Tough Commerce
Tough Commerce builds a vertical SaaS operations platform — covering dispatch, field operations, billing, and customer ordering — purpose-built for asset-based construction businesses in volumetric concrete, concrete pumping, aggregate hauling, and hydrovac excavation across North America.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tough Commerce does
Tough Commerce (formerly Brokrete Inc., rebranded May 2023) is a Toronto-based vertical SaaS company that builds an all-in-one construction operations platform for asset-based construction businesses. The platform is purpose-built for four equipment-based construction verticals — volumetric concrete, concrete pumping, aggregate hauling, and hydrovac excavation — and combines a web dashboard with an operator/driver mobile app and a contractor/ordering portal. Core functional modules cover scheduling and dispatch, field operations capture (including GPS and proof-of-delivery), billing and finance, customer self-service ordering, and inventory management. The company also offers integrated payment processing via Stripe and accounting integrations with QuickBooks and Avalara, supporting automated invoicing, pre-authorized payments, and tax handling.
The product is distributed through a hybrid product-led growth motion — a 14-day free trial with onboarding to dispatch within 24 hours — combined with direct enterprise sales via demo requests. Revenue is generated primarily through recurring SaaS subscriptions, supplemented by transaction fees on payment processing (3.5% + $0.30 for credit card, 1% for ACH). Pricing tiers are not publicly disclosed. The customer base is concentrated in North American concrete supply, with nine named enterprise logos (Night Owl Concrete, Tricon, 6M, Texas Hill, QE, Thousand Islands, Advantage Concrete, Local Concrete, Hinkle) prominently featured on the company website.
Tough Commerce has raised approximately C$4.7M across five disclosed funding rounds from 2018 through 2023, with investors including Y Combinator, MaRS Investment Accelerator Fund, Xploration Capital, Iskra Ventures, Capital Angel Network, Legacy Capital Ventures, L-SPARK, and Infinite Ventures. In August 2025, the company acquired AgileTQ to deepen automation and job-management capabilities for concrete supply operations. Leadership includes CEO and co-founder Jordan Latourelle, VP of Finance & Operations Asad Jalib, and Head of Corporate Development Marco Janeczek, with ex-Shopify leader Willem van Bergen serving on the board. Revenue and ARR are not publicly disclosed, and no AI/ML capabilities are evidenced in the available data.
Tough Commerce firmographics
Firmographics- Name
- Tough Commerce
- Legal name
- Tough Commerce Inc.
- Website
- https://toughcommerce.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tough Commerce builds a vertical SaaS operations platform — covering dispatch, field operations, billing, and customer ordering — purpose-built for asset-based construction businesses in volumetric concrete, concrete pumping, aggregate hauling, and hydrovac excavation across North America.
- Ownership category
- akta.pro rank
Tough Commerce industry classification
Industry- Product category
- Construction Operations Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Construction Materials & Building Supplies Marketplaces (CRAFAHAB)
- akta.pro secondary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Tough Commerce is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tough Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based software licensing for construction operations management platform covering scheduling, dispatch, billing, and field operations
- Payment Processing Fees: Transaction fees from payment processing: 3.5% + $0.30 for credit cards, 1% for ACH
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14 days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tough Commerce product offering
Product offeringCore offering
Tough Commerce provides an all-in-one construction operations platform for equipment-based construction businesses. The platform enables planning, scheduling, dispatching, field operations capture, invoicing, and online payments across the full job lifecycle from quote to cash. It is purpose-built for verticals such as volumetric concrete, concrete pumping, aggregate hauling, and hydrovac excavation, and is delivered via a web dashboard, mobile operator/driver app, and contractor portal.
