Cloud CMA
Cloud CMA is a cloud-based Comparative Market Analysis platform for residential real estate agents, brokers, and MLS organizations, offering CMA reports, interactive live presentations, lead-capture widgets, and an MLS RETS API. Developed by W+R Studios and operated within the Lone Wolf ecosystem.
- Company typePrivate
- Founded2010
- HeadquartersHuntington Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cloud CMA does
Cloud CMA is a cloud-based Comparative Market Analysis (CMA) software platform built for residential real estate agents, brokers, and MLS organizations. Founded in 2010 by W+R Studios and now operating within the Lone Wolf real estate technology ecosystem, the platform enables agents to generate professional CMA reports, Buyer Tours, Property Reports, and Flyers for listing presentations. Its core technology is a RESTful API architecture integrated with MLS RETS servers for real-time listing-data retrieval (sold, pending, expired, active), webhook-based event notifications, and four authentication methods including RSA encryption and SAML SSO. The product is differentiated by Cloud CMA Live — an interactive presentation mode with Zoom integration and a telestrator marker — as well as the Homebeat automated property-update engine and the Quick CMA lead-capture widget for broker websites.
The company operates on a subscription-based SaaS model with monthly billing, distributed through four primary channels: direct self-serve signup via cloudcma.com, MLS membership bundling (often at no incremental cost to the agent), embedded API integrations into MLS portals and broker websites, and marketplace presence on the Keller Williams Command Launchpad alongside the broader Lone Wolf e-commerce platform. Customer segments include individual real estate agents (primary end users), brokerage firms seeking branded reports and lead-capture tools, MLS organizations integrating the API for member benefit, and real estate technology developers consuming the public API. Documented enterprise customers and brand-logo partners include California Regional MLS, MRED, Re/Max, Coldwell Banker, Century 21, Sotheby's International Realty, Compass, Berkshire Hathaway HomeServices, Next Home, and Keller Williams. Headcount is reported at 1–10 employees and the company is headquartered in Huntington Beach, California; no venture funding, M&A activity, patents, or disclosed revenue figures appear in the available source material.
Cloud CMA firmographics
Firmographics- Name
- Cloud CMA
- Legal name
- Cloud CMA
- Website
- https://cloudcma.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cloud CMA is a cloud-based Comparative Market Analysis platform for residential real estate agents, brokers, and MLS organizations, offering CMA reports, interactive live presentations, lead-capture widgets, and an MLS RETS API. Developed by W+R Studios and operated within the Lone Wolf ecosystem.
- Ownership category
- akta.pro rank
Where Cloud CMA is headquartered
LocationHeadquarters
- HQ city
- Huntington Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Cloud CMA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription-based SaaS: Cloud CMA operates as a subscription-based service requiring an id and password. Users can obtain API keys through account settings. The service is often bundled with MLS memberships, providing agents access at no additional cost.
- MLS Membership Bundling: Cloud CMA is included with certain MLS memberships, creating a channel partnership model where MLS organizations provide access to their members as a member benefit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MLS-Bundled Access |
| Subscription | Monthly | Standalone Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Cloud CMA product offering
Product offeringCore offering
Cloud CMA is a cloud-based real estate Comparative Market Analysis (CMA) software platform that enables real estate agents to create professional CMA reports, Buyer Tours, Property Reports, and Flyers. The product supports interactive "Live" presentations via video conferencing with telestrator markers and provides both print and digital report formats optimized for any device. It includes a REST API for embedding CMA functionality into MLS sites and broker websites, automated Homebeat property update reports for ongoing client engagement, and Quick CMA lead capture widgets for broker websites.
Product overview
Cloud CMA is a real estate Comparative Market Analysis software platform offered by W+R Studios (now part of Lone Wolf) that enables agents to create professional CMA reports, Buyer Tours, Property Reports, and Flyers. The core Cloud CMA product supports interactive 'Live' presentations via video conferencing and print reports. The ecosystem includes the Cloud CMA API for developer integrations, the Homebeat automated property update add-on, and Quick CMA lead capture widgets. Related products in the Cloud Agent Suite include Cloud Streams, Cloud MLX, Cloud Attract, and iBuyer Connect, though these are separate products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Professional CMA reports that impress clients and win listings
Companies that use Cloud CMA
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Cloud CMA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Cloud CMA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Keller Williams (via Command Launchpad)coreCloud CMA is one of 75 integrations available on the Keller Williams Command Launchpad platform. This integration allows KW agents to access Cloud CMA's CMA and property report tools directly within the KW Command CRM ecosystem after Keller Williams opened its AI-powered platform to third-party developers.
