Wine
Wine is a Brazilian direct-to-consumer wine e-commerce platform selling 652+ wines from 18+ countries through wine.com.br, the Clube Wine subscription club, mobile app, physical Wine Lojas, and the WE Wine B2B corporate events channel.
- Company typePrivate
- Founded2008
- HeadquartersSerra, Brazil
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wine does
Wine (legal name W2W E-Commerce de Vinhos S.A) is a Brazilian direct-to-consumer wine e-commerce platform founded in 2008 and headquartered in Serra, Espírito Santo. The company sells wines and alcoholic beverages across Brazil through a multi-channel model that combines its wine.com.br online storefront, mobile applications on iOS and Android, the Clube Wine subscription club, and physical retail stores (Wine Lojas). Wine maintains a catalog of 652+ wine SKUs sourced from 18+ countries, with ancillary categories covering spirits, ciders, cachaças, olive oils, and gourmet accessories, and operates additional Grupo Wine brands including Cantu, Bodegas, and Vinho Fácil.
The business runs a hybrid revenue model anchored by transactional e-commerce sales, recurring Clube Wine subscriptions offered through seven WineBox tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes, and Do seu Jeito), and the WE Wine B2B channel serving corporate event clients. Clube Wine members receive a 15% discount on all products plus up to 4.2% cashback through the WineUP loyalty program, supported by the WineYou membership tier and a referral program ("Indique Amigos"). Wine complements commerce with an educational content ecosystem comprising the Winepedia blog (100+ articles), the Wineverso podcast (240+ episodes), and a monthly print magazine. Strategic producer partnerships span Chandon, Dark Horse, Esteban Martin, Burmester, Kaipu, Las Perdices, Calyptra, Perez Cruz, and Dadá, supporting exclusive assortment positioning.
Wine's go-to-market combines content-driven customer acquisition through owned media (Instagram, Facebook, YouTube, Twitter), a referral funnel, and physical retail touchpoints. The company employs 501–1,000 people and has historically been funded by EB Capital (2012) and Google for Startups (2022), with a more recent APEX Partners engagement in 2023. Wine acquired CluBeer in September 2017, extending into craft beer, and lists Mexico alongside Brazil in its operating geographies, indicating nascent cross-border intent.
Wine firmographics
Firmographics- Name
- Wine
- Legal name
- W2W E-Commerce de Vinhos S.A
- Website
- https://wine.com.br
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wine is a Brazilian direct-to-consumer wine e-commerce platform selling 652+ wines from 18+ countries through wine.com.br, the Clube Wine subscription club, mobile app, physical Wine Lojas, and the WE Wine B2B corporate events channel.
- Ownership category
- akta.pro rank
Wine industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Wine is headquartered
LocationHeadquarters
- HQ city
- Serra
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Wine business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Wine Sales: Direct sales of wines and alcoholic beverages through the wine.com.br platform with prices ranging from under R$40 to over R$500 per bottle
- Clube Wine Subscription: Monthly subscription service delivering curated wine selections to members' homes with exclusive discounts up to 15% and cashback benefits
- WineBox One-time Purchases: Pre-configured wine kits (2, 4, 6, 8, 10 bottles) sold as gift sets or samplers
- Bar & Gourmet Products: Sales of spirits (gin, tequila, vodka, whisky), ciders, olive oils, and gourmet accessories
- We Wine Corporate Sales: B2B sales channel for corporate events and bulk orders with event planning services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with member discounts |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Wine product offering
Product offeringCore offering
Wine is an online retailer selling wines, spirits, ciders, olive oils, and gourmet accessories at wine.com.br, with home delivery across Brazil. It operates the Clube Wine monthly subscription with six WineBox tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes) and the We Wine B2B platform for corporate event wine purchasing. The WineUP/WineYou loyalty program delivers up to 4.2% cashback and 15% member discounts on every purchase.
Differentiator
Problem solved
Functional benefit
Brands
- Clube Wine: Wine subscription club offering monthly curated wine selections delivered to members
- WineYou
- WineUP
- WE Wine
- Winebox
- Wineverso
- Winepedia
Products and services
- Wine E-commerce Store (wine.com.br) Online retail storefront at wine.com.br selling wines from Argentina, Chile, France, Italy, Portugal, Spain, Brazil, South Africa and other producing countries, plus spirits (gin, tequila, vodka, whisky), ciders, olive oils, and gourmet accessories. Catalog includes 652+ SKUs with prices ranging from under R$40 to over R$500 per bottle, with home delivery throughout Brazil.
- Clube Wine Subscription Monthly wine subscription delivering curated two-wine selections to members' homes across Brazil, with member-exclusive 15% discount on all products and up to 4.2% cashback through the WineUP program. Includes flexible WineBox tier options (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes, Do seu Jeito) for beginners through premium collectors.
- WineBox Curated Wine Boxes Pre-configured curated wine kits sold as gift sets or samplers in 2, 4, 6, 8, and 10-bottle configurations, plus themed collections under Clube Wine tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes). Winehunters curate selections globally for gifting, tasting, and self-selection.
- Wine Lojas (Physical Retail Stores) Physical retail stores (Wine Lojas) across Brazil offering in-person wine consultation, tastings, and direct purchases, with store consultants supporting customer wine discovery alongside the digital storefront.
- We Wine B2B Corporate Wine Platform B2B platform serving Brazilian companies hosting corporate events or purchasing wine gifts in bulk. Allows corporate customers to select products for events with discounted bulk pricing and event planning services, including exclusive producer partnerships (Chandon, Dark Horse, Esteban Martin, Kaipu, Burmester, among others).
