GC COMPANY

What GC COMPANY does

GC COMPANY Corp., operating as 여기어때 (Yeogi), is a South Korean online travel and accommodation booking platform incorporated in 2017 and headquartered at 479 Bongeunsa-ro, Gangnam-gu, Seoul (within the Korean firmographic record the listed founding city is Gangneung, but operational headquarters are in Seoul's Gangnam district). The platform serves South Korean individual leisure travelers seeking to search, compare, and book domestic accommodations — including hotels, motels, pensions, resorts, pool villas, camping/glamping sites, hanok traditional houses, and home&villa properties — as well as overseas accommodations, package tours, flights, combined flight+hotel bundles, leisure/attraction tickets, car rentals, and space rentals across more than 30 international markets. The company employs 251-500 people and operates a mobile app alongside the yeogi.com website, with SEO-driven destination pages and published travel magazines serving as top-of-funnel content marketing.

The business model is a hybrid marketplace-and-direct setup: third-party accommodation sellers (motels, pensions, hotels, pool villas) list inventory on the platform generating marketplace commission revenue, while the company also sells products directly, generating transactional revenue. Pricing is real-time and varies by accommodation type, location, dates, and availability, with both original and coupon-applied (member) prices displayed to users. The go-to-market is product-led growth via self-serve booking, reinforced by an Elite Membership loyalty program offering exclusive discounts and a Trip Holic benefits program. Distribution channels are digital-direct to consumers plus a channel/reseller relationship with individual accommodation sellers. A dedicated B2B corporate travel and employee welfare service operates at business.yeogi.com, and a digital Yeogi Gift Card product enables closed-loop stored-value purchases.

The platform has expanded its product surface beyond its domestic accommodation roots into adjacent travel verticals, supported by cumulative disclosed funding of approximately $68 million across rounds between 2015 and 2022, with institutional and strategic investors including GS Retail, KDB Capital, Mirae Asset Capital, JKL Partners, Korea Investment Partners, Bokwang Investment, and Daesung Investment. The company is led by Representative Director (CEO) 정명훈 (Jung Myung-hoon). Enterprise customer logos and contracted B2B revenue are not disclosed; named competitive advantages in the source material are a moderate content library breadth and moderate brand recognition, with no documented proprietary technology stack, AI/ML capability, patents, or third-party validation beyond the platform's transactional footprint.

Name

GC COMPANY

Legal name

(주)여기어때컴퍼니

Website

https://goodchoice.kr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

GC COMPANY, operating as Yeogi, is a South Korean online travel marketplace serving individual leisure travelers with domestic and overseas accommodation bookings, package tours, flights, leisure tickets, car rental, and a corporate travel service, operating via a hybrid third-party seller and direct inventory model.

Ownership category

akta.pro rank

Product category

Online Travel Booking

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

Keywords

• Travel accommodation booking
• Online travel marketplace
• Hotel booking platform
• Package tour booking
• Flight booking service

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Commission from Platform Sellers: Individual sellers list and sell accommodations on the Yeogi platform. The platform acts as a marketplace intermediary, earning commission from these third-party sellers who sell accommodations (hotels, motels, pensions, pool villas).
2. Direct Product Sales: The company also sells products directly through the platform alongside third-party sellers, generating revenue from direct accommodation bookings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GC COMPANY operates Yeogi (여기어때), an online travel accommodation booking marketplace that connects individual travelers with domestic and overseas accommodation providers. The platform aggregates listings from third-party sellers including hotels, motels, pensions, resorts, pool villas, camping/glamping sites, and hanok traditional houses, and also offers package tours, flight bookings, flight-plus-hotel bundles, leisure tickets, car rentals, and space rentals. The platform earns commission from accommodation sellers and charges transaction fees on direct bookings.

Product overview

GC COMPANY operates 여기어때 (Yeogi), a unified travel booking platform offering a comprehensive portfolio of travel services. The core offering centers on accommodation bookings (domestic and overseas lodgings including hotels, motels, pensions, resorts, camping, pool villas, and hanok), supplemented by package tours, flight bookings, and combined flight+hotel bundles. Additional services include leisure tickets, car rental, and space rental. The platform includes membership programs (Elite Membership, Trip Holic loyalty), gift cards, and a dedicated corporate/business travel service.

