What Qodeup does

Qodeup is an Italian B2B SaaS company serving the Horeca (hospitality and restaurant) sector with a QR code-based restaurant operating platform. Founded in May 2019 by Stefano and Fabio (with Fabio Marniga identified as CEO in supplementary data) and headquartered in Castegnato (Brescia), Italy, the company operates as Qodeup Srl and supports over 2,897 restaurants in Italy with table-side payment and over 3,798 clients with digital menu services, while beginning expansion into Spanish-speaking markets. Customers include full-service restaurants, trattorias, bars, pizzerias, hotel restaurants, and chains, with named users such as DoppioMalto, Maui, Ristorante Vittoria, Hotel La Pergola, Soulgreen, and Fra Diavolo.

The platform is built around three integrated products — Pagamento al tavolo (Pay with QR) for split-bill and table-side payment, Menù Digitale (Digital Menu) for multilingual QR menus, and Ordina e Paga (Order and Pay) for table ordering, takeaway, and delivery — supplemented by add-on modules for digital tipping (Mance) and review collection (Recensioni). The technical stack runs on Google Cloud Platform with GKE, Node.js/TypeScript, MySQL, MongoDB, BigQuery, REST and WebSocket APIs; a key technical differentiator is the first-to-market integration with Italian cash register management software (gestionale di cassa) and proprietary AI-driven menu translation across 100+ languages plus allergen filtering. No customer app download is required — the entire flow is browser-based via QR code.

Qodeup monetizes via a hybrid transaction-and-subscription model: Pay with QR is priced at €0.09 + 1.99% per transaction (or 0.99% under a current promotion) with no fixed monthly fee, while Digital Menu and Order & Pay are subscription products at roughly €22–€33/month depending on billing cadence. Distribution is multi-channel: self-serve PLG website onboarding, a freelance commercial agent salesforce targeting mid-market and chains, a €150-per-referral restaurant referral program, partner/reseller recruitment, and PR in Forbes Italy and Il Sole 24 Ore. The company has raised approximately €4M+ cumulatively across a €307,991 Bocconi-linked instrument (2021), a €2.5M seed led by Techshop Primo with FoodBrand (October 2022), and a ~$1.5M round in January 2025, and is supported by the EU-co-financed Smart&Start Italia program.

Name

Qodeup

Legal name

Qodeup Srl

Website

https://homepage.qodeup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Qodeup is an Italian SaaS company providing QR code-based table-side payment, digital menus, ordering, tipping, and review tools to over 2,897 restaurants in Italy, with proprietary cash register integration and AI-powered 100-language menu translation.

Ownership category

akta.pro rank

Product category

Restaurant payment and digital ordering software

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), QR Code Payments Wallets (FSAMAEAC)

Keywords

• Restaurant payment software
• QR code payments
• Digital menu solutions
• Table-side ordering
• Restaurant point-of-sale

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Payment Processing Fees: Transaction-based fees on each payment processed through the QR code system. Restaurants pay per transaction plus a percentage of the transaction amount. No fixed monthly costs for basic Pay with QR service.
2. Digital Menu Subscription: Monthly/quarterly subscription for digital menu service. Includes menu creation, AI translation to 100+ languages, allergen filtering, real-time updates, and QR code delivery.
3. Order and Pay Service: Full ordering and payment solution combining digital menu, table ordering, and payment processing. Includes take-away and delivery service management. Subscription-based with transaction fees.
4. Table Payment Subscription: Payment-at-table service with separate billing. Includes split bill management, dashboard integration with cash register, tip processing, and review collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Qodeup sells a QR-code-based restaurant engagement platform that enables customers to view digital menus, place orders, split and pay bills, leave tips, and submit reviews directly from their smartphone by scanning a table QR code, with no app download required. The platform integrates natively with restaurant cash-register (gestionale di cassa) systems and is monetized through SaaS subscriptions (Digital Menu, Order and Pay) plus per-transaction payment fees (Pay with QR).

