What QWIPO does

Qwipo is an India-based B2B e-commerce marketplace founded in 2018 and headquartered in Hyderabad, operating a digital platform that connects FMCG manufacturers and distributors with kirana retailers, HORECA, and institutional buyers. The platform's core technology consists of a multi-app architecture — separate mobile applications for vendors, retailers, field sales agents, and delivery personnel — unified by a B2B marketplace that supports catalog browsing, order placement, inventory and promotional-scheme management, and digital payments. Underlying functionality includes AI-driven product recommendations and demand forecasting, smart delivery routing and load optimization, and an embedded BNPL credit offering powered by partners (Rupifi, ePayLater) with payment processing via PaySharp and Instamojo.

The company operates a commission-free open marketplace and monetizes through partner-routed BNPL interest income, value-added services (integrated accounting, CRM, data-driven insights), and selective 3PL logistics operations in certain geographies. Go-to-market combines self-serve mobile/web apps with a field sales agent channel, institutional partnerships with DPIIT and ONDC through the DigiDukaan initiative, and regional channel partners such as Salescode for city-level expansion. Reported operational scale stands at 25K+ buyers and sellers, 100+ brands, and 10K+ products, with active traction concentrated in Telangana and Andhra Pradesh (10,000+ retailers and 35 brands onboarded in the Hyderabad DigiDukaan pilot) and a planned geographic rollout to Jaipur, Mumbai, Bengaluru, and Delhi-NCR.

Ownership is founder-led, with Siva Morisetti serving as CEO and CPO and Siva Mamidi as CTO and COO. Qwipo has raised approximately $2.8M across five disclosed funding rounds between 2020 and 2025, with no major institutional venture or private equity investors publicly named. The company employs 51–100 people and does not disclose revenue or GMV.

Name

QWIPO

Legal name

Qwipo

Website

https://qwipo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Qwipo is a Hyderabad-based B2B marketplace platform connecting FMCG brands and distributors with kirana retailers across India via commission-free mobile apps, embedded BNPL financing, smart delivery, and the DPIIT/ONDC-backed DigiDukaan initiative.

Ownership category

akta.pro rank

Product category

B2B E-commerce Marketplace

NAICS

Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Rapid Convenience/Quick Commerce (c-stores, snacks, essentials) (CRAFAFAC)

akta.pro secondary industries

Quick-Commerce (Rapid Convenience / Dark Stores) (TLAAAHAD), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)

Keywords

• B2B marketplace platform
• FMCG wholesale procurement
• Kirana store digitization
• Retailer mobile ordering
• Multi-vendor e-commerce

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Transaction Fees: Commission-free open marketplace platform connecting vendors with retailers; revenue generated through transaction volume rather than platform fees
2. BNPL Interest Income: Buy Now, Pay Later financing generates interest income from credit extended to retailers for inventory purchases
3. Logistics Services: Delivery services through owned 3PL operations in certain geographies and partner 3PL providers; same-day delivery within 12 hours for customers
4. Value-Added Services: Integrated accounting, CRM tools, and data analytics insights offered to vendors and retailers for enhanced business management

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

QWIPO operates a commission-free B2B e-commerce marketplace connecting FMCG manufacturers, distributors, and kirana retailers across India for wholesale procurement of groceries and fast-moving consumer goods. The platform bundles mobile apps for vendors, retailers, sales agents, and delivery personnel with AI-driven product recommendations, demand forecasting, integrated BNPL credit financing, secure digital payments, and same-day logistics services.

Product overview

QWIPO operates as a B2B marketplace platform connecting vendors, manufacturers, suppliers, and retailers (including kirana stores) across India. The core platform provides end-to-end trade services including ordering, inventory management, logistics, and secure payments for FMCG and grocery procurement. The platform architecture consists of the core QWIPO B2B Marketplace Platform complemented by mobile applications for vendors (Vendor Mobile App), retailers (Business Retailers Mobile App), sales agents (Field Sales Agents Mobile App), and delivery operations (Smart Delivery App). Additional modules include Buy Now Pay Later financing, Integrated Accounting, CRM tools, Data-Driven Insights, and Third-Party Logistics services. QWIPO also powers the DigiDukaan initiative in partnership with DPIIT and ONDC for B2B procurement digitization of kirana stores. The platform currently supports over 25,000 buyers and sellers, 100+ brands, and 10,000+ products.

Differentiator

Problem solved

Functional benefit

Products and services

• QWIPO B2B Marketplace Platform Commission-free digital marketplace connecting FMCG manufacturers, distributors, and kirana retailers across India, providing end-to-end trade services including ordering, inventory management, logistics coordination, and secure digital payments for B2B grocery and FMCG procurement.
• DigiDukaan B2B procurement digitization initiative under Qwipo that enables kirana stores to order directly from brands, with digital ordering, inventory visibility, promotional scheme tracking, and working-capital optimization, integrated with the ONDC network for standardized digital commerce.
• Buy Now, Pay Later (BNPL) Financing Flexible credit solution that increases retailer purchasing power and supports inventory replenishment through partnerships with credit providers Rupifi and ePayLater, generating interest income for Qwipo.
• Third-Party Logistics (3PL) Delivery Services Integrated last-mile delivery services offered to retailers through Qwipo's owned 3PL operations in select geographies and partner 3PL providers, supporting same-day fulfillment across 50+ prime geographical areas in and around Hyderabad and Andhra Pradesh.

