What Salboy does

Salboy is a UK-based property development and funding company headquartered in Salford, Greater Manchester, founded in 2014 by Simon Ismail (Co-Founder & MD) and Fred Done. The company operates as a residential-led developer and funder with a portfolio spanning branded residences (Nobu Manchester, W Residences Manchester), city-centre apartments (Duke's Row in Camden NW1), large-scale regeneration projects (Waterhouse Gardens on the former Boddingtons Brewery site — 556 homes; Viadux 2; No.2 St Michael's — a 43-storey tower with 75,000 sq ft of office space, a 162-room W Hotel and 217 W Residences), and a recently launched boutique aparthotel brand (Hidden). Across a 10-year track record Salboy has delivered over 3,500 homes with 10 active development sites nationwide spanning Greater Manchester, London, and Cornwall, plus construction sites in Lincolnshire, Cheshire, and Staffordshire. The company self-describes as a £1bn+ business and has secured planning or groundbreaking on multi-billion-pound city-centre schemes including the 246-metre Nobu Manchester tower (452 Nobu Residences plus a 160-room Nobu Hotel, completion expected 2031).

The business operates four revenue streams: (i) one-time property development and sale of residential and mixed-use units, both completed and off-plan; (ii) development funding and property investment expertise through Salboy Capital; (iii) third-party construction services through Salboy Construction, a 16-person specialist arm launched April 2024 that has delivered 120 homes with 139 under construction and now serves developers, funders, and housing associations; and (iv) hospitality through the Hidden aparthotel brand, launched April 2026, with properties developed via local contractor partnerships and managed by third-party hospitality operators. Go-to-market is direct-to-consumer for residential sales, supplemented by third-party sales agents, with commercial letting routed via channel partners such as OBI Property.

Underlying technology is conventional property development and construction — there is no software product, platform, or proprietary technology stack disclosed. The company's differentiators are capital access (over £150m committed from ICG Real Estate and GMCA's Good Growth Fund), exclusive brand partnerships with luxury hospitality operators (Nobu Hospitality, W Hotels), and integrated delivery across the development–construction–funding value chain. Salboy is privately held with no disclosed equity investment rounds, founder-led, registered as Salboy Limited and Salboy International Limited in England and Wales, with a headcount of 51–100 employees.

Name

Salboy

Legal name

Salboy Limited

Website

https://salboy.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Salboy is a UK-based property developer and funder, founded 2014, delivering branded residences, city-centre apartments, and regeneration schemes across Greater Manchester, London, and Cornwall. It also operates an in-house construction arm (Salboy Construction) and a recently launched boutique aparthotel brand (Hidden).

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Property development
• Residential construction
• Mixed-use development
• Branded residences
• Development finance

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Property Development and Sales: Development and sale of residential-led mixed-use properties including branded residences, city-centre apartments, family homes, and place-led communities. Properties sold both completed and off-plan.
2. Development Funding: Provides funding expertise to bring quality housing and mixed-use destinations to market. Salboy Capital offers property development finance to support development projects.
3. Property Investment: Property investment expertise and tips offered to help investors access property opportunities.
4. Hospitality - Hidden Aparthotels: Launch of boutique aparthotel brand 'Hidden' marking entry into hospitality market. Properties developed in partnership with local contractors and managed by established hospitality operators.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salboy is an award-winning UK property developer and funding company that develops and sells residential-led mixed-use properties including branded residences, city-centre apartments, family homes, and place-led communities across Greater Manchester, London, and Cornwall. The company also provides property development finance through Salboy Capital and specialist construction services through Salboy Construction, supporting housing developers, funders, and housing associations nationwide.

Product overview

Salboy is an award-winning UK property developer and funding company with a 10-year track record delivering residential-led development nationwide. The company operates a multi-product portfolio spanning branded residences (Nobu Manchester, W Residences), city-centre apartments (Dukes Row, Waterhouse Gardens, Viadux 2), boutique aparthotels (Hidden brand), and mixed-use destinations. Beyond development delivery, Salboy offers funding (Salboy Capital) and specialist construction services (Salboy Construction) to support housing developers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Salboy Construction: Specialist construction arm providing construction services for housing developers, serving third-party clients nationwide including developers, funders, and housing associations.
• Hidden

