What Midas does

Midas is a Turkish regulated fintech operating a multi-asset retail investment platform under Midas Finansal Teknolojiler A.Ş., with execution routed through two wholly-owned subsidiaries: SPK-licensed brokerage Midas Menkul Değerler A.Ş. and crypto platform Midas Kripto Varlık Alım Satım Platformu A.Ş. Founded in 2020 by Egem Eraslan and headquartered in Üsküdar, Istanbul, the company serves approximately 4 million individual investors as of mid-2026 with a mobile-first, self-serve product spanning Borsa İstanbul (zero commission), US equities and options (24-hour trading at $1.50 flat fee), European markets starting with Germany/DAX, TEFAS investment funds, warrants, and cryptocurrencies including staking on ETH, SOL, and USDT.

The platform's technology stack is a unified multi-market trading infrastructure combining mobile apps (iOS/Android), the Atlas professional web platform, the Midas Pro analytics subscription (₺1,200/month), and an AI-assisted stock scanner. Underlying connectivity spans BIST, US exchanges, Frankfurt/DAX, crypto venues, and the TEFAS fund distribution platform, with proprietary features including instant cash conversion (eliminating BIST's two-day settlement wait), block-free staking, and depth/takas analysis. Regulatory coverage includes MKK custody under Capital Markets Law 6362 for BIST positions and SIPC-equivalent protection up to $150M for US accounts.

The business model combines subsidized transaction revenue on BIST, monetized transactions on US/European/crypto/options (including tiered crypto fees of 0.10-0.15%), and a recurring Midas Pro subscription. Midas absorbs MKK and BIST regulatory fees that competitors pass to users, treating zero-commission BIST trading as a customer acquisition lever rather than a margin source. Distribution is fully self-serve across app stores with content-led demand generation through Midas Akademi, Midas'ın Kulakları, a podcast, and a YouTube channel. As of June 2026, the company has applied to Turkey's central bank for an electronic money institution license to add digital wallet and prepaid card services, positioning for a Robinhood-style evolution into a broader financial super-app.

Name

Midas

Legal name

Midas Finansal Teknolojiler A.Ş.

Website

https://getmidas.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Midas is a Turkish SPK-licensed digital brokerage and crypto platform, founded in 2020, offering retail investors commission-free BIST trading, low-fee US and European equities, mutual funds, and cryptocurrency via a unified mobile app, serving approximately 4 million users.

Ownership category

akta.pro rank

Product category

Online Brokerage & Investment Platform

NAICS

Investment Banking and Securities Intermediation (523150), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Margin Trading & Collateralized Borrowing (Exchange-Operated) (FSADAAAL)

Keywords

• Multi-market digital brokerage
• Mobile investment platform
• Commission-free stock trading
• Retail trading app
• Turkish fintech brokerage

Headquarters

HQ city

Üsküdar

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Trading Commissions: Transaction-based fees charged per trade. BIST trades are commission-free (subsidized by company), US stocks at $1.50 per transaction, European stocks at €1.50, options at tiered per-contract rates, and crypto at volume-based percentage rates.
2. Midas Pro Subscription: Monthly subscription fee of ₺1200 for premium analytics features including depth analysis, broker distribution data, and takas analysis. Automatically renews monthly via credit card or cash balance.
3. Crypto Trading Fees: Volume-tiered commission rates on crypto transactions: 0.15% for 0-10M TL monthly volume, 0.12% for 10-100M TL, 0.10% for volumes above 100M TL.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Midas is a SPK-regulated digital brokerage platform that lets individual Turkish investors trade Borsa İstanbul stocks with zero commission, US and European equities with a flat $1.50 fee, mutual funds via TEFAS, options, warrants, and cryptocurrencies through a single mobile and web app. The platform also offers margin trading, a premium analytics subscription (Midas Pro), an active-trader web workstation (Atlas), AI-powered stock screening, and 24-hour US market access with fractional shares starting at $1.

Product overview

Midas is a Turkish fintech investment platform offering a comprehensive multi-market trading experience. The core offering consists of the main Midas application that enables trading across Borsa İstanbul (zero commission), US markets (24-hour trading with $1.5 flat fee), European markets (starting with Germany/DAX), cryptocurrencies via Midas Kripto, investment funds through TEFAS, options, and warrants. The product portfolio includes premium analytics add-ons (Midas Pro at ₺1200/month) and a professional web trading platform (Atlas). Supporting features include Midas'ın Kulakları for market news and analysis, Midas Akademi for financial education, and a podcast/YouTube content channel. The company also offers margin trading with tiered interest rates and cryptocurrency staking services.

