AgriSound
AgriSound is a UK-based agri-tech company that builds AI-powered bioacoustic sensors (Polly) and a cloud platform to monitor pollinator and biodiversity activity for commercial growers, food producers, and corporate sustainability teams globally.
- Company typePrivate
- Founded2020
- HeadquartersYork, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What AgriSound does
AgriSound is a UK-based agri-tech company that builds AI-powered bioacoustic sensors and a cloud data platform to continuously monitor pollinator and broader biodiversity activity in agricultural landscapes. Its core product is the Polly in-field sensor, which combines acoustic monitoring with environmental sensors and proprietary machine learning algorithms to detect pollinator events, score activity levels, identify areas of low pollination, and feed field-wide heatmaps and trend analytics to growers. A second product line, the acoustic landscape monitoring system, extends the same technology platform beyond pollinators into automated, real-time biodiversity soundscape analysis across multiple indicator species.
The company serves three primary customer segments: commercial growers and farmers seeking to optimise pollination for yield (almonds, berries, avocados, sugar beet, strawberries, cotton); corporate sustainability and ESG teams at food companies, retailers, and manufacturers who need auditable biodiversity data for CSRD, TNFD, BNG, and ELMs reporting; and biodiversity monitoring organisations such as wildlife trusts and estates requiring scalable alternatives to manual field surveys. Notable customers and partners include M&S (18 UK farms), Importaco (120+ sensors in Spain and Portugal), Cranswick PLC, British Sugar, Dole UK, Westfalia Fruit, AB InBev, BASF, Tesco, WWF, and Innocent Drinks.
AgriSound operates a hybrid hardware-plus-subscription revenue model. Polly sensors and related kits are sold directly through the company website at prices disclosed on product data sheets, with AgriSound retaining ownership of the data collected. Customers then pay recurring subscription fees, either monthly in arrears for 30 days of data access or annually/bi-annually in advance for 12 or 24 months, to consume the analysed pollinator activity data. Go-to-market is enterprise field sales augmented by grant-funded consortium projects (Innovate UK, EIT Food, Farming Innovation Programme), with geographic operations spanning the UK, Spain, Portugal, Canada, South Africa, and India. The legal entity is Agrisoft Limited, headquartered at the York St John University Enterprise Centre.
AgriSound firmographics
Firmographics- Name
- AgriSound
- Legal name
- Agrisoft Limited
- Website
- https://agrisound.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AgriSound is a UK-based agri-tech company that builds AI-powered bioacoustic sensors (Polly) and a cloud platform to monitor pollinator and biodiversity activity for commercial growers, food producers, and corporate sustainability teams globally.
- Ownership category
- akta.pro rank
AgriSound industry classification
Industry- Product category
- Agricultural Pollination Monitoring Technology
- SIC
- Agricultural Services (700), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI)
Keywords
Where AgriSound is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AgriSound business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Hardware Products: Sale of monitoring hardware products (sensors, Polly devices) which provide the physical monitoring capability. Products are sold directly through the company website with prices quoted on data sheets. The company owns all data collected by the products.
- Data Subscription Access: Monthly subscription fee in arrears for 30 days access to Data, or annual/bi-annual subscription fee in advance for 12 or 24 months access. Data is analyzed pollinator activity information generated by the products. Customers can choose between Monthly Fee or Annual Fee payment structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Data Subscription |
| Subscription | Annual | Annual Data Subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
AgriSound product offering
Product offeringCore offering
AgriSound designs, manufactures, and sells the Polly in-field acoustic sensor and associated data subscription services that use proprietary AI and machine learning algorithms to continuously detect, identify, and quantify pollinator activity in agricultural environments. The core offering combines hardware (smart listening stations) with a cloud-based analytics platform that converts bioacoustic data into actionable insights for crop yield optimisation, biodiversity assessment, and corporate sustainability reporting.
Product overview
AgriSound is a vertical AI company offering smart listening technologies and proprietary AI algorithms for precision pollination and biodiversity monitoring. The core product is the Polly sensor device, which uses acoustic monitoring and machine learning to track pollinator activity in real-time. The product portfolio includes the Polly in-field sensor for precision pollination, an upcoming fully automated acoustic landscape monitoring system (2025), and sector-focused services covering Precision Pollination, Corporate Sustainability, and Biodiversity Monitoring. The company also runs Project One Million, a collaborative initiative to protect pollinators using their monitoring technology.
Differentiator
Problem solved
Functional benefit
Brands
- Polly: In-field sensor that tracks pollination events, identifying areas of low pollinator activity to help growers target interventions for performance and yield gains.
- Project One Million
Products and services
- Polly In-Field Acoustic Sensor In-field acoustic sensor device that continuously monitors pollinator activity using bioacoustic sensors and proprietary AI/ML algorithms, identifying bee activity, generating pollinator activity percentages, field-wide heatmaps, and trend insights to help growers target interventions and lift crop yields.
- Acoustic Landscape Monitoring System World's first fully automated acoustic panoramic landscape monitoring system that reports in real-time on natural soundscapes, using cloud-based AI to automatically generate biodiversity metrics and characterise presence/abundance of key indicator bird, mammal, amphibian, and insect species across diverse ecosystems.
