Showingly
Showingly is a Colorado-based private-beta platform that coordinates residential real-estate showings via SMS, an MCP server for AI agents, and a RESO-compliant REST API plus embeddable widget. It serves individual agents, brokerages, MLSs, and AI-agent builders.
- Company typePrivate
- Founded2018
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Showingly does
Showingly operates an agent-native showing-coordination platform for residential real estate, headquartered in Colorado, USA, and currently distributed via private beta by invitation. The core product replaces fragmented showing-management tools with a single phone number through which agents text to schedule, confirm, and run showings; the system captures agent identity (name, role, license) in-thread, verifies Colorado DORA licensing in real time, sets availability from natural-language inputs, and automates lockbox-code delivery approximately 30 minutes before each showing along with post-showing feedback collection. The platform is architected around three interoperable access surfaces sharing a single eight-state showing-intent state machine: a Model Context Protocol (MCP) server that exposes showing tools as native tool calls for AI agents (Claude, GPT, Gemini, custom agents), a 28-endpoint REST API with a four-tier authentication model, HMAC-SHA256-signed webhooks, idempotency keys, and RESO DD 2.0 schema compliance, and an embeddable JavaScript widget (under 50KB total, 4KB gzipped, zero dependencies, under 100ms load) that drops onto any partner listing page via a single script tag. Backend infrastructure runs on Supabase for data, Vercel for hosting, Twilio for SMS, and Resend for email.
Showingly operates a four-tier pricing model: an Agent self-serve subscription at $10/month under founding-member lock-in pricing, a Broker Suite at $5/agent/month with a one-time $500 onboarding and training setup fee, and custom-priced Partner/API and MLS distribution tiers routed through [email protected]. Go-to-market is hybrid: product-led self-serve signup for individual agents and consumers, a sales-assisted overlay for Partner/API and MLS enterprise deals (SSO, RESO data integration, co-marketing terms), and developer-marketing through deep integration documentation and a public widget demo to capture AI-agent builders and tech partners. Customer segments span individual listing and buyer's agents (SMB self-serve), AI-agent builders (MCP integration), brokerages (Broker Suite), and MLSs and IDX portals (enterprise distribution), with end-consumer home buyers reached indirectly at no cost. The company is privately held, was founded around 2018, has raised approximately $1.725M across five disclosed funding rounds through May 2021 (with RallyCry Ventures identified as a backer in one round), and lists Jonathan Martinez as co-founder and CEO and Manuel Mendez as CFO.
Showingly firmographics
Firmographics- Name
- Showingly
- Legal name
- Showingly
- Website
- https://showingly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Showingly is a Colorado-based private-beta platform that coordinates residential real-estate showings via SMS, an MCP server for AI agents, and a RESO-compliant REST API plus embeddable widget. It serves individual agents, brokerages, MLSs, and AI-agent builders.
- Ownership category
- akta.pro rank
Where Showingly is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Showingly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Agent subscription: Recurring monthly SaaS subscription for individual agents at $10/month with founding-member lock-in pricing. Includes listing + schedule-a-showing mark, showing coordination with buyer validation, API + MCP access, and exportable data.
- Broker Suite subscription + setup: Per-seat recurring subscription ($5/agent/month) for brokerage-wide deployment, plus a one-time $500 onboarding and training setup fee. Includes the full platform for every agent, brokerage-wide showing roster, agent health signals, and brokerage-wide export.
- Partner / API licensing: Custom-priced agreements for tech partners embedding Showingly (widget, REST API, remote MCP server) — includes volume and co-marketing terms. Revenue model inferred as API/embedding licensing with usage or volume-based components.
- MLS distribution: Custom-priced enterprise distribution to every agent in an MLS, bundling SSO, one-click distribution, RESO-compliant data integration, and dedicated onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent — $10/month founding-member price; individual-agent plan with listings, coordination, API/MCP access, and exportable data. |
| Per seat | Monthly | Broker Suite — $5/agent/month + $500 one-time setup; brokerage-wide platform with roster, agent health signals, and onboarding. |
| Other | Multi-year contract | Partner / API — Custom; widget, REST API, MCP server for AI agents, with volume & co-marketing terms. |
| Other | Multi-year contract | MLS — Custom; distribution to every agent in an MLS with SSO, RESO-compliant integration, dedicated onboarding. |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Showingly product offering
Product offeringCore offering
Showingly is an agent-native showing-infrastructure platform that coordinates real-estate home showings end-to-end through a single shared phone number (SMS/text), a Model Context Protocol (MCP) server for AI agents, and a REST API with an embeddable JavaScript widget. The platform automates the full showing lifecycle — listing setup, buyer request, slot selection, listing-agent approval, lockbox-code delivery ~30 minutes before the showing, and post-showing feedback — and is offered to individual agents via subscription, to brokerages via a per-seat Broker Suite, and to MLSs and tech partners via custom enterprise agreements.
