The Nemesis
The Nemesis (Nemixar), operated by UNDO Studios SA in Lugano, Switzerland, builds a free-to-play cross-platform open world game (iOS, Android, PC, Mac, Web) featuring faction rivalry, ranked play, AR mode, integrated NFTs, and a no-code Creator Studios platform for user-generated content and creator monetization.
- Company typePrivate
- Founded2019
- HeadquartersLugano, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What The Nemesis does
The Nemesis, operating commercially as Nemixar and legally as UNDO Studios SA, is a Switzerland-based (Lugano) private gaming company founded in 2019. Its core product is Nemixar, a free-to-play, cross-platform open world gaming platform accessible on iOS, Android, PC, Mac, and Web with single-account, cross-device progress synchronization. The platform offers six game modes: casual Core Games, community-built Open Worlds, competitive Ranked matches, integrated Game NFTs, a Real Worlds AR Mode that maps the user's neighborhood as the game arena, and Creator Studios, a no-code, drag-and-drop visual editor that enables user-generated content publishing across all supported devices.
Nemixar's technology stack centers on a multi-platform open world engine with cross-device state synchronization, an integrated NFT layer for digital asset ownership, and an AR module leveraging device cameras. The product is positioned as a P2E (play-to-earn) playground blending VR, AR, AI, and blockchain, though specific technical depth in each layer is not substantiated in the available data. The company is led by CEO and co-founder Alessandro De Grandi, with co-founders Deborah Martino (COO) and Riccardo Zanini (CSO), and CXOs Andrea Bernasconi (CTO) and Lars Schlichting (CLO).
The business model is a freemium product-led growth motion. The base game is free across all platforms; monetization is driven by a 200-tier Season Pass (1,500 COINS for the Premium track) and an in-game COINS currency purchasable with real money, with a creator marketplace generating additional revenue through content commissions. Distribution is multi-channel via the iOS App Store, Google Play, Epic Games Store, and direct web play, and marketing is community-driven across Discord, TikTok, Instagram, YouTube, X/Twitter, Facebook, Telegram, LinkedIn, and Medium. Season One launched in early 2026 with a Team Red Flame vs Team Blue Frost faction rivalry, ranked matches, and the 200-tier Battle Pass; total disclosed funding to date is approximately $1.4M across four rounds from 2019 through May 2025, with a Notable acquisition completed in May 2025.
The Nemesis firmographics
Firmographics- Name
- The Nemesis
- Legal name
- UNDO Studios SA
- Website
- https://thenemesis.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Nemesis (Nemixar), operated by UNDO Studios SA in Lugano, Switzerland, builds a free-to-play cross-platform open world game (iOS, Android, PC, Mac, Web) featuring faction rivalry, ranked play, AR mode, integrated NFTs, and a no-code Creator Studios platform for user-generated content and creator monetization.
- Ownership category
- akta.pro rank
The Nemesis industry classification
Industry- Product category
- Play-to-Earn Gaming Platform
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
- akta.pro secondary industries
- GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control) (FSAPAGAG), Game Server Hosting & Community Infrastructure (private servers, matchmaking communities) (MPAFAIAF), On-Chain Game Engines & Developer Tooling (SDKs, APIs, Unity/Unreal plugins) (FSAPAGAB), Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
Keywords
Where The Nemesis is headquartered
LocationHeadquarters
- HQ city
- Lugano
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
The Nemesis business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Free-to-Play Base Game: Core game available for free across all platforms. Players can progress through casual games, ranked matches, and community worlds without payment.
- Season Pass / Premium Pass: Premium seasonal pass offering all rewards, access to special-tier prizes, and exclusive faction loot. 200 tiers with free track available for all players.
- In-Game Currency (COINS): Virtual currency earned through gameplay and purchasable with real money. Used for premium pass (1.5K COINS) and in-game transactions.
- Creator Content Revenue: Creators can earn from their user-generated content through the Creator Studios platform and marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Base Game - Core gameplay at no cost |
| Subscription | Seasonal | Premium Season Pass - 1.5K COINS |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Nemesis product offering
Product offeringCore offering
The Nemesis (operating as Nemixar) is a free-to-play, cross-platform open world gaming platform where players choose factions (Team Red Flame vs Team Blue Frost), play multiple game modes including casual, ranked, and AR, and earn COINS. The platform includes an integrated no-code Creator Studios tool that allows players to build worlds, modes, and interactive content for cross-device publication, with optional monetization through a creator marketplace.
Product overview
Nemixar is a free-to-play, cross-platform open world gaming platform developed by UNDO Studios SA. The core product is Nemixar itself, an open world game where players choose factions (Team Red Flame vs Team Blue Frost), build worlds, and earn COINS. The platform includes multiple game modes: Core Games (casual play), Community Worlds (player-created exploration content), Ranked Mode (competitive play), Integrated Game NFTs (digital asset collection), and Real Worlds (AR mode using camera/real-world environment). Creator Studios provides a no-code drag-and-drop visual editor for building worlds and experiences, with a Creator Academy for learning and marketplace for monetization. The Season Pass/Battle Pass system offers 200 tiers with free and premium tracks. The platform is built by players for players, emphasizing community-driven content creation.