- Pollinator Data Subscription Service Recurring subscription-based access to analysed pollinator activity data collected by Polly sensors, available as monthly (30-day, paid in arrears) or annual/bi-annual (12 or 24 months, paid in advance) plans. Includes access to AgriSound's proprietary reporting web app and data platform.
Quantifiable outcome
- Up to 9% of strawberry fruit can be wasted due to poor pollination affecting shape or size
- +3 more outcomes
Companies that use AgriSound
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
AgriSound technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
AgriSound partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- UK Berry GrowerscorePartner in ADOPT Smart Pollination Project to advance pollination technology for UK berry growers using AgriSound's monitoring systems.
- PheroSyn LtdcoreConsortium partner in Innovate UK-funded ADOPT Grant project to improve strawberry pollination using advanced monitoring combined with novel bee attractant technology. PheroSyn provides semiochemical compounds while AgriSound provides acoustic monitoring.
- Oakford FarmcoreCommercial strawberry grower participating in the 12-month Innovate UK-funded project to trial novel bee attractant technology across four commercial polytunnels.
- ImportacocoreMajor European field trial with international food group Importaco to measure how regenerative farming affects pollination and crop performance in almond orchards across Spain and Portugal. Over 120 sensors deployed across Zurria (Spain, 50ha) and Freixo (Portugal, 23ha) sites. Focuses on linking pollinator activity to yield, quality, and biodiversity gains from regenerative practices.
- Canadian PartnershipminorInternational expansion partnership to extend pollinator monitoring technology into the Canadian market.
- Escrick Park EstateminorSmart tech pilot project in Yorkshire to advance biodiversity monitoring using AgriSound's acoustic monitoring technology.
- Westfalia FruitcorePartnership to boost avocado production using cutting-edge pollinator monitoring technology. Focus on improving pollination outcomes in avocado orchards.
- Biodiverse Turf Trial PartnersminorLandmark smart listening trial confirming ecological power of biodiverse turf through acoustic monitoring.
- British SugarcorePioneering pollinator monitoring project partnership to assess pollination effectiveness in sugar beet production.
- Dole UKcorePollination technology pilot study to support smarter R&D for UK fruit production, focusing on banana and tropical fruit pollination optimization.
- CottonConnectcoreIndian cotton farm monitoring pilot programme with breakthrough biodiversity findings. Monitoring pollinator activity on cotton farms in India to improve sustainable farming practices.
- Compleat Food GroupcorePartnership to transform biodiversity monitoring capabilities across Compleat Food Group's operations and supply chain.
- Baker ConsultantscoreEcological consultancy partnership for development of the automated acoustic landscape monitoring system. Baker Consultants validates the technology against gold-standard ecological assessment techniques.
- Crop InnovationscoreAgricultural research charity partnership leading field deployment of the acoustic landscape monitoring system and verifying technology in real-world conditions.
- AB InBevcore100 Accelerator partner for international pollinator conservation. Global partnership with beer giant to improve biodiversity across agricultural supply chains.
- Cranswick PLCcoreCarbon Insetting Scheme partnership supported by £362K Innovate UK grant to co-create sustainable farming initiatives with one of the UK's largest food producers.
- WWFcoreStrategic partnership with WWF for agricultural sustainability initiatives and pollinator conservation programs.
- M&S (Marks & Spencer)coreOngoing partnership with M&S for sustainable farming initiatives. M&S has rolled out AgriSound technology to 18 farms across the UK.
- Innocent DrinkscorePartnership with Innocent Drinks for sustainable agriculture and pollinator monitoring initiatives.
- Dorset Wildlife TrustminorBiodiversity monitoring project demonstrating effectiveness of tech-based monitoring for wildlife conservation.
- South Africa BeekeepersminorPartnership to revolutionize pollination practices in South African agriculture through technology deployment.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AgriSound competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriSound social profiles
Digital presenceAgriSound financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriSound leadership team
Management profileNumber of profiles
Profiles2 records
AgriSound funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriSound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriSound
What does AgriSound do?
AgriSound designs, manufactures, and sells the Polly in-field acoustic sensor and associated data subscription services that use proprietary AI and machine learning algorithms to continuously detect, identify, and quantify pollinator activity in agricultural environments. The core offering combines hardware (smart listening stations) with a cloud-based analytics platform that converts bioacoustic data into actionable insights for crop yield optimisation, biodiversity assessment, and corporate sustainability reporting.
Is AgriSound a public or private company?
AgriSound is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgriSound founded?
AgriSound was founded in 2020. It employs 1 to 10 people.
Where is AgriSound based?
AgriSound is headquartered in York, United Kingdom, in the Europe region.
How does AgriSound make money?
Two revenue lines are on record. Hardware Products are the primary driver. The others are data Subscription Access.
Does AgriSound have an API?
No public API is recorded for AgriSound.
What industry is AgriSound in?
AgriSound's product category is Agricultural Pollination Monitoring Technology. Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFAAAFAF, Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting). Its SIC code is 700.