Pinkie
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Pinkie firmographics
Firmographics- Name
- Pinkie
- Legal name
- Pinkie, Inc.
- Website
- https://pinkiepads.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pinkie industry classification
Industry- Product category
- Menstrual Care Products
- NAICS
- Sanitary Paper Product Manufacturing (322291)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)
- akta.pro secondary industry
- Skincare Sets, Kits & Travel Sizes (CRABAAAL)
Keywords
Where Pinkie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pinkie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Period Product Sales: Pinkie generates revenue through the sale of organic period products including pads (mini, small, regular, overnight), tampons (light/regular, regular/super), combo packs, and prep pouches. Products are sold through major retail partners and Amazon, not directly through the company website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini Pads (18 count) |
| Unit Pricing | Pay-as-you-go | Small Pads (18 count) |
| Unit Pricing | Pay-as-you-go | Regular Pads (18 count) |
| Unit Pricing | Pay-as-you-go | Overnight Pads (16 count) |
| Unit Pricing | Pay-as-you-go | Combo Pack (18 count) |
| Unit Pricing | Pay-as-you-go | Prep Pouch |
| Unit Pricing | Pay-as-you-go | Light/Regular Organic Tampons (36 count) |
| Unit Pricing | Pay-as-you-go | Regular/Super Organic Tampons (36 count) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Pinkie product offering
Product offeringCore offering
Pinkie designs, manufactures, and distributes organic, age-appropriate period products—pads (mini, small, regular, overnight, combo) and tampons (light/regular and regular/super)—specifically sized for tweens and teens ages 8-16. Products are made with 100% organic cotton, plant-based absorbent cores, and a patent-pending drawstring baggie disposal system, and are sold through major retail partners including Target, Walmart, CVS, Wegmans, HEB, and Amazon across more than 5,000 U.S. locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini Pads Smaller-sized organic cotton pads sized 7.5 inches for girls with 8-12 year-old underwear; 18 pads per box with 18 individual drawstring disposal baggies.
- Small Pads 8.2-inch organic cotton pads with medium absorbency holding up to 40ml; the company's most popular pad size.
- Regular Pads 9.5-inch organic cotton pads with heavy absorbency holding up to 80ml, fitting 12-16+ year-old underwear.
- Teen Overnight Pads 11.2-inch overnight pads with extra-wide back for all-night leak protection; 16 pads per box; fits 10-16+ year-old underwear.
- Combo Pack of Pads Mixed-size 18-count pack including 6 mini, 6 small, and 6 regular pads for transitioning girls; positioned as the only mixed-size pad box on the market.
- Prep Pouch Portable starter kit containing 4 toxin-free pads (1 mini, 2 small, 1 regular) plus a zippered neoprene pouch for on-the-go carrying.
- Light/Regular Organic Tampons 36-count box with 18 light and 18 regular absorbency 100% organic cotton tampons with BPA-free applicator.
- Regular/Super Organic Tampons 36-count box with 18 regular and 18 super absorbency 100% organic cotton tampons with BPA-free applicator.
Quantifiable outcome
- Mini pads can hold up to 30ml (2 tampons worth) of liquid
- +4 more outcomes
Companies that use Pinkie
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Pinkie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Pinkie partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- TargetcoreTarget was Pinkie's first retail partner and remains a primary distribution channel. Products are available in Target stores nationwide and on Target.com, serving as a key channel for reaching the tween/teen demographic and their parents.
- WalmartcoreMajor national retail partner with extensive store footprint across the United States. Products available in Walmart stores and on Walmart.com.
- CVS PharmacycoreRetail pharmacy chain partner providing distribution through CVS stores and CVS.com. Offers products in physical pharmacy locations alongside other health and personal care items.
- WegmansmajorRegional grocery chain partner marking Pinkie's first grocery store expansion. Launched in 95 Wegmans locations, expanding accessibility through the grocery channel.
- HEBmajorRegional grocery retailer in Texas expanding Pinkie's grocery channel presence. Products available at HEB locations.
- AmazoncorePrimary e-commerce channel and exclusive retailer for Pinkie tampons. Products available through Amazon stores page with broad national coverage and fast shipping options.
