Concert Finance

What Concert Finance does

Concert Finance is a New York-based private company, founded in 2017, that operates in the residential solar financing market through its flagship product Propel. Propel is a prepaid third-party ownership (TPO) program that enables homeowners to pay the total contract value upfront via a loan, thereby realizing the federal solar Investment Tax Credit immediately rather than over time and reducing total system costs by up to 30% (or up to 40% in designated energy communities). The program features a transitional ownership structure in which a third-party owner holds the system for an initial five-year period before ownership transfers to the homeowner, with an option for earlier purchase starting in year six and a no-prepayment-penalty loan for flexibility.

The core technology underlying Propel is the prepaid PPA/lease financial structure, combined with hardware that qualifies under the Inflation Reduction Act's domestic content requirements, which can add up to 10% to the Investment Tax Credit. Concert Finance is backed by Hudson Sustainable Group, which has managed $13 billion in sustainable energy assets since 2007 and serves as the primary financial backer. The company distributes Propel primarily through CED Greentech as the primary channel partner to solar installers, with TriBeam Financial and SolSource Solutions as co-launch strategic partners, and an integration with Artemis solar and battery software platform for installer adoption.

Concert Finance generates revenue through transaction fees tied to its prepaid TPO financing program. End customers are residential homeowners seeking to adopt solar without the high upfront costs or annual price escalators typical of traditional solar leases; Concert reaches these customers indirectly via a B2B2C model through installer channels. Leadership includes CEO and co-founder Sanj Sanampudi, COO and co-founder Bryan Wilson, and CTO and co-founder Kartik Agarwal, with Chris Couture (formerly of Enphase Energy and SunPower) appointed to lead national expansion. Total disclosed funding to date is approximately $2.39 million across a 2018 Techstars round and a 2019 RTP Global seed round.

Name

Concert Finance

Website

https://concertfinance.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Concert Finance is a New York-based solar financing company offering Propel, a prepaid third-party ownership program that lets residential homeowners realize tax credits upfront and cut system costs by up to 30-40%, distributed via installer channel partners and backed by Hudson Sustainable Group.

Ownership category

akta.pro rank

Product category

Residential Solar Financing

akta.pro primary industry

Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)

akta.pro secondary industry

Community Solar Development & Subscription Management (EUAMAJAA)

Keywords

• Solar financing
• Third-party ownership
• Residential solar
• Prepaid PPA
• Tax credit financing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Prepaid TPO Financing: Concert Finance generates revenue through its Propel prepaid third-party ownership program, where homeowners pay the total contract value upfront via a loan. The company acts as a financing partner through CED Greentech, TriBeam Financial, and SolSource Solutions, facilitating solar system ownership transfers after an initial five-year transitional period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Concert Finance offers the Propel prepaid third-party ownership (TPO) program for residential solar and storage. Through this program, homeowners pay the total contract value upfront via a loan to realize solar Investment Tax Credits immediately, reducing total system costs by up to 30% (or 40% in designated energy communities). A third-party owner holds the system for an initial five-year transitional period before transferring ownership to the homeowner.

Product overview

Concert Finance offers Propel, a prepaid third-party ownership (TPO) program for residential solar financing. Propel enables homeowners to access solar tax credits upfront via a loan structure, reducing system costs by up to 30-40%. The program features a transitional ownership model with a third-party owner holding the system for five years before ownership transfers to the homeowner, with options for early purchase starting in year six. Concert Finance operates in partnership with CED Greentech, TriBeam Financial, and SolSource Solutions, with hardware powered by Enphase Energy.

Differentiator

Problem solved

Functional benefit

Brands

• Propel: A prepaid third-party ownership (TPO) program for residential solar and storage that allows homeowners to realize solar tax credits upfront, reducing total system costs by up to 30% or up to 40% in designated energy communities.

Products and services

• Propel A prepaid third-party ownership (TPO) program for residential solar and storage that enables homeowners to access solar Investment Tax Credits upfront through a loan structure. Reduces total system costs by up to 30% (or 40% in designated energy communities) and features a five-year transitional ownership structure with a no-prepayment-penalty loan, after which the system transfers to the homeowner with optional early purchase starting in year six.

Quantifiable outcome

• Reduces total system costs by up to 30%, or up to 40% in designated energy communities
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• CED GreentechcoreChannel Partner/ Reseller/ Distributor · 11 March 2026CED Greentech offers the Propel prepaid third-party ownership program in partnership with Concert Finance, TriBeam Financial, and SolSource Solutions. This channel partnership enables distribution of the prepaid solar financing product to solar installers across the network.
• TriBeam FinancialcoreStrategic or Co-development Partner · 4 March 2026TriBeam Financial co-launched the Propel residential solar and storage financing product with SolSource Solutions. They serve as a strategic partner in the prepaid PPA/lease model, working with Concert Finance to enable the transitional ownership structure for homeowners.
• SolSource SolutionscoreStrategic or Co-development Partner · 4 March 2026SolSource Solutions co-launched Propel with TriBeam Financial as a residential solar and storage financing product using a prepaid power purchase agreement or lease model. Appointed Chris Couture, former VP at Enphase Energy and SunPower, to lead the national expansion of the program.
• Enphase EnergyflagshipTechnology or IntegrationEnphase Energy provides strategic hardware for the Propel program. Their equipment qualifies projects for domestic content requirements under the Inflation Reduction Act, potentially increasing the Investment Tax Credit by 10%. This technology partnership enables IRA compliance and enhanced tax credit benefits for homeowners.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunrun: Largest US residential solar company offering leases, PPAs, and loans. Directly comparable as the incumbent owner-operator of residential solar assets, though Concert's prepaid TPO differs by transferring ownership to the homeowner after five years.
• Sunnova Energy International: National residential solar and storage service provider offering leases, PPAs, and loans across the US. Operates in the same residential solar financing and energy services category, with similar installer-network distribution.
• SunPower (residential business / Complete Solar): Established residential solar installer and equipment provider with proprietary financing offerings. Relevant as both an installer customer for financing products and a competitor offering own-balance-sheet financing alternatives.

Direct peers

• GoodLeap: Leading residential solar and home improvement financing platform distributing loan products through installer networks. Closely comparable as a financing-only player embedded in installer workflows — a direct model analogue to Concert's financing-layer approach.
• Loanpal: Solar loan provider funding residential rooftop installations through installer channels. Comparable financing-first business model targeting the same homeowner segment, though Loanpal's product is a loan rather than a prepaid TPO/PPA structure.
• Sunlight Financial: Public residential solar loan originator distributed through installer networks. Direct competitor in the residential solar financing category, though focused on loans rather than prepaid ownership structures.
• Dividend Finance: Residential solar and home improvement financing platform offering loans and PPA structures through installer relationships. Comparable in target customer (homeowners), distribution model (installer channel), and product suite.
• Mosaic: Solar loan provider offering financing for residential solar installations distributed through installer networks. Comparable financing-only model targeting the same homeowner customer, with overlapping IRA-driven demand drivers.

Emerging players

• PosiGen: Residential solar and energy efficiency provider focused on low-to-moderate-income homeowners, combining leasing with tax credit optimization. Comparable ownership-model innovation and tax-credit-driven cost reduction, though serving a different income segment.

Regional players

• Trinity Solar: Large East Coast residential solar installer offering leases, PPAs, and loans with in-house financing capabilities. Comparable as a vertically integrated solar + financing operator, though primarily regional versus Concert's national channel ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ConcertFinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concert Finance