Local Contractor
Local Contractor is a privately held, two-sided lead-generation marketplace that matches homeowners seeking home improvement services with thousands of vetted contractors across all 50 US states, monetizing primarily through per-lead fees paid by contractor partners.
- Company typePrivate
- Founded2011
- HeadquartersOrlando, FL, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Local Contractor does
Local Contractor operates a two-sided, lead-generation marketplace connecting homeowners seeking home improvement services with licensed contractors across all 50 US states. Homeowners submit project requests through the LocalContractor.co platform and are matched with up to four verified contractors who compete for the job. The supply side consists of thousands of SMB contractors who join the Pro Network, while the demand side consists of over one million homeowner project requests annually, captured through multi-channel acquisition including SEO, SEM, email, mobile, direct mail, and a content blog.
The underlying technology stack centers on a real-time lead-delivery and verification system. Every homeowner request is vetted and scored before being pushed to contractor systems via HTTP Post, SOAP, or direct email, or surfaced inside the Local Contractor CRM dashboard, which provides campaign-level reporting, lead filtering, scheduling, and auto-responders. Contractor admission is gated by a multi-step screening process covering state licensing verification, criminal background checks on business owners/principals, civil judgment searches, and SSN-based identity verification. The company also operates a portfolio of vertical-specific companion sites (SidingQuoter.com, MyHVACQuotes.com, RoofingQuoter.com, MyKitchenRenovation.com, among others) that funnel niche search demand into the main matching engine.
Revenue is generated primarily through per-lead fees paid by contractors for exclusive, call-verified leads delivered in real time, with a secondary data-monetization stream that shares consumer-submitted information with third-party affiliates for marketing offers. Go-to-market combines a self-serve homeowner matching flow with a sales-led Pro Network acquisition motion targeting contractors. The business is privately held, headquartered in Melbourne, Florida (6300 N Wickham Road, Suite 130), operates with 51–100 employees, and has disclosed no institutional funding, acquisitions, or executive team details.
Local Contractor firmographics
Firmographics- Name
- Local Contractor
- Legal name
- Local Contractor
- Website
- https://localcontractor.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Local Contractor is a privately held, two-sided lead-generation marketplace that matches homeowners seeking home improvement services with thousands of vetted contractors across all 50 US states, monetizing primarily through per-lead fees paid by contractor partners.
- Ownership category
- akta.pro rank
Local Contractor industry classification
Industry- Product category
- Home Services Lead Generation Marketplace
- akta.pro primary industry
- Contractor Onboarding, Vetting & Credentialing (BPACAGAC)
Keywords
Where Local Contractor is headquartered
LocationHeadquarters
- HQ city
- Orlando, FL
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Local Contractor business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Lead Generation Fees: Contractors pay for verified customer leads delivered in real-time. The company matches homeowners searching for trade-specific construction projects with contractor partners in their area. Lead delivery methods include CRM integration, email, and SMS.
- Marketing Services: The company generates revenue by sharing consumer information with contractors, service providers, and third-party affiliates who participate in their network. These third parties may use the shared information to evaluate consumer qualifications and communicate marketing offers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Local Contractor product offering
Product offeringCore offering
Local Contractor operates a two-sided home improvement lead-generation marketplace that connects homeowners with licensed contractors across all 50 US states. Homeowners submit free project requests through an online form, the company vets and verifies each request using a combination of AI and human call verification, and then delivers the qualified lead in real-time to up to four screened contractors in the homeowner's area via CRM integration, email, or SMS. Contractors must pass an extensive screening process covering licensing verification, criminal background checks, civil-judgment searches, and identity verification before joining the Pro Network.
Product overview
LocalContractor.co is a lead-generation marketplace and matching platform connecting homeowners with home improvement contractors across all 50 U.S. states. The core offering is the LocalContractor.co Platform, which pairs a homeowner request form with a matching and vetting service that delivers up to four verified contractor referrals in real time. Contractor partners access leads through the Local Contractor CRM, an internal portal with lead delivery (HTTP Post, SOAP, Direct Email), reporting, filtering, scheduling, and auto-responder tools. The company also operates vertical-specific companion sites (e.g., SidingQuoter.com, MyHVACQuotes.com, RoofingQuoter.com, MyKitchenRenovation.com) that funnel into the main platform, and performs contractor screening (licensing verification, criminal background checks, civil judgment searches, and identity verification) before admitting contractors to the network.
Differentiator
Problem solved
Functional benefit
Products and services
- LocalContractor.co Platform A lead-generation marketplace that matches homeowners with home improvement contractors across all 50 US states. The platform uses a combined AI and human verification process to deliver call-verified referrals to contractor partners in real time.