- Lone WolfcoreCloud CMA is powered by Lone Wolf and integrated into the Lone Wolf real estate technology ecosystem. Lone Wolf provides the platform infrastructure for Cloud CMA, including pricing, support, and account management.
- W+R StudioscoreW+R Studios is the company that created and developed Cloud CMA. They maintain the product and provide ongoing development, support, and company information (About W+R Studios at wrstudios.com/about).
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Cloud CMA competitors and assessment
Company assessmentOthers
- Adwerx: Automated digital advertising and listing marketing platform for real estate agents. Comparable as an adjacent agent productivity tool often bundled into MLS or brokerage technology stacks alongside Cloud CMA.
- ShowingTime: Scheduling and showing management platform used by MLSs and brokerages. Operates adjacently to Cloud CMA within the MLS member-benefit ecosystem and overlaps on MLS-level account relationships.
- HouseCanary: Real estate analytics and valuation platform offering property-level data, AVMs, and broker tools. Comparable as a real estate data source that competes for the same CMA report content layer.
Direct peers
- iHomefinder: IDX, lead capture, and CMA platform for real estate websites and MLSs. Competes on MLS-bundled website integration and agent-facing CMA reports, similar to Cloud CMA's broker/MLS channel strategy.
- Real Geeks: Real estate agent platform providing IDX websites, lead capture, and CMA tools targeted at individual agents and SMB brokerages. Matches Cloud CMA's PLG motion and SMB customer segment.
- BoldTrail (Inside Real Estate, formerly kvCORE): Full-stack real estate platform with CMA, listing presentations, and lead-generation capabilities. Serves many of the same brokerages and agents as Cloud CMA, with overlapping CMA and presentation workflows.
- Realtors Property Resource (RPR): NAR-backed CMA, property report, and valuation tool offered to Realtors. Directly competes with Cloud CMA on agent-facing comparative market analysis and listing presentations, often bundled into MLS memberships in a similar distribution model.
- Zurple: Real estate CRM and lead conversion platform with CMA generation features. Targets similar independent agent customers and overlaps on listing presentation and automated client touchpoint workflows.
Broad incumbents
- MoxiWorks: Enterprise real estate platform offering CMA, presentations, and marketing tools to large brokerages. Competes in the same agent productivity workflow as Cloud CMA but as part of a broader platform portfolio.
- Lone Wolf Technologies: Parent real estate software platform powering Cloud CMA distribution, billing, and integrations. Acts as both parent and adjacent competitor through overlapping products for brokerages and MLSs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Cloud CMA social profiles
Digital presenceCloud CMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloud CMA leadership team
Management profileNumber of profiles
Cloud CMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloud CMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloud CMA
What does Cloud CMA do?
Cloud CMA is a cloud-based real estate Comparative Market Analysis (CMA) software platform that enables real estate agents to create professional CMA reports, Buyer Tours, Property Reports, and Flyers. The product supports interactive "Live" presentations via video conferencing with telestrator markers and provides both print and digital report formats optimized for any device. It includes a REST API for embedding CMA functionality into MLS sites and broker websites, automated Homebeat property update reports for ongoing client engagement, and Quick CMA lead capture widgets for broker websites.
Is Cloud CMA a public or private company?
Cloud CMA is a private company. It is classified as corporate owned and is currently operating.
When was Cloud CMA founded?
Cloud CMA was founded in 2010. It employs 1 to 10 people.
Where is Cloud CMA based?
Cloud CMA is headquartered in Huntington Beach, United States, in the North America region.
How does Cloud CMA make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are MLS Membership Bundling.
Who are Cloud CMA's main competitors?
Others on record are Adwerx, ShowingTime and HouseCanary. Direct peers are iHomefinder, Real Geeks, BoldTrail (Inside Real Estate, formerly kvCORE), Realtors Property Resource (RPR) and Zurple. Broad incumbents are MoxiWorks and Lone Wolf Technologies.
Does Cloud CMA have an API?
Yes. Cloud CMA offers a public REST API that allows developers to embed CMA, Buyer Tour, and Property Report functionality into other websites, particularly MLS sites. The API supports GET and POST requests and can send listing numbers (MLS numbers) to Cloud CMA to initiate report creation. Additional capabilities include webhook support for callback notifications on report creation/updates/deletion, RETS integration for MLS data access, and Homebeat widget creation and reporting. Authentication uses API keys stored in user account settings. Developer documentation is at cloudcma.com/developers.