Differentiator
Problem solved
Functional benefit
Brands
- Nemixar: Open world gaming platform with faction rivalry, ranked matches, and creator studios for user-generated content.
Products and services
- Nemixar A free-to-play, cross-platform open world gaming platform for individual gamers. Players choose factions (Team Red vs Team Blue), play multiple game modes including casual games, ranked matches, community worlds, AR mode, and collect NFTs, while earning COINS in-game currency. Supports iOS, Android, PC, Mac, and Web with single-account cross-device progress synchronization.
- Creator Studios A no-code, drag-and-drop visual editor that enables players and creators to build worlds, game modes, and interactive content without writing code. Supports cross-device publication and offers a marketplace for creators to earn from their user-generated content. Includes a Creator Academy for learning.
Companies that use The Nemesis
Customer profileSegments3 records
Ideal customer profiles3 records
The Nemesis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Nemesis partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
The Nemesis competitors and assessment
Company assessmentDirect peers
- Decentraland: A blockchain-based open virtual world where users create, experience, and monetize content and applications using NFTs and a MANA token economy — overlapping strongly with Nemixar's Web3, UGC, and creator-revenue model.
- Mythical Games: Web3 gaming studio building playable NFT economies with developer tools and marketplace infrastructure — a direct comparable to Nemixar's integrated NFT support, COINS economy, and creator monetization layer.
- Gala Games: Web3 gaming network of interoperable play-to-earn titles with NFT assets and token economies. Overlaps with Nemixar on blockchain-integrated gameplay, faction-based rewards, and digital-asset ownership mechanics.
- Rec Room: Cross-platform (mobile, PC, console, VR) social gaming platform with user-generated rooms, creator tools, and an in-game economy — closely comparable to Nemixar's cross-device sync, UGC creation, and faction/community-driven engagement loops.
- Manticore Games (Core): UGC-driven cross-platform game creation platform with a creator monetization economy. Core's drag-and-drop creation and marketplace overlap directly with Nemixar's Creator Studios and creator revenue-share model.
- The Sandbox: A Web3 open-world platform with no-code creation tools, a creator marketplace, and NFT-based asset ownership — the closest direct analogue to Nemixar's combination of UGC, GameFi economies, and faction/seasonal gameplay.
Emerging players
- Axie Infinity (Sky Mavis): Pioneer of the play-to-earn model with in-game NFTs and a token economy. Highly comparable to Nemixar's earn-COINS mechanic, NFT integration, and faction/competitive framing, though Axie's model is now in a contraction phase — a cautionary comparable.
- Loot Quest: Cross-platform Web3 casual/competitive game with NFT loot and seasonal progression — a smaller, niche-stage peer whose structure (F2P, NFTs, seasons, faction-style play) closely tracks Nemixar's design.
Broad incumbents
- Fortnite / Epic Games: Cross-platform live game with seasonal battle passes, creator mode (UEFN), and a creator economy. Nemixar already distributes on Epic Games Store; UEFN's no-code/UEFN creator model is a direct functional peer to Creator Studios.
- Roblox: The dominant UGC gaming platform with cross-device support, a creator economy (Robux), and seasonal live-ops. Nemixar's no-code Creator Studios plus marketplace plus seasonal pass directly mirrors Roblox's structural model at a fraction of the scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
The Nemesis social profiles
Digital presenceThe Nemesis financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Nemesis leadership team
Management profileNumber of profiles
Profiles5 records
The Nemesis funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Nemesis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Nemesis
What does The Nemesis do?
The Nemesis (operating as Nemixar) is a free-to-play, cross-platform open world gaming platform where players choose factions (Team Red Flame vs Team Blue Frost), play multiple game modes including casual, ranked, and AR, and earn COINS. The platform includes an integrated no-code Creator Studios tool that allows players to build worlds, modes, and interactive content for cross-device publication, with optional monetization through a creator marketplace.
Is The Nemesis a public or private company?
The Nemesis is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Nemesis founded?
The Nemesis was founded in 2019. It employs 11 to 50 people.
Where is The Nemesis based?
The Nemesis is headquartered in Lugano, Switzerland, in the Europe region.
How does The Nemesis make money?
Four revenue lines are on record. Free-to-Play Base Game is the primary driver. The others are season Pass / Premium Pass, in-Game Currency (COINS) and creator Content Revenue.
Who are The Nemesis's main competitors?
Direct peers on record are Decentraland, Mythical Games, Gala Games, Rec Room, Manticore Games (Core) and The Sandbox. Emerging players are Axie Infinity (Sky Mavis) and Loot Quest. Broad incumbents are Fortnite / Epic Games and Roblox.
Does The Nemesis have an API?
No public API is recorded for The Nemesis.
What industry is The Nemesis in?
The Nemesis's product category is Play-to-Earn Gaming Platform. Its primary akta.pro industry code is FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics), with a secondary code of FSAPAGAG, GameFi Economies & Token Systems (tokens, staking, sinks/sources, inflation control). Its NAICS code is 71312 and its SIC code is 7990.