What Hub Affiliations does

Hub Affiliations is a privately-held Italian tech company founded in 2020 and headquartered in Naples, operating an affiliate marketing network and ecosystem focused on the gambling and sports betting sector. The company recruits and manages affiliates (tipsters, influencers, content creators, and digital entrepreneurs) who promote regulated betting operators, with a network covering 300+ tipsters, 35 bookmaker partners, and 11 strategic partners. It serves two primary customer segments: individual affiliates seeking technology, traffic and monetization infrastructure, and betting operators seeking quality traffic under CPA, revenue share, or hybrid commission models with ADM-certified compliance.

The company's core product is the Hub Affiliations Network, delivered alongside a proprietary technology stack that includes dedicated CRM systems, sports betting and casino comparison tools, marketing automation for affiliate link and banner management, the proprietary G.A.I.N. technology platform (nominated for Best Tech at iGB Affiliate Awards 2026), and the Sbostats statistics platform built on what the company describes as the world's largest archive of opening odds (70M+ data points). Hub also controls a 57-property owned media portfolio spanning editorial portals (123 Scommesse, DerbyDerbyDerby, Milanisti Channel, Bologna Sport News), prediction and comparison sites (Bet Advisor, Scommesse Serie A, ScommesseSulWeb), the Sporticos streaming/results hub (9.2M+ active users globally), casino guides (CasinoSulWeb, CasinoMonkey), a creator monetization platform (Grownow), a sports journalism training school (Sport Media Academy), and a digital marketing agency (Famacs). The company holds 16 ISO certifications across information security, privacy, business continuity, anti-bribery, quality management, and cloud security.

Hub Affiliations monetizes primarily through affiliate commissions (CPA, revenue share, hybrid), with exclusive master partner agreements (e.g., Vincitù in Italy) and bookmaker partnerships as additional revenue levers. The go-to-market combines a self-serve VIP affiliate platform (vip.hubaffiliations.com) for individual SMB recruitment with direct B2B sales to betting operators for enterprise contracts. The company expanded internationally in 2025–2026 via a majority-stake acquisition of Sporticos (September 2025), the launch of UK subsidiary Hub Affiliations UK Ltd at Canary Wharf (February 2026), a stake in London Aquis-listed NYCE International Plc, and a partnership with Gana Media Group targeting Mexico/LATAM ahead of the FIFA World Cup 2026. Founder and CEO Francesco Maddalena leads the group alongside principal investor Charles Herisson.

Name

Hub Affiliations

Legal name

HUB AFFILIATIONS SRL

Website

https://hubaffiliations.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub Affiliations is a Naples-based affiliate marketing network for the gambling and sports betting sector, operating 57 owned media properties and connecting 300+ tipsters with 35 bookmaker partners through CPA, revenue share, and hybrid commission models across Italy, the UK, and LATAM.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Network

NAICS

Gambling Industries (7132), Media Buying Agencies (541830), Other Gambling Industries (713290)

akta.pro primary industry

Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD), Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing network
• Sports betting affiliate
• IGaming affiliate program
• Tipster platform
• Affiliate commissions

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate Marketing Commissions: Hub Affiliations generates revenue primarily through affiliate marketing in the gambling sector. The company recruits affiliates who promote betting brands and operators, earning commissions through CPA (Cost Per Acquisition), revenue share, and hybrid commission models.
2. Bookmaker Partnerships: Revenue from partnerships with major bookmakers, providing exclusive and reliable opportunities to affiliates through the network
3. Sporticos Majority Stake Investment: Acquired majority stake in Sporticos, an iGaming customer acquisition platform, enabling expansion through AI-driven analytics and growth in LATAM and emerging markets

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hub Affiliations operates an affiliate network in the gambling and sports betting sector, recruiting and managing affiliates (digital entrepreneurs, tipsters, influencers) who promote betting brands and operators. The company provides tracking tools, CRM systems, comparison technology, marketing automation, and operational support. Revenue is generated through CPA (Cost Per Acquisition), revenue share, and hybrid commission models with 35 partnered bookmakers. The network includes 300+ tipsters, 57 owned media properties, and ADM-certified programs operating in Italy, the UK, LATAM, and North America.

