SELL IT9

What SELL IT9 does

SELLIT9 (legally Sell It9 Inc.) is a Toronto-headquartered recommerce company founded in 2024 that operates a trade-in platform for used consumer electronics. The consumer-facing site at sellit9.com accepts phones, laptops, tablets, cameras, gaming consoles, smartwatches, headphones, PC components, A/V components, monitors, and accessories across major brands (Apple, Samsung, Google, Sony, Garmin, Lenovo, Dell, HP, and others), producing instant quotes via a live, market-based pricing engine and offering fulfillment through 82+ drop-off locations, free nationwide shipping via Canada Post/Purolator/UPS, or same-day pickup in the Greater Toronto Area. Payouts are issued via Interac e-Transfer, typically the same day after device assessment, with a PhoneCheck-backed certification process for condition verification. The company reports 4,200+ customers, 6,000+ completed trades, and $2.4-2.5M+ in cumulative trade value processed.

The business operates as a three-sided marketplace. SELLIT9 monetizes the spread between consumer payouts and resale prices to a network of 100+ refurbishers and resellers (the Buyer Network, accessed via a dedicated app), charges those buyers an 8-10% transaction fee on completed purchases, and earns a separate transaction fee from merchants that integrate SELLIT9 Trade into Shopify or Magento storefronts to offer instant trade-in credits at checkout. Adjacent products include SELLIT9 Pay (a trade-for-shopping-credits model launched January 2025 with up to 5-10% bonus over cash value) and category-specific sub-products covering Apple, Samsung, Garmin, and other ecosystems. As of June 2025 the company employed 14 people, and in June 2026 it closed a $4.1M CAD seed round led by BDC Capital's Seed Venture Fund (with MaRS IAF, AQC Capital, and Anges Québec) to scale the platform and prepare entry into the US market, following a $1.45M CAD pre-seed led by Drive Capital and Northside Ventures in January 2025.

Name

SELL IT9

Legal name

Sell It9 Inc.

Website

https://sellit9.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

SELLIT9 is a Toronto-based recommerce platform that buys used consumer electronics directly from Canadian consumers and resells them to a network of 100+ refurbishers, while also offering Shopify merchant trade-in integrations (SELLIT9 Trade) and a trade-for-store-credit product (SELLIT9 Pay).

Ownership category

akta.pro rank

Product category

Consumer Electronics Trade-in / Recommerce

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

Keywords

• Electronics trade-in
• Recommerce platform
• Device buyback service
• Merchant trade-in integration
• Refurbished device resale

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Trade-in Margin: SELLIT9 purchases used electronics from consumers at quoted prices and resells to its network of 100+ refurbishers at higher prices, capturing the margin difference.
2. Buyer Network Fees: SELLIT9 charges buyers (refurbishers/resellers) an 8-10% fee on each completed transaction when they purchase devices from the platform.
3. Merchant Trade Integration: Merchants integrate SELLIT9 Trade to offer customers instant trade-in credits. SELLIT9 handles logistics and reimburses merchants for discount codes issued, taking a transaction fee.
4. Store Credit Premium: Customers can trade for store credit at partner merchants, receiving up to 5-10% extra value. SELLIT9 monetizes through partnerships with retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

SELLIT9 operates an end-to-end recommerce platform that buys used consumer electronics (phones, laptops, tablets, cameras, gaming consoles, headphones, smartwatches and more) from individual sellers and resells them to a network of 100+ refurbishers. It also offers SELLIT9 Trade, a Shopify and Magento integration that lets merchants add instant trade-in credits at checkout, and a buyer-only app for refurbishers to source inventory. Sellers get instant quotes, free shipping or drop-off, same-day payouts via Interac, and 82+ physical drop-off points across Canada.

Product overview

SELLIT9 is a Canadian recommerce platform providing a unified trade-in ecosystem with three main components: a consumer-facing trade-in platform (SELLIT9) enabling individuals to sell phones, laptops, tablets, cameras, gaming consoles, and other electronics for cash; a merchant integration solution (SELLIT9 Trade) that lets retailers add instant trade-in credits at checkout via Shopify or Magento; and a buyer network (SELLIT9 Buyer Network) connecting refurbishers with inventory. The platform supports 17 product categories spanning consumer electronics from major brands like Apple, Samsung, Google, Sony, and others, with services including instant quotes, free shipping, same-day pickup in GTA, 82+ drop-off locations, and same-day payouts. The company operates country-wide in Canada with expansion plans for the US market.

