHub Group's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.