DNA Genetics
DNA Genetics is a vertically integrated cannabis genetics and branded products company that sells cannabis seeds, THCa flower, and merchandise through DTC e-commerce, dispensary partnerships in 74+ US cities, and wholesale to commercial growers across the US and Europe.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What DNA Genetics does
DNA Genetics (legal entity OG DNA Genetics Inc.) is a vertically integrated cannabis genetics and branded products company founded in 2004 in Amsterdam by Don Morris and Aaron Yarkoni and now headquartered in Los Angeles. The company operates a proprietary breeding program that has produced a catalog of over 200 award-winning strains across 20+ years, including landmark varieties such as Chocolope, Kosher Kush, Tangie, Skywalker Kush, and GG4. Its core product is cannabis seeds, sold in feminized (42 SKUs), autoflower (17 SKUs), and regular (13 SKUs) varieties through tiered pack pricing that scales from roughly $80 for a 5-pack to ~50% discounts at 20-pack quantities, supported by a germination guarantee. In 2025 it extended into THCa flower with four branded SKUs (Choco Mintz, Gaz Money, Guavanade, Honey Beez), diversifying beyond seeds into consumables.
The business runs a hybrid go-to-market combining direct-to-consumer e-commerce (dnagenetics.com for the US, dnagenetics.eu for Europe) with channel partnerships across 74+ dispensary cities in California, Michigan, New York, Texas, Colorado, and Oregon, plus a wholesale program for commercial cultivators. Revenue streams include one-time seed sales, THCa flower sales, wholesale bulk orders, merchandise, the Seed Vault Club VIP subscription ($620/year, capped at 420 members), and a DNA Points loyalty program. The only disclosed capital event is a 2018 $35M round led by KES 7 Capital; the company is privately held under founder ownership with 251-500 employees and no reported parent or subsidiary structure.
DNA Genetics firmographics
Firmographics- Name
- DNA Genetics
- Legal name
- OG DNA Genetics Inc.
- Website
- https://dnagenetics.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DNA Genetics is a vertically integrated cannabis genetics and branded products company that sells cannabis seeds, THCa flower, and merchandise through DTC e-commerce, dispensary partnerships in 74+ US cities, and wholesale to commercial growers across the US and Europe.
- Ownership category
- akta.pro rank
DNA Genetics industry classification
Industry- Product category
- Cannabis Seeds & Genetics
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
- akta.pro secondary industries
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN)
Keywords
Where DNA Genetics is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DNA Genetics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Cannabis Seed Sales: DNA Genetics generates primary revenue through direct-to-consumer sales of cannabis seeds (feminized, autoflower, and regular varieties) via their e-commerce platform. Seeds are sold in various pack sizes (5, 10, 15, 20 seeds) with tiered pricing that increases discount percentage as quantity increases.
- THCa Flower Sales: The company recently expanded into selling premium THCa flower products, offering indoor-grown, organically cultivated products in the USA. This represents a new product category beyond seeds.
- Seed Vault Club Membership: An exclusive VIP membership program priced at $620.00 that provides members with access to exclusive and unreleased cannabis seeds sold quarterly, member competitions, and other exclusive benefits. Only 420 member spots available.
- Wholesale Program: Bulk cannabis seed sales to commercial growers and cultivators through their wholesale program, designed for those seeking 20-year proven stable genetics for larger-scale cultivation.
- Loyalty DNA Points: Customers earn DNA Points with every order that can be redeemed for discounts on future purchases, creating customer retention and repeat purchase incentives.
- Merchandise: Sale of branded merchandise including apparel and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Seed Pricing (Individual Packs) |
| Unit Pricing | Pay-as-you-go | Bulk Seed Discounts (Multi-Pack) |
| Subscription | Annual | Seed Vault Club VIP Membership |
| Unit Pricing | Multi-year contract | Wholesale Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
DNA Genetics product offering
Product offeringCore offering
DNA Genetics breeds, develops, and sells premium cannabis seeds (feminized, autoflower, and regular varieties) through its direct-to-consumer e-commerce store, dispensary network, and wholesale program for commercial cultivators. The company also sells indoor-grown THCa flower, branded merchandise, and operates the Seed Vault Club VIP membership delivering exclusive unreleased strains on a quarterly basis.
Differentiator
Problem solved
Functional benefit
Brands
- Seed Vault Club: VIP membership club offering exclusive and unreleased cannabis seeds, quarterly shipments, member competitions, and exclusive benefits for $620 annual membership
Products and services
- Feminized Cannabis Seeds Premium feminized cannabis seeds engineered to produce only female plants, sold in 5/10/15/20 pack sizes with volume discounts. Targeted at home growers and commercial cultivators seeking predictable, flower-producing plants.
