DTT
DTT, operating as DTiQ, is a US-based, private intelligent-video and data-analytics platform that delivers AI-powered video surveillance, POS-integrated analytics, remote operational auditing (SmartAudit™), and AI-driven drive-thru optimization (DRIVETHRUiQ) to more than 32,000 multi-site QSR, specialty retail, and convenience-store operators across the US, Europe, and Australia.
- Company typePrivate
- Founded1999
- HeadquartersFramingham, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What DTT does
DTT, operating commercially as DTiQ, is a US-based private software and services company founded in 1999 and headquartered in Framingham, Massachusetts (with additional operating offices in Marlborough, MA and Las Vegas, NV). The company began as a video-surveillance provider to the hospitality and specialty retail industries and, following its January 2018 acquisition of DTiQ and concurrent $80 million financing led by CapitalSource (with Capital One Ventures), repositioned itself as an AI-powered intelligent video and data-analytics platform for multi-site operators in quick-service restaurants (QSR), specialty retail, and convenience stores (c-store). The flagship offering, the 360iQ platform, unifies four product lines: VIDEOiQ (intelligent video surveillance as a service), DATAiQ (real-time video + POS data analytics with exception-based reporting), AUDITiQ (remote and field operational auditing including the trademarked SmartAudit™), and DRIVETHRUiQ (AI-driven drive-thru timers, gamification, computer vision detection, and Panorama reporting). The platform is camera-agnostic and integrates with customers' existing IP or analog cameras and POS systems, deploying computer vision for drive-thru and in-store monitoring, anomaly detection for loss prevention, and automation of operational audits.
The company monetizes through a mix of recurring SaaS subscriptions (annual billing, quote-based pricing tied to location count and selected modules), hardware sales (proprietary drive-thru timers and headsets), and professional services (field implementation, training, and customer success). Go-to-market combines enterprise and mid-market direct field sales with a consultative demo/3-step onboarding motion and a channel-reseller partner program, supported by content marketing, case studies, webinars, and trade-show presence. With a stated base of 32,000+ business locations, the processing of billions of POS transactions annually, and offices or data-processing presence in the United States, Poland, and Australia (with GDPR and CCPA compliance infrastructure), DTiQ presents as an established, vertically focused intelligent-location platform targeting loss prevention, speed-of-service, and operational-excellence outcomes for multi-unit operators.
DTT firmographics
Firmographics- Name
- DTT
- Legal name
- DTiQ Technologies, Inc.
- Website
- https://dttusa.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- DTT, operating as DTiQ, is a US-based, private intelligent-video and data-analytics platform that delivers AI-powered video surveillance, POS-integrated analytics, remote operational auditing (SmartAudit™), and AI-driven drive-thru optimization (DRIVETHRUiQ) to more than 32,000 multi-site QSR, specialty retail, and convenience-store operators across the US, Europe, and Australia.
- Ownership category
- akta.pro rank
DTT industry classification
Industry- Product category
- Video Surveillance & Loss Prevention Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
Keywords
Where DTT is headquartered
LocationHeadquarters
- HQ city
- Framingham
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
DTT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Platform Subscription: Recurring subscription-based revenue model for access to the 360iQ platform and its integrated solutions (VideoIQ, DataIQ, AuditIQ, DriveThruIQ). Customers pay subscription fees for cloud-hosted video surveillance, analytics, and audit services.
- Hardware Sales: Sale of physical equipment including drive-thru timers, headsets, and camera systems that complement the software platform. The company integrates with existing cameras but also sells proprietary hardware.
- Professional Services: Field services, implementation, training, and ongoing customer success services. Expert-driven loss prevention solutions combining technology, audits, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on business needs and scale |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
DTT product offering
Product offeringCore offering
DTT (operating as DTiQ) provides AI-powered intelligent video surveillance combined with POS data analytics through its 360iQ cloud platform. The offering unifies four core modules — VideoIQ (intelligent video surveillance), DataIQ (video and POS data analytics), AuditIQ (remote operational auditing) and DriveThruIQ (drive-thru performance optimization) — together with proprietary hardware (drive-thru timers and headsets) and professional audit and field services, primarily for multi-location QSR, retail, and convenience store operators.
