Lofty
- Company typePrivate
- Founded2016
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Lofty firmographics
Firmographics- Name
- Lofty
- Legal name
- Lofty Inc.
- Website
- https://lofty.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Lofty industry classification
Industry- Product category
- Real Estate CRM & Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Lofty is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lofty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Lofty operates primarily as a SaaS subscription platform providing access to its AI-powered CRM, lead generation tools, IDX websites, and marketing automation. The platform offers various subscription tiers with different feature sets, add-ons for additional services, and billing on monthly or contract terms.
- AI Assistant Add-Ons: AI Assistant and AI agent features available as add-on packages with varying levels of functionality. Legacy billing based on AI engagements processed, while ongoing packages bill based on number of leads being followed by AI.
- Marketing Services: Additional paid marketing services including lead generation ads (Facebook Ads, Google Ads), Listing Blast, Boost Ads, and direct mail services. These are add-on services with separate ad budget and management fee structures.
- Call and Text Packages: Virtual phone numbers and communication packages with billing based on call duration and number of texts sent. Additional charges for overages beyond package limits.
- Geographic Farming Tool: Premium add-on service providing neighborhood-specific homeowner data for direct mail marketing purposes.
- Lofty Bloom: Premium marketing service combining postcard farming (up to 300 postcards per month) and digital retargeting campaigns with comprehensive analytics dashboard.
- MLS Fees: Fees for managing MLS documentation, processing applications, and covering MLS vendor fees for IDX/VOW data feeds. Multiple MLS feeds subject to additional charges.
- Lofty Front Freemium: AI-powered marketing platform with freemium model offering basic features free and premium plans for advanced tools, websites, and lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform subscription with various tiers and add-ons |
| Usage-based | Monthly | AI Assistant packages with engagement/lead-following billing |
| Hybrid | Monthly | Marketing services with ad budget plus management fee |
| Freemium | Monthly | Lofty Front freemium platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Lofty product offering
Product offeringCore offering
Lofty operates an AI-powered SaaS platform for real estate professionals that combines an agentic AI operating system (Lofty AOS), a real estate CRM, IDX websites, and marketing automation into a single ecosystem. The platform generates, captures, qualifies, and nurtures leads across 33+ channels (Google PPC, LSA, Facebook, direct mail, social media, hyper-local farming) and uses autonomous AI agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant) to execute workflows 24/7. Customers subscribe to monthly packages and add AI assistants, marketing services, call/text bundles, and MLS feeds as needed.
Product overview
Lofty is an AI-powered real estate platform that operates as a unified ecosystem combining lead generation, AI-powered CRM, IDX websites, and automation tools. The core platform is Lofty AOS (Agentic AI Operating System), the industry's first agentic AI operating system that autonomously executes real estate workflows. The product portfolio includes AI agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant), Real Estate CRM, IDX Websites, Mobile Apps (including Closely App for clients), Social Studio, Transaction Management, and various lead generation tools (Lofty Bloom, Google PPC, Google LSA, Direct Mail, Brand Advertising, 360° Marketing, Power Dialer). Lofty also offers sub-brands including Lofty Front (freemium AI marketing platform) and LoftyWorks (property management). The platform serves agents, teams, and brokers with over 33 different lead generation methods and integrates with Canva, MLS data feeds, and major advertising platforms (Google Ads, Facebook Ads, TikTok, YouTube, Microsoft Ads).
Differentiator
Problem solved
Functional benefit
Brands
- Lofty Bloom: Fully automated, hyper-local lead generation service with zip code exclusivity, including postcard farming and digital retargeting.
- Lofty Front
- LoftyWorks
- Closely App
- LoftyBlast
Products and services
- Lofty AOS (Agentic AI Operating System) The real estate industry's first agentic AI operating system that autonomously plans and executes complete workflows (lead management, sales engagement, social media, website building, transaction coordination) for real estate professionals.
- Real Estate CRM (Smart CRM) AI-powered CRM purpose-built for real estate, designed to identify and develop sales opportunities with autonomous lead scoring, workflow automation, and Smart Plans.
- AI Sales Agent Virtual ISA (Inside Sales Assistant) that works 24/7 to capture and convert leads into appointments, qualifying them through conversation and booking directly on the agent's calendar.
- AI Social Agent Always-on digital marketing assistant that amplifies the agent's brand across social media and boosts lead generation.
- Homeowner Agent Agentic AI tool that turns the agent's existing CRM database into an always-on seller pipeline by monitoring selling intent signals, automatically nurturing contacts with personalized property and market updates.
- AI Assistant Streamlines daily business operations by handling call prep, follow-ups, notes, and content creation for real estate agents.
- Agent Websites (IDX Websites) SEO-optimized, intelligent IDX websites for real estate professionals that attract and capture more leads via MLS-integrated listing search.
- Mobile App Full-featured mobile app providing access to CRM, leads, and communications on the go, available on iOS and Android.
- Closely App Mobile-optimized home search experience designed specifically for real estate clients to search properties on their mobile devices.
- Social Studio Fully automated social media marketing tool for low-cost, high-quality lead generation; puts social media on autopilot.
- Transaction Management Streamlines real estate transactions from start to finish with paperless tools, Smart Plans, and a full reporting suite.
- Lofty Bloom Fully automated, hyper-local lead generation service with zip code exclusivity, combining postcard farming (up to 300 professional Just Listed/Just Sold postcards per month) and digital retargeting campaigns.
- LoftyBlast Flagship lead generation product trusted by thousands of real estate agents for amplifying listing exposure.
- 360° Marketing Boost advertising performance with targeted cross-platform marketing campaigns spanning multiple channels.
- Google PPC Google Search PPC advertising campaigns managed by Lofty to target high-volume, high-intent real estate audiences.
