Sweet Inn
Sweet Inn (rebranded as Sweett) is a Tel Aviv-based boutique apartment-hotel company operating a curated portfolio of designer-decorated apartments and small hotels across 10 cities in Europe and the Middle East, serving business travelers, digital nomads, and leisure guests through a direct-to-consumer booking website.
- Company typePrivate
- Founded2014
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sweet Inn does
Sweet Inn (now operating as Sweett) is a Tel Aviv-headquartered boutique apartment-hotel company founded in 2014 that operates a curated collection of fully equipped, interior-designed apartments and small hotels across 10 cities in Western Europe and the Middle East. The portfolio is concentrated in Paris (six of nine named properties, including Hotel Le Bastille, Hotel Le White, Hotel Suites FL, Hotel Le Monsieur, Hotel Le Madame, Hotel Le Nomad, and Hotel Le Nest), with additional presence in Brussels (Hotel Catherine), Barcelona (Hotel Le Palacete), Milan, Cannes, Dubai, Jerusalem, Juan les Pins, La Ciotat, and Tel Aviv. The company targets three customer segments — business travelers as the primary segment, plus digital nomads/remote workers and leisure travelers — through a direct-to-consumer booking model on its own website (sweett.com), supplemented by messaging-app-based customer service via WhatsApp, Telegram, Facebook Messenger, and email.
The core offering combines residential-scale accommodations (kitchens, living space, multiple bedrooms) with hotel-grade service consistency, supported by product modules including Personalized Services, a "Live Like a Local" experience layer, a Business Travelers program, Extended Stays, and a Membership Benefits loyalty program. Underlying technology is not publicly disclosed; the platform appears to be a standard direct-booking reservation system without disclosed AI, mobile app, or third-party channel partnerships (e.g., no OTA distribution). Pricing is inquiry-based and not transparently listed.
Revenue is generated through nightly and extended-stay bookings across the owned/operated property portfolio — a transaction-fee model where the company captures a share of gross booking value. The company has raised approximately $62M across five disclosed funding rounds between 2015 and 2020, with investors including Fortissimo Capital, LIQUiDITY Group, Viola Credit, Qumra Capital (lead, 2017), BRM Capital, La Maison ITF, and MI3. Leadership is held by founder Paul Besnainou (CEO), with Yoav Roth as VP of Business Development. The 2023 rebrand from Sweet Inn to Sweett, alongside the launch of Membership Benefits and Extended Stays modules, signals a strategic repositioning toward digital nomads and longer-duration stays, though no new funding or geographic expansion has been disclosed since the December 2020 round.
Sweet Inn firmographics
Firmographics- Name
- Sweet Inn
- Website
- https://sweetinn.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sweet Inn (rebranded as Sweett) is a Tel Aviv-based boutique apartment-hotel company operating a curated portfolio of designer-decorated apartments and small hotels across 10 cities in Europe and the Middle East, serving business travelers, digital nomads, and leisure guests through a direct-to-consumer booking website.
- Ownership category
- akta.pro rank
Sweet Inn industry classification
Industry- Product category
- Serviced Apartments / Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Urban Luxury Hotels (City Luxury) (THAGACAE)
- akta.pro secondary industry
- Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where Sweet Inn is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Sweet Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Short-term hospitality rentals: Revenue generated from renting fully equipped apartments and hotel rooms to travelers. The business model combines elements of traditional hotels with apartment-style accommodations, offering both short stays and extended stay options.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sweet Inn product offering
Product offeringCore offering
Sweet Inn (rebranded as Sweett) operates a curated collection of boutique apartment-hotels in iconic cities across Europe and the Middle East, including Paris, Barcelona, Brussels, Milan, Cannes, Dubai, Jerusalem, and Tel Aviv. Each property is a fully equipped, interior-designer-decorated apartment offering hotel-grade services combined with the space and comfort of a residential stay, available for short stays and extended stays.
Product overview
Sweet Inn (rebranded as Sweett) is a boutique apartment hotel platform offering a curated collection of fully equipped apartments and hotels across iconic cities including Barcelona, Brussels, Milan, Paris, Cannes, Dubai, Jerusalem, Juan les Pins, La Ciotat, and Tel Aviv. The portfolio consists of individually branded properties such as Hotel Le Bastille, Hotel Le White, Hotel Suites FL, Hotel Le Monsieur, Hotel Le Madame (Paris), Hotel Catherine (Brussels), Hotel Le Palacete (Barcelona), Hotel Le Nomad, and Hotel Le Nest. The core offering is complemented by service modules including Personalized Services, Live Like a Local experience, Business Travelers Program, Extended Stays, and a Membership Benefits program. Properties are described as spacious, ideally located, fully equipped, and meticulously decorated by interior designers for absolute comfort.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Le Bastille Boutique apartment hotel located in Paris's Bastille (11th arrondissement), offering spacious, fully equipped accommodations designed by interior designers for travelers seeking a home-like stay.
- Hotel Le White Boutique apartment hotel located in Paris's Pigalle area (9th arrondissement), offering spacious, fully equipped accommodations with local design and comfort.
- Hotel Suites FL Suite-style accommodation in Paris's Ternes area (17th arrondissement), providing spacious, fully equipped living spaces for extended stays.
- Hotel Le Monsieur Boutique accommodation in Paris's Faubourg-Montmartre area (9th arrondissement), offering fully equipped spaces with local design aesthetic.