Product overview

Hub Affiliations is a tech company operating as an affiliate network and ecosystem in the gambling and sports betting sector. Its core offering is the Hub Affiliations Network itself, offering affiliate programs with CPA, revenue share, and hybrid commission models, alongside proprietary technology solutions (G.A.I.N.). The portfolio spans 17 owned/affiliated web properties including editorial portals (123 Scommesse, DerbyDerbyDerby, Milanisti Channel, Bologna Sport News), statistics and prediction platforms (Sbostats, Bet Advisor), live streaming and results hubs (Sporticos), betting comparison sites (Scommesse Serie A, ScommesseSulWeb), casino guides (CasinoSulWeb, CasinoMonkey), a creator monetization platform (Grownow), a sports journalism training school (Sport Media Academy), a digital marketing agency (Famacs), and a strategic investment hub (NYCE International). The ecosystem is structured around sports and entertainment content, affiliate marketing, performance measurement, and technology integration.

Differentiator

Problem solved

Functional benefit

Brands

• 123 Scommesse: Italian informational portal dedicated to online sports betting with analysis, reviews, guides and advice for choosing ADM-licensed betting sites.
• Bet Advisor
• DerbyDerbyDerby
• Milanisti Channel
• Sbostats
• Scommesse Serie A
• Sport Media Academy
• Sporticos
• Grownow
• Punters Lounge
• Famacs
• NYCE International
• Scommesse Sul Web
• Casino Sul Web
• CasinoMonkey
• Bologna Sport News

Products and services

• Hub Affiliations Affiliate Network Core affiliate network in the gambling and sports betting sector offering CPA, revenue share, and hybrid commission models to affiliates promoting 35 partnered bookmakers. Provides partner selection, commission model definition, reporting, operational support, and certified ADM programs. Network includes 300+ tipsters and operates across Italy, UK, LATAM, and North America.
• G.A.I.N. Technology Platform Proprietary technology solution by Hub Affiliations for the affiliate ecosystem, covering partner management, reporting, performance tracking, and automation for the iGaming affiliate network. Nominated for Best Tech category at iGB Affiliate Awards 2026.
• Sbostats Sports Statistics Platform Sports betting statistics platform built on the world's largest archive of opening odds with over 70 million data points, enabling precision predictions and data-driven betting analysis. Used by tipsters and affiliates within the Hub Affiliations network.
• Sporticos Sports Streaming and Results Platform International football-focused platform serving as a hub for legal streaming of matches, results, schedules, and updated sports news. Hub Affiliations holds a majority stake in Sporticos. Platform reaches 9.2M+ active users and 12M+ sessions globally (May 2025 - April 2026), with key markets in Brazil, Argentina, Peru, Colombia, USA, Mexico, Chile, and Canada. Planned AI-driven analytics integration for predictive capabilities.

