Tripla
Tripla is a Japanese hotel technology SaaS company offering an AI chatbot, booking engine, QR code payment, and CRM/marketing automation platform to 800+ hotels and transportation operators across Japan and Taiwan, listed on the Tokyo Stock Exchange Growth Market since 2022.
- Company typePublic
- Founded2015
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Tripla does
Tripla Co., Ltd. is a Japanese hotel technology SaaS company that provides an integrated platform combining AI-powered customer service, direct booking, payments, and marketing automation primarily for the hospitality industry. Founded in April 2015 (originally under the name umami, rebranded to tripla in April 2017) and headquartered in Shinjuku, Tokyo, the company was listed on the Growth Market of the Tokyo Stock Exchange under securities code 5136 in November 2022. The company reports 101-250 employees and serves more than 800 hotels across its chatbot deployments, alongside transportation operators (rail, bus, rent-a-car) and selective non-hospitality verticals.
The company's core products are built around an in-house developed AI chatbot engine (tripla Bot) and a cloud-based hotel booking engine (tripla Book, launched November 2018) that together comprise a direct-booking and customer-engagement stack. The chatbot supports five languages and achieves a 95% AI reply rate, with a training loop in which human operator responses continuously retrain the underlying model. The booking engine provides more than 400 features including channel manager integration, membership and loyalty programs, metasearch integration, corporate booking, and Google Hotel Ads support. Three additional modules have been layered on top since 2022: tripla Connect (CRM and marketing automation launched January 2022), tripla Pay (QR code and credit card payment service launched May 2022 with a transaction-fee model around 2%), and triplaAgent (metasearch integration). Infrastructure is delivered from AWS Tokyo with 99.99% service utilization target and 24/7 availability.
Tripla generates revenue primarily through monthly SaaS subscriptions for its chatbot and booking engine modules (with tiered pricing starting at $250/month for entry-level chatbot packages and custom enterprise pricing for larger deployments), supplemented by transaction-based fees on tripla Pay, advertising support services (Google Hotel Ads and similar), and implementation/setup fees for non-hospitality deployments. Go-to-market combines a direct enterprise sales team (covering Japanese, English, and Chinese meetings) with channel-manager-driven indirect distribution through partnerships with all four major Japanese hotel channel managers (TL Lincoln, Neppan, Temairazu, Rakutsu With) and integration with LINE@ and Facebook Messenger. Geographic markets currently served include Japan and Taiwan (with a Taipei branch office established in support of the October 2019 Grand Mayful Hotel chatbot launch), with stated intent to expand into Korea and other overseas markets.
Tripla firmographics
Firmographics- Name
- Tripla
- Legal name
- tripla Co., Ltd.
- Website
- https://en.tripla.io
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tripla is a Japanese hotel technology SaaS company offering an AI chatbot, booking engine, QR code payment, and CRM/marketing automation platform to 800+ hotels and transportation operators across Japan and Taiwan, listed on the Tokyo Stock Exchange Growth Market since 2022.
- Ownership category
- akta.pro rank
Tripla industry classification
Industry- Product category
- Hospitality SaaS
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industries
- Payments, Billing & Invoicing (THALACAJ), Travel Policy, Approval & Booking Workflow Tools (THALAMAB), Corporate Travel CRM, Case/Ticketing & Service Workflow Tools (THAKANAL)
Keywords
Where Tripla is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Tripla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - AI Chatbot: Monthly subscription fees for AI chatbot services with tiered pricing based on request volume. For Travel Industry Full Service: $250/month with 100 requests included. Additional support at $100 per +100 requests. AI Limited pricing available as ask-us pricing.
- SaaS Subscription - Hotel Booking Engine: Monthly subscription fees for hotel booking engine services with channel manager integration capabilities. Pricing based on features and property size.
- Payment Processing - tripla Pay: Transaction fee based on payment amount (approximately 2% fee). No initial or monthly costs required. Average monthly fee reduction of ¥200,000 per 100-room facility expected.
