What First Arriving does

First Arriving is a privately held technology and marketing services company headquartered in Richmond, Virginia (operating under First Arriving IO, Inc., a Delaware corporation, founded in 2013) that sells a real-time information platform to public safety and local government agencies across North America. The core platform connects more than 130 third-party systems — including CAD (Computer-Aided Dispatch), RMS (Records Management System), scheduling, alerts, and training platforms — and renders consolidated, persona-specific views on digital signage, web browsers, mobile devices, and tablets, available 24x7x365. Customers configure role-based dashboards for command staff, leadership, and crews, with the company's primary use cases being shift briefings, station-level situational awareness, accreditation support, and rapid internal communications across fire departments, EMS agencies, law enforcement agencies, and municipal governments. The company reports 1,400+ agency customers and runs a wholly-owned marketing services sub-brand called ResponderMAX that delivers websites, recruitment and retention, video/multimedia, association management, and B2B marketing services to the same public safety vertical.

The business model is enterprise B2B SaaS sold primarily through a direct enterprise field-sales motion with quote-based, custom annual subscriptions; pricing is not publicly disclosed and prospects engage via demo scheduling and quote requests. Go-to-market leverages vertical-specific events (Fire Chiefs Summit, FDIC, FRI), webinars, case studies, and organic social. Distribution is concentrated in North America (United States and Canada), with the marketing division operating as a separate sub-brand. The company is privately held and has raised approximately $4.7M cumulatively across a 2022 Right Side Capital Management round and a 2024 SEC exempt offering of up to $4 million (of which $3.7M had been sold at filing). Customers cited publicly include Prattville Fire Department, a Texas police department, Greenacres (FL) Fire Rescue, Hickory (NC) Fire Department, Roanoke Fire Department, and a Kentucky fire department using the system for over a decade. The company earned a 2026 GovTech 100 designation.

Name

First Arriving

Legal name

First Arriving IO, Inc.

Website

https://FirstArriving.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

First Arriving is a privately held SaaS company that provides a real-time information platform connecting CAD, RMS, scheduling, and alerts into unified dashboards and digital signage for 1,400+ fire, EMS, law enforcement, and local government agencies across North America, with a marketing services sub-brand called ResponderMAX.

Ownership category

akta.pro rank

Product category

Public Safety Software

NAICS

Computer Systems Design and Related Services (54151), Security Systems Services (56162), Computer Facilities Management Services (541513)

SIC

Communications Services, Nec (4899), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Emergency Communications & Dispatch (911/112/999, PSAP) (BPAIAGAD)

akta.pro secondary industry

Dispatch, Communications & Medical Control Centers (PSAP/ECC) (HLAFANAK)

Keywords

• Public safety dashboards
• Digital signage software
• Real-time information platform
• Emergency response software
• Government technology services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Subscription-based access to the real-time information platform with dashboards and digital signage capabilities. Pricing appears quote-based, likely varying by agency size and feature scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

First Arriving delivers a real-time information platform that connects critical public safety systems (CAD, RMS, scheduling, alerts, training) through 130+ integration partners into unified dashboards displayed across digital signage, web, mobile, and tablet devices. The company serves 1,400+ fire, EMS, law enforcement, and local government agencies across North America with purpose-built role-specific views. Its wholly-owned subsidiary ResponderMAX provides complementary marketing services including websites, recruitment, video production, and association management for public safety clients.

Product overview

First Arriving operates as a unified real-time information platform for public safety and local government, connecting critical operational systems into customized dashboard views displayed across digital signage, web, mobile, and tablet. The core First Arriving platform integrates with over 130 third-party systems (including CAD, RMS, scheduling, and alert platforms) to consolidate operational data into actionable real-time displays. The company's marketing services are delivered through ResponderMAX, a separate sub-brand offering websites, recruitment and retention solutions, video production, and association management services for public safety clients.

Differentiator

Problem solved

Functional benefit

Brands

• ResponderMAX: Marketing division of First Arriving offering websites, recruitment & retention, video & multimedia, association management, and B2B marketing services for public safety vendors and businesses.

Products and services

• First Arriving Real-Time Information Platform Real-time information platform that connects critical public safety systems (CAD, RMS, scheduling, alerts, training) through 130+ integration partners into customized dashboards. Displays push to digital signage in stations, web, and tablets 24x7x365. Designed for fire departments, EMS agencies, law enforcement, and local government organizations with role-specific views for command staff, leadership, and crews.
• ResponderMAX Marketing Services Marketing services division of First Arriving delivering websites, recruitment and retention solutions, video and multimedia production, association management, and B2B marketing services tailored for public safety organizations and vendors serving the first responder community.

Quantifiable outcome

• Information dissemination within seconds to crews via dashboards
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motorola Solutions: Motorola Solutions provides command-center software (CommandCentral), CAD, and public-safety communications to agencies globally. A broad incumbent whose operational dashboards overlap with First Arriving's law-enforcement and command-staff offerings.
• Vector Solutions: Vector Solutions offers training, scheduling, and operations software for public safety and industrial workforces. Comparable to First Arriving's training-integration and personnel-management features inside its dashboards.
• Tyler Technologies: Tyler Technologies is a large public-sector software vendor offering ERP, CAD/RMS, and civic solutions across municipalities. A broad incumbent whose public-safety suite competes for the same budget dollars as First Arriving.

Direct peers

• ImageTrend: ImageTrend delivers EMS, fire, and trauma records management and operational analytics software to public safety agencies. Overlaps with First Arriving's mission-critical information platform for fire and EMS customers.
• ESO: ESO provides software, data, and research for EMS, fire, and hospital systems, including operational dashboards and analytics. Directly comparable to First Arriving's fire/EMS dashboarding and data-integration play.
• Mark43: Mark43 offers a cloud-native CAD and RMS platform for law enforcement and public safety, with growing operational dashboarding capabilities. Competes directly with First Arriving's law-enforcement persona views and integration story.
• CentralSquare Technologies: CentralSquare (formerly Zuercher/Superion/TriTech) provides CAD, RMS, and public administration software for police, fire, and EMS. Competes for the same public-safety software wallet that First Arriving targets with its dashboard platform.
• Operative IQ: Operative IQ delivers operations, scheduling, and asset-management software for fire, EMS, and law enforcement. Closely comparable to First Arriving's scheduling and personnel information use cases inside its dashboards.
• Active911: Active911 provides alerting and mapping software for fire and EMS responders, addressing similar real-time operational visibility use cases as First Arriving's station and crew dashboards.

Emerging players

• SceneDoc: SceneDoc (ScenePro) provides digital forms, data, and analytics for fire and EMS agencies. A smaller, emerging player whose operational-data approach overlaps with First Arriving's CAD/RMS integration story.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firstarriving
• YouTubeyoutube.com/@FirstArriving
• Facebookfacebook.com/firstarriving
• LinkedInlinkedin.com/company/first-arriving
• Instagraminstagram.com/firstarriving

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Arriving