Quantifiable outcome

• 9.2M+ active users and 12M+ sessions globally on Sporticos.com (May 2025 - April 2026)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Gana Media GroupminorStrategic or Co-development Partner · 3 June 2026Hub Affiliations and Gana Media Group announced a strategic partnership to accelerate the growth of Estadio Gana in Mexico and LATAM region ahead of the FIFA World Cup 2026. The partnership focuses on sports media expansion and content distribution.
• VincitùcoreStrategic or Co-development Partner · 29 January 2026Hub Affiliations signed an exclusive agreement to manage the entire affiliate network of Vincitù, one of Italy's most established online gaming brands. Hub Affiliations serves as exclusive master partner, handling partner selection, commission structures, reporting, and operational support. Both companies frame the agreement as a long-term strategic partnership aimed at promoting responsible affiliate marketing and sustainable growth within Italy's regulated gaming sector.
• SporticoscoreStrategic or Co-development Partner · 11 September 2025Hub Affiliations acquired a majority stake in Sporticos, a leading iGaming customer acquisition platform, in a multimillion-dollar transaction. Sporticos enables expansion through AI-driven analytics and accelerates growth in high-potential markets including LATAM and emerging regions. Sporticos.com is an international platform for legal streaming, results, calendars and sports news.
• NYCE International PlccoreStrategic or Co-development PartnerHub Affiliations holds a stake in NYCE International Plc, a company listed on the London Aquis market. NYCE acts as a strategic partner and investment hub for innovative projects in sports, casinos, and lotteries, covering product, technology, affiliation, payments, cryptocurrencies, regulation, and licenses. NYCE is also featured among Hub Affiliations' ecosystem of owned sites.
• SlotMatic PlaycoreStrategic or Co-development PartnerStrategic partnership between Hub Innovation and Hub Affiliations to accelerate SlotMatic Play's access to UK and Italy markets. The collaboration leverages both companies' strengths in technology, market presence, and affiliate networks.
• Hub InnovationcoreStrategic or Co-development PartnerHub Innovation is the parent holding company (HubInnovation Holding Ltd) providing disruptive and innovative solutions. It houses technology teams including Frontend Game Developers (TypeScript/Game SDK), Full Stack Engineers (TypeScript/Node.js/React.js), and operates platforms like SlotMatic. Hub Affiliations operates as part of the broader Hub Innovation ecosystem.
• Bookmaker Partners (35)coreChannel Partner/ Reseller/ DistributorHub Affiliations collaborates with 35 major bookmakers to offer affiliates exclusive and reliable opportunities. The network provides access to multiple betting operators with CPA, revenue share and hybrid commission models.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kambi Group: Listed B2B sports betting technology and odds provider serving operators globally. Comparable at the data and odds-feed layer (overlapping with Sbostats), though primarily B2B rather than affiliate/consumer.
• Sportradar: Global sports data and content company providing odds, scores, and media solutions. Comparable as a sports-data infrastructure provider relevant to Hub's data-driven prediction and content strategy, but operating at much larger B2B scale.
• Gaming Innovation Group (GiG): Listed iGaming platform and media company offering affiliate marketing alongside B2B platform services. Comparable as an incumbent offering both affiliate-network and broader iGaming technology, relevant to Hub's G.A.I.N. platform ambitions.

Others

• Stats Perform: Sports data and AI analytics provider powering betting, media, and leagues globally. Comparable as an upstream data and AI infrastructure provider whose technology underpins much of the sports-content ecosystem Hub operates in.

Direct peers

• Better Collective: Denmark-based, publicly listed sports betting affiliate network and media group operating across Europe and the US. Highly comparable as a direct affiliate-network competitor with comparable bookmaker partnerships and owned media properties.
• Gambling.com Group: Publicly listed gambling affiliate marketing group operating comparison and editorial sites in regulated markets. Direct peer in SEO-led sports betting and casino content monetization, with overlapping bookmaker partner set.
• Catena Media: Publicly traded gambling affiliate network with deep European and US presence in sports betting and casino lead generation. Closest comparable in business model (CPA/revshare with operators) and customer overlap (online bookmakers and casinos).
• Oddschecker: UK-based sports betting odds comparison site and affiliate network. Comparable as a sportsbook-aggregator-and-affiliate competitor with strong UK regulated-market presence, mirroring Hub's 123 Scommesse / Scommesse Serie A comparison sites.

Emerging players

• Timeform: Sports data, ratings, and tipster-led predictions platform with a strong UK horse-racing and football heritage. Comparable as a tipster/prediction-content brand that competes with Bet Advisor and the Hub tipster ecosystem.
• RTSmunity: AI-driven sports betting analytics provider focused on predictive modeling. Comparable as an emerging player in the AI/sports-prediction space that intersects with Hub's Sporticos AI analytics and Sbostats prediction capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HAffiliations
• YouTubeyoutube.com/@HubAffiliations-i3m
• Facebookfacebook.com/hubaffiliations
• LinkedInlinkedin.com/company/hubaffiliations
• Instagraminstagram.com/hub_affiliations

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Affiliations