Differentiator

Problem solved

Functional benefit

Brands

• 엘리트 멤버십: Elite membership program offering discounted bookings and exclusive benefits for registered members
• 트립홀릭

Products and services

• Yeogi (여기어때) Travel Booking Platform Flagship online travel booking marketplace providing comprehensive search and booking for domestic and overseas accommodations, package tours, flights, leisure tickets, car rentals, and space rentals, targeting South Korean individual travelers and served via website and mobile app.
• Domestic Accommodations (국내숙소) Search and booking service for domestic Korean accommodations including hotels, motels, pensions, resorts, pool villas, camping sites, hanok traditional houses, and home&villa properties across various regional destinations.
• Overseas Accommodations (해외숙소) International accommodation booking service covering destinations across Asia (Japan, Vietnam, Thailand, Guam, Singapore, Taiwan, Hong Kong, Macau), Europe (France, Italy, Turkey, Switzerland, Austria, Netherlands, Czech Republic, Portugal, Russia, Iceland, Spain, Germany, UK), the Americas (USA, Canada), Oceania (Australia, New Zealand), South Asia (India), and the Middle East (Egypt).
• Package Tours (패키지여행) Pre-packaged travel bundles combining flights and accommodations for popular international destinations including Nha Trang, Da Nang, Paris, Rome, Osaka, Sapporo, Istanbul, Los Angeles, New York, Las Vegas, San Francisco, Fukuoka, Sydney, Brisbane, Gold Coast, Cebu, Bohol, Honolulu, Bangkok, Phuket, Bali, Singapore, Interlaken, Venice, Naples, Prague, and Vienna.
• Flights (항공) Flight booking service enabling users to search and book domestic and international airline tickets.
• Flight + Hotel (항공+숙소) Combined flight and hotel booking package service for streamlined travel planning.
• Leisure Tickets (레저·티켓) Leisure activity tickets and attractions booking service for travel experiences.
• Car Rental (렌터카) Car rental booking service for travel transportation needs.
• Space Rental (공간대여) Space rental booking service for various venues and facilities.
• Elite Membership (엘리트 멤버십) Premium membership program offering exclusive discounts on bookings, with benefits accessible upon login, including coupon benefits and special pricing for South Korean travelers.
• Yeogi Gift Card (여기어때 상품권) Digital gift card service allowing users to purchase and use gift cards for accommodation, tour, and travel bookings via the platform.
• Business Travel/Welfare Service (기업 출장/복지 서비스) Corporate travel and employee welfare service for business clients, available at business.yeogi.com, enabling companies to manage employee travel accommodations and welfare benefits.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Emerging players

• Skyscanner: Skyscanner is a global flight search and comparison platform owned by Trip.com Group, competing with Yeogi's flight booking product. Korean travelers use both Yeogi's integrated flight+hotel bundles and Skyscanner's metasearch for airfare discovery, creating overlap in the flight segment.
• Airbnb: Airbnb competes with Yeogi in the vacation rental and unique-stay categories (pensions, pool villas, hanok, home&villa) that Yeogi has aggregated domestically. Both target Korean travelers seeking non-hotel accommodations, though Airbnb operates on a different host-driven model.

Direct peers

• MyRealTrip: MyRealTrip is a major Korean OTA offering flights, hotels, packages, and travel deals, directly competing with Yeogi's product mix including overseas accommodations, package tours, and flights. It targets similar Korean consumer and outbound segments with comparable pricing-driven positioning.
• Yanolja: Yanolja is the leading Korean OTA for accommodation, leisure, and travel, directly competing with Yeogi in domestic hotels, motels, pensions, and overseas bookings. Backed by SoftBank and Booking Holdings, it is the most direct head-to-head competitor in the Korean online accommodation marketplace.
• Klook: Klook is an Asia-Pacific-focused travel activities and booking platform, overlapping with Yeogi's leisure tickets and tour categories. Both target Korean outbound travelers with curated experiences, attraction tickets, and overseas tour packages.

Broad incumbents

• Hotels.com: Hotels.com is an Expedia Group-owned global hotel-specialist OTA, directly comparable to Yeogi's core hotel-booking use case for both domestic and overseas inventory. It competes primarily on the international hotel segment where Korean outbound travelers shop.
• Booking.com: Booking.com is the world's largest accommodation OTA and a major competitor in Yeogi's overseas hotel segment, particularly for Korean outbound travelers booking international stays. It also holds a strategic stake in Yanolja, reinforcing its Korean market presence.
• Agoda: Agoda is an Asia-headquartered accommodation OTA with deep Asian hotel inventory, competing with Yeogi's overseas accommodation listings across Southeast Asia, Japan, and other popular Korean outbound destinations.
• Trip.com Group: Trip.com Group operates Trip.com, Ctrip, and Skyscanner — global OTAs with strong Asian travel footprints. It competes with Yeogi in Korean outbound flights, hotel bookings, and package tours, and offers superior scale and supplier relationships across the same Asian destinations Yeogi lists.
• Expedia Group: Expedia Group operates global OTAs (Expedia, Hotels.com, Vrbo) that compete with Yeogi across international hotel bookings and package tours for Korean outbound travelers. Its broad portfolio and B2B distribution via Expedia Partner Solutions overlap with Yeogi's marketplace and direct sales channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_goodchoice
• Facebookfacebook.com/goodchoiceofficial
• LinkedInlinkedin.com/company/good-choice-magdalena-grabowska

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GC COMPANY