- Hotel Le Madame Boutique accommodation in Paris's Faubourg-Montmartre area (9th arrondissement), offering fully equipped spaces with local design aesthetic.
- Hotel Catherine Boutique accommodation in Brussels near Saint Catherine, offering spacious, fully equipped apartments with local design.
- Hotel Le Palacete Boutique accommodation in Barcelona's Gracia neighborhood, offering spacious, fully equipped apartments with local design.
- Hotel Le Nomad Boutique accommodation in Paris's Montparnasse area (15th arrondissement), offering fully equipped spaces designed for comfort.
- Hotel Le Nest Boutique accommodation in Paris's Batignolles area (17th arrondissement), offering fully equipped spaces with local design.
- Extended Stays Longer-term accommodation offering within Sweet Inn / Sweett's apartment hotel portfolio, designed for travelers needing extended housing solutions in European and Middle Eastern cities.
- Membership Benefits Loyalty program offering benefits and exclusive perks to registered members for repeat bookings across Sweet Inn / Sweett properties.
Companies that use Sweet Inn
Customer profileSegments3 records
Ideal customer profiles3 records
Sweet Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Sweet Inn partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sweet Inn competitors and assessment
Company assessmentDirect peers
- Sonder Holdings: Sonder operates a tech-enabled boutique apartment hotel platform in major cities globally, offering fully equipped designer apartments with hotel-style service. Most direct comparable to Sweet Inn in business model, customer segments (business + leisure), and curated city-center positioning.
- Blueground: Blueground provides furnished, serviced apartments for both short and extended stays across multiple global cities, targeting business travelers and digital nomads. Comparable to Sweet Inn in apartment-style accommodations, multi-city footprint, and business traveler focus.
- Plum Guide: Plum Guide offers a curated collection of high-quality vacation rentals in major cities, with quality vetting and design standards. Closely comparable to Sweet Inn's 'curated boutique' positioning and focus on design-led, premium apartment experiences.
- Staycity Aparthotels: Staycity operates a growing portfolio of aparthotels across major European cities, targeting both business and leisure travelers with apartment-style accommodations. Comparable to Sweet Inn in city-center boutique positioning and customer segment focus.
Broad incumbents
- Airbnb: Airbnb is the dominant global marketplace for alternative accommodations and short-term rentals. Sweet Inn explicitly positions against Airbnb in its PR, and they share target customers (leisure and business travelers seeking apartment-style stays), but Airbnb operates at vastly greater scale and breadth.
- Adagio Aparthotels: Adagio is a major aparthotel brand jointly owned by Accor and Pierre & Vacances, offering apartment-style accommodations across European cities. Comparable to Sweet Inn's apartment hotel concept and city-center positioning, though part of a much larger hospitality portfolio.
- Marriott Bonvoy: Marriott operates Apartments by Marriott Bonvoy and Residence Inn brands that offer apartment-style accommodations in city and extended-stay formats. Comparable to Sweet Inn's business traveler targeting and apartment hotel format, with Marriott offering vastly larger scale and loyalty distribution.
- Vacasa: Vacasa is a large vacation rental management company with professionally managed rental properties across many destinations. Comparable to Sweet Inn in professionally managed alternative accommodations, though focused more on vacation/leisure markets than urban business travelers.
Emerging players
- Lokali: Lokali offers curated, design-led apartment-style accommodations in select European cities. Comparable to Sweet Inn's boutique positioning and curated design aesthetic, though smaller in scale and geographic footprint.
Others
- Booking.com: Booking.com is the largest online travel agency globally, listing hotels and alternative accommodations. While not a direct competitor, it represents a significant distribution channel Sweet Inn does not currently utilize, and competes indirectly for the same traveler customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sweet Inn social profiles
Digital presenceSweet Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Inn leadership team
Management profileNumber of profiles
Profiles2 records
Sweet Inn funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Inn
What does Sweet Inn do?
Sweet Inn (rebranded as Sweett) operates a curated collection of boutique apartment-hotels in iconic cities across Europe and the Middle East, including Paris, Barcelona, Brussels, Milan, Cannes, Dubai, Jerusalem, and Tel Aviv. Each property is a fully equipped, interior-designer-decorated apartment offering hotel-grade services combined with the space and comfort of a residential stay, available for short stays and extended stays.
When was Sweet Inn founded?
Sweet Inn was founded in 2014. It employs 101 to 250 people.
Where is Sweet Inn based?
Sweet Inn is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Sweet Inn make money?
One revenue line is on record: short-term hospitality rentals.
Who are Sweet Inn's main competitors?
Direct peers on record are Sonder Holdings, Blueground, Plum Guide and Staycity Aparthotels. Broad incumbents are Airbnb, Adagio Aparthotels, Marriott Bonvoy and Vacasa. Lokali is listed as an emerging player. Booking.com is listed as an others.
Does Sweet Inn have an API?
No public API is recorded for Sweet Inn.
What industry is Sweet Inn in?
Sweet Inn's product category is Serviced Apartments / Boutique Hotels. Its primary akta.pro industry code is THAGACAE, Urban Luxury Hotels (City Luxury), with a secondary code of THAGADAJ, Boutique Resorts (Small-Scale Resorts). Its NAICS code is 72111 and its SIC code is 7011.