- Ad Support Services: Monthly usage fees plus third-party advertising service costs for Google Hotel Ads and similar services integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Travel Industry Full Service - $250/month with 100 requests |
| Subscription | Monthly | Travel Industry AI Limited - Ask Us pricing |
| Subscription | Monthly | All Industries - Set Up Fee $3,000 |
| Transaction based/ take rate | Pay-as-you-go | tripla Pay - Transaction-based pricing |
| Subscription | Monthly | tripla Connect - CRM/MA tool pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Tripla product offering
Product offeringCore offering
Tripla provides AI-powered SaaS solutions for the hospitality industry, primarily a multilingual AI chatbot service (tripla Bot) and a cloud-based hotel booking engine (tripla Book) with 400+ features. The integrated platform also offers QR code payment processing (tripla Pay), CRM and marketing automation (tripla Connect), and metasearch integration (triplaAgent), enabling hotels, ryokans, and transportation companies to automate customer support and increase direct bookings.
Product overview
Tripla provides an integrated SaaS platform for the hospitality industry combining AI chatbot (tripla Bot) and hotel booking engine (tripla Book) services. The platform operates as a unified system with modular add-ons including metasearch integration (triplaAgent), QR code payment (tripla Pay), and CRM/marketing automation (tripla Connect). The AI chatbot uses in-house developed machine learning technology supporting 5 languages, while the booking engine provides 400+ features including channel management, membership programs, and metasearch connectivity. All services are delivered as cloud-based SaaS.
Differentiator
Problem solved
Functional benefit
Products and services
- tripla Book (Hotel Booking Engine) Cloud-based hotel booking engine for hotels, ryokans, and resorts providing OTA-level UX/UI with 400+ features including channel manager integration, membership and loyalty programs, metasearch integration, corporate booking, coupon and point programs, and Google Hotel Ads support. Enables hotels to complete bookings in minimum 4 clicks within 30 seconds and achieve double conversion rates.
- tripla Bot (AI Chatbot Service) AI chatbot service with in-house developed AI engine providing multilingual customer support in 5 languages (English, Japanese, Simplified Chinese, Traditional Chinese, Korean). Achieves 85-95% AI response rate through machine learning that trains on customer-phrased questions and human operator interactions. Includes operator chat fallback, FAQ management, LINE@ and Facebook Messenger integration, and webhook-based database integration.
- tripla Pay (QR Code Payment) QR code payment service offering the lowest credit card processing rate in the accommodation industry. Supports Visa, MasterCard, JCB, and American Express with no initial or monthly costs. Enables non-face-to-face payment, email link payment for cancellation fees, and advance payment options. Charges approximately 2% of payment amount as transaction fee.
- tripla Connect (CRM and Marketing Automation) CRM and marketing automation tool dedicated for the hospitality industry. Integrates with tripla Book, tripla Bot, and third-party tools. Enables customer data management from PMS imports, segmentation, email newsletter distribution, and AI chatbot automation per customer segment.
- triplaAgent (Metasearch Integration) Metasearch integration product enabling hotels to display their own pricing on Google Hotel Ads and other metasearch platforms. Helps hotels compete with OTAs and increase direct bookings.
Quantifiable outcome
- Email reduced by about 60% and phone call by 40% with AI chatbot, while total inquiries increased by 20%
- +7 more outcomes
Companies that use Tripla
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles4 records
Tripla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Tripla partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Japan Association of Travel AgentscoreTripla is a Security Member of the Japan Association of Travel Agents (located at 1-22-13 Shinkawa, Chuo-ku, Tokyo), which provides business guarantee bonds for travel agency operations.
- TL Lincoln (Channel Manager)coreChannel manager integration partner enabling hotel inventory synchronization. Integration started June 2018.
- Neppan (Channel Manager)coreChannel manager integration partner. Integration started May 2019.
- Temairazu (Channel Manager)coreChannel manager integration partner for hotel inventory management.
- Rakutsu With (Channel Manager)coreChannel manager integration partner. Integration started January 2020.
- LINE CorporationcoreLINE@ integration partner enabling chatbot functionality through LINE messaging platform, a dominant messaging app in Japan.
- Facebook (Meta)coreFacebook Messenger integration enabling chatbot functionality through Meta's messaging platform for international customers.