Product overview

Qodeup is a unified restaurant management platform built around QR code technology. The core offering consists of three integrated products: Pagamento al tavolo (Pay with QR) for table-side payment, Menù Digitale (Digital Menu) for multilingual digital menus, and Ordina e Paga (Order and Pay) for ordering and delivery. These are supplemented by two add-on modules: Mance for digital tipping and Recensioni for review collection. All services are delivered via QR codes, require no app download from customers, and are designed to work with existing cash register systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Pagamento al tavolo (Pay with QR) QR-code-based table payment system that lets restaurant customers split the bill per person, per dish or 'alla romana', leave a tip, and pay directly from their smartphone (card or digital wallet) in about 10 seconds, with no app download required; integrates natively with the restaurant's cash-register (gestionale di cassa) for real-time payment status and is sold to Italian SMB restaurants on a per-transaction plus percentage basis.
• Menù Digitale (Digital Menu) Interactive digital menu accessible via QR code that lets restaurants create and update menus in real time from a smartphone, with proprietary AI that automatically translates menu content into 100+ languages and an allergen filter for dietary requirements; sold to restaurants as a quarterly, semi-annual or annual SaaS subscription.
• Ordina e Paga (Order and Pay) End-to-end ordering and payment solution combining digital menu, table-side ordering via QR code, take-away and delivery service management, and payment processing; sold to restaurants as a quarterly subscription plus transaction fees.

Quantifiable outcome

• 200% increase in positive reviews within 3 months
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• B4i - Bocconi for InnovationcoreStrategic or Co-development Partner · 1 January 2021Qodeup joined the B4i Bocconi for Innovation acceleration program in Milan in 2021. The program provides mentorship, resources, and network access for innovative startups.
• Tree NationcoreStrategic or Co-development PartnerEnvironmental partnership where Qodeup plants one tree for each new restaurant customer. Trees planted in Tanzania (Plant to Stop Poverty project) and Madagascar (reforestation with mangroves). 1,600 trees planted to date, absorbing 32.5 tonnes of CO2.
• Up2YouminorStrategic or Co-development PartnerCarbon footprint partnership for calculating Qodeup's corporate carbon footprint and promoting renewable energy projects in Turkey, Pakistan, Brazil, Peru, Indonesia, China, and Zimbabwe. 8 active projects.
• Smart&Start Italia / European UnioncoreStrategic or Co-development PartnerQodeup is supported by the Smart&Start Italia Program, co-financed by the European Union, for the development of digital solutions dedicated to the restaurant industry.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SumUp: European SMB payments and POS provider serving hundreds of thousands of merchants including restaurants. Competes for the same restaurant wallet with broader hardware + software stack and significantly more capital.
• Zettle (PayPal): PayPal-owned SMB POS and card-reader business with strong European restaurant footprint. Competes on in-person acceptance and increasingly on software, but lacks Qodeup's QR-menu depth.
• Toast: US-leading restaurant POS + payments + digital ordering + payroll platform. Indirect comparable for the integrated restaurant software + payments playbook Qodeup is pursuing at smaller scale.
• Lightspeed Restaurant: Public restaurant and retail POS with integrated payments and online ordering in Europe. Comparable on the omnichannel restaurant software stack Qodeup is assembling, with established chain-tier customers.
• Block (Square): Owner of Square, one of the most established SMB payments + POS platforms globally. Benchmark for what scaled SMB payments economics look like and a potential acquirer of Qodeup if the trajectory stalls.
• Stripe Terminal: Stripe's in-person payments product for internet-first and omnichannel merchants. Comparable on developer-grade payments infrastructure serving SMBs that need modern acceptance without legacy hardware.

Direct peers

• Satispay: Italy's dominant QR-based mobile payment network connecting consumers directly to merchants. Direct overlap with Qodeup's Pay-with-QR value proposition in the same Italian restaurant vertical, with much larger consumer-side scale.
• Mr. Yum: Restaurant-focused QR menu, ordering, and payment platform in Australia and the UK. Closest international analogue to Qodeup's full QR menu + payment + tipping + review product bundle for restaurants.

Others

• Adyen: Global payments infrastructure provider. Qodeup's rails-through-Adyen-style dependency on Visa/MC/Apple Pay/Google Pay mirror Adyen's stack; Adyen is an infrastructure enabler rather than a direct SMB restaurant competitor.

Emerging players

• Mollie: European SMB payments platform with growing restaurant and hospitality footprint. Comparable on European SMB-first payments GTM, though Mollie is broader than restaurants and lacks Qodeup's menu and tipping depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qodeup
• LinkedInlinkedin.com/company/68484762
• Instagraminstagram.com/qodeup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qodeup