Product overview
Tough Commerce is an all-in-one construction operations platform built for complex, equipment-based construction businesses. The platform consists of a central Dashboard (web-based interface) with integrated modules including Scheduling & Dispatch, Billing & Finance, Field Operations, Customer Ordering, and Industry-Specific Solutions. The ecosystem also includes the Operator/Driver App and Contractor App (mobile applications), a Portal for reporting and analytics, and an Inventory Module. The platform supports four primary industry verticals: Volumetric Concrete, Concrete Pumping, Aggregate Hauling, and Hydrovac Excavation. In August 2025, Tough Commerce acquired AgileTQ, an automation solutions provider for concrete supply operations, to expand its job management capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheduling & Dispatch
Quantifiable outcome
- Start dispatching within 24 hours
- +1 more outcomes
Companies that use Tough Commerce
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Tough Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Tough Commerce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AgileTQcoreAcquired AgileTQ, a provider of automation solutions for concrete supply operations, to expand job management capabilities for asset-based construction businesses. Integration aims to improve real-time job insights, streamline workflows, and enhance customer service in North America.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Tough Commerce competitors and assessment
Company assessmentDirect peers
- busybusy: Construction-focused time, equipment, and materials tracking app used by concrete and heavy civil contractors — competes in the same SMB field-operations software category.
- Command Alkon: Provides dispatch, ticketing, and operations software for ready-mix concrete, aggregate, and asphalt producers — directly overlapping with Tough Commerce's volumetric concrete, concrete pumping, and aggregate hauling verticals.
- HCSS (Heavy Construction Systems Specialists): Suite of heavy civil construction operations software including dispatch, fleet, and field operations — comparable in serving equipment-intensive construction businesses with operational software rather than generic ERP.
- Assignar: Cloud-based construction field operations platform covering scheduling, dispatch, and compliance for contractors and asset-based operators — overlapping with Tough Commerce's dispatch and field operations modules.
Emerging players
- Foundation Software: Construction accounting, job costing, and project management software for specialty and general contractors — overlaps with Tough Commerce's billing and finance module on the contractor side.
Broad incumbents
- Viewpoint (Trimble): Established construction ERP suite covering project management, dispatch, accounting, and field operations. A larger incumbent whose breadth competes with Tough Commerce's all-in-one positioning.
- Procore: Large construction management platform spanning project, field, and financial workflows. Overlaps in field operations and project execution and can bundle against standalone point solutions.
- Acumatica (Construction Edition): Cloud ERP with a construction-focused edition covering job costing, dispatch, and field service — competes in the same operational backbone role for mid-market construction businesses.
- B2W Software (Hexagon PPM): Heavy civil construction operations suite covering estimating, dispatch, and field tracking — comparable in target customer (equipment-intensive heavy contractors) even if broader in scope.
- Jonas Construction Software: Integrated construction ERP covering accounting, dispatch, service, and project management for contractors — competes as a broader-suite alternative to Tough Commerce's vertical approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tough Commerce social profiles
Digital presenceTough Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tough Commerce leadership team
Management profileNumber of profiles
Profiles4 records
Tough Commerce subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tough Commerce funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tough Commerce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tough Commerce
What does Tough Commerce do?
Tough Commerce provides an all-in-one construction operations platform for equipment-based construction businesses. The platform enables planning, scheduling, dispatching, field operations capture, invoicing, and online payments across the full job lifecycle from quote to cash. It is purpose-built for verticals such as volumetric concrete, concrete pumping, aggregate hauling, and hydrovac excavation, and is delivered via a web dashboard, mobile operator/driver app, and contractor portal.
Is Tough Commerce a public or private company?
Tough Commerce is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tough Commerce founded?
Tough Commerce was founded in 2017. It employs 11 to 50 people.
Where is Tough Commerce based?
Tough Commerce is headquartered in Toronto, Canada, in the North America region.
How does Tough Commerce make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are payment Processing Fees.
Who are Tough Commerce's main competitors?
Direct peers on record are busybusy, Command Alkon, HCSS (Heavy Construction Systems Specialists) and Assignar. Foundation Software is listed as an emerging player. Broad incumbents are Viewpoint (Trimble), Procore, Acumatica (Construction Edition), B2W Software (Hexagon PPM) and Jonas Construction Software.
Does Tough Commerce have an API?
No public API is recorded for Tough Commerce.
What industry is Tough Commerce in?
Tough Commerce's product category is Construction Operations Software. Its primary akta.pro industry code is CRAFAHAB, Construction Materials & Building Supplies Marketplaces, with a secondary code of BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 488510 and its SIC code is 4731.