What Sporticos does

Sporticos is a digital sports information platform founded in 2015 and headquartered in Warsaw, Poland, that operates a web-based service at sporticos.com to help football fans discover legal live-streaming options for matches worldwide. The platform aggregates data on broadcasts, fixtures, TV schedules, and pricing across leagues from over 60 countries — including all major European competitions — and presents a curated, country-specific recommendation of legal streaming sources, with auxiliary modules covering match predictions, a betting-sites ranking (focused on the UK market), a cross-country price-index tool, and editorial sports news. Underlying technology is positioned as an AI-driven analytics engine for personalized recommendations and for customer-acquisition optimization on behalf of iGaming operators.

The company is privately held following Hub Affiliations' September 2025 acquisition of a majority stake in a multimillion-dollar transaction. Sporticos has a stated headcount of 1-10 employees, indicating a lean operating structure. Its revenue model is built on affiliate referrals (commissions for sending users to betting operators such as bet365, LiveScore Bet, Virgin Bet, Unibet, and Betfred) and on-site advertising, with no direct user fees. Marketing and customer acquisition are driven primarily by organic SEO and content marketing rather than paid sales.

The company's primary user segments are football fans seeking legal streaming options and sports betting enthusiasts (largely UK-focused), while its primary business-side customer segment is iGaming and betting operators using Sporticos as an acquisition channel. Distribution is direct via the website (self-service) plus outbound referrals to betting operator partners. The company self-attests regulation by the UK Independent Press Standards Organisation (IPSO) and explicitly positions its content as a counterpoint to illegal streaming sites. Leadership disclosed includes CEO Jakub Drozd, founder Maciej Wozniak, and Chairman Farzad Peyman; company history beyond 2015 founding and the 2025 acquisition was not disclosed in available sources.

Name

Sporticos

Website

https://sporticos.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sporticos is a Warsaw-based digital platform that aggregates legal live-streaming options, fixtures, and pricing for global football matches, serving football fans and iGaming operators via affiliate referrals and advertising.

Ownership category

akta.pro rank

Product category

Sports Streaming Aggregation & iGaming Customer Acquisition

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Legal sports streaming
• Football streaming aggregator
• IGaming affiliate platform
• Match broadcast guide
• Betting site referrals

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate/Referral from Betting Sites: Sporticos directs users to licensed betting operators such as bet365, LiveScore Bet, Virgin Bet, Unibet, and Betfred who offer legal live streaming services. The platform earns commissions for user referrals to these betting sites.
2. Advertising Revenue: The platform features advertising across its website, including promotional content for betting operators and other sports-related advertisements.
3. Betting Site Promotions: Sporticos promotes betting site offers including free bets and signup bonuses, earning referral fees when users click through to register with partner betting operators.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sporticos runs a legal sports streaming aggregation platform focused on football, surfacing where matches can be watched via legitimate broadcasters and licensed betting operators. Users access match schedules, TV broadcast information, streaming-availability links, match predictions, betting site rankings, and cross-country price comparisons. The platform monetizes user traffic through affiliate referrals to operators such as bet365, Virgin Bet, Unibet, LiveScore Bet, and Betfred, as well as through display advertising.

Product overview

Sporticos is a unified legal sports streaming information platform that aggregates and curates football broadcasting data from around the world. The core product is the Sporticos Platform, which serves as a comprehensive directory for legal live sports streams and TV schedules. The platform operates through interconnected modules: the Football Streams Finder helps users locate legitimate streaming sources, the Football on TV Guide provides broadcast schedules, the Match Predictions module offers statistical forecasting, the Betting Sites Rankings evaluates streaming bookmakers, and the Price Index Tool enables cost comparison across regions. The Sports Streams News section rounds out the offering with editorial coverage of the sports broadcasting industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Sporticos Legal Sports Streaming Platform The umbrella web product that aggregates football match schedules, broadcaster mappings, streaming availability, match predictions, betting-site rankings, and news into a single destination for football fans seeking legal live-streaming sources.
• Football Streams Finder A search and discovery tool that helps football fans locate legal live streams for matches happening worldwide, prioritizing the cheapest and most convenient legitimate option in the user's country.
• Football on TV Guide A continuously updated TV and broadcast guide listing which channels, broadcasters, and streaming platforms are showing upcoming football matches across global competitions.
• Match Predictions Statistical football match predictions including 1X2 (win/draw/win), Over 2.5 goals, Both Teams to Score, and other probability-based forecasts published ahead of fixtures.
• Betting Sites Rankings Curated rankings and reviews of UK-licensed betting operators (bet365, Virgin Bet, Unibet, LiveScore Bet, Betfred) that offer live football streaming, evaluating streaming quality, coverage and access requirements.
• Price Index Tool A cross-country price comparison tool showing how much football fans pay to watch the English Premier League, Bundesliga, La Liga and other top competitions via subscription and streaming services.
• Sports Streams News Editorial news and analysis covering the football broadcasting landscape, TV rights, transfers, and where-to-watch guides for major football matches.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LiveScore: LiveScore provides live scores, results, and streaming information across multiple sports and operates its own betting brand (LiveScore Bet). It is directly comparable as a sports content platform that drives users toward legal streaming and betting operators in the same UK/European markets.
• OneFootball: OneFootball aggregates football news, live scores, streaming availability, and editorial content with a global user base. It mirrors Sporticos' football-first content directory and streaming-aggregation model, with similar SEO-led acquisition and broadcasting partnerships.
• Flashscore: Flashscore offers live scores, statistics, and streaming links across dozens of sports and is a leading European sports data destination. It competes directly with Sporticos for organic 'live stream / where to watch' traffic and also monetizes via sportsbook partnerships.
• Oddschecker: Oddschecker is a sportsbook comparison and affiliate site focused on odds, free bets, and streaming availability. Its business model—aggregating offers from licensed bookmakers and earning CPA commissions—is structurally identical to Sporticos'.
• SofaScore: SofaScore provides live scores, detailed statistics, and broadcaster information across global sports. Its directory of legal streaming sources and broadcaster data is functionally similar to Sporticos' core directory, with broader sport coverage.
• FotMob: FotMob delivers live football scores, statistics, lineups, and broadcaster information with strong mobile engagement. It competes with Sporticos for football fans seeking streaming and match context in a similar product-led, content-first format.
• Compare.bet: Compare.bet is a UK-focused sportsbook and free-bet comparison site that earns affiliate revenue from licensed operators. It is comparable as a sportsbook affiliate operating in the same regulatory environment and customer base.

Broad incumbents

• Goal.com: Goal.com is a large football media property covering news, live scores, and streaming information globally. While it is broader in editorial scope, it overlaps with Sporticos on 'where to watch' content and ranks for the same high-intent football queries.

Others

• Hub Affiliations: Hub Affiliations is an iGaming affiliate network and now Sporticos' parent company. It is comparable as an operating peer that sits one layer upstream, sharing the same affiliate-economics logic and operator relationships that drive Sporticos' revenue.

Emerging players

• Timeform: Timeform produces sports data, ratings, and predictions leveraged by both consumers and betting operators. It is comparable as a football-focused data and predictions brand whose content strategy intersects with Sporticos' match-predictions and editorial modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sporticoscom
• Facebookfacebook.com/sporticoscom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sporticos