Differentiator

Problem solved

Functional benefit

Brands

• SELLIT9 Pay: A platform enabling consumers to trade household items for shopping credits, integrating trade-ins into the checkout process.
• SELLIT9 Trade

Products and services

• SELLIT9 Consumer Trade-in Platform Self-serve online platform for individual consumers to get an instant quote in 40 seconds, choose a fulfillment method (free shipping, 82+ drop-off locations, or same-day GTA pickup), and receive same-day payouts via Interac e-Transfer after professional PhoneCheck-certified device assessment and data wipe. No fees charged to sellers; supports 30+ device categories across Apple, Samsung, Google, Sony, Lenovo, Garmin, Canon, Fujifilm, and other major brands.
• SELLIT9 Trade (Merchant Integration) Shopify App Store and Magento-compatible integration that enables e-commerce retailers to add instant trade-in credits at checkout, allowing customers to convert pre-owned electronics into purchasing power. SELLIT9 handles logistics, device assessment, and reimburses merchants for issued discount codes in exchange for a transaction fee. Used by merchants including GamerTech Toronto, Swiftronics Canada, BEACN, Apollo Scooters Canada, and SaveOnCells.
• SELLIT9 Buyer Network

Quantifiable outcome

• Over 6,000 item trades worth more than $2.4 million facilitated since launch
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• InteraccoreTechnology or IntegrationInterac e-Transfer powers SELLIT9's fast payout processing, enabling same-day payments to sellers after device assessment.
• ShopifycoreTechnology or IntegrationSELLIT9 Trade is available as a Shopify app, enabling seamless integration with merchant storefronts for trade-in functionality at checkout.
• PhoneChecksupportingTechnology or IntegrationPhoneCheck Certified Partner for device certification and assessment verification.
• Canada PostsupportingTechnology or IntegrationTrusted national carrier partner for free trackable shipping labels across Canada.
• PurolatorsupportingTechnology or IntegrationTrusted carrier partner for free prepaid shipping options.
• UPSsupportingTechnology or IntegrationCarrier partner for secure, trackable shipping options.
• Lorex UScoreChannel Partner/ Reseller/ DistributorUS home security retailer offering up to +5% extra value in store credit for SELLIT9 trade-ins. SELLIT9 Trade partner providing customers bonus store credit.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Back Market: Global marketplace for refurbished electronics with a similar buyer/seller ecosystem. Directly comparable recommerce model, though Back Market focuses on certified refurbished sales to consumers rather than instant trade-in payouts; SELLIT9 sits upstream as the trade-in supply side.
• Gazelle: US-based trade-in platform for used smartphones, laptops, and tablets with instant quotes and mail-in service. Closest direct competitor to SELLIT9's core trade-in flow, though currently US-only and without SELLIT9's Canadian drop-off network density.
• Swappa: Peer-to-peer marketplace for used electronics, primarily smartphones and laptops. Comparable target customer and product category; differs in being a P2P platform without the refurbisher intermediary that SELLIT9's Buyer Network provides.
• Decluttr: UK-based recommerce platform that buys used electronics, CDs, books, and games directly from consumers for cash. Comparable trade-in model and consumer value proposition; differs geographically (UK focus) and in category breadth.
• ecoATM: US kiosk-based electronics trade-in operator owned by Outerwall. Comparable instant-quote, instant-payout trade-in model for consumer electronics; differentiated by physical kiosk footprint vs. SELLIT9's partner drop-off network.
• ItsWorthMore: Online trade-in platform for used electronics with instant quotes and mail-in fulfillment. Closely comparable in flow and pricing engine approach; smaller scale and US-only.
• BuyBack Boss: Electronics trade-in comparison platform and direct buyer with instant quotes for phones, tablets, laptops. Comparable target customer and trade-in mechanics; US-based competitor.

Broad incumbents

• Apple Trade-In: Manufacturer-led trade-in program offering Apple Store credit for used devices. Largest incumbent competing for the same consumer trade-in demand; SELLIT9 differentiates by offering cash, broader brand coverage, and merchant-side integrations.
• Best Buy Trade-In: Major US/Canada retailer offering in-store trade-in for electronics with Best Buy gift card payouts. Comparable multi-category trade-in mechanics at retail scale; competes for the same consumer behavior but with retailer-specific credit.

Regional players

• Refurbed: Europe-focused refurbished electronics marketplace with similar recommerce model. Comparable buyer network and merchant integration logic; geographically separated from SELLIT9's North American operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SELLIT9
• LinkedInlinkedin.com/company/sellit9
• Instagraminstagram.com/wearesellit9
• TikToktiktok.com/@wearesellit9

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SELL IT9