Immutable Holdings Inc.

What Immutable Holdings Inc. does

Immutable Holdings Inc. (CBOE Canada: HOLD; OTCQB: IHLDF; Frankfurt: B8X0) is a publicly traded blockchain holding company headquartered in San Juan, Puerto Rico and incorporated in British Columbia, Canada. Founded by Jordan Fried — a former founding team member of the Hedera Hashgraph network — the company went public in September 2021 via reverse takeover of Bexar Ventures Inc. The business operates a portfolio of Web3-focused subsidiaries spanning NFT marketplace infrastructure (NFT.com), institutional digital asset management (Immutable Asset Management), Hedera ecosystem tooling (HBAR Labs, MyHBARWallet.com, HBAR.com), consumer Bitcoin sales and education (1-800-Bitcoin), central bank digital currency advisory (CBDC.com), blockchain consulting (Immutable Advisory), and digital asset media (Coffee and Crypto newsletter and podcast).

The core technology stack is built around the Hedera Hashgraph network and Ethereum-compatible NFT standards. NFT.com profiles (e.g., NFT.com/YOU) are minted NFTs that aggregate holdings across multiple Ethereum addresses via an on-chain resolver and surface marketplace listings aggregated from OpenSea and LooksRare. The Genesis Key collection (10,000 NFTs) provides gated early access and governance rights; the public beta opened in February 2023. MyHBARWallet.com is an open-source browser-based wallet acquired from LaunchBadge in November 2021.

Revenue mechanics include one-time NFT primary sales (Genesis Key auction generated over USD $6.5M in net initial sales), secondary NFT royalties of up to 7.5% on OpenSea and LooksRare, recurring asset management fees from institutional digital asset products, and consumer transaction fees from 1-800-Bitcoin. The customer base spans institutional investors and high-net-worth individuals (Immutable Asset Management), NFT collectors and creators (NFT.com, served through product-led growth with whitelist and Discord community activation), and retail consumers (1-800-Bitcoin). The company had 11-50 employees as of the most recent data and currently operates with interim CEO and CFO leadership.

Name

Immutable Holdings Inc.

Legal name

Immutable Holdings

Website

https://immutableholdings.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Immutable Holdings Inc. is a publicly traded blockchain holding company operating a portfolio of Web3 subsidiaries — including NFT marketplace NFT.com, institutional digital asset management, Hedera infrastructure (HBAR Labs, MyHBARWallet.com), consumer Bitcoin sales (1-800-Bitcoin), CBDC advisory, and digital asset media (Coffee and Crypto) — serving institutional investors, NFT collectors, and retail consumers.

Ownership category

akta.pro rank

Product category

Blockchain & Digital Asset Platforms

NAICS

Miscellaneous Financial Investment Activities (523999)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)

akta.pro secondary industries

Smart Contract Wallets / Account Abstraction (MPC/AA, social recovery, paymasters) (FSAPACAB), NFT Standards, Metadata & Interoperability (ERC standards, metadata hosting, portability) (FSAPAFAD), NFT Trading, Liquidity & Financialization (AMMs, lending, fractionalization, derivatives) (FSAPAFAG), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF)

Keywords

• Blockchain holding company
• Digital asset management
• NFT marketplace platform
• Cryptocurrency wallet infrastructure
• Blockchain consulting services

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. NFT Sales (Genesis Keys): Sale of Genesis Key NFTs for NFT.com platform access, generating revenue through initial sales. 5,000 of 10,000 Genesis Keys sold, with remaining locked in treasury.
2. NFT Marketplace Royalties: Collection of up to 7.5% royalties on secondary marketplace sales of Genesis Keys and NFT.com Profiles on platforms like OpenSea and LooksRare.
3. Digital Asset Management Fees: Management fees from institutional-grade digital asset products including HBAR funds managed through Immutable Asset Management LLC.
4. Consumer Bitcoin Products: Revenue from 1-800-Bitcoin consumer-facing Bitcoin education and sales products.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Immutable Holdings Inc. is a publicly traded blockchain holding company that owns and operates a portfolio of digital-asset-oriented Web3 businesses. Its subsidiaries include NFT.com (NFT marketplace with profile and aggregation features), Immutable Asset Management (institutional digital asset investment products), HBAR Labs (HBAR.com and MyHBARWallet infrastructure for the Hedera Hashgraph network), 1-800-Bitcoin (consumer Bitcoin sales and education), CBDC.com (central bank digital currency advisory), Immutable Advisory (blockchain consulting), and Coffee and Crypto (digital asset newsletter and podcast).

