Owen's Craft Mixers

What Owen's Craft Mixers does

Owen's Craft Mixers, operating as Owen Woods, Inc., is a U.S.-based premium non-alcoholic cocktail mixer brand founded in 2016 by brothers-in-law Josh Miller and Tyler Holland. The company produces a portfolio of 11 carbonated mixer flavors — including Ginger Beer, American Tonic, Margarita Mix, Sparkling Cranberry, Cucumber Mint, Rio Red Grapefruit, Nitro Espresso Martini, Transfusion Mix, Classic Lemonade, Club Soda, and Chili Watermelon Margarita — formulated with real juice, pure cane sugar, and natural carbonation, and marketed as vegan, gluten-free, and made in the USA. Products are packaged in 250mL cans (12-pack and 4-pack formats), 750mL glass bottles, and 32oz bottles, with a flagship Nitro-Infused Espresso Martini Mix differentiated by dairy-free, nitro-infused texture.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through a Shopify-powered storefront (owensmixers.com) with broad nationwide retail distribution across grocery chains (Walmart, Kroger, Publix, Food Lion, Giant Eagle, Wegmans, Stop & Shop, Harris Teeter), specialty beverage retailers (Total Wine, Binny's, BevMo), convenience delivery (GoPuff, Instacart), and online marketplace (Amazon). A wholesale channel serves bars, restaurants, stadiums, and event planners, and the company runs an American Tonic product under a Folds of Honor charitable partnership. Revenue is generated through one-time unit sales of multipacks, individual bottles/cans, sample packs ($50), and branded merchandise (hoodies at $65); no subscription model is in evidence.

The company has raised approximately $9.0 million across two funding rounds ($1.53M in 2018, $7.5M in 2021 led by Levy Family Partners and Maas Family Office), is privately held with 11-50 employees, and is legally domiciled in Redwood City, California while operating its brand from New York. Brand identity is anchored in the heritage of founder Josh Miller's Great-Great Grandfather Owen Woods, who operated a General Store & Bar in Portland, Maine beginning in 1864.

Name

Owen's Craft Mixers

Legal name

Owen Woods, Inc.

Website

https://owensmixers.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Owen's Craft Mixers is a U.S. premium non-alcoholic cocktail mixer brand producing 11 carbonated flavors (Ginger Beer, Tonic, Margarita, Espresso Martini, etc.) for home consumers, hospitality venues, and event planners, sold via DTC e-commerce and nationwide retail.

Ownership category

akta.pro rank

Product category

Premium Non-Alcoholic Cocktail Mixers

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Premium cocktail mixers
• Non-alcoholic beverages
• Craft mixer brand
• Carbonated drink mixers
• Beverage manufacturing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Sale of premium non-alcoholic cocktail mixers and merchandise through e-commerce website and retail partners. Products include mixer multipacks (12-pack 250mL, 4-pack 8.2oz cans, 750mL bottles), sample packs, and branded swag items.

Pricing tiers

Go-to-market motion3 records

Distribution channels16 records

Marketing channels9 records

Core offering

Owen's Craft Mixers manufactures and sells premium, pre-carbonated, non-alcoholic cocktail and mocktail mixers across 11 flavors, formulated with real ingredients including pure cane sugar, real fruit juice, and natural carbonation. The company distributes through its own e-commerce store, Amazon, national grocery and specialty beverage retailers, convenience delivery platforms, and direct wholesale to bars, restaurants, and stadiums.