Products and services

• Nobu Manchester A 246-metre mixed-use tower development featuring a Nobu restaurant, a 160-room Nobu Hotel, and 452 branded Nobu Residences. First Nobu venture beyond London and the debut of Nobu Residences in the United Kingdom, expected for completion in 2031.
• Waterhouse Gardens A landmark residential project on the former Boddingtons Brewery site in Manchester, transforming a historic area into a coveted address with 556 homes and commercial space, expected for completion in 2026.
• Hidden St Ives A boutique coastal aparthotel above St Ives Bay featuring two-bedroom apartments and houses with private terraces, shared wellness spaces, and 24-hour concierge. First location in Salboy's Hidden aparthotel brand.
• Duke's Row Refined London living on Harrington Square: eleven thoughtfully designed apartments on a historic Georgian terrace in Camden, NW1.
• No.2 St Michael's A 43-storey mixed-use tower in Manchester city centre offering 75,000 sq ft of prime office workspace, alongside a 162-room W Hotel and 217 W Residences.
• W Residences Manchester Branded residences component of No.2 St Michael's development, offering 217 W Residences within the 43-storey tower in Manchester city centre.
• Salboy Construction Specialist construction arm established in April 2024 to address the shortage of capable construction partners for housing developers facing rising build costs and contractor capacity constraints. Now serving third-party clients nationwide including developers, funders, and housing associations.
• Salboy Capital Property development funding and investment expertise to help bring quality housing and mixed-use destinations to market.
• Viadux 2 Mixed-use skyscraper development in Manchester receiving £50.4m loan from Greater Manchester Combined Authority's Good Growth Fund to address viability gaps caused by construction cost pressures, higher interest rates, and adverse market conditions.
• Hidden (Aparthotel Brand) Boutique aparthotel brand launched by Salboy marking the company's entry into the hospitality market. Properties are developed in partnership with local contractors and managed by established hospitality operators, with plans for locations in London and Manchester.

Quantifiable outcome

• 3,500+ homes delivered
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Relentless DevelopmentscoreStrategic or Co-development Partner · 18 March 2026Co-development partner on No.2 St Michael's in Manchester city centre, offering 75,000 sq ft of workspace within a 43-storey tower that will also house a 162-room W Hotel and 217 W Residences.
• OBI PropertyminorChannel Partner/ Reseller/ Distributor · 18 March 2026Commercial property agency instructed to handle letting of 75,000 sq ft prime office space at No.2 St Michael's development.
• Local contractorscoreImplementation/ SI/ Consulting Partner · 6 February 2026Partnership with local contractors for Hidden aparthotel developments across UK tourist destinations including London and Manchester.
• Nobu HospitalityflagshipStrategic or Co-development Partner · 12 November 2025Partnership for Nobu Manchester development featuring a 246-metre mixed-use tower with Nobu restaurant, 160-room Nobu Hotel, and 452 branded Nobu Residences. This is Nobu Hospitality's first venture beyond London and the debut of Nobu Residences in the United Kingdom.
• DomiscoreImplementation/ SI/ Consulting Partner · 12 November 2025Construction firm partnered for Nobu Manchester development, building the 246-metre mixed-use tower.
• Gary NevilleflagshipStrategic or Co-development Partner · 5 November 2025Co-development partner on the £400m St Michael's development in Manchester, a mixed-use scheme with office space, W Hotel, and residential components. Neville expressed pride in the development emphasizing importance of creating family-friendly spaces and green areas.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Renaker Build: Manchester-focused residential tower developer with a similar pipeline of high-rise city-centre schemes. Highly comparable to Salboy given overlapping Manchester focus, branded-residence strategy, and large-scale residential pipeline.
• Ask Real Estate: Manchester-based developer of residential-led mixed-use schemes in the North West. Comparable to Salboy on geography, product mix (mixed-use residential-led developments), and mid-to-large project scale.
• Muse Developments: UK mixed-use developer with significant activity in Greater Manchester. Comparable to Salboy on residential-led mixed-use development, urban regeneration focus, and partnership-driven delivery model.
• Mount Anvil: London-focused residential developer building high-quality homes in the capital. Comparable to Salboy's London activity (e.g., Duke's Row) on premium urban residential development and design-led positioning.
• Quintain: UK developer focused on large-scale mixed-use and Build to Rent schemes, notably at Wembley Park. Comparable to Salboy on large mixed-use pipeline, partnership with W Hotels-adjacent operator experience, and institutional capital model.
• Relentless Developments: Manchester-based co-development partner of Salboy on No.2 St Michael's. Comparable as a Manchester mixed-use and branded-residence developer with overlapping product mix (W Residences, branded residences) and geographic focus.
• DeTrafford Estates: Manchester-based developer of residential and mixed-use schemes across the North West. Comparable to Salboy on geography (Greater Manchester focus), residential-led product, and mid-to-large project scale.

Broad incumbents

• Berkeley Group: Major London- and South East-focused UK residential developer. Comparable as a much larger established UK housebuilder with a comparable premium urban residential product, though at substantially greater scale and broader geographic reach than Salboy.
• Barratt Developments: One of the UK's largest housebuilders with nationwide residential development operations. Broad incumbent comparable on UK residential development but operating at substantially larger scale and lower price points than Salboy's branded residences.
• Lendlease (UK): International developer with a UK mixed-use and residential development arm (e.g., Elephant & Castle). Broad incumbent comparable on mixed-use development and large urban regeneration projects, though at much larger scale and with a global footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/salboyltd
• LinkedInlinkedin.com/company/salboy
• Instagraminstagram.com/salboyltd
• Xx.com/salboyltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salboy