Fount
Fount is a Seoul-based robo-advisor founded in 2015 that delivers algorithmically driven investment advisory services to Korean retail investors through a mobile app, generating revenue via recurring advisory fees.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Fount firmographics
Firmographics- Name
- Fount
- Legal name
- 주식회사 파운트투자자문
- Website
- https://fount.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fount is a Seoul-based robo-advisor founded in 2015 that delivers algorithmically driven investment advisory services to Korean retail investors through a mobile app, generating revenue via recurring advisory fees.
- Ownership category
- akta.pro rank
Fount industry classification
Industry- Product category
- Robo-Advisory / Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios) (FSAGAEAA)
- akta.pro secondary industry
- Digital/Robo Financial Planning (FSAEAAAK)
Keywords
Where Fount is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Fount business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Investment Advisory Services: Fount provides investment advisory services through its app to help individuals with asset management. The revenue model appears to be based on advisory fees, likely subscription or fee-based depending on assets under management.
Distribution channels1 record
Marketing channels2 records
Fount product offering
Product offeringCore offering
Fount provides automated investment advisory and asset management services to individual Korean retail investors through its mobile application. The product delivers algorithm-driven portfolio advisory aimed at helping everyday users manage their investments and pursue long-term, disciplined wealth accumulation without needing traditional face-to-face advisory relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Fount Investment Advisory (파운트투자자문) Automated investment advisory and asset management service delivered through the Fount mobile application, designed to help individual Korean retail investors manage their investments and pursue long-term, disciplined wealth accumulation (financial freedom).
Companies that use Fount
Customer profileSegments1 record
Ideal customer profiles1 record
Fount technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fount partnerships and signals
Strategic signalScale indicators1 record
Fount competitors and assessment
Company assessmentDirect peers
- Acorns: US micro-investing/spare-change robo-advisor targeting retail consumers via mobile app — comparable mobile-first D2C wealth-tech model to Fount.
- 8percent: Korea's leading pure-play robo-advisor offering automated investment portfolios to retail investors via mobile app — directly comparable to Fount in product, target customer, and fee model.
- Wealthfront: US-headquartered direct-to-consumer robo-advisor offering automated portfolio management — closely comparable business model to Fount, useful as a benchmark for product scope and unit economics.
- Betterment: US direct-to-consumer robo-advisor providing automated portfolio management, tax-loss harvesting, and goal-based planning — directly analogous to Fount's offering in a different geography.
Broad incumbents
- Toss (Viva Republica): Korean fintech super-app with a broad financial-services bundle including investment products; competes with Fount by offering advisory and brokerage alongside payments, lending, and banking.
- Kakao Pay: Korean mobile-payments and financial-services platform owned by Kakao, offering investment and wealth-management features within a super-app — directly adjacent to Fount's retail-investor proposition.
- Samsung Securities: Major Korean full-service securities firm offering brokerage, wealth advisory, and asset management; competes for retail advisory mandates and brings institutional trust signals Fount lacks.
- Kiwoom Securities: Leading Korean online brokerage (KOSPI/KOSDAQ trading) with growing advisory and digital wealth offerings; competes with Fount via scale, brand, and a much larger client base.
- Mirae Asset Securities: Korea's largest retail securities firm offering online brokerage and advisory services; competes with Fount for Korean retail investment dollars and has far broader distribution.
Emerging players
- Midas (Türkiye) / Global X-style ETF platforms: Emerging-market mobile investment apps offering fractional investing and automated portfolios to retail investors — comparable product/market fit to Fount's mobile D2C strategy.
Market position
Customer concentration
Fount financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fount leadership team
Management profileNumber of profiles
Profiles4 records
Fount funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fount M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fount
What does Fount do?
Fount provides automated investment advisory and asset management services to individual Korean retail investors through its mobile application. The product delivers algorithm-driven portfolio advisory aimed at helping everyday users manage their investments and pursue long-term, disciplined wealth accumulation without needing traditional face-to-face advisory relationships.
Is Fount a public or private company?
Fount is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fount founded?
Fount was founded in 2015. It employs 11 to 50 people.
Where is Fount based?
Fount is headquartered in Seoul, South Korea, in the Asia region.
How does Fount make money?
One revenue line is on record: investment Advisory Services.
Who are Fount's main competitors?
Direct peers on record are Acorns, 8percent, Wealthfront and Betterment. Broad incumbents are Toss (Viva Republica), Kakao Pay, Samsung Securities, Kiwoom Securities and Mirae Asset Securities. Midas (Türkiye) / Global X-style ETF platforms is listed as an emerging player.
Does Fount have an API?
No public API is recorded for Fount.
What industry is Fount in?
Fount's product category is Robo-Advisory / Digital Wealth Management. Its primary akta.pro industry code is FSAGAEAA, Direct-to-Consumer Robo-Advisors (Retail Automated Portfolios), with a secondary code of FSAEAAAK, Digital/Robo Financial Planning. Its NAICS code is 523940 and its SIC code is 6282.