Product overview

Owen's Craft Mixers is an award-winning, premium non-alcoholic mixer company offering a portfolio of 11 distinct mixer flavors. The core product line consists of carbonated cocktail mixers including Ginger Beer, American Tonic, Margarita Mix, Sparkling Cranberry, Transfusion Mix, Cucumber Mint, Rio Red Grapefruit, Espresso Martini Mix, Classic Lemonade, Club Soda, and Chili Watermelon Margarita Mix. These mixers are designed to be combined with spirits for cocktails or consumed on their own as mocktails. The company also offers merchandise (swag) including sample packs and apparel. All mixers are made in the USA with quality ingredients including pure cane sugar, real juice, and are vegan and gluten-free. Products are available online in various pack sizes (12-pack, 4-pack cans, 750mL bottles) and distributed nationwide through leading retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ginger Beer Highly carbonated ginger beer mixer made with real ginger root and lime juice; pairs with vodka, bourbon, tequila, gin, or rum and is also enjoyable on its own. Available in 250mL, 750mL, and 4-pack cans.
• American Tonic A refreshing twist on classic tonic made with quinine and a splash of citrus; pairs well with gin, vodka, tequila, or whiskey. A proud partner product with Folds of Honor supporting military families.
• Sparkling Margarita Mix Sparkling margarita mix made with 100% blue agave nectar and real juice, delivering restaurant-quality margaritas when combined with tequila or mezcal. Available in 16-pack 8.2oz cans, 750mL bottles, and 4-pack cans.
• Sparkling Cranberry A modern take on a classic cranberry flavor with reduced sweetness and a flavor-forward bubbly finish; pairs with vodka, gin, tequila, or whiskey.
• Transfusion Mix A mixer positioned as America's #1 golf cocktail, made with real grape juice and ginger ale; pairs with vodka, gin, or bourbon, and is also enjoyable on its own.
• Cucumber Mint An invigorating mint and cucumber refresher that pairs with light rum, vodka, or bourbon; also enjoyable on its own. Available in 250mL 12-pack online and in 750mL bottles / 250mL 4-packs in stores.
• Rio Red Grapefruit Mixer made with grapefruits sourced from Texas' Rio Grande Valley; pairs with vodka, champagne, prosecco, or tequila, and is also enjoyable on its own.
• Nitro Espresso Martini Mix Dairy-free, nitro-infused espresso martini mix made with real coffee beans, designed to deliver balanced sweet-bitter notes with a creamy nitro finish; pairs with vodka and other spirits. Available in 4-packs of slim cans at retail stores.
• Classic Lemonade A classic balance of sweet, sour, and savory lemonade crafted with real lemon juice to brighten any cocktail or mocktail; pairs with vodka and whiskey and works well on its own.
• Club Soda A perfectly carbonated zero-calorie club soda made with pure Pacific sea salt harvested from clean coastal waters and evaporated using solar energy; all-natural ingredients.
• Chili Watermelon Margarita Mix A spicy, refreshing Chili Watermelon Margarita Mix sold as a 3-pack of 32oz bottles, priced at $40 USD with $10 flat-rate shipping.
• Owen's Sample Pack A sample pack containing one bottle of each Owen's mixer flavor, positioned as a gift for cocktail/mocktail enthusiasts; sold for $50 USD with separate shipping.
• Heavyweight Hoodie Owen's branded heavyweight hoodie sold as merchandise in sizes S through XXL; final sale only, no returns, priced at $65 USD.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Folds of HonorminorGTM or Marketing PartnerOwen's American Tonic is a proud partner with Folds of Honor in support of military families. The partnership involves charitable giving and awareness for the organization that provides scholarships to families of fallen and disabled service members.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Q Mixers: Q Mixers is a direct peer in premium non-alcoholic cocktail mixers (tonic, ginger beer, sparkling juices). Both brands compete head-to-head on the same retail shelves at Walmart, Kroger, and Total Wine with similar real-ingredient, artisanal positioning.
• Zing Zang: Zing Zang is a premium non-alcoholic cocktail mixer brand, including margarita, bloody mary, and other RTD bases, sold across grocery and on-premise channels. Direct overlap with Owen's mixer SKU set and on-premise foodservice positioning.
• Master of Mixes: Master of Mixes is a long-standing cocktail mixer brand with a broad portfolio (margarita, daiquiri, mojito, sour) stocked at mass and grocery retailers. Overlaps with Owen's on retail-cocktail-mixer assortment and household occasion.
• Jack Rudy Cocktail Co. Jack Rudy is a craft cocktail mixer brand focused on small-batch tonics, syrups, and mixers. Comparable premium, craft positioning and direct retail competition with Owen's mixers.
• Powell & Mahoney: Powell & Mahoney makes craft cocktail mixers (margarita, sangria, mojito) with all-natural ingredients, distributed through grocery and on-premise. Directly comparable craft, clean-ingredient mixer competitor to Owen's.
• Stirrings: Stirrings produces a wide range of cocktail mixers, syrups, and bitters marketed to home mixologists. Overlap with Owen's mocktail-friendly mixers and at-home premium-cocktail positioning.

Broad incumbents

• Fever-Tree: Fever-Tree is the global scale leader in premium mixers, with broad carbonated-mixer categories overlapping Owen's ginger beer, tonic, and club soda SKUs. It competes in the same retailers but at significantly broader scale and global reach.

Emerging players

• Tattersall Cocktails: Tattersall is a small-batch Minnesota craft cocktail brand with mixers and RTD bottled cocktails. Adjacent emerging player, sharing local-craft-to-national growth trajectory similar to Owen's.
• Bevi: Bevi makes smart flavored sparkling water dispensers used in offices and foodservice. Emerging player that intersects with Owen's sparkling-mixer water/tonic SKUs and foodservice channel overlap.
• Olipop: Olipop is a premium functional sparkling beverage brand sold across natural and mass grocery channels. Comparable clean-ingredient CPG narrative and overlapping retail placement with Owen's mixer line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OwensMixers
• YouTubeyoutube.com/channel/UCJDDmy5_VPVZc9L8VFl1drQ?
• Facebookfacebook.com/OwensCraftMixers
• Instagraminstagram.com/owensmixers
• Pinterestpinterest.com/OwensMixers
• TikToktiktok.com/@owensmixers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owen's Craft Mixers