Chickapea
- Company typePrivate
- Founded2015
- HeadquartersCollingwood, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chickapea does
Chickapea, operated through its legal entity Earth to Kids, Inc., is a Canadian packaged-food company that manufactures and sells pasta products made entirely from organic chickpeas and yellow peas. Founded in 2015 by Shelby Taylor and headquartered in Collingwood, Ontario, the company sells two product lines: a core Protein Pasta range (Elbows, Penne, Spirals, Shells, Spaghetti, Lasagna, and a Variety Pack) and a newer One Pot Meals line (Creamy Garlic, Jalapeño Cheddar, Tomato Curry, Pepper & Parm) that combines pasta with ready-to-cook sauces. Each 3.5oz serving of core pasta delivers 24g of protein and 8g of fiber — roughly 86% more protein and 66% more fiber than average wheat pasta — while every product is certified gluten-free, USDA Organic (core line), Non-GMO Project Verified, and Kosher, produced in a dedicated gluten-free facility with batch testing.
Chickapea firmographics
Firmographics- Name
- Chickapea
- Legal name
- Earth to Kids, Inc.
- Website
- https://chickapea.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Chickapea industry classification
Industry- Product category
- Organic High-Protein Pasta
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)
Keywords
Where Chickapea is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Chickapea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through company's e-commerce website with free shipping on all orders in North America. Products sold in multi-packs (6-pack format) at standardized price points.
- Retail Distribution Sales: Sales through retail partners including grocery chains, natural food stores, and warehouse clubs (Costco). Products distributed through major retailers across North America.
- Wholesale/B2B Sales: Wholesale distribution to retailers and foodservice operators with velocity increases of 25-50% reported in key accounts over the past year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Protein Pasta 6-Pack |
| Unit Pricing | Pay-as-you-go | Lasagna 6-Pack |
| Unit Pricing | Pay-as-you-go | Variety Pack 6-Pack |
| Unit Pricing | Pay-as-you-go | One Pot Meals 6-Pack |
| Unit Pricing | Pay-as-you-go | Costco Limited-Time Launch |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Chickapea product offering
Product offeringCore offering
Chickapea manufactures and sells high-protein pasta made entirely from organic chickpeas and yellow peas, delivering 24g protein and 8g fiber per 3.5oz serving in shapes including Penne, Shells, Spirals, Spaghetti, Elbows, Lasagna, and a Variety Pack. The company also produces a line of ready-to-cook One Pot Pasta Meals (Creamy Garlic, Jalapeño Cheddar, Tomato Curry, Pepper & Parm) that cook from box to bowl in 12 minutes. All products are certified organic, gluten-free, Non-GMO, and kosher, and are sold through direct e-commerce, major grocery chains, natural food retailers, warehouse clubs, and online marketplaces across North America.
Product overview
Chickapea is an organic, high-protein pasta brand offering two product lines: core Protein Pasta (Elbows, Penne, Spirals, Shells, Spaghetti, Lasagna, and Variety Pack) made from organic chickpeas and yellow peas with 24g protein and 8g fiber per serving, and One Pot Meals (Creamy Garlic, Jalapeño Cheddar, Tomato Curry, Pepper & Parm) which are ready-to-cook pasta meals with included sauces. All products are certified organic, gluten-free, Non-GMO, Kosher, and B Corp certified. The company is a women-owned Canadian business based in Collingwood, Ontario.
Differentiator
Problem solved
Functional benefit
Products and services
- Chickapea Penne (6 Pack) High-protein penne pasta made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; certified gluten-free, organic, Non-GMO, and kosher.
- Chickapea Shells (6 Pack) High-protein shell-shaped pasta made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; designed to hold sauce in every nook; gluten-free and organic.
- Chickapea Spirals (6 Pack) High-protein spiral-shaped pasta made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; designed to hold sauce in every twist; gluten-free and organic.
- Chickapea Spaghetti (6 Pack) High-protein spaghetti pasta made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; gluten-free and organic alternative to traditional wheat spaghetti.
- Chickapea Lasagna (6 Pack) Oven-ready lasagna sheets made from organic chickpeas and lentils; 13g protein and 4g fiber per 2oz serving; no boiling required; gluten-free and organic.
- Chickapea Elbows (6 Pack) Classic elbow-shaped high-protein pasta made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; gluten-free and organic.
- Chickapea Pasta Variety Pack (6 Pack) Multi-shape variety pack with 2 boxes each of Spirals, Penne, and Shells made from organic chickpeas and yellow peas; 24g protein and 8g fiber per 3.5oz serving; gluten-free and organic.
- Chickapea One Pot Creamy Garlic Pasta Meal (6 pack) Ready-to-cook one-pot pasta meal with penne in a cheesy, garlicky cream sauce; 15g protein and 4g fiber per 2.5oz serving; cooks from box to bowl in 12 minutes.
- Chickapea One Pot Jalapeño Cheddar Pasta Meal (6 pack) Ready-to-cook one-pot pasta meal with spirals in a sharp cheddar and jalapeño sauce; 15g protein and 4g fiber per 2.5oz serving; cooks from box to bowl in 12 minutes.
- Chickapea One Pot Tomato Curry Pasta Meal (6 pack) Dairy-free curry pasta meal with spirals in a mild tomato curry sauce; 14g protein and 4g fiber per 2.5oz serving; vegan and gluten-free.