Differentiator

Problem solved

Functional benefit

Brands

• Midas+: Midas's YouTube channel featuring investment education content, market analysis, and financial literacy programming.
• Midas Pro

Products and services

• Midas Mobile App (Borsa İstanbul Trading)
• US Stock Trading
• European Markets Trading (DAX)
• Midas Kripto (Cryptocurrency Trading)
• Yatırım Fonları (Investment Funds via TEFAS)
• Options Trading Listed options trading on Borsa İstanbul, priced per contract and accessible from the Midas app for Turkish retail investors.
• Warrants (Varantlar) Trading of Borsa İstanbul-listed warrants (varantlar) through the Midas platform for Turkish retail investors.
• Midas Pro
• Atlas Web Trading Platform
• Margin Trading (Kredili İşlem) Margin lending service that lets qualifying Midas users borrow funds to trade equities, with interest charged on borrowed balances.

Quantifiable outcome

• User growth from 1,000 to 2+ million in approximately 2 years
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Midas Menkul Değerler A.Ş.coreOthersSPK-licensed brokerage subsidiary that executes all investment transactions. Partnership ensures regulatory compliance and investor protection under Turkish capital markets law.
• Midas Kripto Varlık Alım Satım Platformu A.Ş.coreOthersSeparate legal entity providing cryptocurrency trading services, ensuring regulatory compliance for crypto asset operations.
• Merkezi Kayıt Kuruluşu (MKK)coreOthersCentral Securities Custodian providing investor protection and securities custody services under Capital Markets Law No. 6362.
• TakasbankcoreOthersClearing and settlement bank for BIST transactions, providing trade clearing services and investor protection.
• SIPC (Securities Investor Protection Corporation)coreOthersUS government-mandated insurance protecting customer accounts up to $150 million (75M assets + 75M cash), covering Midas US brokerage operations.
• Turkey Central Bank (TCMB)strategicOthersMidas applied for electronic money institution license in 2026 to expand into digital wallet and prepaid card services, following Robinhood's strategy.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• İş Yatırım Menkul Değerler: The brokerage arm of Türkiye İş Bankası, the largest traditional Turkish broker and primary incumbent on BIST — the most direct regional competitor Midas is taking share from.

Direct peers

• Plus500: Public multi-asset retail broker listed on the LSE offering CFDs on shares, FX, commodities, and crypto via a mobile app — comparable customer segment and product breadth, particularly on derivatives.
• Webull: Mobile-first retail trading platform known for advanced charting, low fees, and active-trader tools such as its Midas Pro equivalent — directly comparable on user experience and active-trader segmentation.
• Binance: Largest centralized crypto exchange globally with spot, staking, and derivatives — directly comparable to Midas Kripto's spot trading and block-free staking economics.
• eToro: Global multi-asset retail platform offering equities, ETFs, FX, commodities, and crypto through a social-trading mobile interface — the closest international analog to Midas's unified BIST + US + Europe + crypto offering.
• Trading 212: Mobile-first commission-free retail broker with multi-market and fractional-share offerings — comparable product mechanics and target demographic of first-time retail investors.
• Coinbase: US-regulated crypto exchange and brokerage expanding into payments and consumer finance — directly comparable to Midas's regulated crypto subsidiary and super-app direction.
• Robinhood: US-based mobile-first retail brokerage that pioneered zero-commission US trading and is now expanding into cards, wallets, and retirement — directly parallel to Midas's super-app trajectory via the pending e-money license.

Broad incumbents

• Saxo Bank: Global multi-asset broker offering equities, FX, options, futures, and funds across regulated entities — a relevant incumbent for Midas's cross-border and funds-distribution ambitions.
• Interactive Brokers: Established global multi-market broker spanning 150+ markets with professional-grade tools — a relevant incumbent comparator for Midas's multi-jurisdiction access and Atlas professional web offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getmidas
• YouTubeyoutube.com/@midasplus
• Facebookfacebook.com/getmidas
• LinkedInlinkedin.com/company/getmidas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midas