Voonik
Voonik was an India-based women's fashion e-commerce marketplace founded in 2013 in Bengaluru, offering curated and personalized apparel. It expanded via acquisitions before merging with ShopUp, now operating as a B2B commerce, logistics, and financing platform serving South Asian businesses.
- Company typePrivate
- Founded2013
- HeadquartersBengaluru, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Voonik firmographics
Firmographics- Name
- Voonik
- Website
- https://voonik.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Voonik was an India-based women's fashion e-commerce marketplace founded in 2013 in Bengaluru, offering curated and personalized apparel. It expanded via acquisitions before merging with ShopUp, now operating as a B2B commerce, logistics, and financing platform serving South Asian businesses.
- Ownership category
- akta.pro rank
Voonik industry classification
Industry- Product category
- Women's Fashion E-commerce
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Voonik is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
Voonik business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Supply Chain, Operations, Technology or R&D, Personnel
Voonik product offering
Product offeringCore offering
Voonik operated as India's first online shopping store for women, offering stylish, handpicked fashion and lifestyle items through a personalized e-commerce platform. Following its merger with ShopUp, the combined entity extends enhanced technology, logistics, and financing solutions to businesses across South Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Voonik Online Fashion Marketplace An online shopping platform for women offering stylish, handpicked fashion and lifestyle items curated for personalized purchase; aggregates multiple sellers and brands targeting female consumers in India.
Companies that use Voonik
Customer profileIdeal customer profiles1 record
Voonik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Voonik partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopUpcoreVoonik has merged with ShopUp, combining operations to bring enhanced technology, logistics, and financing solutions to businesses across South Asia. The merger creates a unified entity focused on empowering businesses in the region.
Voonik competitors and assessment
Company assessmentBroad incumbents
- Flipkart: India's largest homegrown e-commerce marketplace with a broad fashion category that competes for the same women's apparel shopper Voonik targeted. Relevant comparable for omnichannel scale dynamics.
- Myntra: Indian fashion and lifestyle e-commerce platform owned by Flipkart, with deep women's apparel assortment and personalised shopping. Directly comparable to Voonik's original women's fashion e-commerce positioning, but operates at significantly larger scale.
- Ajio (Reliance Retail): Reliance's fashion e-commerce platform competing across price points in India. Relevant incumbent comparable for omnichannel fashion retail dynamics Voonik operated within.
- Jabong (now part of Myntra/Flipkart): Was a direct fashion e-commerce competitor to Voonik in India before being absorbed into Myntra/Flipkart. Illustrates the consolidation pressure Voonik faced in the Indian online fashion segment.
- Amazon India: Global e-commerce incumbent with large Indian fashion category including dedicated women's storefront. Sets the competitive benchmark that constrained Voonik's standalone scale potential.
Emerging players
- Meesho: Indian social commerce platform targeting tier-2/3 city consumers with affordable apparel. Comparable to Voonik in low-AOV, mass-market women's apparel and emerging-market commerce enablement.
- Nykaa: Indian beauty, wellness, and fashion e-commerce platform with strong women's customer base. Comparable to Voonik in targeting women-led discretionary spend and curated vertical positioning.
Direct peers
- Limeroad: Indian social commerce and fashion platform targeting women, offering curated lifestyle and apparel products. Closely comparable to Voonik's original personalised, women's-focused fashion marketplace thesis.
- ShopUp: B2B commerce platform for South Asian SMBs offering logistics, technology, and financing. Now the merged parent entity of Voonik, and the relevant comparable for the combined company's forward business model.
Regional players
- ShopClues: Indian online marketplace historically focused on value-priced fashion and lifestyle, overlapping with Voonik's price-sensitive women's customer base. Comparable regional e-commerce peer in India.
Market position
Customer concentration
Voonik social profiles
Digital presenceVoonik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voonik leadership team
Management profileNumber of profiles
Profiles2 records
Voonik funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voonik M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voonik
What does Voonik do?
Voonik operated as India's first online shopping store for women, offering stylish, handpicked fashion and lifestyle items through a personalized e-commerce platform. Following its merger with ShopUp, the combined entity extends enhanced technology, logistics, and financing solutions to businesses across South Asia.
Is Voonik a public or private company?
Voonik is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Voonik founded?
Voonik was founded in 2013. It employs 101 to 250 people.
Where is Voonik based?
Voonik is headquartered in Bengaluru, India, in the Asia region.
Who are Voonik's main competitors?
Broad incumbents on record are Flipkart, Myntra, Ajio (Reliance Retail), Jabong (now part of Myntra/Flipkart) and Amazon India. Emerging players are Meesho and Nykaa. Direct peers are Limeroad and ShopUp. ShopClues is listed as a regional player.
Does Voonik have an API?
No public API is recorded for Voonik.
What industry is Voonik in?
Voonik's product category is Women's Fashion E-commerce. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 458 and its SIC code is 5621.