- Keikyu Acceleration ProgramminorKeikyu EX Inn participated in Keikyu Acceleration Program starting April 2019, enabling collaboration with Keikyu Group.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Tripla competitors and assessment
Company assessmentDirect peers
- SiteMinder: SiteMinder is a global hotel booking engine and channel manager platform connecting 40,000+ hotels to OTAs and metasearch. It is directly comparable to Tripla's tripla Book product and competes in the same hotel direct-booking optimization category.
- Cloudbeds: Cloudbeds offers an integrated hotel management platform combining PMS, booking engine and channel manager. Like Tripla, it sells a unified SaaS stack to independent hotels and small chains aiming to grow direct bookings.
- Mews: Mews is a hospitality cloud platform providing PMS, booking engine and guest experience tools for hotels and hostels. It overlaps with Tripla's booking engine and CRM/MA functionality and is increasingly used by design-led and boutique properties.
- Pegasus Solutions: Pegasus provides hotel CRS, distribution and booking technology used by chains and independent properties. Its NetExchange booking/CRS overlap directly with tripla Book, particularly in APAC hotel distribution.
- SHR Group: SHR Group sells a hotel-centric CRM, booking engine and AI-driven guest engagement suite. It is highly comparable to Tripla's tripla Book + tripla Connect stack, with overlapping positioning on direct booking conversion and CRM.
Broad incumbents
- Sabre Hospitality (SynXis): Sabre's SynXis Central Reservation System is an enterprise-grade hotel CRS, booking and distribution platform sold to large chains. It competes with Tripla Book at the upper end of the market, particularly with global chain accounts in APAC.
- Amadeus (Hospitality / TravelClick): Amadeus offers the Demand360 and TravelClick hotel platforms covering CRS, booking, media and revenue intelligence. As a global travel tech incumbent, it competes with Tripla for large hotel chain budgets and has the scale to bundle booking + AI features.
- OYO Rooms: OYO operates a hospitality platform offering booking, distribution and technology services across APAC. While broader than Tripla, it competes for the same hotel direct-booking wallet and bundles its own tech stack with distribution.
Emerging players
- Lighthouse (formerly OTA Insight): Lighthouse provides AI-driven revenue management, rate intelligence and booking insights for hotels. It competes with Tripla's metasearch integration and increasingly with AI-powered pricing/booking optimization capabilities.
- TrustYou: TrustYou offers AI-based guest feedback, surveys and reputation management for hotels. It overlaps with Tripla's AI chatbot and CRM in addressing multilingual guest engagement and post-stay customer experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tripla social profiles
Digital presenceTripla compliance and trust
Trust signalCompliance1 record
Tripla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tripla leadership team
Management profileNumber of profiles
Profiles7 records
Tripla subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tripla funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tripla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tripla
What does Tripla do?
Tripla provides AI-powered SaaS solutions for the hospitality industry, primarily a multilingual AI chatbot service (tripla Bot) and a cloud-based hotel booking engine (tripla Book) with 400+ features. The integrated platform also offers QR code payment processing (tripla Pay), CRM and marketing automation (tripla Connect), and metasearch integration (triplaAgent), enabling hotels, ryokans, and transportation companies to automate customer support and increase direct bookings.
Is Tripla a public or private company?
Tripla is a public company. It is classified as public and is currently operating.
When was Tripla founded?
Tripla was founded in 2015. It employs 101 to 250 people.
Where is Tripla based?
Tripla is headquartered in Tokyo, Japan, in the Asia region.
How does Tripla make money?
Four revenue lines are on record. SaaS Subscription - AI Chatbot is the primary driver. The others are saaS Subscription - Hotel Booking Engine, payment Processing - tripla Pay and ad Support Services.
Who are Tripla's main competitors?
Direct peers on record are SiteMinder, Cloudbeds, Mews, Pegasus Solutions and SHR Group. Broad incumbents are Sabre Hospitality (SynXis), Amadeus (Hospitality / TravelClick) and OYO Rooms. Emerging players are Lighthouse (formerly OTA Insight) and TrustYou.
Does Tripla have an API?
No public API is recorded for Tripla.
What industry is Tripla in?
Tripla's product category is Hospitality SaaS. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALACAJ, Payments, Billing & Invoicing. Its NAICS code is 561599 and its SIC code is 7373.