- Bar & Gourmet Products Sales of distilled spirits (gin, tequila, vodka, whisky), cachaças, ciders (sidras), olive oils (azeites), and gourmet accessories offered through wine.com.br to complement the wine portfolio for consumer and gifting occasions.
Quantifiable outcome
- 15% discount on all products for members
- +2 more outcomes
Companies that use Wine
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Wine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wine partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ChandoncoreExclusive producer partnership featuring Chandon sparkling wines and champagnes available through Wine platform and physical stores
- Dark HorsecoreStrategic partnership offering Dark Horse wine portfolio exclusive to Wine platform in Brazil
- Esteban MartincoreProducer partnership featuring Spanish wines from Cariñena region, including red, white, and rosé selections
- DadáminorPartner winery producing exclusive selections for Wine platform
- Las PerdicesminorArgentine producer partnership featuring wines available exclusively through Wine
- CalyptraminorChilean wine producer partnership with exclusive offerings on Wine platform
- Perez CruzminorChilean producer partnership featuring wines available through Wine's curated selection
- KaipucoreExclusive Brazilian wine producer partnership with wines sold exclusively through We Wine platform, including Cabernet Sauvignon, Tannat, and Rosé varietals
- BurmestercorePortuguese wine house partnership featuring Burmester Porto wines and Lagar selections
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wine competitors and assessment
Company assessmentDirect peers
- Evino: Evino is one of Wine's largest Brazilian competitors in online wine e-commerce. It offers a similar direct-to-consumer model with a broad wine catalog, subscription services, and nationwide delivery, making it the closest head-to-head competitor in the Brazilian market.
- Grand Cru: Grand Cru is a Brazilian specialty wine retailer operating physical stores and online sales. It competes with Wine in premium wine curation, exclusive producer relationships, and the high-end Brazilian consumer segment, overlapping on both DTC and in-person experiences.
- Mistral: Mistral is a Brazilian wine importer and retailer with curated premium selections and a strong physical retail footprint. It overlaps with Wine on high-end wine assortment, exclusive producer partnerships, and the consultative selling experience Wine emphasizes in its Wine Lojas.
- Drinks.com.br: Drinks.com.br is a Brazilian alcohol e-commerce platform offering a broader category mix (wine, spirits, beer). It competes with Wine for the same Brazilian online alcohol consumer, particularly in spirits and gift-purchase occasions, although its catalog extends well beyond wine.
- Zé Delivery: Zé Delivery is Ambev's on-demand alcohol delivery app in Brazil, dominating the beer and beverage delivery category. While its core focus is beer, it competes for the same Brazilian consumer occasions (immediate-consumption alcohol purchases) and increasingly overlaps with Wine's convenience-driven customers.
- Winc: Winc is a US-based wine subscription club delivering curated monthly selections. Its subscription mechanics, tier-based offerings, and personalization approach closely mirror Clube Wine's model, making it a relevant international comparable for Wine's subscription business.
- Wine.com (US): Wine.com is the leading US online wine retailer offering e-commerce, subscription clubs, and curated selections. It shares Wine's DTC e-commerce focus, broad multi-country catalog, and subscription loyalty mechanics, serving as a US-based comparable for the same business model.
Broad incumbents
- Naked Wines: Naked Wines is a UK-based online wine retailer with a subscription-style 'Angels' membership model. While larger and operating across multiple Western markets, it competes with Wine on the same subscription-and-curation thesis, though its scale and geographic footprint are materially broader.
- Total Wine & More: Total Wine & More is the largest US independent retailer of wine, beer, and spirits, operating 200+ superstores plus e-commerce. It represents the broad-incumbent benchmark for a multi-channel alcohol retail business at significantly larger scale than Wine.
Emerging players
- Vinebox: Vinebox is a US wine-by-the-glass subscription service delivering curated single-serve pours. While smaller and more niche than Wine, it represents an emerging subscription-meets-curation model that could evolve toward Wine's category if scaled, and shares the curated monthly-delivery thesis with Clube Wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wine social profiles
Digital presenceWine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine leadership team
Management profileNumber of profiles
Profiles5 records
Wine subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wine funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine
What does Wine do?
Wine is an online retailer selling wines, spirits, ciders, olive oils, and gourmet accessories at wine.com.br, with home delivery across Brazil. It operates the Clube Wine monthly subscription with six WineBox tiers (Essenciais, Surpreendentes, Notáveis, Singulares, Refrescantes, Espumantes) and the We Wine B2B platform for corporate event wine purchasing. The WineUP/WineYou loyalty program delivers up to 4.2% cashback and 15% member discounts on every purchase.
Is Wine a public or private company?
Wine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wine founded?
Wine was founded in 2008. It employs 501 to 1,000 people.
Where is Wine based?
Wine is headquartered in Serra, Brazil, in the Latin America region.
How does Wine make money?
Five revenue lines are on record. E-commerce Wine Sales are the primary driver. The others are clube Wine Subscription, wineBox One-time Purchases, bar & Gourmet Products and we Wine Corporate Sales.
Who are Wine's main competitors?
Direct peers on record are Evino, Grand Cru, Mistral, Drinks.com.br, Zé Delivery, Winc and Wine.com (US). Broad incumbents are Naked Wines and Total Wine & More. Vinebox is listed as an emerging player.
Does Wine have an API?
No public API is recorded for Wine.
What industry is Wine in?
Wine's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 4453.