Product overview
Showingly is a single unified platform positioned as the coordination layer underneath every real-estate showing. The core Showingly platform handles showing coordination end-to-end via text/SMS, with three interoperable access channels: a text-based interface for agents, an MCP server for AI-agent builders, and a REST API plus embeddable widget for partner platforms. The Broker Dashboard module overlays team-level analytics (active agents, showing counts, ratios) on the core coordination engine, while the widget module enables drop-in scheduling on any real-estate website. Together, the core platform, MCP server, REST API, embeddable widget, and Broker Dashboard form a layered architecture — with the core text-coordination engine underlying every channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Showingly Core Platform Agent-native showing-infrastructure platform that coordinates real-estate showings end-to-end via text/SMS using a single shared phone number. Captures agent license details with real-time Colorado DORA verification, manages listing availability, confirms requests, delivers lockbox codes 30 minutes before showings, and collects post-show feedback. Offered as the $10/month Agent subscription.
- Showingly MCP Server Remote Model Context Protocol server that exposes showing tools (search_listings, get_availability, request_showing, get_showing_status, cancel_showing) as native tool calls for AI agents including Claude, GPT, Gemini, and custom agents, eliminating REST plumbing for AI-agent builders. Configured via npx showingly-mcp configure.
- Showingly REST API REST API with 28 endpoints and a four-tier authentication model. Partners POST showing-intents to a single endpoint and receive HMAC-signed webhooks across 13 event types with exponential-backoff retries. RESO DD 2.0 compliant (Listings map to Property, agents to Member, brokerages to Office). Two API key flavors are issued: partner keys (pk_partner_*) and MCP keys (mcp_*).
- Showingly Embeddable Widget Zero-dependency JavaScript widget (under 50KB total, 4KB gzipped, loads in under 100ms) embeddable on any real-estate website via a single script tag. Supports auto, schedule, and request modes, custom branding, and exposes a showingly:success window event for analytics integration.
- Showingly Broker Suite Per-seat brokerage subscription at $5/agent/month plus a $500 one-time onboarding and training setup fee. Includes brokerage-wide showing roster, agent health signals, brokerage-wide export, and an in-development Broker Dashboard for pricing intelligence, agent productivity, and market velocity.
Quantifiable outcome
- Widget loads in under 100ms with 0 dependencies and 4KB gzipped payload
- +2 more outcomes
Companies that use Showingly
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Showingly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
Showingly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SupabasecoreListed in the privacy policy as one of the third-party service providers required to run the Showingly platform. Implies Supabase is the backend data store / auth provider for the platform.
- VercelcoreListed in the privacy policy as one of the third-party service providers required to run the platform. Implies Vercel hosts the showingly.com web app, widget, and API endpoints.
- ResendcoreListed in the privacy policy as one of the third-party service providers required to run the platform. Used for transactional email delivery (e.g. partner notifications, password resets).
- TwiliocoreListed in the privacy policy as one of the third-party service providers required to run the platform. Twilio powers the SMS coordination channel (single phone number, showing requests, confirmations, lockbox-code delivery).
- RESO (Real Estate Standards Organization)coreShowingly's data model is RESO DD 2.0 compliant — Listings map to Property, agents to Member, brokerages to Office — enabling drop-in integration with IDX feeds, vendor platforms, and brokerage portals. RESO-compliance is a stated requirement of the MLS tier offering.
Scale indicators7 records
Recent moves6 records
Expansion highlights8 records
Showingly competitors and assessment
Company assessmentBroad incumbents
- ShowingTime: ShowingTime (now owned by Zillow Group) is the dominant MLS-integrated showing-scheduling platform in the US, serving the exact niche Showingly targets. It is the primary incumbent Showingly must displace and serves as the closest analogue for the showing-coordination workflow.
- Zillow Group: Zillow is the dominant US residential real estate portal and owns ShowingTime. It overlaps with Showingly through showing scheduling, MLS integration, and consumer-side home search, and represents the consolidated incumbent threat to Showingly's neutral-infrastructure positioning.