- Autoflower Cannabis Seeds
- Regular Cannabis Seeds Unsexed regular cannabis seeds producing both male and female plants, used by breeders and growers interested in traditional breeding, pollination, and genetic line development.
- THCa Flower
- Seed Vault Club VIP Membership
- Wholesale Seed Program
- DNA Genetics Branded Merchandise
Quantifiable outcome
- Over 200 Cannabis Cup and industry awards earned over 20 years
- +2 more outcomes
Companies that use DNA Genetics
Customer profileSegments4 records
Ideal customer profiles3 records
DNA Genetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DNA Genetics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
DNA Genetics competitors and assessment
Company assessmentDirect peers
- ILGM (I Love Growing Marijuana): Direct-to-consumer cannabis seed retailer selling feminized, autoflower, and regular seeds with germination guarantees and grower education content, competing head-to-head with DNA Genetics in the US seed market.
- Dutch Passion: Amsterdam-based cannabis seed bank founded in 1987 with feminized seed technology leadership, comparable catalog breadth and DTC model to DNA Genetics.
- Seedsman: Long-established UK/European cannabis seed bank with global e-commerce, extensive strain catalog, and breeder partnerships, competing directly for online seed sales with DNA Genetics.
- Crop King Seeds: Canada-based cannabis seed bank selling online with germination guarantees and a broad strain catalog, targeting the same North American home-grower and commercial cultivator segments as DNA Genetics.
- Sensi Seeds: Pioneer Amsterdam-based cannabis seed bank (founded 1985) with deep genetic library and global brand recognition, competing for premium seed customers worldwide.
- Greenhouse Seeds: Amsterdam-based seed bank co-founded by Arjan Roskam with deep Cannabis Cup pedigree, competing in the same premium seed retail and breeder-license space.
- Royal Queen Seeds: European cannabis seed bank with in-house breeding program, large DTC e-commerce footprint, and similar autoflower/feminized SKU structure to DNA Genetics.
- Barney's Farm: Amsterdam-originated seed bank now based in Ireland, with multiple Cannabis Cup wins and a comparable premium seed catalog sold globally online.
Emerging players
- Fast Buds: Autoflower-specialist seed bank that has rapidly gained share in the same autoflower segment where DNA Genetics competes, often at more accessible price points.
Others
- Leafly: Cannabis discovery and information platform that features and reviews brands like DNA Genetics; adjacent ecosystem participant rather than a direct competitor, but shapes consumer discovery and brand visibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
DNA Genetics social profiles
Digital presenceDNA Genetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
DNA Genetics leadership team
Management profileNumber of profiles
Profiles3 records
DNA Genetics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DNA Genetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DNA Genetics
What does DNA Genetics do?
DNA Genetics breeds, develops, and sells premium cannabis seeds (feminized, autoflower, and regular varieties) through its direct-to-consumer e-commerce store, dispensary network, and wholesale program for commercial cultivators. The company also sells indoor-grown THCa flower, branded merchandise, and operates the Seed Vault Club VIP membership delivering exclusive unreleased strains on a quarterly basis.
Is DNA Genetics a public or private company?
DNA Genetics is a private company. It is classified as venture growth investor backed and is currently operating.
When was DNA Genetics founded?
DNA Genetics was founded in 2004. It employs 251 to 500 people.
Where is DNA Genetics based?
DNA Genetics is headquartered in Los Angeles, United States, in the North America region.
How does DNA Genetics make money?
Six revenue lines are on record. Cannabis Seed Sales are the primary driver. The others are THCa Flower Sales, seed Vault Club Membership, wholesale Program, loyalty DNA Points and merchandise.
Who are DNA Genetics's main competitors?
Direct peers on record are ILGM (I Love Growing Marijuana), Dutch Passion, Seedsman, Crop King Seeds, Sensi Seeds, Greenhouse Seeds, Royal Queen Seeds and Barney's Farm. Fast Buds is listed as an emerging player. Leafly is listed as an others.
Does DNA Genetics have an API?
No public API is recorded for DNA Genetics.
What industry is DNA Genetics in?
DNA Genetics's product category is Cannabis Seeds & Genetics. Its primary akta.pro industry code is CRANAHAG, Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders), with a secondary code of CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 444240 and its SIC code is 2833.