What Brami does

Brami is a U.S.-based consumer packaged goods company producing plant-based, Mediterranean-diet-inspired snacks founded by Aaron Gatti in 2015–2017. Its core products are high-protein pasta made from two ingredients — Italian durum wheat semolina and whole-milled lupini bean flour — and ready-to-eat lupini bean snacks in four flavors (Garlic & Rosemary, Chili & Lime, Sardinian Sea Salt, Mediterranean Medley). All products are manufactured in Molise, Italy using traditional bronze-cut methods; the pasta delivers 21g protein and 9g fiber per 3.5oz serving, with 70% more protein and 3x more fiber than standard pasta, and carries Non-GMO Project verification and Certified Glyphosate Free certification from The Detox Project.

The company operates a hybrid direct-to-consumer and retail distribution model. DTC sales flow through enjoybrami.com with a subscription program offering 15% off recurring orders. Retail distribution spans more than 4,000 U.S. stores across Whole Foods, Walmart, Target, Costco, and Safeway, alongside marketplace listings on Amazon, Instacart, Thrive Market, DoorDash, and UberEats. DTC pricing ranges from approximately $30 to $40 per variety pack, and product line extensions include branded merchandise (BRAMI E VITA apparel, placemats, potholder). The company is privately held, Delaware-incorporated as Brami, Inc., headquartered in Carlsbad, California, and reports 1–10 employees.

Brami has raised approximately $43.8 million across six funding rounds since 2015, capped by a $33 million Series B in May 2026 led by VMG Partners with participation from Gather Ventures, La Molisana, Lerer Hippeau, and Pentland Ventures. Investors include CPG-specialist VMG Partners and strategic Italian pasta producer La Molisana. The company serves health-conscious consumers, keto and low-carb dieters, and families seeking protein- and fiber-forward pasta alternatives that do not sacrifice taste or texture.

Name

Brami

Legal name

Brami, Inc.

Website

https://enjoybrami.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Brami is a U.S. CPG company producing high-protein, plant-based pasta and ready-to-eat lupini bean snacks manufactured in Italy. It sells direct-to-consumer and through 4,000+ U.S. retail locations, serving health-conscious, keto, and family consumers with Non-GMO, glyphosate-free Mediterranean products.

Ownership category

akta.pro rank

Product category

Specialty Pasta and Plant-Based Snacks

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industry

International & Ethnic Packaged Foods (CRADAAAG)

Keywords

• High protein pasta
• Lupini bean snacks
• Mediterranean diet foods
• Plant-based snacks
• Italian durum pasta

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of pasta, lupini beans, and merchandise through e-commerce website and retail stores. Products available in various sizes and variety packs.
2. Subscription Sales: Recurring subscription model offering 15% discount on all products with automatic delivery every 30 days. Customers can select frequency and cancel anytime through customer portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels8 records

Core offering

Brami produces and sells two consumer packaged food lines: a high-protein pasta portfolio (six shapes plus a variety pack) made from only two ingredients — Italian durum wheat semolina and whole-milled lupini bean flour — and a ready-to-eat lupini bean snack line in four savory flavors plus a variety pack. All products are manufactured in Molise, Italy using traditional bronze-cut pasta-making methods, and are sold directly to consumers via the company's Shopify e-commerce site with subscription options, through major U.S. grocery retailers, and on third-party online marketplaces and delivery apps.

Product overview

Brami is a food CPG brand offering two core product lines: high-protein pasta made from Italian durum wheat and whole-milled lupini beans, and ready-to-eat lupini bean snacks. The pasta portfolio includes six distinct shapes (Fusilli, Spaghetti, Curly Mac, Penne, Radiatori, Cubetti) plus a variety pack, all positioned around 21g protein and 9g fiber per 3.5oz serving with 70% more protein and 3x more fiber than regular pasta. The lupini bean snacks come in four flavors (Garlic & Rosemary, Chili & Lime, Sardinian Sea Salt, Mediterranean Medley) plus a variety pack, marketed as a high-protein, low-carb, keto-friendly snack alternative. A small merchandise line includes apparel (Long Sleeve tee) and kitchen accessories (Placemats, Potholder). All products are manufactured in Italy, primarily in Molise, and distributed through direct-to-consumer online sales, major U.S. retailers (Costco, Walmart, Target, Whole Foods, Safeway), and online marketplaces (Amazon, Instacart, Thrive Market, DoorDash, UberEats).