Product overview

Immutable Holdings Inc. operates as a diversified blockchain holding company with a portfolio of discrete Web3 businesses and brands. The portfolio is organized around digital asset infrastructure, media, and consumer-facing products. Key holdings include: NFT.com (a community-driven NFT ecosystem for collecting, displaying, and trading NFTs); Immutable Asset Management (an institutional-grade digital asset investment platform); HBAR Labs (which owns HBAR.com and MyHBARWallet.com, browser-based wallet infrastructure for the Hedera network); 1800Bitcoin.com (a Bitcoin consumer sales and education platform with an exclusive toll-free number); CBDC.com (a CBDC advisory brand); Immutable Advisory (blockchain consulting services); and Coffee and Crypto (a digital asset media brand producing a daily newsletter and podcast). The company was founded by Jordan Fried, a founding team member of the Hedera Hashgraph network, and is listed on CBOE Canada (HOLD) and OTCQB (IHLDF).

Differentiator

Problem solved

Functional benefit

Brands

• NFT.com: NFT marketplace platform enabling users to collect, display, and trade non-fungible tokens. Features NFT Profiles, gallery displays, marketplace aggregation, and on-chain resolver functionality.
• Immutable Asset Management
• HBAR Labs
• CBDC.com
• 1-800-Bitcoin
• Coffee and Crypto
• Immutable Advisory

Products and services

• NFT.com A community-driven NFT ecosystem that enables users to create NFT profile identities (NFT.com/username), display NFTs in galleries, discover collections, and buy/sell NFTs via marketplace aggregation across OpenSea and LooksRare as well as a native NFT.com marketplace. Access to private beta required a Genesis Key NFT; public beta opened in February 2023.
• Immutable Asset Management Digital asset management subsidiary making it easier for institutional investors and high-net-worth individuals to invest in digital assets without directly buying and holding cryptocurrencies. Provides institutional-grade digital asset investment products, including one of the first institutional HBAR funds.
• MyHBARWallet.com An open-source, browser-based cryptocurrency wallet for HBAR on the Hedera Hashgraph network. Acquired from LaunchBadge, LLC in 2021 and now operated under HBAR Labs.
• 1-800-Bitcoin (1800Bitcoin.com) A Bitcoin-focused business that sells Bitcoin directly to U.S. consumers over the phone and online, leveraging an exclusive lease on the 1-800-Bitcoin toll-free number. Provides free and premium Bitcoin educational materials including masterclasses and books such as 'Bitcoin for Everyone.'
• CBDC.com A central bank digital currency (CBDC) brand under Immutable Holdings planning to offer consulting and advisory services to central bankers as they research and develop CBDC solutions.
• Immutable Advisory A consulting and advisory service covering blockchain and cryptocurrency opportunities, including market research, whitepaper writing, solution architecture design, introduction services, and vendor selection.
• Coffee and Crypto A free daily newsletter and bi-weekly podcast under the Immutable Media business line that recaps the latest news and developments across the digital assets industry. The newsletter reached 40,000+ subscribers by early 2023 and grew to 65,000+ subscribers by April 2023.
• HBAR.com A web domain and brand property within HBAR Labs focused on the Hedera Hashgraph public network and HBAR token ecosystem.

