Salescode
Salescode is a private B2B sales outsourcing company headquartered in Nuremberg, Germany, that operates dedicated sales teams for technology and software clients across 190+ countries. It generates revenue through multi-year, pay-for-performance contracts and runs its proprietary Salescode Engine platform with embedded AI capabilities.
- Company typePrivate
- Founded2019
- HeadquartersNuremberg, Germany
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Salescode does
Salescode GmbH is a private B2B sales outsourcing company headquartered in Nuremberg, Germany, that operates dedicated sales teams on behalf of technology and software clients. The company focuses exclusively on B2B tech sales, covering the entire sales cycle from lead generation and prospecting through qualification, closing, renewal and customer retention for enterprise and mid-market buyers. Its client base is concentrated in the SaaS, software and broader technology verticals, with case-study references to network monitoring and hotel feedback management software providers.
The company's core asset is the Salescode Engine, an in-house developed business framework built on proprietary software called Sales Delivery Code (SDC). This platform orchestrates processes, standards and tools across project cycles, and leverages predictive analytics and real-time data points to guide sales teams toward performance targets. AI-based capabilities are embedded for process automation, predictive analytics and personalized outreach, though these are positioned as productivity layers within the sales workflow rather than as standalone AI products.
Salescode generates revenue primarily through performance-based, multi-year outsourcing contracts under its Pay-for-Performance model, supplemented by professional services revenue from sales consulting and advisory engagements. The company operates with 800+ employees serving 190+ countries, with active sales delivery in 50+ countries. In June 2026, Salescode expanded beyond its core B2B tech vertical into India's retail digitisation market via a platform launch partnership with ONDC and DPIIT for the DigiDukaan initiative.
Salescode firmographics
Firmographics- Name
- Salescode
- Legal name
- Salescode GmbH
- Website
- https://salescode.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Salescode is a private B2B sales outsourcing company headquartered in Nuremberg, Germany, that operates dedicated sales teams for technology and software clients across 190+ countries. It generates revenue through multi-year, pay-for-performance contracts and runs its proprietary Salescode Engine platform with embedded AI capabilities.
- Ownership category
- akta.pro rank
Salescode industry classification
Industry- Product category
- Sales Outsourcing Services
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Services (8741), Services-Help Supply Services (7363)
- akta.pro primary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
- akta.pro secondary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Salescode is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Salescode business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Sales Outsourcing Services: Salescode provides B2B sales outsourcing services for tech and software companies along the entire sales cycle on a global scale. They operate on a pay-for-performance model where they share risk and commit to delivering outcomes for clients. Revenue is generated through performance-based fees tied to sales results.
- Consulting and Advisory Services: Salescode offers consulting services including go-to-market strategy development, sales process redesign, market expansion planning, and sales team benchmarking. These may be delivered as standalone engagements or bundled with outsourcing services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Pay for Performance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Salescode product offering
Product offeringCore offering
Salescode provides B2B sales outsourcing services for technology and software companies, building and operating dedicated sales teams that represent client brands across the full sales cycle—from lead generation and prospecting through qualification, closing, and renewals. The company delivers these services globally across 190+ countries, supported by its proprietary Salescode Engine framework and Sales Delivery Code (SDC) software, on an outcome-based pay-for-performance pricing model.
Product overview
Salescode is a B2B tech sales outsourcing company offering a unified service platform built around its proprietary Salescode Engine framework and Sales Delivery Code (SDC) software. The core offering consists of comprehensive sales outsourcing services for technology and software companies, supported by the Pay for Performance payment model. Additional service modules include sales consulting and customer retention services. The Salescode Engine orchestrates all sales processes and enables global team scaling with real-time analytics, while SDC provides the technological foundation for consistent process execution.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Sales Outsourcing Services Comprehensive sales outsourcing services for technology and software companies, covering the entire sales cycle including lead generation, prospecting, qualification, negotiation, closing, and customer retention across global markets. Teams are scaled to any size and launched quickly across 190+ countries.
- Sales Consulting Services Advisory services providing new perspectives, diagnosis of organizational weaknesses, and tailored solutions for sales process improvement and transformation, including go-to-market strategy development, sales process redesign, and sales team benchmarking.
- Customer Retention Services Services focused on maximizing customer lifetime value through customer onboarding, product usage monitoring, churn prevention, and up-selling/cross-selling opportunity detection, including no-touch renewal management.
- Pay for Performance Outcome-based pricing model where Salescode shares financial risk with clients and is compensated based on delivered sales results rather than upfront fees, aligning incentives across multi-year contracts.