Product overview
DTiQ offers a platform-plus-modules architecture combining intelligent video surveillance, data analytics, remote auditing, and drive-thru solutions. The 360iQ Platform serves as the unified hub integrating four core products: VIDEOiQ (intelligent video surveillance), DATAiQ (video and POS data analytics), AUDITiQ (remote auditing services), and DRIVETHRUiQ (AI-powered drive-thru optimization). Additional sub-products and features include SmartAudit for operational audits, drive-thru timers and headsets as hardware add-ons, video verification, exception-based reporting, and panorama reporting. The platform is camera-agnostic, supporting integration with existing IP or analog cameras, and targets QSR, retail, and c-store industries.
Differentiator
Problem solved
Functional benefit
Brands
- VIDEOiQ: Intelligent video surveillance and AI-driven security solutions.
- DATAiQ
- AUDITiQ
- DRIVETHRUiQ
- SmartAudit
- 360iQ
Products and services
- 360iQ Platform
Quantifiable outcome
- Proven results for over 32,000 businesses
- +2 more outcomes
Companies that use DTT
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
DTT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
DTT partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
DTT competitors and assessment
Company assessmentDirect peers
- Spot AI: AI-powered video surveillance platform focused on physical security and operational insights for businesses across retail, manufacturing, and service industries. Direct competitor in AI-augmented cloud surveillance.
- Rhombus Systems: Cloud-managed video surveillance and physical security with AI analytics for multi-site enterprises including retail and hospitality. Direct competitor pursuing similar SMB-to-enterprise land motion.
- March Networks: Enterprise video surveillance provider with deep concentration in retail and QSR, offering intelligent video and business intelligence integrations. Direct competitor in DTiQ's core verticals.
- OpenEye: Cloud-managed video surveillance platform with POS integration and loss prevention features for retail, restaurant, and c-store operators. Direct competitor with overlapping feature set.
- Verkada: Cloud-based video surveillance platform targeting enterprises and multi-site businesses with AI-driven analytics. Most direct head-to-head competitor to DTiQ in modern cloud surveillance across retail, QSR, and similar verticals.
- Solink: Video surveillance platform specifically combining video and POS data for retail, QSR, and c-store loss prevention and operational analytics. Closest functional peer to DTiQ's DataIQ + VideoIQ stack.
- Eagle Eye Networks: Cloud-native video surveillance with AI analytics and open API for retail, restaurant, and multi-site customers. Direct competitor in cloud video management with comparable multi-vertical customer base.
Broad incumbents
- Genetec: Broad physical security software platform offering unified video surveillance, access control, and license plate recognition to enterprise and government customers. Large incumbent with overlapping capabilities but broader scope.
- Motorola Solutions: Large incumbent in mission-critical communications and video security (via Avigilon and Ava Security), serving enterprise, retail, and public safety. Broad incumbent overlapping in enterprise surveillance.
- Axis Communications: Global leader in network cameras and video surveillance hardware/software for enterprise and retail. Broad incumbent with deep penetration in QSR and retail verticals, more hardware-led than DTiQ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DTT social profiles
Digital presenceDTT compliance and trust
Trust signalCompliance2 records
DTT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DTT leadership team
Management profileNumber of profiles
DTT subsidiaries and ownership
Company hierarchySubsidiaries3 records
DTT funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DTT M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DTT
What does DTT do?
DTT (operating as DTiQ) provides AI-powered intelligent video surveillance combined with POS data analytics through its 360iQ cloud platform. The offering unifies four core modules — VideoIQ (intelligent video surveillance), DataIQ (video and POS data analytics), AuditIQ (remote operational auditing) and DriveThruIQ (drive-thru performance optimization) — together with proprietary hardware (drive-thru timers and headsets) and professional audit and field services, primarily for multi-location QSR, retail, and convenience store operators.
Is DTT a public or private company?
DTT is a private company. It is classified as unknown and is currently operating.
When was DTT founded?
DTT was founded in 1999. It employs 251 to 500 people.
Where is DTT based?
DTT is headquartered in Framingham, United States, in the North America region.
How does DTT make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware Sales and professional Services.
Who are DTT's main competitors?
Direct peers on record are Spot AI, Rhombus Systems, March Networks, OpenEye, Verkada, Solink and Eagle Eye Networks. Broad incumbents are Genetec, Motorola Solutions and Axis Communications.
Does DTT have an API?
No public API is recorded for DTT.
What industry is DTT in?
DTT's product category is Video Surveillance & Loss Prevention Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization). Its NAICS code is 518 and its SIC code is 7370.