- Google Local Services Ads (LSA) Capture local leads on a pay-per-lead basis with Google Local Services Ads.
- Brand Advertising High-impact brand awareness campaigns to establish and grow market presence.
- Direct Mail Targeted direct mailer campaigns to maximize brand awareness and dominate local markets.
- Power Dialer Automated dialing capabilities to scale outbound communications to leads, team members, and customers.
- WordPress IDX Plugin Integration between WordPress websites and Lofty's platform that embeds IDX functionality on WordPress sites.
- Lofty Front AI-powered marketing platform for real estate professionals operating on a freemium model, enabling website creation, lead generation, and marketing campaigns.
- LoftyWorks Property management solution integrated with Lofty CRM via Single Sign-On (SSO), enabling shared lead and property data.
- Geographic Farming Tool Provides neighborhood-specific homeowner data for direct mail marketing purposes.
- Home Report Premium tool that delivers Comparative Market Analysis and home value reports to homeowners to drive agent engagement.
- Back Office Solution Operational support service that handles back-office tasks from first interview to closed transaction so agents can focus on growing their business.
Quantifiable outcome
- 3+ hours saved daily per agent through AI automation
- +5 more outcomes
Companies that use Lofty
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Lofty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature15 records
Lofty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CanvacoreLofty launched a native integration with Canva allowing real estate agents to pull live listing information, photos, and agent profile data directly into Canva designs, then export finished marketing materials back to Lofty for distribution through its marketing platform. The integration was one of Lofty's most requested features with nearly 250 support requests over the past year and is available through the Canva App Marketplace.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Lofty competitors and assessment
Company assessmentDirect peers
- kvCORE (Inside Real Estate): Closest direct competitor — a real estate CRM, lead generation, IDX website, and marketing automation platform serving agents, teams, and brokerages. Highly overlapping product surface with Lofty's CRM, IDX websites, Smart Plans, and lead generation stack.
- Follow Up Boss: Leading real estate CRM with lead routing, integrations, and sales pipeline automation for agents, teams, and brokerages. Directly competes with Lofty's AI-powered CRM and lead management offering in the same SMB-to-mid-market buyer persona.
- BoomTown: Real estate lead generation and CRM platform with integrated IDX websites, behavioral tracking, and drip campaigns. Competes head-to-head with Lofty's lead generation, IDX, and CRM stack, particularly for teams and mid-market brokerages.
- BoldTrail (Lone Wolf): Real estate back-office, CRM, and transaction platform from Lone Wolf Technologies serving brokerages and teams. Competes with Lofty on CRM, transaction management, and lead routing, with a stronger back-office footprint.
- Real Geeks: Real estate lead generation, IDX websites, and CRM platform targeting individual agents and teams. Directly comparable to Lofty's IDX websites, lead generation, and CRM offering, particularly for SMB customers.
- CINC (Commissions Inc): Real estate lead generation, IDX websites, and CRM platform with AI-powered nurturing and behavior-based lead scoring. Comparable to Lofty's lead generation, IDX, and AI-powered CRM capabilities, especially for agent and team buyers.
- BombBomb: Video email and CRM engagement platform widely adopted in real estate for personal outreach. Overlaps with Lofty's Power Dialer, Social Studio, and Sales Agent offerings for agent-customer engagement workflows.
Emerging players
- Ylopo: AI-driven real estate marketing platform combining lead generation, IDX websites, and AI-powered nurture and dialer tools. Competes with Lofty's AOS, AI Sales Agent, and lead generation stack with a similar agentic AI angle, but smaller scale.
Broad incumbents
- Zillow Premier Agent / Zillow Pro: Dominant real estate marketplace expanding into agent CRM, advertising, and lead generation via Zillow Premier Agent and Zillow Pro. Overlaps with Lofty's lead generation and CRM at the broad incumbent level, with unmatched consumer audience reach.
- Compass: Tech-enabled national real estate brokerage with proprietary platform for agents including CRM, marketing, and AI tools. Overlaps with Lofty's brokerage-tier offering but Compass's tools are tightly bound to its owned brokerage model rather than sold independently.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lofty social profiles
Digital presenceLofty compliance and trust
Trust signalCompliance3 records
Lofty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lofty leadership team
Management profileNumber of profiles
Profiles2 records
Lofty subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lofty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lofty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lofty
What does Lofty do?
Lofty operates an AI-powered SaaS platform for real estate professionals that combines an agentic AI operating system (Lofty AOS), a real estate CRM, IDX websites, and marketing automation into a single ecosystem. The platform generates, captures, qualifies, and nurtures leads across 33+ channels (Google PPC, LSA, Facebook, direct mail, social media, hyper-local farming) and uses autonomous AI agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant) to execute workflows 24/7. Customers subscribe to monthly packages and add AI assistants, marketing services, call/text bundles, and MLS feeds as needed.
Is Lofty a public or private company?
Lofty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lofty founded?
Lofty was founded in 2016. It employs 51 to 100 people.
Where is Lofty based?
Lofty is headquartered in Phoenix, United States, in the North America region.
How does Lofty make money?
Eight revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are AI Assistant Add-Ons, marketing Services, call and Text Packages, geographic Farming Tool, lofty Bloom, MLS Fees and lofty Front Freemium.
Who are Lofty's main competitors?
Direct peers on record are kvCORE (Inside Real Estate), Follow Up Boss, BoomTown, BoldTrail (Lone Wolf), Real Geeks, CINC (Commissions Inc) and BombBomb. Ylopo is listed as an emerging player. Broad incumbents are Zillow Premier Agent / Zillow Pro and Compass.
Does Lofty have an API?
No public API is recorded for Lofty.
What industry is Lofty in?
Lofty's product category is Real Estate CRM & Marketing Automation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.