Quantifiable outcome

• Over 10,000 NFT profiles created and 9.1M NFTs displayed on NFT.com platform
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Unstoppable DomainsminorStrategic or Co-development Partner · 13 February 2023Launch partnership enabling users to purchase Web3 domains directly on NFT.com. Allows purchase of digital identities on primary or secondary market without additional transaction fees.
• Allure BridalsminorStrategic or Co-development Partner · 13 February 2023Launch partnership for bridal NFT collections making wedding-related NFT offerings accessible through NFT.com platform.
• SuperNormalminorStrategic or Co-development Partner · 13 February 2023Launch partnership bringing SuperNormal NFT collections to NFT.com platform.
• The Doge PoundminorStrategic or Co-development Partner · 13 February 2023Launch partnership bringing The Doge Pound NFT collection to NFT.com platform.
• Balaji SrinivasancoreStrategic or Co-development Partner · 19 April 2022Former Coinbase CTO and Andreessen Horowitz GP joins NFT.com as Strategic Advisor. Brings extensive experience in distributed ledger technologies, technical expertise, and market insight to guide NFT.com's development.
• Joe Gagliese (Viral Nation)coreStrategic or Co-development Partner · 13 December 2021Strategic advisor bringing expertise in creator economy, influencer marketing, and Web3. As CEO of Viral Nation, brings extensive experience in social and digital-first influencer marketing to help bring NFT adoption to creators and brands.
• LaunchBadge, LLCcoreTechnology or Integration · 9 November 2021Acquisition of MyHBARWallet.com, an open-source browser-based wallet for HBAR on the Hedera Hashgraph network. LaunchBadge CEO Ken Anderson and CTO Ryan Leckey continue operations with strategic support from Immutable Holdings.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OpenSea: Largest NFT marketplace by trading volume. Directly comparable as the primary liquidity venue that NFT.com aggregates, and the dominant peer in the social/marketplace segment NFT.com targets.
• Galaxy Digital Holdings: Publicly traded digital asset holding and asset management company. Directly comparable as a diversified Web3/crypto holding company that combines trading, asset management, and venture exposure under one listed entity.
• Magic Eden: Multi-chain NFT marketplace initially focused on Solana. Comparable as a competing NFT marketplace platform pursuing cross-chain expansion and consumer profile features similar to NFT.com.
• Rarible: Multi-chain NFT marketplace with social and aggregation features. Comparable as a competing NFT marketplace emphasizing community profiles and cross-chain support, similar to NFT.com's positioning.

Broad incumbents

• Bakkt Holdings: Publicly traded digital asset platform serving institutional and retail customers. Comparable as a smaller-cap listed digital asset company pursuing a multi-product platform strategy similar to Immutable Holdings' portfolio approach.
• Coinbase Global: Public US crypto exchange and asset platform. Comparable as a broad incumbent that touches trading, custody, staking, and institutional asset management across the digital asset stack, against which Immutable Asset Management competes for institutional dollars.
• MicroStrategy: Public company holding significant digital asset (Bitcoin) treasury. Comparable as a listed equity vehicle giving public market investors exposure to digital assets, an alternative angle on the holding-company thesis Immutable Holdings pursues.

Others

• Hut 8 Mining: Publicly traded digital asset miner and infrastructure provider. Thematically adjacent as a small-cap listed crypto exposure vehicle, though focused on mining rather than marketplace/asset management.
• HBAR Foundation: Independent foundation supporting the Hedera Hashgraph ecosystem. Comparable as the broader Hedera-aligned ecosystem player from which Immutable's Chief Product Officer (Don Thibeau) previously came, and against which HBAR Labs and MyHBARWallet compete for ecosystem mindshare.

Emerging players

• Blur: NFT marketplace and aggregator focused on professional traders. Comparable as a competing NFT aggregator with a different value proposition (trader rewards) that pressures NFT.com's aggregation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImmutableHold
• LinkedInlinkedin.com/company/immutableholdings
• Facebookfacebook.com/ImmutableHoldings

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immutable Holdings Inc.