- Chickapea One Pot Pepper & Parm Pasta Meal (6 pack) Protein-packed mac-and-cheese-style meal inspired by cacio e pepe, with penne in a cheesy, peppery cream sauce with parmesan and romano cheeses.
Quantifiable outcome
- 86% more protein than average wheat pasta per 56g serving
- +5 more outcomes
Companies that use Chickapea
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Chickapea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Chickapea partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CostcocoreCostco is distributing Chickapea's One Pot Meals 3-pack at 46 warehouses in Los Angeles region and 4 locations in Hawaii as a limited-time exclusive. This represents Chickapea's first One Pot Meals rotation in the Los Angeles Costco region.
- The New FarmminorChickapea is a proud sponsor of Farms for Change, a partnership between The New Farm (Creemore, Ontario) and Community Food Centres Canada. Donations support purchasing organic, regenerative produce from The New Farm to distribute across low-income communities.
- Community Food Centres Canada (CFCC)minorChickapea donates to CFCC as part of Farms for Change initiative. CFCC uses funds to purchase organic, regenerative produce from The New Farm for distribution across low-income communities.
- Feel Good Foodie (Yumna Jawad)minorRecipe developer and cookbook author Yumna Jawad (@feelgoodfoodie) collaborated with Chickapea to create branded recipe content including One-Pot Creamy Pistachio Pasta. Known for viral baked feta pasta recipe, she shares Chickapea's passion for healthy cooking.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Chickapea competitors and assessment
Company assessmentDirect peers
- Banza: Banza is the largest U.S. chickpea-pasta brand, offering rotini, penne, elbows, and other shapes under similar high-protein, gluten-free positioning. It is the most directly comparable competitor to Chickapea in retail channels like Kroger and Costco.
- Tolerant Foods: Tolerant Foods makes single-ingredient lentil and legume-based pastas targeted at the same high-protein, gluten-free, plant-based consumer. Overlaps with Chickapea in retail placement, nutritional positioning, and price points.
- Goodles: Goodles is a venture-backed premium boxed pasta-and-cheese brand that overlaps with Chickapea's One Pot Meals line on convenience, protein-forward positioning, and modern natural-channel distribution.
- Explore Cuisine: Explore Cuisine makes legume- and vegetable-based pastas (chickpea, lentil, edamame, black bean), competing head-to-head in the same gluten-free, high-protein retail set as Chickapea.
- Ancient Harvest / Quinoa Corporation: Ancient Harvest (POW! Pasta) makes gluten-free pasta from quinoa, chickpeas, and other ancient grains, directly competing for the same pasta-alternative consumer and natural-channel retail space.
Broad incumbents
- Barilla: Barilla is the global #1 pasta manufacturer and offers Protein+, lentil, and chickpea pasta lines. It is a broader incumbent that competes on the same shelves as Chickapea but with a vastly wider portfolio and marketing budget.
- Barilla Protein+: Barilla Protein+ is an incumbent wheat-based high-protein pasta that competes with Chickapea for health-conscious pasta shoppers who are not strictly seeking a legume-based alternative.
Others
- Bob's Red Mill: Bob's Red Mill sells chickpea and lentil pasta alongside its wider natural foods portfolio. Comparable on ingredient philosophy and natural-channel placement, though it is primarily a baking/grain brand rather than a pasta specialist.
Emerging players
- Modern Table (TreeHouse Foods): Modern Table produces lentil-blend pastas as part of TreeHouse Foods' portfolio, directly comparable on ingredient concept and shelf placement but operating with the backing of a major packaged-food platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Chickapea social profiles
Digital presenceChickapea compliance and trust
Trust signalCompliance6 records
Chickapea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chickapea leadership team
Management profileNumber of profiles
Profiles1 record
Chickapea funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chickapea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chickapea
What does Chickapea do?
Chickapea manufactures and sells high-protein pasta made entirely from organic chickpeas and yellow peas, delivering 24g protein and 8g fiber per 3.5oz serving in shapes including Penne, Shells, Spirals, Spaghetti, Elbows, Lasagna, and a Variety Pack. The company also produces a line of ready-to-cook One Pot Pasta Meals (Creamy Garlic, Jalapeño Cheddar, Tomato Curry, Pepper & Parm) that cook from box to bowl in 12 minutes. All products are certified organic, gluten-free, Non-GMO, and kosher, and are sold through direct e-commerce, major grocery chains, natural food retailers, warehouse clubs, and online marketplaces across North America.
Is Chickapea a public or private company?
Chickapea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chickapea founded?
Chickapea was founded in 2015. It employs 11 to 50 people.
Where is Chickapea based?
Chickapea is headquartered in Collingwood, Canada, in the North America region.
How does Chickapea make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution Sales and wholesale/B2B Sales.
Who are Chickapea's main competitors?
Direct peers on record are Banza, Tolerant Foods, Goodles, Explore Cuisine and Ancient Harvest / Quinoa Corporation. Broad incumbents are Barilla and Barilla Protein+. Bob's Red Mill is listed as an others. Modern Table (TreeHouse Foods) is listed as an emerging player.
Does Chickapea have an API?
No public API is recorded for Chickapea.
What industry is Chickapea in?
Chickapea's product category is Organic High-Protein Pasta. Its primary akta.pro industry code is AFAKABAB, Pasta Manufacturing (dry, fresh, filled). Its NAICS code is 311824 and its SIC code is 2000.