Differentiator

Problem solved

Functional benefit

Products and services

• Fusilli Protein Pasta A tightly twisted spiral pasta shape from Brami's high-protein pasta line, made from Italian durum wheat semolina and whole-milled lupini beans, providing 21g protein and 9g fiber per 3.5oz serving. Targeted at home cooks seeking a high-protein, fiber-rich alternative to traditional pasta.
• Spaghetti Protein Pasta Long, classic spaghetti strands from Brami's high-protein pasta line made with two ingredients (Italian durum wheat and lupini beans), designed to wrap around a fork and cling to pomodoro sauce. Provides 21g protein and 9g fiber per 3.5oz serving.
• Curly Mac Protein Pasta Bouncy, hollow corkscrew pasta from Brami's high-protein pasta line, engineered to catch creamy, cheesy, and velvety sauces. Marketed as a hero mac n' cheese shape.
• Penne Protein Pasta Short tubes with angled ends and a wide hollow center from Brami's high-protein pasta range, made from Italian durum wheat and lupini beans. Ridged sides help thicker sauces cling.
• Radiatori Protein Pasta Tiny pasta coils in a radiator shape from Brami's high-protein pasta line, with each ridge and curve engineered to hold sauce. Provides 21g protein per 3.5oz serving.
• Cubetti Protein Pasta Tiny, hollow pasta cubes from Brami's high-protein pasta line, designed to catch broth, sauce, and texture. Marketed for soups, pasta fredda, and brothy one-pot dishes.
• Protein Pasta Variety Pack An 8-box variety pack of Brami's high-protein pasta containing 2 boxes each of Fusilli, Curly Mac, Radiatori, and Penne (12oz each). Targeted at households wanting to try multiple pasta shapes.
• Garlic & Rosemary Lupini Beans Ready-to-eat lupini bean snack in Garlic & Rosemary flavor, made with lupini beans, water, extra virgin olive oil, sea salt, and natural seasonings. Grown and prepared in the Mediterranean following traditional methods. Marketed as a high-protein, low-carb, keto-friendly snack.
• Chili & Lime Lupini Beans Ready-to-eat lupini bean snack in Chili & Lime flavor featuring a refined savory flavor with a touch of heat and citrus. Positioned as a protein-hacking snack and salad topper.
• Sardinian Sea Salt Lupini Beans Ready-to-eat lupini bean snack seasoned with Sardinian Sea Salt, with a firm texture similar to edamame and Mediterranean flavor. Marketed as keto-friendly with 0g net carbs.
• Mediterranean Medley Lupini Beans Ready-to-eat lupini bean snack featuring a Mediterranean-style flavor medley made with 100% real Italian ingredients.
• Lupini Beans Variety Pack An 8-pouch variety pack of Brami's ready-to-eat lupini bean snacks featuring all four flavors (Garlic & Rosemary, Chili & Lime, Sardinian Sea Salt, Mediterranean Medley) in 5.3oz pouches. Marketed as a protein-hacking snack and salad topper.

Quantifiable outcome

• 70% more protein than regular pasta per serving
• +6 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• New York Yankeesmajor milestoneGTM or Marketing Partner · 16 June 2026Season-long partnership with the New York Yankees for the 2026 baseball season. Includes in-stadium signage, digital and social campaigns, fan promotions, hospitality experiences, retail marketing, and a special group-ticket event on August 11 featuring a limited-edition Yankees-branded Italian Flag Cap. Represents major milestone for brand following recent Series B funding, marking evolution from emerging pantry brand toward mainstream household recognition.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Banza: Leading chickpea-based pasta brand in the U.S., directly competing with Brami in the better-for-you, high-protein pasta category with similar retail distribution (Whole Foods, Target) and DTC-plus-subscription model.
• Tolerant Foods: Single-ingredient legume pasta brand (red lentil, green lentil, chickpea) competing in the same better-for-you pasta aisle with overlapping nutritional claims and retail presence.
• Explore Cuisine: Plant-based pasta brand using edamame, black bean, and lentil flours, sharing Brami's high-protein, gluten-free-adjacent positioning across similar grocery and online channels.
• Chickapea: Chickpea and lentil pasta brand in the same better-for-you pasta category, with comparable DTC and grocery distribution and overlapping consumer target (health-conscious, gluten-free shoppers).
• The Only Bean: Edamame-based pasta and snack brand pursuing the same high-protein, plant-based pasta thesis as Brami, with comparable DTC and grocery distribution and overlapping keto/low-carb consumer segments.
• Biena Snacks: Chickpea-based better-for-you snack brand sharing Brami's lupini bean snack positioning in the same grocery and online channels; comparable target consumer (high-protein, low-carb snackers).
• Bada Bean Bada Boom: Crunchy broad/fava bean snack brand competing in the same plant-protein snack category as Brami's lupini bean snacks with similar grocery and DTC distribution.

Broad incumbents

• Barilla: Largest pasta manufacturer globally, which has launched its own high-protein product line (Barilla Protein+) that directly addresses Brami's positioning and threatens shelf space with far greater retailer leverage.
• Rao's: Premium Italian food brand with pasta and sauce portfolio sold in the same retailers as Brami (Whole Foods, Target); competes on Italian authenticity and premium positioning at higher price tiers.
• DeCecco: Premium Italian pasta incumbent whose heritage Italian positioning overlaps directly with Brami's Molise/bronze-cut narrative, sharing shelf space in premium grocery channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bramibeans
• Instagraminstagram.com/bramipasta
• TikToktiktok.com/@bramipasta
• Xx.com/bramibeans
• LinkedInlinkedin.com/company/brami

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brami