What Lyskraft does

Lyskraft is an omnichannel fashion and lifestyle platform targeting the premium and bridge-to-luxury women's fashion segment in India. Founded in 2023 by Mukesh Bansal (former founder/CEO of Myntra and founder of Cure.Fit) and Mohit Gupta (former co-founder of Zomato's food delivery business and COO at MakeMyTrip), the company is headquartered in Gurugram and operates a curated online storefront integrated with premium physical retail experiences, including a pop-up store in Gurugram. Lyskraft positions itself around the complexity of Indian women's fashion — heritage styles, international fusion, accessories and styling, and sizing/alterations — which it argues current online and physical retailers under-serve.

The company's core technology is described as an omnichannel retail platform that integrates an online curated marketplace with offline premium retail environments, supported by retail analytics and rapid feedback loops intended to give brand partners visibility into performance and the ability to iterate quickly. Products and services are delivered through three channels: (1) the Lyskraft online platform (curated premium women's apparel and accessories), (2) physical pop-up/premium retail in Gurugram, and (3) a wholesale partnership channel, exemplified by its role as local operator for Sonae's Salsa Jeans brand, which has scaled to nine stores across Delhi, Gurugram, Noida, Mumbai, and Bangalore within a year of November 2024 market entry.

Lyskraft's revenue model combines marketplace commissions or transaction fees from curated brand partners on its platform with wholesale/retail margin from operated partner brand stores. Pricing is not publicly disclosed. The company raised $26 million in seed funding in April 2024 led by Peak XV Partners, with participation from Prosus, Sofina, and DST Global — one of the larger seed rounds in Indian consumer fashion and an explicit signal of capital adequacy for category-building rather than constrained bootstrapping. The customer base is bifurcated: fragmented premium Indian women consumers on the D2C side, and a concentrated set of premium/bridge-to-luxury brand partners on the supply side, with Sonae/Salsa Jeans as the single named flagship partnership.

Name

Lyskraft

Legal name

Lyskraft

Website

https://lyskraft.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyskraft is a Gurugram-based omnichannel fashion platform founded in 2023 by Myntra and Zomato alumni that curates premium and bridge-to-luxury women's apparel and accessories for Indian consumers across an online platform, physical pop-up stores, and wholesale brand partnerships.

Ownership category

akta.pro rank

Product category

Premium Women's Fashion E-commerce

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

akta.pro secondary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Omnichannel fashion retail
• Premium women's apparel
• Curated fashion marketplace
• Bridge-to-luxury fashion
• Lifestyle e-commerce

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission/Transaction Fees: Platform revenue from curated women's fashion brands through transaction fees or commissions on sales
2. Wholesale/Retail Operations: Wholesale partnership revenue operating partner brands' stores in India, buying inventory at wholesale prices and selling at retail

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Lyskraft operates an omnichannel premium women's fashion and accessories platform in India, combining a curated online marketplace with physical premium pop-up retail experiences. It curates premium and bridge-to-luxury women's apparel and accessories brands, and additionally serves as the Indian wholesale and retail operator for international brands such as Sonae's Salsa Jeans.

Product overview

Lyskraft is an omnichannel fashion retail platform for premium women's fashion in India, operating through two integrated channels: the Lyskraft Online Platform (a curated e-commerce experience) and Lyskraft Physical Retail (premium pop-up stores). The platform specializes in premium and bridge-to-luxury women's apparel and accessories, offering brands both online visibility and physical retail presence through a seamlessly integrated shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lyskraft Online Platform A curated online fashion marketplace offering premium women's apparel and accessories, providing a service-rich digital shopping experience tailored to the discerning premium Indian shopper.
• Lyskraft Physical Retail (Pop-up Store) A premium offline retail experience through a pop-up store in Gurugram offering the same curated premium women's fashion selection as the online platform, completing the seamless omnichannel shopping journey.
• Salsa Jeans Retail Stores (India) Indian retail stores operated by Lyskraft for Sonae's Salsa Jeans denim brand, executed through a wholesale partnership model targeting premium commercial locations in major Indian cities.

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sonae (Salsa Jeans)coreChannel Partner/ Reseller/ Distributor · 1 November 2024Lyskraft operates as the local wholesale partner for Sonae's Salsa Jeans brand in India, executing retail expansion through owned stores. Expanded to 9 stores across Delhi, Gurugram, Noida, Mumbai, and Bangalore within one year of November 2024 market entry.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Myntra: India's largest fashion e-commerce platform, founded by Lyskraft co-founder Mukesh Bansal before its acquisition by Flipkart in 2014. Directly comparable as a multi-brand fashion marketplace serving Indian consumers with both mass-market and premium offerings.
• Tata CLiQ: Tata Group's omnichannel e-commerce platform spanning fashion, luxury, and accessories. Comparable as an Indian omnichannel retailer targeting premium and bridge-to-luxury consumers through both online and physical retail partnerships.
• Nykaa Fashion: FSN E-Commerce's premium fashion and lifestyle vertical extending the Nykaa beauty playbook into apparel and accessories. Comparable as a curated, premium-positioned Indian omnichannel platform with marketplace dynamics.
• Ajio: Reliance Retail's fashion e-commerce platform spanning mass-market to premium Indian and international brands. Directly comparable as a large-scale Indian fashion marketplace with strong brand partner portfolio.
• Aza Fashions: Indian multi-brand luxury fashion retailer with curated designer collections across both online platform and physical stores in Mumbai and Delhi. Closely comparable to Lyskraft's premium multi-brand omnichannel positioning in the Indian market.
• Ogaan: Indian luxury multi-brand fashion retailer with curated designer and accessory collections across physical stores and digital channels. Comparable as a premium Indian fashion multi-brand retailer with curated brand partner model.
• Pernia's Pop-Up Shop: Indian luxury and designer fashion omnichannel platform offering curated premium and bridal wear across online storefront and pop-up physical retail. Comparable for premium Indian women's fashion omnichannel and brand partnership model.

Broad incumbents

• SSENSE: Global premium and luxury fashion omnichannel retailer offering curated multi-brand apparel and accessories. Comparable as a benchmark for premium fashion omnichannel operations, though operating at much larger scale and broader geographic reach.
• Nordstrom: Established US premium omnichannel department store with curated multi-brand fashion and accessories across physical retail and online platform. Comparable as a benchmark for premium fashion omnichannel operations and retail analytics.

Emerging players

• Voonik: India-based fashion marketplace targeting value-conscious consumers with curated apparel and accessories. Comparable as an Indian multi-brand fashion marketplace, though positioned at lower price tiers than Lyskraft's premium focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyskraft