SCALARA
- Company typePrivate
- Founded2020
- HeadquartersBrühl, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SCALARA firmographics
Firmographics- Name
- SCALARA
- Legal name
- SCALARA GmbH
- Website
- https://scalara.de
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SCALARA industry classification
Industry- Product category
- Property Management Software
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311), Software Publishers (513210)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Prepackaged Software (7372)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industry
- Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)
Keywords
Where SCALARA is headquartered
LocationHeadquarters
- HQ city
- Brühl
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SCALARA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Property Management Software: Monthly or annual subscription for cloud-based property management software. Pricing scales based on number of managed units (properties/units), not per user. No module costs or hidden fees. Includes all features in one package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Gründerabo (Startup Package) - Year 1 |
| Subscription | Annual | Gründerabo (Startup Package) - Year 2 |
| Unit Pricing | Annual | Standard Pricing - Established Companies |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SCALARA product offering
Product offeringCore offering
SCALARA provides a native cloud-based SaaS property management platform for professional property managers in Germany, combining WEG (residential property association) and rental/special property management in a single system. The software includes certified WEG annual accounting (Musterabrechnung 3.0), a proprietary WEG chart of accounts, integrated banking and SEPA payment processing, document/communication management, and the LARA AI assistant for task automation. Pricing is based on managed units rather than users, with all modules included in a single subscription.
Product overview
SCALARA offers a unified cloud-based property management platform for German residential property administration. The core offering combines WEG-Hausverwaltung (residential association management) and Miet- & SE-Verwaltung (rental/special property management) in a single software without module costs. The platform includes integrated modules for accounting/bookkeeping, payment processing (Zahlungsverkehr), and communication, plus KI LARA - an AI assistant for task automation. The software emphasizes legally compliant German property management with certified WEG accounting following Musterabrechnung 3.0 standards.
Differentiator
Problem solved
Functional benefit
Brands
- KI LARA: AI assistant integrated into SCALARA software, providing automation and support for property management tasks including creating properties, booking invoices and revenues, generating lists and reports, and creating notices.
Products and services
- SCALARA Property Management Software (Hausverwaltungssoftware) Native cloud-based property management SaaS combining WEG (residential property association) management and rental/special property management in a single platform. Includes certified WEG annual accounting per Musterabrechnung 3.0, integrated banking/SEPA payment processing, document management, and owner communication. Pricing is per managed unit rather than per user, with all features included in one subscription. Targeted at professional German property managers from small operators to large management companies.
- KI LARA - AI Assistant for Property Management 24/7 AI assistant integrated into SCALARA software that executes property management tasks via natural-language text commands. Users can create properties, book invoices and revenues, generate lists and reports, and create notices and processes without manual software operation. Certified by Astrid Schultheis and Dr. Michael Casser for legal compliance. Targeted at professional German property managers using the SCALARA platform.
Quantifiable outcome
- 80% more time through automation
- +3 more outcomes
Companies that use SCALARA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
SCALARA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature5 records
SCALARA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- casavicoreIntegration partnership connecting SCALARA's ERP and accounting software with casavi's CRM and communication platform. Bidirectional data synchronization eliminates duplicate data entry and enables seamless workflows from inquiry to billing.
- facilioocoreIntegration partnership with facilioo CRM system providing bidirectional interface for seamless data synchronization between CRM and SCALARA's ERP property management software.
- VDIV DeutschlandcorePartnership with Verband der Immobilienverwalter Deutschland - Germany's professional association for property managers. SCALARA is a cooperation partner providing members with compliant property management software.
- BVI (Bundesverband der Immobilienverwalter)corePartnership with the Federal Association of Property Managers providing BVI members access to SCALARA's compliant property management software.
- IVD WestminorPartnership with Immobilienverband Deutschland regional chapter for western Germany.
- GPTIminorPartnership with Gesellschaft für Portfoliotheorie und Immobilieninvestment - professional association for real estate investment.
Scale indicators2 records
Recent moves8 records
Expansion highlights6 records
SCALARA competitors and assessment
Company assessmentBroad incumbents
- Yardi: Global incumbent in property and asset management software serving commercial and residential managers. Comparable in offering a broad cloud suite, though Yardi is much larger and broader than SCALARA's WEG-focused niche.
- Planon: International provider of real estate and facility management software (Planon Universe) used by commercial and residential real estate organizations. Comparable in offering integrated SaaS for property operations, but broader and more enterprise-focused.
- Aareon: Largest German provider of property management software (Blue Eagle, Lacoste, Domus), serving housing industry and property managers with a broad ERP suite. SCALARA competes as a modern, cloud-native, WEG-specialized alternative to Aareon's more established (and partially retrofitted) portfolio.
- DATEV: German cooperative providing accounting and tax software widely used by German property managers and their tax advisors. SCALARA's certified WEG chart of accounts and accounting automation directly compete with DATEV's housing industry solutions.
- Haufe Group (Lexware): Major German SMB software publisher offering Lexware Hausverwalter Edition for residential property managers. Comparable in targeting German WEG/Miet property managers with accounting and administrative tooling.
Direct peers
- Buildium: US property management SaaS owned by RealPage, focused on residential SMB landlords and associations. Comparable cloud-native SaaS model targeting professional residential property managers, though US-only and not WEG-specialized.
- facilioo: German CRM platform purpose-built for property managers — also an integration partner of SCALARA. Overlaps with SCALARA in serving the same property manager buyer with workflow and communication tooling.
- casavi: Munich-based CRM and tenant/owner communication platform for German property managers — already an integration partner of SCALARA. Both target the same WEG/rental property manager buyer with complementary offerings, so they compete for budget and mindshare within the same customer accounts.
- AppFolio: US-based property management SaaS serving SMB and mid-market landlords with a unified cloud platform and AI-powered features (including Realm-X AI assistant). Closest international analog in business model, cloud-native architecture, and AI-first positioning.
Emerging players
- DoorLoop: US-based modern cloud property management SaaS targeting SMB and mid-market landlords with all-in-one workflows. Comparable in being a younger cloud-native challenger to legacy incumbents, though focused on US rather than German WEG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SCALARA social profiles
Digital presenceSCALARA compliance and trust
Trust signalCompliance1 record
SCALARA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCALARA leadership team
Management profileNumber of profiles
Profiles5 records
SCALARA funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCALARA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCALARA
What does SCALARA do?
SCALARA provides a native cloud-based SaaS property management platform for professional property managers in Germany, combining WEG (residential property association) and rental/special property management in a single system. The software includes certified WEG annual accounting (Musterabrechnung 3.0), a proprietary WEG chart of accounts, integrated banking and SEPA payment processing, document/communication management, and the LARA AI assistant for task automation. Pricing is based on managed units rather than users, with all modules included in a single subscription.
Is SCALARA a public or private company?
SCALARA is a private company. It is classified as venture growth investor backed and is currently operating.
When was SCALARA founded?
SCALARA was founded in 2020. It employs 11 to 50 people.
Where is SCALARA based?
SCALARA is headquartered in Brühl, Germany, in the Europe region.
How does SCALARA make money?
One revenue line is on record: saaS Subscription - Property Management Software.
Who are SCALARA's main competitors?
Broad incumbents on record are Yardi, Planon, Aareon, DATEV and Haufe Group (Lexware). Direct peers are Buildium, facilioo, casavi and AppFolio. DoorLoop is listed as an emerging player.
Does SCALARA have an API?
No public API is recorded for SCALARA.
What industry is SCALARA in?
SCALARA's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAJAHAM, Association Maintenance, Vendor & Capital Project Management. Its NAICS code is 53131 and its SIC code is 6531.