Quantifiable outcome

• 10,000+ retailers onboarded in Hyderabad pilot within DigiDukaan initiative
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor, core and supporting.

• SalescodeminorChannel Partner/ Reseller/ Distributor · 19 June 2026Regional technology partner for DigiDukaan expansion to Jaipur, enabling localized B2B procurement digitization for kirana stores in the Rajasthan market.
• DPIIT (Department for Promotion of Industry and Internal Trade)coreStrategic or Co-development Partner · 12 June 2026Government ministry collaborating with ONDC on the DigiDukaan initiative to digitize 1.4 crore kirana stores across India. DPIIT hosts CPG Roundtable to drive digital transformation of India's General Trade ecosystem. Qwipo serves as a key technology partner enabling B2B procurement digitization through the platform.
• ONDC (Open Network for Digital Commerce)coreTechnology or Integration · 12 June 2026ONDC network integration enabling standardized digital commerce for B2B procurement. DigiDukaan initiative leverages ONDC infrastructure to connect kirana stores with brands for direct ordering, inventory visibility, and working capital optimization.
• RupificoreOthersCredit partner enabling flexible BNPL financing options for retailers to manage cash flow and maintain inventory. Partnership empowers businesses to grow with accessible credit solutions.
• ePayLatercoreOthersCredit partner providing buy now pay later capabilities to retailers on the Qwipo platform, supporting business growth and working capital management.
• PaySharpsupportingTechnology or IntegrationPayment gateway partner enabling secure transaction processing including UPI, NEFT, credit, and debit card services for marketplace transactions.
• InstamojosupportingTechnology or IntegrationPayment gateway partner providing flexible transaction options for diverse business customer payment needs.
• Third-Party Logistics (3PL) ProviderssupportingChannel Partner/ Reseller/ DistributorLogistics partners ensuring reliable and efficient delivery solutions. Qwipo also operates as a 3PL logistics provider in certain geographical areas for enhanced delivery control.
• FMCG Brand Partners (Maggi, Maaza, Britannia, Colgate, Dabur, etc.)coreChannel Partner/ Reseller/ DistributorOver 100 brands including major FMCG companies onboarded on Qwipo marketplace to reach kirana retailers directly. Brands gain wider audience access, innovative tools, and comprehensive support to boost sales and brand visibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Udaan: India's largest B2B marketplace connecting manufacturers, wholesalers and retailers across FMCG, grocery and other categories. Direct competitor to Qwipo in digitizing kirana procurement, with a much larger capital base and pan-India footprint.
• ShopKirana: B2B e-commerce platform focused on supplying kirana stores with groceries and FMCG products. Highly comparable to Qwipo's kirana-first marketplace model and tier-2/3 city expansion playbook.
• Moglix: B2B commerce platform spanning industrial supplies and FMCG/grocery procurement for retailers and businesses. Operates a multi-category marketplace with financing and logistics adjacencies directly comparable to Qwipo's stack.
• DealShare: Social/commerce-led B2B and B2C platform serving kirana retailers and consumers in tier-2/3 India with FMCG and grocery. Comparable in target customer, geography and category focus to Qwipo.

Broad incumbents

• JioMart (Reliance Retail): Reliance's omni-channel commerce platform encompassing B2B ordering for kirana merchants via the JioMart Partner program. Overlaps heavily with Qwipo's FMCG-to-kirana marketplace, backed by far greater capital and supply-chain infrastructure.
• IndiaMART: Largest Indian B2B marketplace connecting buyers and suppliers across categories including FMCG, groceries and packaging. While broader in scope, it competes for the same SME retailer wallet and serves a comparable B2B procurement use case.

Emerging players

• Meesho: While primarily B2C social commerce, Meesho's supplier onboarding program and merchant app overlap with Qwipo's mission to digitize small retailers, including kirana-adjacent resellers.
• Khatabook: Digital ledger and merchant services platform for SMBs and kirana stores, offering credit, payments and supplier integrations. Adjacent but highly comparable as a fintech/operating-system layer for the same target retailers.
• OkCredit: Credit and business management app for kirana stores and small merchants. Serves the same retailer base with credit-led monetization and could evolve into a competing procurement channel.

Regional players

• BharatBazaar: ONDC-affiliated B2B commerce platform aimed at digitizing Indian kirana and SMB procurement, with overlapping government-network integration comparable to Qwipo's DigiDukaan positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digitalqwipo
• Facebookfacebook.com/digitalqwipo
• LinkedInlinkedin.com/company/qwipob2b
• Instagraminstagram.com/qwipo_official
• Pinterestin.pinterest.com/Qwipo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QWIPO