- HouseCanary: HouseCanary is a residential real estate data and analytics platform serving brokerages, lenders, and investors with property valuations and market intelligence. It is comparable to Showingly's planned Broker Suite (pricing intelligence, market velocity) at the broader incumbent level.
- Compass: Compass is a national real estate brokerage and technology platform with proprietary agent-facing tools including scheduling, CRM, and marketing. It is a broad incumbent with overlap on agent workflow tools and could become either a partner (Broker Suite) or a competitor for enterprise brokerage deployment.
Direct peers
- Cribdose: Cribdose is a real estate showing-automation platform that helps agents and brokerages coordinate, confirm, and track home showings, including automated lockbox-code delivery. It is a direct competitor to Showingly's core SMS- and automation-led coordination product.
- Cloud CMA: Cloud CMA (by Lone Wolf Technologies) provides real estate transaction tools including showing management, CMAs, and listing presentations. It competes with Showingly in the brokerage software stack and shares the MLS-integration and RESO-adjacent positioning.
- Lofty (Chime): Lofty (formerly Chime) is an AI-powered CRM and platform for real estate teams and brokerages that includes lead management, marketing automation, and showing coordination. It directly competes with Showingly's Broker Suite value proposition for brokerage-wide deployment.
Emerging players
- RealEstateAPI: RealEstateAPI is a developer-focused real estate data and integration platform offering RESO-compliant APIs for listings, agents, and brokerages. It overlaps with Showingly's API-first, RESO-compliant positioning and serves similar tech-partner and AI-builder segments.
- MLSGrid: MLSGrid provides RESO Web API data licensing and integration services to MLSs, brokerages, and tech vendors. It is comparable to Showingly's MLS-distribution tier and is a likely partner or competitor for enterprise MLS data integration.
- Spacely AI: Spacely AI provides AI-driven spatial design and real estate visualization tools aimed at agents, brokerages, and developers. While focused upstream of showings, it shares Showingly's AI-builder target audience and real-estate vertical SaaS profile.
Market position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Showingly social profiles
Digital presenceShowingly compliance and trust
Trust signalCompliance2 records
Showingly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showingly leadership team
Management profileNumber of profiles
Profiles2 records
Showingly funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showingly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showingly
What does Showingly do?
Showingly is an agent-native showing-infrastructure platform that coordinates real-estate home showings end-to-end through a single shared phone number (SMS/text), a Model Context Protocol (MCP) server for AI agents, and a REST API with an embeddable JavaScript widget. The platform automates the full showing lifecycle — listing setup, buyer request, slot selection, listing-agent approval, lockbox-code delivery ~30 minutes before the showing, and post-showing feedback — and is offered to individual agents via subscription, to brokerages via a per-seat Broker Suite, and to MLSs and tech partners via custom enterprise agreements.
Is Showingly a public or private company?
Showingly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Showingly founded?
Showingly was founded in 2018. It employs 11 to 50 people.
Where is Showingly based?
Showingly is headquartered in Denver, United States, in the North America region.
How does Showingly make money?
Four revenue lines are on record. Agent subscription is the primary driver. The others are broker Suite subscription + setup, partner / API licensing and MLS distribution.
Who are Showingly's main competitors?
Broad incumbents on record are ShowingTime, Zillow Group, HouseCanary and Compass. Direct peers are Cribdose, Cloud CMA and Lofty (Chime). Emerging players are RealEstateAPI, MLSGrid and Spacely AI.
Does Showingly have an API?
Yes. Showingly is API-first by design. Partners can create showing intents via REST API and receive HMAC-signed webhooks on state changes. The platform exposes 28 REST endpoints and an embeddable JavaScript widget under 50KB, with a 4-tier authentication model that fits inside IDX feeds, vendor platforms, and brokerage portals. Two API key flavors are issued: Partner keys (pk_partner_*) for full REST access and webhook eligibility to create intents on behalf of buyers, and MCP keys (mcp_*) scoped to MCP tools for AI-agent builders. Webhooks cover 13 event types with HMAC-SHA256 signing, exponential-backoff retries, and idempotency keys per event. The API is RESO DD 2.0 compliant (Property/Member/Office schema mapping). The REST endpoint is not yet live (stub status as of the source, ETA ~1 week from 2026-06-02). Developer documentation is at www.showingly.com/integrations/docs.