- GOTS Certified Manufacturer (Jiangmen, Guangdong City, China)coreManufacturing partner based in Jiangmen, Guangdong City, China that produces Pinkie pads with 100% organic cotton. The manufacturer is GOTS (Global Organic Textile Standard) certified and the company has personally visited to verify their commitment to natural, high-quality, and safe personal hygiene products.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pinkie competitors and assessment
Company assessmentDirect peers
- Rael: Rael is a direct peer — an organic, clean-ingredient feminine care brand selling pads, tampons, and liners through DTC and retail, targeting health-conscious consumers similarly to Pinkie's organic, toxin-free positioning.
- Lola: Lola is a direct peer — a DTC-born organic feminine care brand selling pads, tampons, and liners via subscription and retail, with comparable organic cotton positioning and similar target consumer (women seeking cleaner period products).
- Cora: Cora is a direct peer — an organic feminine hygiene brand selling pads, tampons, and liners with a social-impact angle, competing in the same organic period care category as Pinkie.
- The Honey Pot: The Honey Pot is a direct peer — a plant-based feminine care brand offering pads, tampons, washes, and wipes with a comparable clean-ingredient, community-led brand approach similar to Pinkie's.
- August (by Dyper): August is a direct peer — an organic feminine care brand selling pads and tampons targeting health- and sustainability-conscious consumers, directly comparable to Pinkie's organic period product offering.
- Organyc: Organyc is a direct peer — a brand selling 100% organic cotton pads, panty liners, and tampons, with comparable organic, hypoallergenic positioning to Pinkie's.
Broad incumbents
- Procter & Gamble (Always): Procter & Gamble's Always is a broad incumbent — the dominant mass-market feminine hygiene brand with massive retail presence, marketing budget, and category influence that could trivially launch smaller-sized or organic SKUs to compete with Pinkie.
- Kimberly-Clark (U by Kotex): Kimberly-Clark's U by Kotex is a broad incumbent — a major feminine hygiene brand with national retail distribution that competes in the same category as Pinkie and could enter the tween/teen segment.
- Edgewell Personal Care (Playtex): Edgewell's Playtex and Carefree brands are broad incumbents in feminine hygiene with deep retail relationships and could expand into the tween/teen sub-segment that Pinkie has pioneered.
Emerging players
- Calla Lily Tinkering: Calla Lily Tinkering is an emerging player — a DTC organic period care brand with partial overlap to Pinkie's positioning and audience, representing the broader direct-to-consumer organic feminine care cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pinkie social profiles
Digital presencePinkie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinkie leadership team
Management profileNumber of profiles
Profiles1 record
Pinkie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinkie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinkie
What does Pinkie do?
Pinkie designs, manufactures, and distributes organic, age-appropriate period products—pads (mini, small, regular, overnight, combo) and tampons (light/regular and regular/super)—specifically sized for tweens and teens ages 8-16. Products are made with 100% organic cotton, plant-based absorbent cores, and a patent-pending drawstring baggie disposal system, and are sold through major retail partners including Target, Walmart, CVS, Wegmans, HEB, and Amazon across more than 5,000 U.S. locations.
Is Pinkie a public or private company?
Pinkie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pinkie founded?
Pinkie was founded in 2020. It employs 1 to 10 people.
Where is Pinkie based?
Pinkie is headquartered in New York, United States, in the North America region.
How does Pinkie make money?
One revenue line is on record: period Product Sales.
Who are Pinkie's main competitors?
Direct peers on record are Rael, Lola, Cora, The Honey Pot, August (by Dyper) and Organyc. Broad incumbents are Procter & Gamble (Always), Kimberly-Clark (U by Kotex) and Edgewell Personal Care (Playtex). Calla Lily Tinkering is listed as an emerging player.
Does Pinkie have an API?
No public API is recorded for Pinkie.
What industry is Pinkie in?
Pinkie's product category is Menstrual Care Products. Its primary akta.pro industry code is CRADANAG, Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants), with a secondary code of CRABAAAL, Skincare Sets, Kits & Travel Sizes. Its NAICS code is 322291 and its SIC code is 2844.