Companies that use Salescode
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Salescode technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature2 records
Salescode partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- ONDC (Open Network for Digital Commerce)flagshipSalescode is a platform launch partner for the DigiDukaan initiative led by DPIIT and ONDC, aimed at digitising 1.4 crore kirana stores across India. Salescode is scheduled to launch the platform in Jaipur on 19 June 2026, following the Hyderabad pilot via Qwipo with 10,000+ retailers and 35 brands.
- QwipocoreQwipo served as the technology integration partner for the early Hyderabad pilot of DigiDukaan, onboarding over 10,000 retailers and 35 brands onto the platform. Salescode is expanding this initiative to Jaipur and other cities using the same platform infrastructure.
- DPIIT (Department for Promotion of Industry and Internal Trade)flagshipDPIIT and ONDC convened the CPG Roundtable to launch the DigiDukaan initiative. Salescode is a named platform launch partner for expanding DigiDukaan to Jaipur and subsequently to Mumbai, Bengaluru, and Delhi-NCR.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Salescode competitors and assessment
Company assessmentDirect peers
- Belkins: Belkins is a B2B sales outsourcing agency specializing in appointment setting, lead generation, and SDR services for SaaS and tech companies. Direct competitor to Salescode with similar pay-for-performance or hybrid pricing models and exclusive focus on B2B tech.
- CIENCE: CIENCE provides outsourced SDR and sales development services for B2B technology and SaaS companies. Operates a tech-enabled outbound platform with globally distributed sales representatives, closely mirroring Salescode's model and target customer.
- Operatix: Operatix is a B2B sales outsourcing firm focused on SaaS and technology vendors, providing outsourced lead generation, SDR, and pipeline acceleration services globally. Closely aligned vertical specialization and customer base to Salescode.
- Martal Group: Martal Group provides outsourced B2B sales development and lead generation services primarily to SaaS and technology companies. Similar tech vertical focus, multi-channel outbound model, and tiered service offerings to Salescode.
- Sales Talent Agency: Sales Talent Agency provides outsourced SDR, BDR, and sales development services for B2B technology companies. Comparable tech-vertical focus and outsourced-rep model; smaller scale than Salescode.
Broad incumbents
- Teleperformance: Teleperformance is one of the world's largest digital business services and BPO providers, offering customer experience management and sales outsourcing across industries at massive scale. Represents the broad incumbent threat: a much larger horizontal player with overlapping capabilities in tech sales support.
- Concentrix: Concentrix is a global CX and BPO leader serving technology and SaaS companies among many verticals, offering sales support, customer success, and digital services. Comparable sales outsourcing capabilities at much larger scale than Salescode.
Emerging players
- Pearl Lemon Leads: Pearl Lemon Leads is a B2B lead generation and outsourced sales agency focused on appointment setting and outbound for tech and SaaS clients. Comparable service offering and tech vertical, but smaller and earlier-stage than Salescode.
- DemandZEN: DemandZEN provides B2B appointment setting and SDR outsourcing services to SaaS and technology companies. Smaller niche competitor with overlapping tech vertical and outsourced SDR model.
- GrowthGenius: GrowthGenius offers B2B lead generation, cold email outreach, and outsourced SDR services for tech and SaaS companies. Comparable target customer and service model, smaller scale than Salescode.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Salescode social profiles
Digital presenceSalescode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salescode leadership team
Management profileNumber of profiles
Profiles6 records
Salescode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salescode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salescode
What does Salescode do?
Salescode provides B2B sales outsourcing services for technology and software companies, building and operating dedicated sales teams that represent client brands across the full sales cycle—from lead generation and prospecting through qualification, closing, and renewals. The company delivers these services globally across 190+ countries, supported by its proprietary Salescode Engine framework and Sales Delivery Code (SDC) software, on an outcome-based pay-for-performance pricing model.
Is Salescode a public or private company?
Salescode is a private company. It is classified as unknown and is currently operating.
When was Salescode founded?
Salescode was founded in 2019. It employs 501 to 1,000 people.
Where is Salescode based?
Salescode is headquartered in Nuremberg, Germany, in the Europe region.
How does Salescode make money?
Two revenue lines are on record. Sales Outsourcing Services are the primary driver. The others are consulting and Advisory Services.
Who are Salescode's main competitors?
Direct peers on record are Belkins, CIENCE, Operatix, Martal Group and Sales Talent Agency. Broad incumbents are Teleperformance and Concentrix. Emerging players are Pearl Lemon Leads, DemandZEN and GrowthGenius.
Does Salescode have an API?
No public API is recorded for Salescode.
What industry is Salescode in?
Salescode's product category is Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 541511 and its SIC code is 8741.