- Local Contractor CRM (Contractor Dashboard) An internal contractor portal providing real-time lead delivery via HTTP Post, SOAP, and Direct Email, advanced campaign reporting, lead scoring and verification, filtering, scheduling, and auto-responder tools for managing lead nurturing.
- Contractor Screening & Verification Service Screening service that verifies contractor licensing, performs criminal background checks on business owners and principals, searches for civil judgments, and confirms business identity via SSN validation before admitting contractors to the Pro Network.
Quantifiable outcome
- Over 1 million homeowners served annually
- +2 more outcomes
Companies that use Local Contractor
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Local Contractor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Local Contractor partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Local Contractor competitors and assessment
Company assessmentBroad incumbents
- Google Local Services Ads: Google Local Services Ads is Google's pay-per-lead advertising product for vetted home services professionals, including plumbers, electricians, HVAC, and roofers. It competes for both the homeowner search query and the contractor's lead-buying budget, backed by Google's dominant search distribution.
- Yelp: Yelp is a broad local search and reviews platform that surfaces home services businesses to homeowners and operates its own Request-a-Quote lead product. While it spans many categories beyond home services, it competes for the same homeowner attention and contractor ad spend.
Direct peers
- Porch: Porch.com is a home services marketplace that connects homeowners with contractors and home service professionals, offering lead generation and project management tools. It targets the same residential remodeling, roofing, and HVAC verticals as Local Contractor.
- Networx: Networx is a lead-generation platform that connects homeowners with pre-screened local contractors across categories such as roofing, HVAC, plumbing, and remodeling. It competes with Local Contractor on the same exclusive-lead, vetted-contractor model.
- Thumbtack: Thumbtack operates a two-sided marketplace where homeowners post projects and receive bids from local professionals across more than 1,000 categories including home improvement trades. Its quote-based matching and paid lead model directly overlap with Local Contractor's value proposition.
- Angi (formerly Angie's List): Angi Leads (formerly HomeAdvisor/Angie's List) is the largest U.S. home-services lead-generation marketplace, connecting homeowners with local pros across the same verticals as Local Contractor (roofing, HVAC, plumbing, remodeling). Angi is a direct competitor in the same two-sided marketplace model with a substantially larger national contractor network and brand.
- BuildZoom: BuildZoom is a marketplace that matches homeowners with general contractors and remodeling professionals, with an emphasis on licensed-contractor verification. It competes most directly with Local Contractor's screening and credentialing differentiator in the residential remodeling segment.
- Houzz Pro: Houzz Pro is a software-and-marketing platform that helps home renovation and design professionals find clients, manage projects, and access leads. It competes with Local Contractor for the same pool of remodeling and home improvement contractors and the same homeowners searching for design-led projects.
Emerging players
- CraftJack: CraftJack is a lead-generation service that delivers exclusive home improvement leads (windows, roofing, siding, bathrooms, and kitchens) to contractor clients. It overlaps directly with Local Contractor's exclusive-lead delivery model and core trade verticals.
- Modernize: Modernize is a lead-generation platform focused on connecting homeowners with contractors for specific home improvement categories such as roofing, windows, HVAC, and solar. It overlaps with Local Contractor's vertical-specific sister sites like RoofingQuoter.com and MyHVACQuotes.com.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Local Contractor social profiles
Digital presenceLocal Contractor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Local Contractor leadership team
Management profileNumber of profiles
Local Contractor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Local Contractor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Local Contractor
What does Local Contractor do?
Local Contractor operates a two-sided home improvement lead-generation marketplace that connects homeowners with licensed contractors across all 50 US states. Homeowners submit free project requests through an online form, the company vets and verifies each request using a combination of AI and human call verification, and then delivers the qualified lead in real-time to up to four screened contractors in the homeowner's area via CRM integration, email, or SMS. Contractors must pass an extensive screening process covering licensing verification, criminal background checks, civil-judgment searches, and identity verification before joining the Pro Network.
Is Local Contractor a public or private company?
Local Contractor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Local Contractor founded?
Local Contractor was founded in 2011. It employs 51 to 100 people.
Where is Local Contractor based?
Local Contractor is headquartered in Orlando, FL, United States, in the North America region.
How does Local Contractor make money?
Two revenue lines are on record. Lead Generation Fees are the primary driver. The others are marketing Services.
Who are Local Contractor's main competitors?
Broad incumbents on record are Google Local Services Ads and Yelp. Direct peers are Porch, Networx, Thumbtack, Angi (formerly Angie's List), BuildZoom and Houzz Pro. Emerging players are CraftJack and Modernize.
Does Local Contractor have an API?
No public API is recorded for Local Contractor.
What industry is Local Contractor in?
Local Contractor's product category is Home Services Lead Generation Marketplace. Its primary akta.pro industry code is BPACAGAC, Contractor Onboarding, Vetting & Credentialing.